Hôtel et Jardins de la Tour 🌿

What Hôtel et Jardins de la Tour 🌿 does

Hôtel et Jardins de la Tour is a privately held French hospitality operator (SAS) running a dual 3-star hotel concept in Châtillon-sur-Chalaronne, a medieval town in the Dombes region classified among 'Plus Beaux Détours de France.' The estate comprises two complementary properties within walking distance: the Hôtel de la Tour, housed in a 14th-century fortified gate building with a classified stone staircase and 19 rooms including one accessible room; and Les Jardins de la Tour, an 18th-century former water mill converted into a hotel with a wooded garden and outdoor swimming pool. Together the properties offer multiple room categories (Classique, Cosy, Deluxe, Triple, Familiale), two on-site restaurants (Restaurant La Tour and Restaurant Les Jardins) serving regional Dombes cuisine, two equipped meeting rooms for seminars and private events, and curated local experiences including hot air balloon flights, carriage tours, cycling, and visits to nearby heritage sites.

The underlying technology stack is conventional hospitality infrastructure rather than proprietary IP: a multilingual direct-booking website (French, English, German, Spanish) built and maintained by digital agency Altelis, the D-Edge Secure Hotel Booking engine for international distribution, the TheFork widget for restaurant reservations, and the Bonkdo platform for gift cards and experience packages. No AI/ML, proprietary PMS extensions, or data assets are disclosed. Marketing is digital-first via Instagram and the company website, with emphasis on heritage authenticity, the medieval setting, and the natural environment.

The business model is direct-to-consumer across four revenue streams: accommodation (room nights via direct site and third-party booking engines), restaurant dining (covers via TheFork), seminars and events (corporate bookings with catering and group accommodation), and gift cards/experiences (one-time purchases via Bonkdo). Pricing is quote-based and not publicly disclosed; payment terms include a non-refundable first night on cancellation, a €1.40 per-person-per-night city tax, and a 10% service charge. Customer segments are leisure travelers (primary), corporate seminar groups, and local restaurant diners, with new owners having taken over the historic Hôtel de la Tour in early 2024 after 70+ years and three generations of prior family ownership.

Name

Hôtel et Jardins de la Tour 🌿

Legal name

Hôtel de la Tour

Website

https://hotel-latour.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Hôtel et Jardins de la Tour operates a dual 3-star hotel concept in Châtillon-sur-Chalaronne, France, comprising a 14th-century fortified gate property and an 18th-century garden hotel with two restaurants, seminar rooms, and gift card experiences serving leisure travelers, corporate groups, and dining guests.

Ownership category

akta.pro rank

Product category

Boutique Heritage Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Boutique hotel accommodation
• Heritage hospitality stays
• Seminar event venues
• Regional french cuisine
• Medieval city tourism

Headquarters

HQ city

Châtillon-sur-Chalaronne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Room rentals across two 3-star hotels: Hôtel de la Tour (19 rooms in a 14th-century fortified gate building) and Les Jardins de la Tour (garden hotel with outdoor pool). Room types include Classique, Cosy, Deluxe, Triple, and Familiale. Revenue generated through direct website bookings and third-party booking platforms.
2. Restaurant dining: Two on-site restaurants: Restaurant La Tour (at Hôtel de la Tour) and Restaurant Les Jardins (at Les Jardins de la Tour). Revenue from covers, with table reservations via TheFork platform.
3. Seminars and events: Corporate seminars, meetings, team building events, and private functions. Two meeting rooms available: Salle Les Jardins (up to 25 persons theater) and Salle La Tour (up to 20 persons theater). Services include catering (cocktails, lunches, coffee breaks) and group accommodation rates.
4. Gift cards and experiences: Gift cards and experience packages sold through bonkdo.com platform, offering stays, romantic getaways, and dining experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Family-operated dual-property 3-star hotel in Châtillon-sur-Chalaronne, France, comprising a 14th-century fortified gate building (Hôtel de la Tour) with 19 rooms and an 18th-century garden hotel (Les Jardins de la Tour) with outdoor pool. Operates two on-site restaurants featuring Dombes regional cuisine, two equipped seminar rooms for small corporate events, and curated gift card packages and local activity experiences.

Product overview

Hôtel et Jardins de la Tour operates as a dual-property hotel establishment comprising two complementary 3-star hotels in Châtillon-sur-Chalaronne: the Hôtel de la Tour, housed in a historic 14th-century fortified gate with 19 rooms combining medieval character and modern comfort, and Les Jardins de la Tour, an 18th-century former water mill featuring a wooded garden and outdoor pool. Both properties are accessible to all guests and share common services. The portfolio includes two restaurants (Restaurant La Tour and Restaurant Les Jardins), seminar and event spaces accommodating up to 25 delegates, gift vouchers and experience packages, and curated local activities spanning cultural visits, nature excursions, and sporting activities. Accommodations range from Classique (18 m²) to Deluxe (up to 45 m²) rooms, plus Family rooms and Triple configurations, with all guests benefiting from cross-property access to dining, garden, and pool facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Hôtel de la Tour: 3-star hotel installed in a historic fortified gate building in the heart of the medieval town, featuring 19 rooms and Restaurant La Tour.
• Les Jardins de la Tour

Products and services

• Hôtel de la Tour

Quantifiable outcome

• 3 generations of family ownership over 70+ years demonstrates sustained guest trust and loyalty
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Secure Hotel Booking (D-Edge)coreTechnology or IntegrationThird-party online booking engine provider for hotel room reservations. Provides international distribution capabilities through the D-Edge platform, enabling guests to book rooms at both Hôtel de la Tour and Les Jardins de la Tour.
• TheForkcoreChannel Partner/ Reseller/ DistributorRestaurant reservation platform managing table bookings for Restaurant La Tour and Restaurant Les Jardins. Integrated with Instagram and Facebook for seamless booking from social media.
• AURA MontgolfièreminorStrategic or Co-development PartnerHot air balloon company offering flights over the Dombes region. Recommended as a local activity for hotel guests. Rendez-vous point at 262 impasse de Ripasson, Châtillon-sur-Chalaronne. Flights from April to November, €199-209 per adult.
• Attelages de la DombesminorStrategic or Co-development PartnerHorse-drawn carriage company offering guided tours of Châtillon-sur-Chalaronne's medieval streets. Organized with the Dombes Tourist Office. Departures from Place du Champ de Foire. Approximately €14.50 per adult, €12 per child.
• AltelisminorImplementation/ SI/ Consulting PartnerWebsite development and digital agency responsible for the hotel's website design and maintenance. Located at 4 Rue Jacques Daguerre, 92500 Rueil-Malmaison, France.
• BonkdominorChannel Partner/ Reseller/ DistributorGift card and experience package platform for selling hotel packages including stays, romantic getaways, and dining experiences. Accessible via hotel-latour.bonkdo.com.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Vacances Bleues: French hospitality group operating vacation hotels and residences across regional destinations, with restaurant and activity offerings. Comparable in combining accommodation, F&B, and local experiences in regional France.

Direct peers

• Logis Hôtels: Largest French network of independent 2- and 3-star hotels, many in rural and heritage settings. Comparable as a small independent full-service French hotel targeting regional leisure travelers with on-site restaurant service.
• Châteaux & Hôtels Collection: French independent hotel collection focused on character properties (châteaux, historic inns, mansions). Closely comparable as a small heritage hotel with on-site dining and a regional French positioning.
• Terres de France: French network of independent 2- and 3-star hotels in regional and rural destinations, including heritage properties. Comparable scale, category, and target customer base to Hôtel et Jardins de la Tour.
• Les Collectionneurs: French network of independent boutique hotels and restaurants emphasizing unique character and gastronomy. Directly comparable business model (independent, multi-property, restaurant-led) for a 3-star heritage establishment.
• Relais & Châteaux: Global association of independent luxury heritage hotels and restaurants, with deep French presence. Directly comparable to Hôtel et Jardins de la Tour as a small heritage property combining on-site gastronomy, distinctive architecture, and curated local experiences.

Broad incumbents

• Best Western France: Major international hotel brand with broad French footprint across full-service properties. Comparable as an alternative for independent travelers, though typically larger and less heritage-character-driven.
• Accor (Novotel / ibis): Largest hotel operator in France with full-service and midscale brands. Comparable as a competitor for regional French accommodation demand, though at meaningfully larger scale and standardized product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hotel_et_jardins_de_la_tour
• LinkedInlinkedin.com/company/hotel-de-la-tour

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel et Jardins de la Tour 🌿