HOTEL LES BORIES

What HOTEL LES BORIES does

Hotel Les Bories (legal entity SAS Les Bories, registered in Avignon, France) is a privately held 5-star luxury hotel operating under the trade name Les Bories & Spa. The property sits on an 8-hectare estate within the Luberon Regional Nature Park, 2 km from the village of Gordes (classified among 'Plus Beaux Villages de France') in Provence-Alpes-Côte d'Azur, France. The hotel offers 34 rooms and suites across multiple categories (Courtyard View, Villa Champêtre, Deluxe Or des Sauges, Junior Suite Chambre des Lys, Serenity Suite, Horizon Suite), plus three dining venues (a gastronomic restaurant headed by Executive Chef Nguyen Danh Cuong, the Bistrot des Bories, and a seasonal Pool Club restaurant), bars and tea-time service, and a 400 sq.m spa (Spa La Maison d'Ennea) built on a proprietary aromatherapy and albutherapy concept developed by founder Françoise Bernard Gallon. The hotel is a member of Small Luxury Hotels of the World and part of the H Hotels Prestige Provence collection, which also includes Le Vallon de Valrugues & Spa and Auberge de Cassagne & Spa.

The business model is a multi-revenue-stream luxury hospitality operation: accommodation revenue (nightly rates with seasonal pricing), F&B across restaurants and bars, spa and wellness treatments (including multi-tier spa day packages at €59-€210 per person), and event/banquet revenue (weddings, private events, corporate MICE, with capacity for up to 160 guests). Pricing is package-based for couples (e.g., Toi & Moi €612-€760, Relaxation & Gourmet Balance €740, Well-being Break €715-€730, Gourmet €471-€502 per couple), and ancillary services (breakfast €25 adult, extra bed €35, pet fee €25/day) are layered on top. Go-to-market is direct-to-consumer via the official website (best-rate guarantee) and phone reservations, supplemented by OTAs (Secure Hotel Booking), restaurant (ZenChef) and spa (Pure-Informatique/Secure-Booker) booking platforms, and gift-voucher channels (SecretBox, DiadaBox); corporate MICE is supported by a dedicated commercial team and email channel.

The primary customer segments are luxury couples and honeymooners, wedding and private-event clients, corporate MICE, affluent families, wellness seekers, and culinary and wine enthusiasts. The property is supported by approximately 35 employees and offers recreational amenities including outdoor/indoor heated pools, sauna, steam room, hammam, fitness center, tennis, fitness trail, a private heliport, and a Tesla 22 kW destination charger. The hotel operates within a parent collection (H Hotels Prestige Provence) that provides centralized marketing, reservations, and revenue management infrastructure.

Name

HOTEL LES BORIES

Legal name

SAS LES BORIES

Website

https://hotellesbories.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Les Bories is a privately held 5-star luxury hotel in Gordes, Provence, operating 34 rooms and suites on an 8-hectare estate, with a Michelin-referenced gastronomic restaurant, Bistrot des Bories, seasonal Pool Club, and the 400 sq.m Ennea spa. It serves luxury leisure, wellness, wedding, and corporate MICE guests as part of the Small Luxury Hotels and H Hotels Prestige Provence networks.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH), Conference Retreat Hotels (THAGALAG)

Keywords

• Luxury hotel accommodation
• Spa wellness services
• Fine dining hospitality
• Event venue hosting
• Provence boutique hotels

Headquarters

HQ city

Gordes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Room and suite rentals across 34 units including standard rooms, deluxe rooms, junior suites, and luxury suites. Revenue from nightly rates with seasonal pricing variations.
2. Gastronomic Restaurant: Fine dining restaurant open Tuesday to Saturday for dinner. Features Executive Chef Nguyen Danh Cuong's refined Provençal-Asian cuisine with anti-inflammatory approach and local sourcing.
3. Bistrot des Bories: Bistro restaurant open Sunday and Monday for dinner, plus daily lunch service. Offers fresh, simply prepared Provençal cuisine.
4. Pool Club Restaurant: Seasonal poolside restaurant operating June to September, serving fresh products for lunch.
5. Spa and Wellness Services: Spa La Maison d'Ennea offering treatments including signature Ennea rituals, massages, body treatments, and wellness packages. 400 sq.m facility with 6 treatment rooms.
6. Bars and Lounge: Lounge bar, hotel bar, tea time service, and seasonal pool bar serving cocktails, wines, and light refreshments.
7. Events and Weddings: Private event hosting including weddings, baptisms, communions, birthdays, corporate seminars, and team-building activities. 60 sq.m meeting room with capacity for up to 160 guests in banquet configuration.
8. Breakfast Service: Buffet and room service breakfast offered daily. Adult rate €25, children €12 (4-12 years), free for children 0-3 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Hotel Les Bories is a 5-star luxury hotel situated on an 8-hectare estate in Gordes, Provence, France, providing 34 rooms and suites for upscale leisure travelers. The property complements its accommodation offering with the La Maison d'Ennea spa, on-site restaurants, and facilities for private events and gatherings. It is affiliated with the Small Luxury Hotels of the World collection, marketing itself as an exclusive Provençal retreat.

Product overview

Les Bories & Spa is a 5-star luxury hotel operating as a unified resort property featuring 34 rooms and suites across multiple accommodation categories, three dining venues (gourmet restaurant, bistrot, and pool restaurant), a full-service spa and wellness center with treatment rooms and ritual packages, professional and private event facilities, and recreational activities including yoga classes. The property operates as a single integrated resort where guests can book accommodations, dining, spa treatments, and activities through the hotel's services.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Room and Suite Accommodation

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Small Luxury Hotels of the WorldcoreStrategic or Co-development PartnerHotel Les Bories & Spa is a member of Small Luxury Hotels (SLH) network, a global collection of independently minded luxury hotels. SLH provides marketing platform, booking engine access, loyalty program integration, and quality benchmarking. The affiliation provides distribution benefits and brand credibility within the luxury hospitality segment.
• H Hotels Prestige ProvencecoreStrategic or Co-development PartnerParent company managing collection of luxury hotels in Provence: Le Vallon de Valrugues & Spa (Saint-Rémy-de-Provence), Auberge de Cassagne & Spa (Avignon Le Pontet), and Les Bories & Spa (Gordes). Provides centralized marketing, reservations systems, revenue management, and brand coordination across the collection.
• TESLA (22kW Charging Station)minorOthers22 kW TESLA destination charging terminal installed in parking area, providing electric vehicle charging for guests driving Tesla or compatible EVs. Part of Tesla Destination Charging program for luxury hospitality venues.
• Local Tourism Partners (Luberon)minorGTM or Marketing PartnerPartnerships with local attractions and service providers including Abbaye de Sénanque, local vineyards (Château La Verrerie, Domaine de la Citadelle), olive mills (Moulin du Clos des Jeannons), golf courses (Golf de Saumane), hot air balloon operators, and cultural sites. Concierge service coordinates guest experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bastide de Gordes: Direct luxury hotel competitor operating in the same village of Gordes, France. Both properties compete for the same affluent travelers seeking authentic Provençal luxury experiences in the Luberon. Comparable in scale, service tier, and target clientele.
• Château de la Messardière: Luxury palace hotel in Saint-Tropez operated by Airelles. Comparable 5-star heritage luxury positioning, multiple dining venues, spa, and event capacity. Targets similar ultra-high-net-worth leisure and event clientele.
• La Coquillade Provence: Luxury 5-star hotel and wine estate in the Luberon/Pertuis region of Provence. Comparable accommodation scale, spa, gastronomic dining, and event hosting in a heritage wine estate setting. Targets the same affluent leisure and corporate market.
• Domaine de Manville: 5-star luxury hotel and spa in Les Baux-de-Provence. Comparable boutique luxury positioning, spa, golf, and event facilities in the Provençal countryside. Competes for the same high-end leisure and MICE guests.
• Le Vallon de Valrugues & Spa: Sister property within the H Hotels Prestige Provence collection in Saint-Rémy-de-Provence. Same ownership group, comparable 5-star luxury positioning, spa, and gastronomic offerings — directly comparable operating model and customer segment.
• Auberge de Cassagne & Spa: Sister property within the H Hotels Prestige Provence collection in Avignon Le Pontet. Identical collection affiliation, 5-star positioning, and full-service luxury hotel + spa operating model. Direct portfolio comparable.
• Le Couvent des Minimes Hôtel & Spa L'Occitane: 5-star luxury hotel with L'Occitane spa in Mane, Provence. Comparable heritage architecture, luxury scale, spa-led differentiation, and gourmet dining. Same affluent leisure and wellness traveler segment.

Broad incumbents

• Relais & Châteaux: Global consortium of luxury hotels and restaurants. Comparable members operate 5-star heritage boutique properties with fine dining in regional destinations like Provence. Represents the broader independent luxury hospitality competitive set.
• Small Luxury Hotels of the World (SLH): Global collection of independent luxury hotels where Hotel Les Bories is a member. While not a direct competitor, SLH's 500+ member hotels share distribution, brand standards, and overlapping customer bases — providing a relevant context for luxury market positioning.

Regional players

• Hostellerie de l'Abbaye de la Celle: Boutique luxury hotel in Provence with Michelin-starred restaurant (Alain Ducasse). Comparable Provençal luxury positioning with gastronomy focus, though smaller scale and lacking full spa/event infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/boriesandspa
• LinkedInlinkedin.com/company/hotel-les-bories

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOTEL LES BORIES