What Hotel Herringbone does

Hotel Herringbone is a 21-room boutique hotel located at 319 S. 4th Street in downtown Waco, Texas, founded in 2023. The property operates as a multi-vertical hospitality destination combining accommodations, two distinct food and beverage outlets — Red Herring (a Coastal Mediterranean restaurant and piano lounge) and Lucky Buck's (a rooftop sports bar and pizza venue) — a wellness and spa suite offering massage treatments, multiple event venues with combined capacity exceeding 700 guests, and a curated multi-vendor retail space called The Shops at Herringbone. The company targets leisure travelers and tourists visiting downtown Waco attractions, particularly Magnolia Market at The Silos and the Dr. Pepper Museum, as well as event hosts and local dining guests.

The property's technology infrastructure is built on standard hospitality SaaS platforms: Cloudbeds for room reservations and property management, Resy for restaurant bookings, TripleSeat for event venue inquiries, and Toast for gift card processing. There are no proprietary technology assets or AI/ML capabilities disclosed. The hotel differentiates through its art-deco interior design by RADLAB, Roman-style bathtubs in select suites, live music programming, and an integrated experience model that captures guest spend across lodging, dining, wellness, events, and retail under one roof.

The business model is a hybrid of recurring nightly room revenue, transactional F&B revenue, event venue professional services, unit-priced wellness services, and marketplace commissions from retail tenants. The company is privately held and was developed as a collaborative partnership between Lucky Find Hospitality (operations), RADLAB (design), Freeform Development (development), and Chef Corey McEntyre (culinary). The firm employs approximately 16 people and operates from a single location with no disclosed expansion plans, institutional funding, or parent company structure.

Name

Hotel Herringbone

Legal name

Hotel Herringbone

Website

https://hotelherringbone.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Herringbone is a 21-room boutique hotel in downtown Waco, Texas, offering integrated accommodations, dining, spa, event, and retail experiences targeted at leisure travelers visiting Magnolia Market and the Dr. Pepper Museum.

Ownership category

akta.pro rank

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodations: 21-room boutique hotel offering various room types including King Suites with Roman-style bathtubs, Queen/Queen rooms, and Presidential Suite. Revenue from nightly room rates.
2. Food & Beverage - Red Herring Restaurant: Coastal Mediterranean-inspired dining with tapas-style dishes, oysters, house-made sourdough focaccia, curated wine list, and craft cocktails. Features a piano lounge with live performances. Operating hours Sunday-Wednesday 5pm-10pm, Thursday-Saturday 5pm-11pm, with Sunday brunch 11am-2pm.
3. Food & Beverage - Lucky Buck's Rooftop Bar: Rooftop sports bar and pizza venue featuring rotating beer list, specialty cocktails, oven-fresh artisanal pizzas, and views of Magnolia Silos. Monday-Wednesday 4pm-10pm, Thursday-Friday 4pm-12am, Saturday 11am-12am, Sunday 11am-10pm.
4. Wellness & Spa Services: Spa suite offering signature Swedish massage, deep tissue massage, sports massage, and pre/post-natal massage treatments. Sessions in private suite with walk-in shower.
5. Event Venue Rental: Event spaces including Ballroom (200 capacity), Red Herring (300 capacity), Lucky Buck's (150 capacity), Songbird Plaza & Patio (350 capacity), Ballroom Terrace (50 capacity), and Verandah. Spaces available for corporate events, weddings, private gatherings.
6. Retail - Shops at Hotel Herringbone: Multi-vendor retail space featuring apparel, gifts, decor from tenants including REPOSE, Rancher Hat Bar, Golden Green Boutique, Magnolia Soap & Bath Co., and Sendero Provisions Co.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hotel Herringbone is a 21-room boutique hotel in downtown Waco, Texas that sells overnight accommodations across multiple room categories (King Suite, Queen/Queen, Presidential Suite) along with on-site Coastal Mediterranean dining at Red Herring, a rooftop sports bar at Lucky Buck's, in-room massage and wellness services, private event hosting, and The Shops at Herringbone multi-vendor retail space. The integrated property targets leisure travelers, local diners, wellness seekers, and event hosts within the Waco downtown market.

Product overview

Hotel Herringbone is a 21-room boutique hotel in downtown Waco, Texas, offering a unified hospitality experience combining accommodations, dining, wellness, and event venues. The core product is its hotel accommodations supplemented by three distinct food and beverage outlets: Red Herring (a Coastal Mediterranean restaurant and piano lounge), Lucky Buck's (a rooftop sports bar and pizza venue), and in-room mini bars. Additional revenue streams include a spa and wellness center offering various massage treatments, event hosting across multiple venues (ballroom, plaza, terrace, rooftop), and The Shops at Herringbone retail shopping complex featuring local vendors.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodations Overnight lodging across 21 curated boutique rooms in categories including King Suite, Queen/Queen, and Presidential Suite, targeted at leisure travelers and tourists visiting downtown Waco.
• Red Herring Restaurant Coastal Mediterranean restaurant concept offering a curated food and beverage menu, serving both hotel guests and local diners in downtown Waco.
• Lucky Buck's Rooftop Bar Rooftop sports bar on the hotel property serving drinks and casual fare, open to hotel guests and walk-in patrons.
• Wellness & Massage Services On-property massage and wellness offerings available to hotel guests and local visitors, structured around 60- and 90-minute service tiers.
• Private Event Venues Multiple on-property event spaces (rooftop, pool deck, ballroom, library, parlor, etc.) available for weddings, receptions, corporate events, and other private gatherings, with booking handled through the TripleSeat platform.
• The Shops at Herringbone Multi-vendor curated retail space within the hotel property featuring third-party vendors offering boutique goods to hotel guests and walk-in shoppers.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Lucky Find HospitalitycoreStrategic or Co-development PartnerHospitality project partnership for hotel development and operations management. Lucky Find Hospitality is listed as a key partner in the hotel's branding and development.
• RADLABcoreStrategic or Co-development PartnerDesign and development partner credited in hotel branding and development. RADLAB contributed to property design and visual identity.
• Freeform DevelopmentcoreStrategic or Co-development PartnerDevelopment partner involved in hotel project. Listed as key partner in property development.
• Chef Corey McEnyreminorStrategic or Co-development PartnerExecutive chef partnership for culinary operations at Red Herring restaurant and Lucky Buck's venues.
• Shops at Hotel Herringbone - REPOSEminorChannel Partner/ Reseller/ DistributorRetail tenant featuring apparel and lifestyle products from Waco-based retailer.
• Shops at Hotel Herringbone - Rancher Hat BarminorChannel Partner/ Reseller/ DistributorRetail tenant offering western-inspired headwear and accessories.
• Shops at Hotel Herringbone - Golden Green BoutiqueminorChannel Partner/ Reseller/ DistributorRetail tenant featuring boutique apparel and lifestyle items.
• Shops at Hotel Herringbone - Magnolia Soap & Bath Co.minorChannel Partner/ Reseller/ DistributorRetail tenant offering bath and body products, part of the local Waco artisan community.
• Shops at Hotel Herringbone - Sendero Provisions Co.minorChannel Partner/ Reseller/ DistributorRetail tenant offering provisions, gifts, and specialty items.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hotel Indigo: Boutique upper-midscale brand with neighborhood-themed design and on-site dining. Comparable to Herringbone as a design-led, locally-rooted boutique hospitality concept with adjacent F&B.
• Kimpton Hotels & Restaurants: Long-established boutique hotel brand where on-site F&B, social programming, and event capacity are core to the value proposition — structurally analogous to Herringbone's rooms-plus-restaurant-plus-events offering.
• Hotel ZaZa: Luxury boutique hotel concept famous for design-forward rooms, multiple signature F&B venues, spa, and event programming. Closely mirrors Herringbone's premium positioning and integrated lodging/dining/event business mix.
• Hotel Emma: Adaptive-reuse luxury boutique hotel integrating multiple restaurants and bars, retail, event venues, and curated design. Mirrors Herringbone's multi-vertical, mixed-use boutique hospitality model in a destination/secondary market.
• Ace Hotel: Design-led boutique hotel brand built around stylish rooms, multiple in-house F&B and bar concepts, live programming, and curated retail. Operates with a similar small-team, multi-vertical boutique philosophy in destination cities.
• The LINE Hotel: Boutique lifestyle hotel brand pairing distinctive design with signature restaurants, bars, and event programming. Compares directly to Herringbone's RED HERRING restaurant, Lucky Buck's rooftop bar, and ballroom/plaza event spaces.
• Proper Hotels: Design-driven boutique hotel with multiple F&B concepts, rooftop programming, spa, and event space. Matches Herringbone's boutique scale, integrated restaurant/bar, spa suite, and event venue mix.
• Arlo Hotels: Boutique urban hotel brand combining compact, design-forward rooms with multiple F&B outlets, rooftop bars, and event venues. Mirrors Herringbone's small footprint, multi-outlet F&B, and rooftop bar model.
• 21c Museum Hotel: Boutique hotel brand combining curated art installations, F&B venues, and gallery programming. Closely matches Herringbone's multi-vertical model of rooms + dining + cultural programming + retail-style commerce in a destination setting.
• Magnolia Hotel at The Silos: Chip and Joanna Gaines' flagship boutique hotel directly across from Magnolia Market at The Silos in Waco — the same primary tourist anchor that drives Hotel Herringbone's demand. Both compete for the Magnolia-driven leisure guest with design-led boutique rooms, F&B, and event positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-herringbone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Herringbone