Van der Valk Hotel Leusden - Amersfoort
Van der Valk Hotel Leusden - Amersfoort is a 173-room Dutch full-service hotel within the four-generation Van der Valk family group, serving leisure travelers, corporate groups, seniors, and entertainment-package visitors with rooms, restaurant, nine meeting venues, and bundled theater, cinema, and casino partnerships.
- Company typePrivate
- Founded-
- HeadquartersLeusden, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Van der Valk Hotel Leusden - Amersfoort does
Van der Valk Hotel Leusden - Amersfoort is a 173-room full-service hotel located in Leusden, Utrecht, Netherlands, operating as a property within the Van der Valk family-owned Dutch hospitality group, a four-generation business. The hotel offers Superior, Superior Deluxe, Family, and accessible room categories averaging 40–50 m², alongside a full-service restaurant, bar, Sunday brunch, high tea service, and nine multifunctional meeting and event venues accommodating between 2 and 300 persons. Distribution runs through the hotel's own website, a centralized Van der Valk booking engine, SevenRooms for restaurant reservations, and direct sales for corporate and event bookings, with packages spanning High Summer, Senior (55+), Theater (AFAS Theater), Cinema (VUE Amersfoort), Bike & Hike, Casino (Circus Gran Casino Leusden), and stay-discount arrangements (3=2, 4=3).
The underlying technology stack is conventional hospitality infrastructure: a centralized Van der Valk booking platform, SevenRooms for F&B reservations, Google reCAPTCHA, Google Maps, and 9292.nl for routing, with no disclosed AI/ML capabilities. Ancillary infrastructure includes free parking, 12 Tesla superchargers, bicycle and e-chopper rental, room service, laundry, luggage storage, and complimentary fitness access via a partnership with Gezondheidscentrum Theo Meijer. Sustainability is anchored by a Green Key Gold certification covering housekeeping, energy efficiency, waste separation, and paper usage.
The business model is direct-to-consumer and transactional, with room rates starting at €82 per night and packages ranging from €65.78 to €241.34 per person, supplemented by tourist tax of €2.50 per person per night. The customer base is diversified across leisure travelers, families, active seniors, corporate groups, and entertainment-package visitors (theater, cinema, casino). The Valk Loyal loyalty program and Best Price Guarantee target repeat direct bookings and OTA disintermediation. The hotel employs 46 staff per the firmographic record, a figure that understates total operating headcount given the typical reliance on part-time staff in this asset class.
Van der Valk Hotel Leusden - Amersfoort firmographics
Firmographics- Name
- Van der Valk Hotel Leusden - Amersfoort
- Legal name
- Van der Valk Hotel Leusden - Amersfoort
- Website
- https://hotelleusden.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Van der Valk Hotel Leusden - Amersfoort is a 173-room Dutch full-service hotel within the four-generation Van der Valk family group, serving leisure travelers, corporate groups, seniors, and entertainment-package visitors with rooms, restaurant, nine meeting venues, and bundled theater, cinema, and casino partnerships.
- Ownership category
- akta.pro rank
Van der Valk Hotel Leusden - Amersfoort industry classification
Industry- Product category
- Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Sustainability/Green Certified Conference Hotels (THAGALAN)
- akta.pro secondary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where Van der Valk Hotel Leusden - Amersfoort is headquartered
LocationHeadquarters
- HQ city
- Leusden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Van der Valk Hotel Leusden - Amersfoort business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hotel room reservations: Direct room bookings for 173 rooms and suites, including various room types (Superior, Superior Deluxe, Family rooms, accessible rooms)
- Restaurant dining: Breakfast buffet, lunch, dinner, Sunday brunch, bar service with extended hours
- High tea service: Specialty high tea offering with sweet and savory items
- Package deals and arrangements: Pre-packaged hotel stays including meals, activities, and experiences (senior packages, theater packages, cycling packages, seasonal packages)
- Meeting and events venue rental: Rental of 9 multifunctional meeting rooms and event spaces for 2-300 persons, including catering services
- Holiday celebrations and events: Special holiday dining and celebration packages for Christmas, Easter, Sinterklaas, Koningsdag, Moederdag, Vaderdag
- Ancillary services: Room service, laundry/dry cleaning, bike rental, e-chopper rental, parking fees for non-hotel guests
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Superior Room - 40m² with twin beds or double bed, walk-in shower |
| Subscription | Pay-as-you-go | Superior 4-person room - 40m² with 4 twin beds, bath and shower |
| Subscription | Pay-as-you-go | Superior Deluxe Room - 50m² with kingsize bed, private balcony, bath |
| Subscription | Pay-as-you-go | Family Room - 40m² with kingsize bed and bunk bed for 2 children under 10 |
| Subscription | Pay-as-you-go | Superior Room accessible - 40m² with adjustable beds, rise chair, accessible bath |
| Subscription | Multi-year contract | High Summer Package - 2 nights with breakfast and 2-course dinner |
| Subscription | Multi-year contract | Senior Package - 3 nights with breakfast and 2x 3-course seasonal dinner |
| Subscription | Multi-year contract | Theater Package - 1 night with breakfast and 3-course dinner |
| Subscription | Multi-year contract | Cinema Package - 1 night with breakfast and VUE Amersfoort cinema ticket |
| Subscription | Multi-year contract | Bicycle & Hiking Package - 1-3 nights with breakfast, lunch, dinner, routes |
| Subscription | Multi-year contract | 3=2 Package - 3 nights with breakfast, free fitness and casino access |
| Subscription | Multi-year contract | 4=3 Package - 4 nights with breakfast |
| Transaction based/ take rate | Pay-as-you-go | Sunday brunch buffet |
| Transaction based/ take rate | Pay-as-you-go | High tea |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels10 records
Van der Valk Hotel Leusden - Amersfoort product offering
Product offeringCore offering
Van der Valk Hotel Leusden - Amersfoort operates a 173-room full-service hotel offering overnight accommodation across multiple room categories (Superior, Superior Deluxe, Family, and accessible rooms), an on-site restaurant and bar with seasonal menus, high tea, and Sunday brunch, 8-9 multifunctional meeting and event rooms for 2 to 300 persons with catering, and bundled vacation and holiday packages (Senior, Theater, Cinema, Bike & Hike, Casino, 3=2, 4=3, Sunday Special, High Summer). The hotel is part of the Dutch Van der Valk family-owned hotel group and holds Green Key Gold sustainability certification.
Product overview
Van der Valk Hotel Leusden - Amersfoort is a full-service hotel offering 173 rooms and suites (including Superior, Superior Deluxe, Family, and accessible rooms), a restaurant and bar with seasonal menus, 8-9 multifunctional meeting and event spaces accommodating 8 to 300 guests, vacation packages (High Summer, Senior, Theater, Autumn, Bike & Hike, Casino, 3=2, 4=3, Sunday Special), holiday celebration packages, and various facilities including EV charging, bicycle rental, free sports access, and casino services. The hotel holds a Green Key Gold sustainability certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Rooms & Suites 173 spacious rooms and suites including Superior rooms (40m² with twin or double bed and walk-in shower, from €82/night), Superior 4-person rooms (from €112/night), Superior Deluxe rooms (50m² with kingsize bed, private balcony and bath, from €97/night), Family rooms (40m² with kingsize bed and bunk bed for two children under 10, from €112/night), and accessible Superior rooms (with adjustable beds, rise chair, accessible bath, from €97/night). For individual leisure and business travelers and families.
- Restaurant & Bar Full-service restaurant and bar offering breakfast buffet, lunch, dinner with seasonal menus, Sunday brunch buffet (from €18.25 per person on alternating Sundays), bar service with extensive wine and craft beer selection, and high tea service with sweet and savory items. Reservations handled via SevenRooms platform.
- Meeting & Event Venues 8-9 multifunctional meeting rooms and event spaces including boardrooms, banquet halls, and a penthouse, accommodating 2 to 300 persons with full catering. Named venues include Specht, Het Nest, Toekan, Penthouse, Watersnip, Valk, and entire-floor options. Sold directly via the sales team ([email protected]) to corporate clients.
- Vacation & Leisure Packages Pre-packaged multi-night hotel stays combining accommodation, meals, and experiences: High Summer Package (2 nights with breakfast and 2-course dinner, from €93.78/person), Senior Package (3 nights with breakfast and 2x 3-course seasonal dinner, from €241.34/person, age 55+), Theater Package (1 night with breakfast and 3-course dinner, from €93.78/person, combined with AFAS Theater), Cinema Package (1 night with breakfast and VUE Amersfoort ticket, from €65.78/person), Bicycle & Hiking Package (1-3 nights with breakfast, lunch, dinner and routes, from €112.78/person), 3=2 Package (3 nights with breakfast, free fitness and casino access, from €155.65/person), 4=3 Package (4 nights with breakfast, from €223.98/person).
- Holiday Celebration Packages Special holiday-themed dining and accommodation packages for Christmas, Easter, Sinterklaas, Koningsdag (King's Day), Mother's Day, and Father's Day, including themed family activities and celebratory meals.
- Stay & Play Casino Package Bundled accommodation-plus-casino package combining overnight stay at the hotel with access to the adjacent Circus Gran Casino Leusden, including welcome drinks, dinner, and €10 gaming credit per person. Hotel guests also receive free casino access.
Quantifiable outcome
- Guest satisfaction rating of 9.5 from 1134 reviews
- +5 more outcomes
Companies that use Van der Valk Hotel Leusden - Amersfoort
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Van der Valk Hotel Leusden - Amersfoort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Van der Valk Hotel Leusden - Amersfoort partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Circus Gran Casino LeusdencoreGran Casino Leusden is located adjacent to the hotel, providing integrated entertainment for guests. Hotel guests receive free access to the casino. The hotel offers Stay & Play Casino packages combining accommodation with casino visits including welcome drinks, dinner, and €10 gaming credit per person.
- AFAS Theater LeusdencoreTheater packages combine overnight accommodation with dinner and theater tickets at AFAS Theater located near the hotel. Ideal for cultural outings where guests can attend performances without worrying about late-night driving. Located in the Leusden area adjacent to the hotel.
- Gezondheidscentrum Theo MeijerminorPartnership with local health center allows hotel guests free access to fitness facilities, promoting health and wellness during their stay.
- VUE AmersfoortminorCinema packages include movie tickets to VUE Amersfoort cinema combined with hotel accommodation, breakfast, and free parking. Approximately 5km from hotel to Amersfoort city center where cinema is located.
- Valk EventsminorEvent management partner for organizing team building activities and corporate events. Collaborates with hotel for professional event execution.
- EVM19minorEvent management company (Eiland van Maurik 19) that works with the hotel for corporate events and team building programs.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Van der Valk Hotel Leusden - Amersfoort competitors and assessment
Company assessmentDirect peers
- Fletcher Hotels: Dutch hotel chain operating full-service and conference properties across the Netherlands; competes for the same mid-scale leisure, corporate, and regional meeting demand in central Netherlands.
- Hampshire Hotels: Dutch collection of full-service and boutique-style hotels with dining and meeting facilities; competes in the regional Dutch full-service market.
- Bastion Hotels: Dutch mid-scale hotel group with multiple highway-adjacent properties targeting business and leisure travelers; comparable on price point, location strategy, and Dutch domestic mix.
- Bilderberg Hotels: Dutch hotel group with full-service properties combining lodging, dining, and meeting facilities; comparable on domestic Dutch business-leisure mix and meeting-led positioning.
- Postillion Hotels: Dutch hotel group specializing in conference and meeting venues with full-service amenities; directly comparable in the MICE-driven mid-scale segment.
- Van der Valk Hotel Utrecht: Sibling Van der Valk full-service property in the Utrecht region with similar F&B, meeting, and family-leisure positioning; directly comparable within the same brand ecosystem.
- Amrath Hotels: Dutch full-service hotel chain operating properties with restaurant, meeting, and leisure offerings in mid-sized Dutch cities; comparable in scale and target segments.
- Van der Valk Hotel Amersfoort-A1: Another full-service Van der Valk property in the Amersfoort/Utrecht corridor with highway adjacency, meeting facilities, and shared brand infrastructure — the most direct comparable in the same chain and region.
Broad incumbents
- NH Hotels: International mid-scale and upper-midscale chain with strong Dutch presence; competes for the same business and leisure traveler segment but at larger scale and broader portfolio.
- Accor (ibis / Novotel NL): Global hotel group operating ibis, Novotel, and Mercure brands across the Netherlands; competes on mid-scale business and leisure segments but with substantially larger scale and distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Van der Valk Hotel Leusden - Amersfoort social profiles
Digital presenceVan der Valk Hotel Leusden - Amersfoort compliance and trust
Trust signalCompliance1 record
Van der Valk Hotel Leusden - Amersfoort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van der Valk Hotel Leusden - Amersfoort leadership team
Management profileNumber of profiles
Profiles3 records
Van der Valk Hotel Leusden - Amersfoort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van der Valk Hotel Leusden - Amersfoort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van der Valk Hotel Leusden - Amersfoort
What does Van der Valk Hotel Leusden - Amersfoort do?
Van der Valk Hotel Leusden - Amersfoort operates a 173-room full-service hotel offering overnight accommodation across multiple room categories (Superior, Superior Deluxe, Family, and accessible rooms), an on-site restaurant and bar with seasonal menus, high tea, and Sunday brunch, 8-9 multifunctional meeting and event rooms for 2 to 300 persons with catering, and bundled vacation and holiday packages (Senior, Theater, Cinema, Bike & Hike, Casino, 3=2, 4=3, Sunday Special, High Summer). The hotel is part of the Dutch Van der Valk family-owned hotel group and holds Green Key Gold sustainability certification.
Is Van der Valk Hotel Leusden - Amersfoort a public or private company?
Van der Valk Hotel Leusden - Amersfoort is a private company. It is classified as family owned and is currently operating.
When was Van der Valk Hotel Leusden - Amersfoort founded?
Van der Valk Hotel Leusden - Amersfoort was founded in -1. It employs 11 to 50 people.
Where is Van der Valk Hotel Leusden - Amersfoort based?
Van der Valk Hotel Leusden - Amersfoort is headquartered in Leusden, Netherlands, in the Europe region.
How does Van der Valk Hotel Leusden - Amersfoort make money?
Seven revenue lines are on record. Hotel room reservations are the primary driver. The others are restaurant dining, high tea service, package deals and arrangements, meeting and events venue rental, holiday celebrations and events and ancillary services.
Who are Van der Valk Hotel Leusden - Amersfoort's main competitors?
Direct peers on record are Fletcher Hotels, Hampshire Hotels, Bastion Hotels, Bilderberg Hotels, Postillion Hotels, Van der Valk Hotel Utrecht, Amrath Hotels and Van der Valk Hotel Amersfoort-A1. Broad incumbents are NH Hotels and Accor (ibis / Novotel NL).
Does Van der Valk Hotel Leusden - Amersfoort have an API?
No public API is recorded for Van der Valk Hotel Leusden - Amersfoort.
What industry is Van der Valk Hotel Leusden - Amersfoort in?
Van der Valk Hotel Leusden - Amersfoort's product category is Hotel Accommodation. Its primary akta.pro industry code is THAGALAN, Sustainability/Green Certified Conference Hotels, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7011.