Hotel Juana de Ibarbourou

What Hotel Juana de Ibarbourou does

Hotel Juana de Ibarbourou is a single-property hotel located in Melo, capital of Cerro Largo Department in northeastern Uruguay, founded in spring 2011 and operated by a team of approximately 6 employees. The property contains 30 rooms organized into three pricing tiers — Standard ($50/night), Superior ($90/night), and Suite ($150/night, with jacuzzi and breakfast) — plus an on-site à la carte restaurant called La Higuera featuring chef Juan Gorozurreta's menu, a fitness center, laundry service, WiFi, and an event hall used for corporate and social functions. The hotel is named after Juana de Ibarbourou, a celebrated Uruguayan poet born and raised in Melo, and positions its modern minimalist architecture and surrounding parkland as a differentiated guest experience roughly 500-1,000 meters from the city center.

The business operates a direct-to-consumer model with no disclosed OTA or travel-agency partnerships: customers book through a multilingual website (English, Portuguese, Spanish) supporting USD and UYU currencies, or via phone/email direct contact. Target segments are leisure travelers seeking nature and tranquility, business travelers attending meetings and corporate events, and local event hosting. Underlying technology is a website-based booking system with currency selection and online reservation forms; no mobile app, API, AI features, or third-party integrations are disclosed. Pricing is per-night unit pricing with pay-as-you-go billing and no disclosed subscription, contract, or minimum-volume structure.

The company is privately held with no disclosed parent, subsidiaries, venture funding, or ownership structure. There is no revenue, headcount trend, or financial disclosure in the source data, and the operating footprint remains a single location with no evidence of expansion to additional properties or geographies.

Name

Hotel Juana de Ibarbourou

Legal name

Hotel Juana

Website

https://hoteljuanamelo.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Juana de Ibarbourou is a privately operated 30-room boutique hotel in Melo, Uruguay, founded in 2011, offering three room tiers, an on-site restaurant, and event facilities primarily to leisure and business travelers via direct website bookings.

Ownership category

akta.pro rank

Product category

Boutique Hotel Services

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Boutique hotel accommodation
• Hotel room rentals
• On-site restaurant dining
• Event hall hosting
• Leisure travel lodging

Headquarters

HQ city

Melo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Rentals: Nightly accommodation revenue from three room categories (Standard, Superior, Suite). Prices range from $50-$150 USD per night. Suite includes breakfast.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hotel Juana de Ibarbourou is a 30-room boutique hotel located in Melo, Cerro Largo, Uruguay, offering three tiers of accommodation (Standard, Superior, and Suite with Jacuzzi) priced from $50 to $150 per night. The property operates an on-site à la carte restaurant called La Huiguera and provides supplementary amenities including a gym, laundry and dry cleaning service, WiFi, and an event hall for business and social gatherings.

Product overview

Hotel Juana de Ibarbourou is a single-property hotel offering three distinct room categories (Standard, Superior, and Suite) with a total of 30 rooms, plus an on-site à la carte restaurant called La Higuera. The hotel operates as a unified service offering with rooms ranging from basic $50/night Standard rooms to $150/night Suites featuring jacuzzis. Additional amenities include WiFi, gym, laundry service, and event hall facilities.

Differentiator

Problem solved

Functional benefit

Brands

• La Higuera: On-site à la carte restaurant operated by the hotel, offering varied menu with dishes such as salmon with shrimp sauce, bondiola with mustard sauce, pasta, and sole, with an extensive dessert menu.

Products and services

• Standard Room Entry-level accommodation with minimalist decoration and views to internal gardens, featuring independent air conditioning, a work desk, single and double beds, electronic security lock, private bathroom with amenities, frigobar, 22-inch LED TV with satellite receiver, and private telephone with wake-up service. Priced at $50 per night.
• Superior Room Mid-tier accommodation with park view and minimalist decoration, featuring independent air conditioning (cold/heat), work desk, king-size beds, electronic security lock, private bathroom with amenities and hair dryer, full minibar with snack bar, 22-inch LED TV with satellite receiver, and private telephone with wake-up service. Accommodates up to 4 persons. Priced at $90 per night.
• Suite Premium accommodation with park and outdoor terrace view, featuring 32-inch Smart TV with satellite receiver, jacuzzi, breakfast included, minimalist decoration, air conditioning, work desk, king-size beds, electronic security lock, private bathroom with amenities, full minibar with snack bar, and private telephone with wake-up service. Priced at $150 per night.
• La Huiguera Restaurant On-site à la carte restaurant characterized by great menu variety, excellent service, and fresh dishes with refined presentation. Open from 20:30 hours. Menu includes salmon with shrimp sauce, bondiola with mustard sauce, pasta, sole, and a selection of perfectly prepared sauces and exquisite desserts. Features Chef Juan Gorozurreta's menu.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Costa Galana Hotel: Uruguayan full-service hotel located in Punta del Este, another key domestic market. Comparable full-service offering but in a higher-volume resort destination, useful benchmark for ADR and demand patterns in Uruguay.
• Hotel Aramburu Relais & Châteaux: Boutique Relais & Châteaux property in Uruguay with comparable small-scale, high-touch positioning and on-site gastronomy. Useful comp for premium boutique pricing in the same country.

Direct peers

• Bahia Vik Jose Ignacio: Boutique hotel in Jose Ignacio, Uruguay with similar experiential positioning, design-led architecture, and restaurant-led stay. Comparable boutique hospitality concept in the same Uruguayan market.
• Hotel & Spa Casa Suaya: Boutique hotel in Jose Ignacio, Uruguay with similar scale, minimalist/nature-led design philosophy, and on-site F&B. Directly comparable concept (small boutique, design-driven, Uruguay) targeting the same leisure niche.

Broad incumbents

• The Grand Hotel Punta del Este: Established full-service hotel in Punta del Este, Uruguay. Comparable full-service offering (rooms, F&B, event space) but at much larger scale and in the country's primary resort market.
• Radisson Hotel Montevideo: International full-service chain in Montevideo. Comparable business-traveler amenities and event facilities, serving as a benchmark for corporate-event capture that Hotel Juana aspires to.
• Hotel NH Montevideo: International chain hotel in Montevideo, Uruguay. Competes for corporate and leisure travelers in the same country but operates at much larger scale with standardized business-traveler positioning.
• Sofitel Montevideo Casino Carrasco & Spa: Luxury international-brand hotel in Montevideo. Comparable full-service amenities (F&B, spa, event space) but at the upper end of the market and in the capital, providing upside benchmark for what a premium-positioned Uruguay hotel can achieve.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-juana-melo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Juana de Ibarbourou