Hôtel Mercure Dijon Clemenceau

What Hôtel Mercure Dijon Clemenceau does

Hôtel Mercure Dijon Centre Clemenceau is a 4-star franchised hotel located at 22 boulevard de la Marne in Dijon, France, operating under the Mercure brand owned by Accor. The property sits directly opposite the Palais des Congrès, within walking distance of Dijon's historic center. It employs 11 people and operates as a single-site hospitality business without proprietary technology systems, relying on Accor's centralized booking platform (all.accor.com), the CoverManager reservation system for restaurant tables, and a standalone e-commerce storefront for pastry retail.

The hotel operates a diversified, integrated hospitality model spanning seven revenue streams: room and suite accommodation; the on-site fine-dining Restaurant Le Château Bourgogne, which sources 100% of ingredients from Côte d'Or producers; Bar Bistrot Le M21, a cocktail bar featuring local distilleries; Salons for corporate seminars, receptions, and private events; off-site catering (traiteur) and pastry services including seasonal creations such as the Strawberice; gift cards (bons cadeaux) sold via Bonkdo; and integration with the ALL (Accor Live Limitless) loyalty program. Marketing is conducted through organic social channels (Instagram, Facebook), a multilingual website, and physical event-driven promotions such as the Tuesday live music series.

The customer base is a hybrid mix of business travelers attending events at the Palais des Congrès, leisure travelers exploring Burgundy, event organizers, and local diners. The hotel is certified Clef Verte (Green Key) for environmental practices and is a member of Hôtels Bourgogne Qualité. Distribution flows through direct booking, the global Accor network, restaurant reservation platforms, and a dedicated pastry e-commerce site, with no disclosed pricing, revenue, or occupancy metrics in the available data.

Name

Hôtel Mercure Dijon Clemenceau

Legal name

Hôtel Mercure Dijon Centre Clemenceau

Website

https://hotel-mercure-dijon.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hôtel Mercure Dijon Centre Clemenceau is a 4-star Accor-franchised hotel in Dijon, France, operating 11-person integrated hospitality across rooms, restaurant, bar, event spaces, catering, and pastry sales, serving business and leisure travelers via the Palais des Congrès catchment.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Large-Scale Headquarters Convention Hotels (THAGALAH), Hotel & Resort Restaurants (THAFACAH), Fine Dining Restaurants (THAFACAA)

Keywords

• Hotel accommodation services
• Fine dining restaurant
• Event venue hosting
• Corporate seminar facilities
• Catering pastry services

Headquarters

HQ city

Dijon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodation: Room and suite rentals for overnight guests with modern amenities, located near Dijon's historic center and Palais des Congrès.
2. Restaurant Le Château Bourgogne: On-site restaurant serving seasonal local cuisine with 100% Côte d'Or sourced products. Offers lunch terrace service and evening dining.
3. Bar Bistrot Le M21: Cocktail bar with artisanal spirits, featuring local distilleries and evening events.
4. Catering/Traiteur Services: Off-site catering for private events, weddings, and corporate functions with bespoke menus.
5. Pastry Shop: Online and in-house pastry sales featuring seasonal creations like Strawberice, available through boutique-mercure-dijon.fr.
6. Event Spaces: Meeting rooms, conference facilities, and reception halls for corporate seminars and private celebrations.
7. Gift Cards: Bon cadeau gift card program for hotel stays, dining, and spa services.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hôtel Mercure Dijon Centre Clemenceau is a 4-star Mercure-branded hotel that rents modern rooms and suites to business and leisure travelers visiting Dijon, France. The property additionally operates an on-site restaurant (Le Château Bourgogne) sourcing 100% Côte-d'Or ingredients, a cocktail bar (Le M21), conference and reception salons, an off-site catering service with artisanal pastries, and gift cards, all located directly opposite the Palais des Congrès.

Product overview

Hôtel Mercure Dijon Centre Clemenceau is a four-star hotel offering integrated hospitality services including accommodation (rooms and suites), dining (Restaurant Le Château Bourgogne and Bar Bistrot Le M21), event spaces (Salons for seminars, receptions, and events), and catering with artisanal pastries. The property operates under the Mercure brand and Accor's ALL loyalty program, providing guests with a comprehensive hospitality experience near Dijon's historic center and Palais des Congrès.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant Le Château Bourgogne: On-site fine dining restaurant featuring local Burgundy cuisine with seasonal recipes and local producers.
• Bar Bistrot Le M21
• Traiteur & Pâtisseries

Products and services

• Hôtel Mercure Dijon Centre Clemenceau - Chambres et Suites Four-star hotel accommodation with modern, comfortable rooms and suites located within walking distance of Dijon's historic center and directly opposite the Palais des Congrès, targeting business and leisure travelers.
• Restaurant Le Château Bourgogne On-site restaurant featuring fresh, gourmet seasonal cuisine highlighting 100% Côte-d'Or sourced Burgundy regional products and terroir specialties, offering lunch terrace service and evening dining.
• Bar Bistrot Le M21 Hotel bar serving artisanal cocktails with quality products, featuring local distilleries and spirits, with a lively evening atmosphere and weekly live music programming on the terrace.
• Salons - Séminaires, Réceptions & Événements Conference and reception spaces for business seminars, corporate events, weddings, and private celebrations, available with on-site catering and customizable packages.
• Traiteur - Service de Traiteur & Pâtisseries Off-site catering service offering bespoke menus for private events, weddings, and corporate functions, plus an artisanal pastry boutique (boutique-mercure-dijon.fr) selling seasonal creations such as the Strawberice.
• Bons Cadeaux - Gift Cards Gift card program allowing customers to purchase prepaid vouchers usable for hotel stays, dining experiences, and spa services at the hotel.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Accor (All.accor.com)coreChannel Partner/ Reseller/ DistributorMercure brand is part of the Accor hospitality group. Hotel is listed on all.accor.com for room bookings and integrated with the ALL loyalty program for point accumulation and redemption.
• Côte-d'Or Local ProducerscoreStrategic or Co-development PartnerDirect partnerships with Burgundy region farmers and producers supplying 100% of restaurant ingredients from Côte-d'Or. Featured producers include strawberry farms like Concoeur for seasonal pastries.
• Local Distilleries and ArtisansminorStrategic or Co-development PartnerBar Le M21 features products from local artisans including @magnenet_distillerie, @louispicamelot, and @lesecretdelherbier for cocktails and beverages.
• Hôtels Bourgogne QualitéminorStrategic or Co-development PartnerMembership in Burgundy region hotel association (hotels-bourgogne.com) promoting regional quality standards and cross-marketing.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Mercure Beaune Centre: Same-brand Mercure property in nearby Beaune, the other main Burgundy tourism destination. Comparable as a same-brand hospitality operation with restaurant and event spaces, sharing Burgundy wine-route demand but serving a different geography.

Direct peers

• Hôtel Oceania Le Jura Dijon: Independent 4-star hotel in Dijon centre within walking distance of the historic core and Palais des Congrès. Closely comparable on star rating, urban location, and on-site restaurant offering for business and leisure demand.
• Hostellerie du Chapeau Rouge: Boutique hotel in Dijon centre anchored by a Michelin-starred gourmet restaurant and event hosting. Highly comparable as a destination hotel-restaurant with strong Burgundy gastronomy identity and event/reception capabilities.
• Grand Hôtel La Cloche Dijon – MGallery Collection: Upscale Accor MGallery hotel in central Dijon with a strong F&B program and event/wedding offerings. Directly comparable as a Dijon centre upscale full-service hotel with restaurant, bar, and salons competing for the same Palais des Congrès and leisure demand.
• Hôtel Ibis Styles Dijon Central: Accor design-economy property in central Dijon. Comparable as a same-city, same-district competitor targeting price-sensitive business and leisure travellers, including those attending events at the Palais des Congrès.
• Hôtel Ibis Dijon Centre Clemenceau: Accor economy hotel in the immediate Clemenceau / Palais des Congrès area of Dijon. A direct same-district competitor for both business travellers and convention attendees, though positioned at a lower price tier than the Mercure.

Broad incumbents

• Hôtel Novotel Dijon: Larger Accor 4-star chain property in the Dijon market. Comparable as a broad incumbent full-service option for business and leisure demand, competing for the same convention and corporate accounts but with broader chain scale.
• Best Western Plus Dijon: Best Western upscale property in the Dijon market. A broader incumbent competing for business and leisure demand against the Mercure's 4-star positioning, but operating under a different global loyalty and distribution platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mercure-Dijon-Centre-Clemenceau-Restaurant-Le-Chateau-Bourgogne-100063820364762
• Instagraminstagram.com/lechateaubourgogne
• LinkedInlinkedin.com/company/h%C3%B4tel-mercure-dijon-clemenceau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel Mercure Dijon Clemenceau