Le Vallon de Valrugues Hotel Spa & Villas*****

What Le Vallon de Valrugues Hotel Spa & Villas***** does

Le Vallon de Valrugues Hotel Spa & Villas is a privately held, family-owned 5-star luxury property operated by the Gallon family through Société Hôtelière de Valrugues at 9 Chemin Canto Cigalo, Saint-Rémy-de-Provence, France. The physical footprint comprises 59 hotel rooms and suites, seven private villas with heated pools, a 600 sq.m spa with 8 treatment booths, two restaurants (the planned Michelin-starred gastronomic ORIA and Bistrot Canto Cigalo), a bar, and event spaces accommodating up to 160 guests, set on roughly two hectares at the foot of the 50,000-hectare Alpilles natural park. The product spans Comfort Rooms through the 110 sq.m Van Gogh Suite, with newly renovated (2022) Junior Suites and a Rosemary Suite with private outdoor spa.

The business model is multi-revenue-stream: room and villa accommodations (primary), food and beverage across gourmet, bistro, bar, and 24-hour room service, spa day packages and treatments priced €55–€380, and meetings/events for corporate seminars, weddings, and private celebrations. Pricing is dynamic by season and tier, with bundled romantic and gastronomy packages from €464/night and Menus Escapade running €145–€195 at Restaurant ORIA. Distribution is hybrid: direct via the official website (English/French/German) emphasizing best-rate guarantees, supplemented by Hilton Hotels & Resorts under an exclusive partnership, Small Luxury Hotels of the World membership, third-party OTA partnerships (secure-hotel-booking.com), ZenChef for F&B reservations, Pure Informatique/Secure Booker for spa bookings, and a gift voucher platform through hotelsprestige-provence.

Target segments include affluent luxury travelers and couples (primary), families (via free Kids Club and villa inventory), corporate and incentive events (proximity to Avignon TGV), and weddings/private celebrations. The property has no mobile app, no disclosed APIs, and runs on standard hospitality technology rather than proprietary or AI-driven infrastructure. Family ownership under Damien Gallon as legal representative provides continuity; the addition of Michelin-starred Chef Alexandre Fabris and the planned March 2026 opening of Restaurant ORIA are the most consequential recent strategic moves toward a higher-end gastronomic positioning.

Name

Le Vallon de Valrugues Hotel Spa & Villas*****

Legal name

Société Hôtelière de Valrugues

Website

https://vallondevalrugues.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Le Vallon de Valrugues is a family-owned 5-star luxury hotel in Saint-Rémy-de-Provence offering 59 rooms, seven private villas with heated pools, a 600 sq.m spa, and two restaurants including the planned Michelin-tier ORIA, serving affluent leisure travelers, families, and corporate and wedding events under Hilton and Small Luxury Hotels affiliations.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Vacation Homes & Residences (THAMAEAB), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Luxury hotel services
• Spa wellness center
• Fine dining restaurants
• Private villa rentals
• Hospitality event venues

Headquarters

HQ city

Saint-Rémy-de-Provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Accommodations: Revenue from 59 hotel rooms and suites plus 7 private villas with heated pools. Includes standard rooms, deluxe rooms with terrace, junior suites, and prestige suites. Pricing varies by room type and season.
2. Food & Beverage: On-site dining includes gourmet restaurant Oria (Michelin-starred chef Alexandre Fabris), Bistrot Canto Cigalo (open 7 days), Bar de Valrugues, pool bar, and 24-hour room service. Revenue from covers, beverages, and special dining events.
3. Spa & Wellness Services: 600 sq.m spa with treatments, massages, and access to heated pools, hammam, sauna, and private wellness areas. Day spa packages and individual treatments available for hotel guests and external visitors.
4. Meetings & Events: Corporate seminars, incentives, weddings, and private events hosted in various reception rooms (up to 160 guests). Includes full catering and event planning services.
5. Packages & Special Offers: Romantic packages (You & Me, You & Me Prestige, You & Me Gastronomique), half-board options, and spa packages bundled with accommodation and dining experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Le Vallon de Valrugues is a 5-star luxury hotel in Saint-Rémy-de-Provence operating 59 rooms/suites and 7 private villas with heated pools, complemented by a 600 sq.m spa, a Michelin-starred gourmet restaurant (Oria), a Mediterranean bistro (Canto Cigalo), a bar, 24-hour room service, free shuttle, electric vehicle charging, kids club, and event venues accommodating up to 160 guests. The property serves individual luxury travelers, couples, families, corporate clients, and private event hosts through direct booking and third-party platforms.

Product overview

Le Vallon de Valrugues Hotel Spa & Villas is a 5-star luxury hotel property in Saint-Rémy-de-Provence comprising the core hotel (59 rooms/suites), seven private villas (Villa Aurélie, Villa Marie, Villa Aya, Villa Léoni, Villa Manon, Villa Clémence, and Mas Sarah), a 600 sq.m spa & wellness center, two restaurants (Gastronomic Restaurant Oria and Bistrot Canto Cigalo), bar, meeting/event spaces, and kids club. The property offers comprehensive luxury services including shuttle, room service, car rental, and concierge. The villa portfolio ranges from 2-bedroom properties (Aurélie, Marie) to 5-bedroom Mas Sarah, all with heated pools and full hotel services. Dining includes the Michelin-starred gourmet restaurant Oria and casual bistro Canto Cigalo. The spa offers treatments, pools, and wellness facilities. The property is a member of Small Luxury Hotels of the World and partner of Hilton Hotels & Resorts.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant Oria: Gastronomic restaurant featuring Provençal cuisine by Michelin-starred chef Alexandre Fabris, open Tuesday through Saturday for dinner.
• Bistrot Canto Cigalo
• Bar de Valrugues

Products and services

• Le Vallon de Valrugues Hotel (5-Star Hotel Accommodation) A 5-star luxury hotel in Saint-Rémy-de-Provence offering 59 rooms and suites across categories (Comfort Room, Deluxe Room with Terrace, Junior Suite, Deluxe Suite with Terrace, Prestige Suite, Rosemary Suite, Van Gogh Suite), with heated indoor and outdoor pools, 24-hour room service, free shuttle service, and access to spa and dining facilities.
• Private Villas (7 Properties with Heated Pools) Seven private luxury villas (Villa Aurélie, Villa Marie, Villa Aya, Villa Leoni, Villa Manon, Villa Clémence, and Mas Sarah) with heated pools, full hotel services including daily housekeeping, dedicated concierge, spa access, complimentary chauffeur service, room service, laundry, porters, and 24/7 assistance.
• Spa & Wellness Center 600 sq.m spa featuring indoor and outdoor heated swimming pools, 8 treatment booths, jet stream pool, fitness room, hammam, sauna, and private DUO massage booth with hammam and jacuzzi. Offers massages (25, 50, 80 minutes) and day spa packages for hotel guests and external visitors.
• Gastronomic Restaurant Oria Michelin-starred gourmet restaurant under Chef Alexandre Fabris, offering Provençal gastronomic cuisine with vegetarian, 5-course, and 9-course tasting menus. Open Tuesday through Saturday for dinner.
• Bistrot Canto Cigalo Mediterranean and Provençal bistro open 7 days a week for lunch and dinner, offering authentic cuisine in a welcoming atmosphere with terrace overlooking lush gardens.
• Bar de Valrugues Hotel bar open from 10:00 AM to midnight, offering signature cocktails, live music on Fridays (winter) and Tuesdays/Fridays (summer), and magician performances on Monday evenings (June-September).
• Meetings & Events Venue Professional events and private celebrations venue with 5 reception rooms accommodating up to 160 guests, natural daylight, garden exceeding one hectare, suitable for seminars, weddings, anniversaries, and corporate retreats. Includes full catering and event planning services.
• Kids Club Kids club for children ages 4 to 12, free for hotel guests from 1pm-6pm, open during school holidays and summer from 11:45 AM to 6:00 PM, featuring indoor/outdoor play areas, workshops, games, and supervised activities. Pricing: free (1pm-6pm) or €25 with lunch.
• Special Offers & Packages Romantic and gastronomic packages including 'You & Me' (from €485/night for 2), 'You & Me Prestige' (from €535/2 pers.), 'You & Me Gastronomique' (from €464/2 pers.), and half-board options (from €391/night), bundling accommodation with dining, spa, and romantic extras.
• Day Spa Packages Day spa packages ranging from €55 (Tea Time & Spa) to €380 (Lunch, Care & Prestige Spa for 2), including wellness access, massage sessions of 25, 50, or 80 minutes, and lunch or dinner pairings, available to hotel guests and external visitors.

Quantifiable outcome

• Michelin star held by Chef Alexandre Fabris since 2019
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Small Luxury Hotels of the WorldcoreStrategic or Co-development PartnerLe Vallon de Valrugues is a member of Small Luxury Hotels of the World, an exclusive collection of independent luxury hotels. This membership provides international visibility, cross-promotion opportunities, and access to a global network of discerning travelers seeking unique luxury experiences.
• Hilton Hotels & ResortscoreStrategic or Co-development PartnerThe hotel operates as an exclusive partner of Hilton Hotels & Resorts, providing access to Hilton's booking platforms, loyalty programs (Hilton Honors), and international marketing reach while maintaining its independent character and ownership.
• Hotels Prestige ProvenceminorChannel Partner/ Reseller/ DistributorThe hotel is featured in the Hotels Prestige Provence collection, a curated selection of luxury hotels in the Provence region, providing mutual cross-promotion and visibility to travelers seeking premium accommodations in the area.
• Les Bories & SpaminorChannel Partner/ Reseller/ DistributorPartner property in Gordes, Provence, part of the Hotels Prestige collection. Cross-referenced for travelers exploring multiple luxury properties in the region.
• Auberge de Cassagne & SpaminorChannel Partner/ Reseller/ DistributorPartner property in Avignon/Le Pontet, part of the Hotels Prestige collection, offering additional luxury accommodation options for guests exploring the Provence region.
• Golf de ServanesminorStrategic or Co-development Partner18-hole golf course at the foot of the Alpilles, designed by Thierry Sprecher and Gery Watine. Partnered for golf experiences, offering scenic fairways bordered by olive fields and island greens.
• Golf du Grand AvignonminorStrategic or Co-development Partner18-hole, 6,037-meter golf course facing Mont Ventoux, designed by Georges Roumeas with Jean Garaialde. Florida-style course surrounded by lavender, olive trees, and cypresses.
• Local Vineyards and WineriesminorStrategic or Co-development PartnerPartnerships with local vineyards including Domaine de Fontchêne, Domaine Dalmeran, Domaine des Terres Blanches, Domaine Valdition, and Mas de la Dame for wine tasting experiences and restaurant wine selections.
• Olive Oil ProducersminorStrategic or Co-development PartnerPartnerships with local olive oil producers including Moulin du Calanquet (Saint-Rémy-de-Provence), Moulin Castelas (Les Baux-de-Provence), and Château d'Estoublon (Fontvieille) for culinary experiences and gastronomic tourism.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Château de la Messardière (Airelles): 5-star luxury palace in Saint-Tropez under the Airelles collection. Comparable on French Riviera/Provence luxury positioning, palace scale, and high-end F&B; significantly larger and part of a multi-property luxury operator.
• Cheval Blanc (LVMH): LVMH-owned ultra-luxury hotel brand with properties including Cheval Blanc Saint-Tropez and Paris. Sets the upper-bound competitive benchmark for French luxury hospitality on brand, service levels, and pricing.
• Le Bristol Paris: Palace-tier luxury hotel in Paris under Oetker Collection. Comparable on Michelin-starred gastronomy (3-star), 5-star service standards, and spa offering; sets the broader French luxury hospitality benchmark rather than directly competing geographically.

Direct peers

• La Bastide de Gordes: 5-star luxury hotel and spa in Gordes, in the broader Luberon/Alpilles Provence region. Comparable on 5-star full-service positioning, spa & wellness centerpiece, multiple F&B outlets, and event/wedding business.
• Domaine de Manville: 5-star luxury hotel, spa, and golf estate in Les Baux-de-Provence, in the immediate Alpilles competitive set. Comparable on property scale, spa & golf amenities, event venues, and the mixed hotel + private-residence model.
• Hôtel Crillon le Brave: Relais & Châteaux luxury hotel in Crillon-le-Brave, Vaucluse, also in Provence. Comparable on 5-star village setting, small scale, spa, and gourmet restaurant positioning, with a similar independent-operator identity.
• Le Mas de Peint: Luxury hotel and working farm in Saint-Rémy-de-Provence, the same town. Comparable on intimate-scale luxury, Provençal gastronomy, and event-hosting capability, though at a slightly lower room count.
• La Villa Gallici: 5-star Relais & Châteaux hotel located in Saint-Rémy-de-Provence itself, the same town as the subject. Closest geographic direct competitor on luxury positioning, garden setting, and Provençal gastronomy.
• Baumanière (Les Baux-de-Provence): 5-star Relais & Châteaux luxury hotel in Les Baux-de-Provence, within the same Alpilles micro-market. Directly comparable on property type, luxury tier, gastronomy-led positioning (multi-Michelin history), and villa/private accommodation mix.

Regional players

• Le Couvent des Minimes – Hôtel & Spa L'Occitane: 5-star Relais & Châteaux hotel and L'Occitane spa in Manosque, Provence. Comparable on luxury tier, branded spa, and gastronomic offering; serves an overlapping but slightly different Provence catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vallon_de_valrugues
• LinkedInlinkedin.com/company/h%C3%B4tel-le-vallon-de-valrugues-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Vallon de Valrugues Hotel Spa & Villas*****