van der Valk Groningen-Westerbroek

What van der Valk Groningen-Westerbroek does

Van der Valk Hotel Groningen-Westerbroek is a full-service hotel property located at Rijksweg West 11, Westerbroek, Netherlands, approximately 15 minutes from Groningen city center via the A7 and A28 highways. The property operates within the privately held, family-owned Van der Valk hotel chain and offers 78 rooms plus 2 luxury suites (Sunrise and Sunset, each 58m² with private sauna and spa), the à la carte Falcon Restaurant (renovated in 2017, 150 seats), the Falcon Bar, and three multifunctional event halls (Peregrine 100m², Falcon Crest 55m², Bird's Eye 140m²) capable of hosting meetings and events for 2–150 persons. The hotel also encompasses two additional restaurant concepts acquired in 2023–2024: Osteria Da Vinci (Italian/Sardinian cuisine, operating since 1989) and De Rietschans (lakeside restaurant at Paterswoldsemeer, operating since 1922).

The property's product surface extends beyond lodging into packaged experiences (Beleef Groningen, Seizoensdeal, Suite Dream, E-chopper arrangement, Super Sunday), F&B services (breakfast buffet, high tea, room service), and a broad ancillary offering (bicycle and e-bike rental, E-chopper rental, electric sloep rental at De Rietschans, and EV charging stations including an Allego 150 kW Hypercharger). Underlying technology is standard for the segment: a Google-integrated booking engine, Trengo-powered customer chat, Reviewz for guest ratings, and the chain's Valk Exclusief loyalty platform with native iOS and Android apps and two-factor authentication on web accounts. The hotel holds Green Key Gold certification.

The business model is direct-to-consumer, with revenue generated across six streams: hotel room revenue (ADR bands from €111.50 standard rooms to €251.50 suites), food and beverage, packaged arrangements, meetings and events, rental/usage-based services, and ancillaries. Pricing is uniformly unit-based with pay-as-you-go billing; deposits of €150 (rooms) to €500 (Suite Dream package) apply. Go-to-market combines the property's own website and a dedicated sales team handling corporate, wedding, and group inquiries ([email protected]). Customer segments are diversified across leisure travelers (primary), corporate meeting clients, wedding and celebration parties, families, and walk-in restaurant patrons, with no single enterprise anchor identified in the data.

Name

van der Valk Groningen-Westerbroek

Legal name

Van der Valk Hotel Groningen-Westerbroek

Website

https://hotelgroningenwesterbroek.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Van der Valk Hotel Groningen-Westerbroek operates a 78-room hotel with 2 suites, The Falcon Restaurant, three event halls, and acquired dining concepts near Groningen, Netherlands. Part of the family-owned Van der Valk chain, it serves leisure, corporate, and wedding guests with diversified hospitality offerings.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Hotel accommodation
• Restaurant dining
• Meeting events
• Hospitality services
• Leisure travel

Headquarters

HQ city

Westerbroek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Revenue: Revenue from overnight stays in 78 rooms and 2 suites across various room categories. Pricing varies by room type from standard rooms (€111.50) to luxury suites (€251.50). Additional revenue from pet fees (€20/night), extra beds (€16.75/night), and baby cribs (€14.50/night).
2. Food & Beverage: Revenue from The Falcon Restaurant (150 seats, à la carte), hotel bar, room service (€12.50 fee), breakfast buffet (€22.50 adults, €11.25 children 4-12, free under 3), high tea (€27.50 adults, €17.50 children), babyshower high tea (€29.50), and special dining events.
3. Package/Arrangement Sales: Themed packages including Seizoensdeal (seasonal deal from €60.10/persoon), Beleef Groningen (€205.05/persoon), Suite Dream (€181.60/persoon), E-chopper arrangement (€165.10/persoon), and Super Sunday (€57.85/persoon).
4. Meetings & Events: Revenue from meeting room rentals and catering for corporate events, weddings, funerals, and private parties. Three multifunctional halls: Peregrine (100m²), Falcon Crest (55m²), Bird's Eye (140m²). Meeting packages from €16.50/persoon for 2-hour sessions. Additional revenue from audiovisual equipment and culinary breaks.
5. Rental Services: Bicycle rental (€20/day standard, €33/day e-bike), E-chopper rental (€42.50-65.00), electric car charging (€0.65/kWh regular, €0.95/kWh fast), lunch packages (€18.50), boat/sloep rental at De Rietschans.
6. Ancillary Services: Mini-bar packages (€17.50), romantic packages (€15-60), late checkout (€10/hour), P+R tickets (€6), flowers (€25+), wine/champagne (€29.50+), historical canal tours (€23/person).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Van der Valk Groningen-Westerbroek operates a full-service hotel offering overnight accommodation in 78 rooms and 2 suites, complemented by the 150-seat Falcon Restaurant, three meeting and event halls, and supporting leisure amenities such as bicycle and e-chopper rental and EV charging. The property serves both leisure and business travelers in the Groningen region of the northern Netherlands.

Product overview

Van der Valk Hotel Groningen-Westerbroek operates as a luxury hotel with 78 rooms and 2 suites, part of the Van der Valk hotel collection. The product portfolio centers on core accommodation offerings (rooms and suites) complemented by dining services (The Falcon Restaurant, Falcon Bar, Osteria Da Vinci, De Rietschans), meeting and event facilities (three multifunctional halls), and recreational services (bicycle/e-bike rental, E-chopper rental, electric boat rental). Package offerings include seasonal deals, city escape arrangements (Beleef Groningen), high tea services, and wedding/event hosting. Specialty accommodations include family rooms, accessible rooms, and premium suites with private wellness facilities. The hotel holds Green Key Gold certification and provides electric vehicle charging infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• The Falcon Restaurant: À la carte restaurant offering lunch and dinner with house-made dishes prepared with fresh regional products from their own kitchen garden
• De Rietschans
• Osteria Da Vinci

Products and services

• Hotel Rooms and Suites 78 hotel rooms and 2 suites available for overnight stays, serving leisure and business travelers in the Groningen region.
• The Falcon Restaurant 150-seat restaurant serving hotel guests and outside diners for lunch, dinner, and related dining experiences.
• Meeting and Event Halls Three meeting and event halls available for corporate meetings, conferences, private celebrations, and weddings, with on-site catering support.
• Wedding Services Wedding hosting services combining event hall rental, accommodation for guests, and dining at the Falcon Restaurant for couples planning weddings in the Groningen region.
• Seizoensdeal Package Seasonal package deal combining overnight stay with curated seasonal extras for guests.
• Beleef Groningen Package Experience package combining an overnight stay with elements designed to let guests explore the Groningen area.
• High Tea Package High Tea experience offered at the hotel for guests and outside visitors, typically including tea service and accompanying bites.
• Bicycle and E-Chopper Rental On-site rental of bicycles and e-choppers for guests and visitors wanting to explore the Groningen area.
• Electric Vehicle Charging On-site electric vehicle charging stations available to hotel guests and EV-driving visitors.

Quantifiable outcome

• Guest satisfaction rating of 8.9-9.0 based on 754-869 reviews

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Boot GroningenminorStrategic or Co-development PartnerPartnership for canal boat tours included in the 'Beleef Groningen' experience package. Hotel guests receive historical canal cruises through Groningen waterways with a local guide, including drinks.
• Green Key FoundationcoreOthersGreen Key is an international eco-label for tourism establishments. Hotel holds Gold level certification, demonstrating commitment to sustainable operations including energy efficiency, water conservation, and waste reduction.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Fletcher Hotel-Restaurant De Zélande: Largest Dutch hotel chain with full-service hotels across the Netherlands including several in the north. Comparable product (rooms, restaurant, meetings) but much larger portfolio and broader geographic reach than the Westerbroek property.
• Best Western Hotels (Netherlands): Broad incumbent operating multiple full-service and limited-service hotels across the Netherlands under a global brand umbrella; competes with the Westerbroek property for both leisure and corporate demand at the regional level.
• Mercure Hotel Groningen Martiniplaza: Mid- to full-service hotel adjacent to Martiniplaza event venue in Groningen, with significant meeting and event focus. Comparable offering to the Westerbroek property but located in the city, attracting overlapping corporate event demand.

Direct peers

• NH Groningen Hotel: Full-service hotel located in central Groningen. Direct competitor for business and leisure demand in the same Groningen catchment as Van der Valk Hotel Groningen-Westerbroek, with comparable room counts and meeting facilities.
• Van der Valk Hotel Groningen-Hoogkerk: Sister Van der Valk property serving the Groningen market from the western side. Same brand standards, comparable room inventory and meeting facilities; the closest intra-brand competitor for the Westerbroek property's catchment.
• The Market Hotel Groningen: Full-service design hotel in Groningen city center competing directly for both overnight guests and meeting/event bookings, with comparable F&B and event offerings in the same regional market.
• City Hotel Groningen: Independent full-service hotel in central Groningen with rooms, restaurant, and meeting facilities; directly comparable in size and offering to the Westerbroek property and serving overlapping leisure and corporate demand.
• Post Plaza Hotel Groningen: Boutique full-service hotel in a former Groningen post office building, offering rooms, fine dining, and event spaces. Comparable in scale and offering to the Westerbroek property and competing for the same leisure and corporate segments.

Emerging players

• Bastion Hotel Groningen: Mid-scale Dutch hotel chain with a Groningen property positioned as a value option. Partial overlap with the Westerbroek property for price-sensitive leisure and corporate travelers, though less premium positioning.
• Apollo Hotel Groningen: Dutch boutique/upper-midscale hotel brand with a Groningen property. Comparable in size and positioning for business and leisure travelers, partial overlap in the regional full-service segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HotelGroningenWesterbroek
• Instagraminstagram.com/vandervalkwesterbroek/?hl=nl
• LinkedInlinkedin.com/company/van-der-valk-groningen-westerbroek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about van der Valk Groningen-Westerbroek