Hotel Heidegrund
- Company typePrivate
- Founded2010
- HeadquartersGarrel, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hotel Heidegrund does
Hotel Heidegrund GmbH is a privately-held 4-Sterne-Superior (4-star superior) wellness hotel located at the Thülsfelder Talsperre in Garrel, Oldenburger Münsterland, Lower Saxony, Germany. Founded in 2010, the property consists of three buildings — the main house, Fichtenhaus, and exclusive Waldhaus — set within protected forest and adjacent to a dam reservoir. The hotel operates seven room categories ranging from compact doubles to family suites (61 m²), a large WaldSPA with five sauna types (Kelo, Salz, Panorama, Finnish, Bio), a chemical-free Naturbadeteich (natural swimming pond), twelve conference/meeting rooms, a regional-cuisine restaurant with bar and beer garden, and an extensive programmed event calendar.
The business generates revenue across seven streams: overnight accommodation, food & beverage, wellness and spa services (including a €25 day-spa entry accessible to non-hotel guests), events and celebrations (weddings, private parties), conference and meeting services (half-day from €1,720, full-day from €2,518), golf packages linked to nearby Golfclub Thülsfelder Talsperre, and gift vouchers. Pricing is mid-market and varies by season, with a 15%-off anniversary promotion running across categories in 2025 to mark the hotel's 15th year.
Hotel Heidegrund is wholly owned by MOA & Heidegrund Betriebs GmbH & Co. KG (MOA Group), which also operates Hotel MOA Berlin and provides shared services in IT, talent & culture, accounting & finance, and real estate management. Alexander Wendeln serves as Managing Director (Geschäftsführer). Distribution is primarily direct-to-consumer via the hotel's own booking website, dedicated email addresses per service line, and phone reservations, supplemented by OTAs and an active Instagram channel. The customer base is diversified across leisure/couples, families, corporate groups, wedding parties, golfers, and wellness retreat participants — all served within a single regional geography.
Hotel Heidegrund firmographics
Firmographics- Name
- Hotel Heidegrund
- Legal name
- Hotel Heidegrund GmbH
- Website
- https://hotel-heidegrund.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Hotel Heidegrund industry classification
Industry- Product category
- Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Destination Spa Resorts (THAGAMAA)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Conference Retreat Hotels (THAGALAG), Luxury Wellness & Spa Resorts (THAGACAG), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Hotel Heidegrund is headquartered
LocationHeadquarters
- HQ city
- Garrel
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Hotel Heidegrund business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hotel Accommodation: Overnight stays in various room categories including Standard Double Rooms, Superior Double Rooms, Executive Rooms, and Family Rooms. Revenue is generated through per-night room rates with different pricing for weekdays and weekends, single and double occupancy.
- Food & Beverage: On-site restaurant serving regional cuisine with seasonal menus, bar service with cocktails and beverages, special dining events (Italian evenings, wine evenings, holiday menus), High Tea service, and catering for events.
- Wellness & Spa Services: Day spa packages, massage and cosmetic treatments, sauna world access, and spa treatments available for both hotel guests and external visitors with online booking capability.
- Events & Celebrations: Hosting of weddings, private celebrations, corporate events, conferences, seminars, team building activities, and special events like musical evenings, candlelight concerts, and wine tastings.
- Conference & Meeting Services: Day and half-day conference packages, full conference services with coffee breaks and lunch, meeting rooms and event spaces for corporate gatherings and team building.
- Golf Services: Golf packages combining accommodation with green fees, proximity to Golfclub Thülsfelder Talsperre and surrounding golf courses in the region.
- Gift Vouchers: Sale of gift vouchers for hotel stays, restaurant, wellness treatments, and combined experience packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Golf Package - Weekday rate in double room |
| Subscription | Multi-year contract | Golf Package - Weekend rate in double room |
| Subscription | Multi-year contract | Half-day conference package (from 20 persons) |
| Subscription | Multi-year contract | Full-day conference package (from 20 persons) |
| Subscription | Multi-year contract | Team building package 1 (1.5 days) |
| Subscription | Multi-year contract | Team building package 2 (2 days) |
| Unit Pricing | Pay-as-you-go | Italian Evening event |
| Unit Pricing | Pay-as-you-go | High Tea experience |
| Unit Pricing | Pay-as-you-go | True Crime Dinner event |
| Unit Pricing | Pay-as-you-go | Candlelight Concert tickets |
| Unit Pricing | Pay-as-you-go | Christmas Day 3-course menu |
| Unit Pricing | Pay-as-you-go | New Year's Eve 4-course menu |
| Unit Pricing | Pay-as-you-go | Wine Package (wine evening) |
| Subscription | Pay-as-you-go | Day Spa access |
| Unit Pricing | Pay-as-you-go | Aquarell painting course |
| Unit Pricing | Pay-as-you-go | Spargel (asparagus) menu |
| Subscription | Multi-year contract | Less Stress Retreat (4 days) |
| Subscription | Monthly | Jubiläumsaktion (Anniversary Promotion) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Hotel Heidegrund product offering
Product offeringCore offering
Hotel Heidegrund is a 4-Sterne-Superior wellness and conference hotel offering overnight accommodation in seven room categories, a large WaldSPA with five saunas and a chemical-free natural swimming pond, regional restaurant cuisine, twelve conference and event rooms, and structured event hosting for weddings, corporate meetings, and wellness retreats. The hotel bundles rooms with dining, spa access, golf, and yoga into pre-priced arrangements sold primarily to individual leisure guests and small corporate groups.
Product overview
Hotel Heidegrund is a 4-star Superior hotel offering a unified hospitality experience centered on wellness, nature-based recreation, and culinary enjoyment. The core product portfolio consists of accommodation (seven room categories from compact doubles to family rooms), the WaldSPA with multiple saunas and natural swimming pond, regional restaurant cuisine, and twelve conference/meeting rooms. Supporting offerings include yoga retreats, golf packages, event hosting (weddings, celebrations), and outdoor activities. The hotel positions itself as a retreat destination combining wellness, gastronomy, team events, and nature experiences, all integrated around the Thülsfelder Talsperre location.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 936 participants in lottery/raffle at spring festival
Companies that use Hotel Heidegrund
Customer profileSegments6 records
Ideal customer profiles5 records
Hotel Heidegrund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hotel Heidegrund partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Golfclub Thülsfelder Talsperrecore18-hole golf course located only minutes from the hotel, accessible via short walk. The hotel offers golf packages combining accommodation with green fees, positioning itself as a golf destination hotel. Partnership enables the 'Golf Triangle' concept including GC Thülsfelder Talsperre, GC Wildeshauser Geest, and GC Vechta-Welpe.
- Yogaraum CloppenburgcoreYoga studio from Cloppenburg that partners with the hotel to lead yoga retreats and wellness programs. Julia from Yogaraum Cloppenburg regularly facilitates retreats including autumn 2025, spring 2026, and autumn 2026 programs. Provides guided yoga sessions, forest yoga experiences, and mindfulness workshops.
- OsterlohWeineminorWine supplier partnering with the hotel for wine events and evenings. Provides selected wines for the hotel's wine evening events, including the summer wine evening scheduled for July 18, 2026 featuring live music.
- WeinWolff (Wein Wolff Leer)minorWine supplier collaborating with the hotel for wine tasting events. Partners with OsterlohWeine to present selected wines at hotel events, enhancing the culinary and beverage program.
- honeybirdbandminorLive music band that performs at hotel events including wine evenings and summer terrace events. Provides entertainment for special evening events, enhancing the guest experience at dining occasions.
- SvenH Photography (Sven Hüsemann)minorWedding photographer partnered with the hotel for wedding events. Featured in the hotel's spring festival lottery with a 200€ photoshooting voucher prize. Offers wedding photography services in the hotel's scenic settings including forest, reservoir, and heather landscape.
- Stage Akademie OldenburgminorPerforming arts academy that brings musical theater performances to the hotel. Hosted 'Best of Musicals' event featuring songs from productions like Tanz der Vampire, König der Löwen, Mamma Mia, Grease, and Elisabeth. Creates unique entertainment packages combined with hotel stays.
- Melodies & FlamesminorCandlelight concert series that partners with the hotel for intimate musical performances. Events include 'Melodies & Flames' concerts with artists performing classical and pop hits in candlelit atmosphere. Scheduled dates include January, February, March, November, and December 2026.
- Tatort Nordwesten Podcast (Nordwest-Zeitung)minorTrue crime podcast hosted by Julian Reusch and Nicolas Reimer from Nordwest-Zeitung newspaper. Collaborates on True Crime Dinner events where hosts present real criminal cases from the region while guests enjoy a 3-course menu. Scheduled for January 31, 2026 at 99€ per person including dinner.
- MOA Group (MOA & Heidegrund Betriebs GmbH & Co. KG)coreParent company operating Hotel Heidegrund alongside Hotel MOA Berlin. The MOA Group is an owner-managed company with shared service units for IT, Talent & Culture, Accounting & Finance, and real estate management. Provides corporate support, brand coordination, and operational synergies between hotels.
- Personights NetworkminorHotel network providing discounted accommodation rates for hotel employees. Part of the employee benefits program allowing staff to stay at partner hotels at reduced rates, enhancing the employee value proposition.
- Tier- & Freizeitpark ThüleminorAnimal and leisure park located 10 minutes by car from the hotel. Recommended as a family activity for hotel guests, particularly those with children, as part of the hotel's experience and leisure recommendations.
- Anke HinzminorWatercolor painting instructor who leads art courses at the hotel. Conducts aquarelle painting workshops on topics including floral motifs and Christmas cards, providing creative wellness experiences for guests.
- Susan FenglerminorWellness coach and mindfulness instructor who leads the 'Less Stress Retreat' at the hotel. Facilitates sessions on mindfulness, stress reduction, healthy routines, and boundary setting. Retreat limited to 7-14 participants for intimate experience.
- Nell (Yoga Retreats)minorYoga retreat facilitator offering weekend wellness programs at the hotel. Retreats include autumn 2025 (November) and autumn 2026 (November) sessions, providing guided yoga and mindfulness experiences.
- Florian (Yoga Instructor)minorYoga instructor conducting retreat programs at the hotel including autumn 2025 (October), spring 2026 (April), and autumn 2026 (October) sessions.
- Anna & Hie (Yoga Retreats)minorYoga retreat facilitators offering wellness weekends at the hotel. Sessions scheduled for autumn 2025 (October-November) and spring 2026 (January).
- Hochzeitshaus HannekenminorWedding venue partner that the hotel challenged to a tree-planting challenge (Baum Challenge) in a sustainability initiative. Hotel participated in wedding fair at Hanneken venue in September. Both venues promote outdoor and natural wedding celebrations.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Hotel Heidegrund competitors and assessment
Company assessmentDirect peers
- Hotel Burg Trendelburg: Historic castle hotel in northern Hesse (Hessen) operating as a 4-star property with restaurant, event, and overnight offerings in a story-driven setting. Comparable to Hotel Heidegrund on independent regional castle/resort positioning, dining, and event hosting.
- Hotel Birkenhof (Sankt Englmar): Independent 4-star superior wellness hotel in the Bavarian Forest with spa, restaurant, and conference offerings in a nature setting. Comparable to Hotel Heidegrund on 4-star superior classification, dedicated WaldSPA-style wellness facility, regional leisure positioning, and MICE/event capabilities.
- Hotel Freigeist Northeim: Independent 4-star design hotel in Lower Saxony operating with a similar 'lifestyle boutique' positioning, combining contemporary rooms with restaurant, bar, and event offerings. Comparable in scale, regional German catchment, and independent / non-chain operating model.
- Hotel MOA Berlin: Sister property under the same MOA Group (MOA & Heidegrund Betriebs GmbH & Co. KG). Operates as a comparable 4-star hotel in central Berlin with similar layout of accommodation, restaurant, and event space, sharing corporate services, making it the most directly comparable asset for performance benchmarking.
Broad incumbents
- Best Western Hotels Deutschland: Marketing cooperative of independent 3-4 star hotels across Germany, many in regional/nature locations. Competes with Hotel Heidegrund on the same regional leisure and corporate customer base, while offering stronger distribution and brand recognition.
- Dorint Hotels & Resorts: German-headquartered chain operating 4-star hotels and resorts, including several destination properties with spa, golf, and conference facilities. Comparable in offering a full-service resort experience that combines wellness, F&B, and MICE under one roof.
- Maritim Hotels: German hotel chain with a strong footprint in conference and event hotels, many of them in nature or resort locations. Directly comparable on MICE infrastructure (multiple meeting rooms, packages) and on combining wellness/leisure amenities with corporate demand.
- Upstalsboom Hotels & Resorts: German hotel group with several nature- and coast-based 4-star resorts combining spa, restaurant, and event facilities. Comparable in wellness-driven resort positioning, mid-to-premium pricing, and active event programming.
- Romantik Hotels & Restaurants Germany: Cooperative marketing organization of independently-owned 4-5 star hotels across Germany, frequently set in nature or historic locations and offering wellness, gastronomy, and event hosting. Overlaps with Hotel Heidegrund's positioning on characterful regional stays, food, and event packages.
- ATLANTIC Hotels: Privately owned German hotel group operating 4-star superior properties in northern and western Germany. Overlaps with Hotel Heidegrund on regional northern-German presence, 4-star superior positioning, and combined leisure/business demand mix including conference facilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Hotel Heidegrund social profiles
Digital presenceHotel Heidegrund financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel Heidegrund leadership team
Management profileNumber of profiles
Hotel Heidegrund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel Heidegrund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel Heidegrund
What does Hotel Heidegrund do?
Hotel Heidegrund is a 4-Sterne-Superior wellness and conference hotel offering overnight accommodation in seven room categories, a large WaldSPA with five saunas and a chemical-free natural swimming pond, regional restaurant cuisine, twelve conference and event rooms, and structured event hosting for weddings, corporate meetings, and wellness retreats. The hotel bundles rooms with dining, spa access, golf, and yoga into pre-priced arrangements sold primarily to individual leisure guests and small corporate groups.
Is Hotel Heidegrund a public or private company?
Hotel Heidegrund is a private company. It is classified as corporate owned and is currently operating.
When was Hotel Heidegrund founded?
Hotel Heidegrund was founded in 2010. It employs 1 to 10 people.
Where is Hotel Heidegrund based?
Hotel Heidegrund is headquartered in Garrel, Germany, in the Europe region.
How does Hotel Heidegrund make money?
Seven revenue lines are on record. Hotel Accommodation is the primary driver. The others are food & Beverage, wellness & Spa Services, events & Celebrations, conference & Meeting Services, golf Services and gift Vouchers.
Who are Hotel Heidegrund's main competitors?
Direct peers on record are Hotel Burg Trendelburg, Hotel Birkenhof (Sankt Englmar), Hotel Freigeist Northeim and Hotel MOA Berlin. Broad incumbents are Best Western Hotels Deutschland, Dorint Hotels & Resorts, Maritim Hotels, Upstalsboom Hotels & Resorts, Romantik Hotels & Restaurants Germany and ATLANTIC Hotels.
Does Hotel Heidegrund have an API?
No public API is recorded for Hotel Heidegrund.
What industry is Hotel Heidegrund in?
Hotel Heidegrund's product category is Hospitality. Its primary akta.pro industry code is THAGAMAA, Destination Spa Resorts, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7011.