Monte Carlo

What Monte Carlo does

Hotel Monte Carlo is a single-property hotel located at Rua Sete de Setembro, 1905 - Centro, Uruguaiana, Rio Grande do Sul, Brazil. The hotel offers overnight accommodations in two room categories — Superior King-Size and Superior Double/Twin — with in-room amenities including air conditioning, cable TV, minibar, and private bathroom. Complimentary breakfast, free Wi-Fi, and closed (secured) parking are included with the stay. An adjacent Restaurante Monte Carlo provides on-site lunch service.

The property is strategically positioned for cross-border traffic: approximately 150 meters from the Uruguaiana Bus Station, a 15-minute drive from the Argentina border, and a 10-minute drive from Rubem Berta Airport. The hotel targets travelers crossing the Brazil-Argentina frontier, tourists visiting Uruguaiana (marketed as the 'Capital Nacional dos Free-Shops'), and business visitors to the Mercosul region.

The business model is direct-to-consumer with no apparent reliance on online travel agencies, third-party booking platforms, or channel intermediaries. Distribution is handled through the hotel's own website (hotelmontecarlo.com.br) integrated with the HSystem booking platform (hbook.hsystem.com.br), supplemented by phone reservations (+55 55 3401-9000), WhatsApp (+55 55 99635-9002), and walk-in guests. Pricing is not publicly disclosed — guests must inquire via the booking system for availability and rates. The company appears to be a privately held, independent operation with no disclosed ownership, funding, management team, or corporate structure information in the source material.

Name

Monte Carlo

Legal name

Hotel Monte Carlo

Website

https://hotelmontecarlo.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodations
• Border lodging
• Hospitality services
• Hotel lodging
• Cross-border travel

Headquarters

HQ city

Uruguaiana

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Accommodations: The primary revenue stream is overnight hotel accommodations. Rooms feature air conditioning, cable TV, minibar, and private bathrooms. The hotel offers free parking and complimentary breakfast as part of the stay. Additional revenue is generated from an adjacent on-site restaurant (Restaurante Monte Carlo) serving lunch.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hotel Monte Carlo operates a single-property hotel in Uruguaiana, RS, Brazil, near the international border with Argentina. The hotel offers overnight accommodations in Superior rooms configured with either a king-size bed or a double bed (with twin bed option), alongside an included breakfast and an on-site restaurant serving guests.

Product overview

Hotel Monte Carlo is a single-property hotel offering accommodation services in Uruguaiana, RS, Brazil. The property features two room types (Superior King and Superior Double/Twin), complimentary breakfast, on-site restaurant, free Wi-Fi, and closed parking. Located near the Argentina border, the hotel primarily serves tourists and travelers.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurante Monte Carlo: Restaurant attached to the hotel offering lunch service with a varied menu.

Products and services

• Hotel Monte Carlo Accommodations Overnight Superior room accommodations in Uruguaiana, RS, Brazil, available in king-size bed or double/twin bed configurations, with complimentary breakfast included for individual travelers and tourists.
• Superior Room with King-Size Bed Superior-category hotel room featuring a king-size bed, offered as part of Hotel Monte Carlo's accommodation lineup in Uruguaiana, RS, Brazil.
• Superior Room with Double or Twin Beds Superior-category hotel room configured with a double bed or two twin beds, offered as part of Hotel Monte Carlo's accommodation lineup in Uruguaiana, RS, Brazil.
• On-site Restaurant (Restaurante Monte Carlo) On-site restaurant at Hotel Monte Carlo in Uruguaiana, RS, Brazil, serving meals to hotel guests and visitors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Regional players

• Nacional Inn: Brazilian hotel chain with strong presence in midscale regional cities, particularly in the interior of São Paulo, Minas Gerais, and southern states. Comparable as a regional full-service hotel targeting price-sensitive travelers — a similar positioning to Hotel Monte Carlo in its local market.
• Deville Hotels: Brazilian hotel group with strong presence in southern Brazil (Paraná, Santa Catarina, Rio Grande do Sul) and Mato Grosso do Sul, operating midscale to upscale city hotels. Comparable as a full-service regional hotel operator with similar geography and target segments.
• Bristol International Hotel: Brazilian hotel chain operating midscale to upscale properties across multiple states. Comparable as a full-service city-hotel operator with similar target segments and comparable property amenities (restaurant, breakfast, parking).
• Slaviero Hotéis: Southern Brazilian hotel chain with properties concentrated in Paraná, Santa Catarina, and Rio Grande do Sul — the same state as Uruguaiana. Comparable as a regional midscale operator with similar guest profile (business + regional travelers) and similar direct-booking distribution model.

Emerging players

• OYO: Aggregator/operator of budget and midscale independent hotels across Brazil and Latin America. Comparable to Hotel Monte Carlo in that OYO frequently partners with single-property independent hotels like Monte Carlo to provide distribution, branding, and operational support that the independent property lacks.

Broad incumbents

• Atlantica Hotels: One of Brazil's largest independent hotel operators managing midscale and upscale brands across the country. Comparable as a Brazilian hospitality operator with city-hotel properties serving business and leisure travelers, though with significantly larger scale and brand portfolio.
• Ibis (Accor): Accor's midscale/economy hotel brand with a presence across Brazilian cities including border and regional hubs. Comparable as a mid-scale full-service hotel competitor in the same traveler segment (business and leisure), though Accor offers a much broader portfolio and national distribution.
• Comfort Hotel & Suites (Choice Hotels): International midscale brand with Brazilian operations. Comparable as a full-service midscale hotel competitor targeting business and leisure travelers, offering similar amenities (breakfast, Wi-Fi, parking) but with global distribution advantages.

Others

• Local restaurants and free-shop operators in Uruguaiana: Ecosystem participants in Uruguaiana (other restaurants, free-shops, transport operators) that share the same end-customer base of cross-border travelers and tourists. Comparable as adjacent businesses whose performance is correlated with the same demand drivers.

Direct peers

• Hotel Glória (Uruguaiana): A local independent hotel in Uruguaiana serving the same cross-border traveler and tourist segment. Most direct peer in terms of geography and customer base, though specific operational details are limited.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/restaumontecarlogrill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monte Carlo