Hotel Hendricks
Hotel Hendricks is a 176-room boutique hotel in Midtown Manhattan offering safari-chic accommodations, two Australian-inspired F&B venues (Daintree Rooftop and Isla & Co), and event spaces. It serves leisure travelers, corporate groups, and student groups under Fortuna Realty Group's Fortuna Collection.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hotel Hendricks does
Hotel Hendricks is a 176-room boutique hotel located at 25 West 38th Street in Midtown Manhattan, steps from Bryant Park, Macy's, Fifth Avenue shopping, and the Empire State Building. Opened in 2019 as part of Fortuna Realty Group's Fortuna Collection hospitality portfolio, the property is designed in a safari-chic aesthetic by interior designer Marchello Pozzi, featuring custom mahogany wood finishes, rose gold accents, Italian millwork, and Waterworks bathroom fixtures across three room categories: Deluxe Queen, Deluxe King, and Deluxe Double, with select Empire State View rooms. In-room technology includes 40-inch Smart TVs, high-speed Wi-Fi, in-room safes, and mobile-app-based keyless check-in. The hotel also operates two proprietary F&B venues: Daintree Rooftop, a 29th-floor Australian-inspired bar and lounge with Manhattan skyline views (accommodating 60 seated or 200 cocktail reception guests), and Isla & Co, a ground-floor Australian-American all-day dining restaurant.
The business model is built on four revenue streams: nightly room revenue (rates starting at $225 with direct booking discounts and tiered extended-stay incentives up to 30% off for 7+ nights), mandatory $42.45/night facility fees covering Wi-Fi and fitness center access, F&B revenue from the two on-site dining venues, and event/group bookings including corporate retreats, student groups, production crews, and private rooftop celebrations supported by a tiered group rewards program. Additional ancillary revenue comes from pet fees ($95 non-refundable plus $100 refundable deposit for dogs up to 40 pounds). Distribution is primarily direct-to-consumer via the hotel's Synxis-powered website with a Best Rate Guarantee, supplemented by a dedicated sales team for corporate group bookings and event inquiries.
Hotel Hendricks serves a horizontal segmentation of customers: leisure travelers (primary segment, including romantic getaways and vacationers), corporate groups (corporate retreats and team stays), student groups (with a dedicated Q1 2027 program featuring waived destination fees), and pet-owning travelers. Marketing is conducted through the hotel's website, Instagram (@hotelhendricksny) and Facebook channels, an email newsletter, earned media coverage in publications including The New York Times, Forbes, and Eater New York, and cross-promotion through Fortuna Collection affiliated properties (Hotel Hugo, Hotel Hayden, Garden City Hotel, Grayson Hotel). The property holds ADA compliance certification and maintains WCAG 2.2 AA website accessibility.
Hotel Hendricks firmographics
Firmographics- Name
- Hotel Hendricks
- Legal name
- Hotel Hendricks
- Website
- https://hotelhendricksny.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hotel Hendricks is a 176-room boutique hotel in Midtown Manhattan offering safari-chic accommodations, two Australian-inspired F&B venues (Daintree Rooftop and Isla & Co), and event spaces. It serves leisure travelers, corporate groups, and student groups under Fortuna Realty Group's Fortuna Collection.
- Ownership category
- akta.pro rank
Hotel Hendricks industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Suburban Full-Service Hotels (THAGAAAC)
- akta.pro secondary industry
- Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Hotel Hendricks is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hotel Hendricks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Room Revenue: Primary revenue from 176 guestroom rentals including various room types (Deluxe Queen, Deluxe King, Deluxe Double, Empire State View rooms). Nightly rates starting from $225 with direct booking discounts.
- Food & Beverage: Revenue from two on-site dining venues: Daintree Rooftop (29th floor cocktail bar with panoramic views) and Isla & Co (ground floor Australian-American restaurant serving breakfast, brunch, lunch, and dinner).
- Event & Group Bookings: Revenue from hosting private events in rooftop spaces and meeting rooms, including corporate retreats, production crews, student groups, and celebrations. Special group tiered rewards program with complimentary perks.
- Facility Fees: Mandatory nightly facility fee of $42.45 including Wi-Fi, phone calls, and fitness center access.
- Pet Fees: Non-refundable pet fee of $95 plus $100 refundable deposit for dogs up to 40 pounds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Nightly | Direct Booking Rate |
| Subscription | Multi-year contract | Extended Stay Discounts |
| Subscription | Multi-year contract | Stay Sunday Promotion |
| Unit Pricing | Nightly | Facility Fee |
| One time/ perpetual license | Pay-as-you-go | Pet Policy |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Hotel Hendricks product offering
Product offeringCore offering
Hotel Hendricks is a 176-room boutique hotel in Midtown Manhattan offering safari-sleek accommodations, two Australian-inspired food and beverage venues (Daintree Rooftop and Isla & Co), private rooftop event space, and corporate group booking programs. The hotel operates as a single 27-story property at 25 West 38th Street with rates starting at $225 per night.
Product overview
Hotel Hendricks is a boutique hotel offering a unified hospitality experience centered on its 176-room safari-sleek property. The portfolio includes three distinct guest room categories (Deluxe Queen, Deluxe King, Deluxe Double), two signature dining venues (Daintree Rooftop and Isla & Co.), and specialized group stay and event services. The hotel positions itself as a midtown Manhattan destination combining industrial-chic design with Australian-inspired hospitality.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Hendricks Guestroom Stays A 176-room boutique hotel offering safari-chic accommodations in three core room categories (Deluxe Queen, Deluxe King, Deluxe Double) plus Empire State View rooms. Designed by Marchello Pozzi with custom mahogany wood and rose gold finishes, Waterworks fixtures, 40-inch Smart TVs, and mobile keyless check-in. Targeted at leisure and business travelers seeking stylish Midtown Manhattan lodging with rates starting from $225 per night.
- Daintree Rooftop Australian-inspired rooftop bar and lounge situated 29 floors above Fifth Avenue, featuring an indoor glass-lined lounge and open-air terrace with panoramic Manhattan views. Serves cocktails including Espressotini flights and operates as a private event venue accommodating 60 seated or 200 cocktail reception guests with dedicated kitchen and AV/DJ capabilities. Open to both hotel guests and outside visitors.
- Isla & Co. Restaurant Australian-American all-day dining restaurant at Hotel Hendricks offering brunch, dinner, and cocktails with Aussie-inspired cuisine and hospitality atmosphere. Serves both hotel guests and walk-in diners.
- Group Stay and Meeting Services Corporate and group accommodation packages including multi-room bookings, meeting spaces, rooftop access, and a tiered rewards loyalty program with complimentary perks for qualifying room night volumes. Serves corporate retreats, business travel groups, production crews, and student groups visiting NYC. Contacted via dedicated sales team.
- Rooftop Private Event Venue Private event venue space offering 360-degree Manhattan skyline views with AV and DJ capabilities and dedicated kitchen. Accommodates up to 60 seated guests or 200 for cocktail receptions. Used for corporate gatherings, weddings, birthdays, and milestone celebrations.
Quantifiable outcome
- Direct booking discount of additional 10% plus $20 per night savings
- +2 more outcomes
Companies that use Hotel Hendricks
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Hotel Hendricks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hotel Hendricks partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hotel Hendricks competitors and assessment
Company assessmentDirect peers
- The Standard Hotels: The Standard's High Line and East Village properties are lifestyle boutiques with strong rooftop/lobby F&B identity and design cachet. Comparable to Hotel Hendricks in targeting experience-oriented travelers with distinct food and beverage venues as a core part of the value proposition.
- Pod Hotels: Pod Hotels runs compact, design-led boutique hotels across Midtown and the East Side. Both properties compete for similar leisure and business travelers seeking stylish Midtown stays with modern tech-enabled rooms at accessible price points.
- Ace Hotel New York: Ace Hotel's NoMad/Midtown location is a design-driven boutique with strong F&B and event programming, music-led cultural identity, and a comparable nightly rate band. Hotel Hendricks' safari-chic, design-forward positioning with rooftop event venues directly mirrors Ace's lifestyle-hotel playbook.
- Walker Hotel Greenwich Village: Walker Hotel Greenwich Village is a design-driven Manhattan boutique competing for similar leisure and small-corporate-group demand. Both are independently operated NYC boutique hotels emphasizing location, design, and curated F&B.
- The Beekman (Thompson Hotels): The Beekman is a landmark FiDi luxury boutique with destination dining and event spaces. Operates in a similar design-forward, F&B-anchored hospitality model targeting experience-driven travelers in NYC, though positioned at a higher price point than Hendricks.
- Dream Hotels: Dream Midtown and Dream Downtown are lifestyle boutique hotels near Times Square and Chelsea with rooftop/nightlife venues. Direct competition for Hotel Hendricks in the experiential leisure-traveler segment with elevated F&B programming.
- Moxy NYC Hotels: Moxy (Marriott's lifestyle brand) operates several Manhattan properties targeting younger travelers with boutique-style rooms and vibrant lobby/F&B concepts. Both Hotel Hendricks and Moxy compete for the experiential, social-media-conscious segment in Midtown.
- Arlo Hotels: Arlo operates design-forward lifestyle boutique hotels in Manhattan (Arlo SoHo, Arlo NoMad) with multi-concept F&B venues and compact rooms. Like Hotel Hendricks, Arlo targets price-sensitive-yet-style-conscious travelers in dense urban submarkets with strong food-and-beverage programming.
Emerging players
- Freehand New York: Freehand New York is a hybrid hotel/hostel in the Flatiron District offering design-forward shared and private rooms with multiple F&B venues. Competes with Hotel Hendricks for design-conscious, value-oriented Manhattan travelers, though it leans more toward the hostel/shared model.
- citizenM New York Bowery: citizenM operates tech-enabled, compact lifestyle hotels with self-service/app-based check-in and design-led F&B. Comparable to Hotel Hendricks in pursuing tech-forward boutique experiences in dense urban markets, though citizenM emphasizes an app-driven global platform model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hotel Hendricks social profiles
Digital presenceHotel Hendricks compliance and trust
Trust signalCompliance2 records
Hotel Hendricks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel Hendricks leadership team
Management profileNumber of profiles
Hotel Hendricks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel Hendricks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel Hendricks
What does Hotel Hendricks do?
Hotel Hendricks is a 176-room boutique hotel in Midtown Manhattan offering safari-sleek accommodations, two Australian-inspired food and beverage venues (Daintree Rooftop and Isla & Co), private rooftop event space, and corporate group booking programs. The hotel operates as a single 27-story property at 25 West 38th Street with rates starting at $225 per night.
Is Hotel Hendricks a public or private company?
Hotel Hendricks is a private company. It is classified as corporate owned and is currently operating.
When was Hotel Hendricks founded?
Hotel Hendricks was founded in -1. It employs 11 to 50 people.
Where is Hotel Hendricks based?
Hotel Hendricks is headquartered in New York, United States, in the North America region.
How does Hotel Hendricks make money?
Five revenue lines are on record. Room Revenue is the primary driver. The others are food & Beverage, event & Group Bookings, facility Fees and pet Fees.
Who are Hotel Hendricks's main competitors?
Direct peers on record are The Standard Hotels, Pod Hotels, Ace Hotel New York, Walker Hotel Greenwich Village, The Beekman (Thompson Hotels), Dream Hotels, Moxy NYC Hotels and Arlo Hotels. Emerging players are Freehand New York and citizenM New York Bowery.
Does Hotel Hendricks have an API?
No public API is recorded for Hotel Hendricks.
What industry is Hotel Hendricks in?
Hotel Hendricks's product category is Boutique Hotels. Its primary akta.pro industry code is THAGAAAC, Suburban Full-Service Hotels, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7011.