Hôtel de Silhouette Biarritz

What Hôtel de Silhouette Biarritz does

Hôtel de Silhouette Biarritz is a privately held 4-star boutique hotel operated as SAS Hôtel Château Silhouette, headquartered at 30 rue Gambetta in the historic Halles district of Biarritz, France. The property is housed in a circa-1600 building originally constructed for Étienne de Silhouette, Louis XV's Finance Minister, whose name is the etymological source of the French word 'silhouette'; the coat of arms remains carved into the stone doorway. Following a full renovation, the hotel opened under its current operating entity in 2011 and was expanded in June 2025 with the launch of Maison Silhouette, a six-room annex at 29 rue Gambetta, bringing total inventory to 27 rooms and suites across the two buildings.

The core offering comprises 21 rooms and suites in the main hotel (Standard from €161/night, Superior, Deluxe, and Junior Suite up to €638/night), plus 6 rooms and suites in Maison Silhouette designed by Studio Juliette Saier with extended-stay amenities including kitchenettes, large-screen TVs with Chromecast, and video game consoles. Supporting infrastructure includes the Restaurant Jardin led by Chef Paula with a curated wine list by Antoine Vignac of L'Artnoa Biarritz, a bar and garden, the 50 m² Salon 'Les Halles' seminar room equipped with HD screen, Samsung Flip, Bose sound, and video conferencing, two Mute Labs acoustic booths, private secured parking with EV charging, and pet-friendly rooms. Distribution runs through a D-EDGE-powered multilingual direct website (FR/EN/ES), the Secure Hotel Booking OTA, ZenChef for restaurant reservations, and Secretbox for gift vouchers.

The business model is direct-to-consumer hospitality with four revenue streams: room nights (largest), restaurant and bar (including the seasonal Jardin des Arts summer program), meeting and private events, and ancillary fees (parking, pet surcharge, gift vouchers). Customer segments span individual leisure travelers (primary), families and extended-stay guests, corporate/MICE, and private-event hosts. The operation is independently owned with €180,000 share capital, 11 employees, and no disclosed parent company, external investors, or institutional funding; it operates exclusively in the Nouvelle-Aquitaine region of France.

Name

Hôtel de Silhouette Biarritz

Legal name

SAS Hôtel Château Silhouette

Website

https://hotel-silhouette-biarritz.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hôtel de Silhouette Biarritz is a privately operated 4-star boutique hotel in Biarritz's historic Halles district, offering 27 rooms and suites across two adjacent buildings, an on-site restaurant and bar, meeting facilities, and ancillary services targeting leisure travelers, families, corporate groups, and private-event hosts.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Wellness-Lifestyle Boutique Hotels (THAGADAF)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Conference Retreat Hotels (THAGALAG)

Keywords

• Boutique hotel services
• Luxury accommodation
• Hotel rooms suites
• Seminar meeting facilities
• Restaurant bar dining

Headquarters

HQ city

Biarritz

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Room Revenue: Revenue from renting 27 rooms and suites across two properties: the main Hôtel de Silhouette (21 rooms) and Maison Silhouette (6 rooms). Pricing tiers from Standard to Junior Suite, with nightly rates ranging from €161 to €638 depending on season and room type. Extended stay discounts and group rates available.
2. Restaurant & Bar Revenue: The Restaurant Jardin generates revenue from breakfast service (buffet or Kousmine healthy breakfast), weekend brunch, lunch, dinner (summer months), bar service, and special events (Jardin des Arts summer program, private event catering). Operated under Chef Paula with wine partnership with Antoine Vignac of L'Artnoa Biarritz.
3. Private Parking: Secure outdoor private parking available at €25/day or €33/day with electric vehicle charging option. Reservation is mandatory and subject to availability.
4. Pet Surcharge: Pets allowed in select rooms on request for a supplement of €15/day. Access to garden permitted; breakfast room and restaurant terrace prohibited.
5. Gift Vouchers: Gift vouchers (Bons Cadeaux) sold via Secretbox platform, allowing recipients to book stays or restaurant services.
6. Meeting & Events: Revenue from seminar/meeting room hire and bespoke private events (weddings, birthdays, inaugurations) including catering arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Hôtel de Silhouette Biarritz is a 4-star boutique hotel operating 27 rooms and suites across two adjacent properties in Biarritz's historic Halles district: the main Hôtel de Silhouette (21 rooms and suites) and the newer Maison Silhouette annex (6 rooms and suites, opened June 2025). The property offers an on-site Restaurant Jardin with bar and seasonal cuisine by Chef Paula, a 50 m² high-tech seminar room with Mute Labs acoustic booths, private secured parking with EV charging, and bespoke private event hosting for weddings, birthdays, and corporate gatherings.

Product overview

Hôtel de Silhouette Biarritz is a 4-star boutique hotel offering 27 rooms and suites across two properties: the main Hôtel de Silhouette (21 rooms) and the Maison Silhouette annex (6 rooms, opened June 2025). The portfolio includes Standard, Superior, Deluxe rooms and Junior Suites in the main hotel, plus Standard, Deluxe rooms and Suites in Maison Silhouette. Supporting services include Restaurant Jardin with bar, breakfast/brunch offerings, seminar facilities for up to 30 attendees, private secured parking, and gift vouchers. The hotel targets leisure travelers and families seeking upscale accommodations in Biarritz's Halles district.

Differentiator

Problem solved

Functional benefit

Products and services

• Hôtel de Silhouette Standard Room 15–18 m² entry-level guest room in the main Hôtel de Silhouette, accommodating up to 2 guests with elevator access, king-size bed, complimentary Wi-Fi, flat-screen TV, Marshall speakers, Nespresso machine, and Ortigia amenities. One accessible/PMR room is available. From €161/night.
• Hôtel de Silhouette Superior Room 25–30 m² mid-tier guest room in the main Hôtel de Silhouette, accommodating up to 2 guests, with elevator access, garden or city views, and balcony/terrace options on request. From €212/night.
• Hôtel de Silhouette Deluxe Room 30–40 m² premium guest room in the main Hôtel de Silhouette overlooking the garden with partial ocean views on upper floors, accommodating up to 3 guests. Features king-size bed or twin beds with optional sofa bed; some rooms include private rooftop access on request. From €297/night.
• Hôtel de Silhouette Junior Suite 45 m² luxury suite in the main Hôtel de Silhouette overlooking Les Halles, with balcony and refined atmosphere, accommodating up to 4 guests. Features king-size bed or twin beds with sofa bed. Accessible only by staircase. From €365/night.
• Maison Silhouette Standard Room 20 m² standard room in the Maison Silhouette annex (3rd floor, no elevator), with city views, accommodating up to 2 guests. Can be connected to a Suite. From €186/night. Located 70 meters from the main hotel.
• Maison Silhouette Deluxe Room 24–28 m² deluxe room in Maison Silhouette annex on the ground floor with private terrace, accommodating up to 2 guests. Features double shower; can be connected to a Superior room. From €322/night. Located 70 meters from the main hotel.
• Maison Silhouette Suite 40–45 m² spacious suite in Maison Silhouette annex on the 1st and 2nd floors (no elevator), with city views and i-tech lounge, accommodating up to 4 guests. Includes kitchenette, Chromecast, video game consoles, and connecting options for extended stays. From €407/night. Located 70 meters from the main hotel.
• Restaurant Jardin On-site restaurant in the Halles district offering seasonal cuisine by Chef Paula. Open daily for lunch (12:00–14:00) and summer evenings (19:00–22:00), featuring terrace and Grand Salon dining. Wine list curated with Antoine Vignac of L'Artnoa Biarritz.
• Bar & Lounge Hotel bar in the lush garden setting offering wines selected with Antoine Vignac of L'Artnoa Biarritz and crafted cocktails. Open daily 9:00–21:00.
• Breakfast & Brunch Service Daily buffet breakfast from 7:00–11:00 featuring Kousmine-inspired healthy options and Basque local products. Weekend brunch available 11:30–14:00.
• Jardin des Arts Summer Program Summer evening program (July–August) transforming the hotel garden into an artistic space with local cuisine, signature cocktails, and cultural events, hosted Tuesdays, Wednesdays, and Thursdays from 19:30 until sunset.
• Seminar & Meeting Facilities 50 m² meeting and seminar room (Salon Les Halles) with HD screen, video conferencing, high-speed Wi-Fi, Samsung Flip digital whiteboard, ergonomic seating, Bose sound system, and Bluetooth connectivity. Capacity: 30 (Theatre), 24 (U-shape), 20 (Boardroom). Includes two Mute Labs individual acoustic booths. Daylight room with view over Les Halles de Biarritz.
• Private Events & Celebrations Event hosting services for weddings, birthdays, and inaugurations in the hotel's garden and terrace with bespoke catering packages and access to 27 four-star rooms for event guests.
• Gift Vouchers (Bons Cadeaux) Gift vouchers for hotel stays and restaurant services sold through the Secretbox platform (hotel-silhouette-biarritz.secretbox.fr), redeemable for room bookings or Restaurant Jardin dining experiences.

Quantifiable outcome

• 38,707 Instagram followers with 1,652 posts as of 2025/2026

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Antoine Vignac / L'Artnoa BiarritzminorStrategic or Co-development PartnerWine selection partnership for the Restaurant Jardin bar. Antoine Vignac of L'Artnoa Biarritz curates the wine list for the hotel bar, offering guests a curated selection of regional wines.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hôtel du Palais Biarritz: The most iconic luxury hotel in Biarritz, located on the beachfront. Direct competitor operating in the same destination with overlapping leisure, family, and event segments, but positioned as a 5-star palace versus Hôtel de Silhouette's 4-star boutique positioning.
• Hôtel & Spa Le Regina Biarritz: A 4-star boutique-style hotel in Biarritz offering similar leisure, family, and MICE positioning in the same destination. Comparable size and target customer base, providing direct benchmarking for occupancy and ADR.
• Hotel Villa Koegui Biarritz: A 4-star boutique hotel in Biarritz offering intimate accommodation with courtyard and terrace. Comparable size and boutique positioning targeting leisure travelers seeking authentic character stays.
• Hôtel de La Plage - Biarritz: Small beachfront boutique hotel in Biarritz with similar intimate positioning. Direct competitor in the same destination targeting leisure travelers with on-site restaurant and bar services.
• Mama Shelter Biarritz: Lifestyle boutique hotel chain presence in Biarritz with design-forward positioning, restaurant, and rooftop. Targets a similar youthful, design-conscious leisure and small-group segment but operates under a multi-property brand.
• Hotel Le Café de Paris Biarritz: Centrally located boutique 4-star hotel in Biarritz offering comparable amenities (restaurant, terrace). Direct competitor targeting leisure travelers in the same downtown area.

Emerging players

• Relais & Châteaux (Hôtel & Spa array in Basque Country): A collection of independently-owned boutique and luxury hotels including properties in the Basque Country region. Comparable in scale and curated positioning, providing a soft-brand distribution alternative for similar boutique operators.
• Madame Vacances (Biarritz-area boutique properties): French operator of small boutique hotels and residences in leisure destinations including the Basque Coast. Operates similar-sized properties targeting similar leisure clientele in the same regional market.

Broad incumbents

• Radisson Blu Hotel Biarritz: Upscale international chain hotel in central Biarritz near the beach. Competes for similar leisure and corporate travelers but with a broader service portfolio and global loyalty program reach.
• Sofitel Biarritz Le Miramar Thalassa Sea & Spa: International upscale chain hotel in Biarritz with full-service amenities including thalassotherapy spa. Competes for similar leisure and corporate travelers but operates at a larger scale under Accor's distribution platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hoteldesilhouettebiarritz
• LinkedInlinkedin.com/company/hotel-silhouette-biarritz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel de Silhouette Biarritz