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Ibis Styles Malecón Guayaquil

Full company profile

uuid004m3gj

Namestring
Ibis Styles Malecón Guayaquil
Websiteurl
ibis.accor.com
Company typeenum
Private
Founded yearstring
-
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersGuayaquil, Guayas, Ecuador
HQ citystring
Guayaquil, Guayas
HQ countrystring
Ecuador
HQ regionstring
Latin America
Markets served

Serves global market

Keyword5 values
hotel accommodations, mid-scale lodging, design-themed hospitality, hotel loyalty programs, leisure and business travel
NAICS code1 code
  • Hotels (except Casino Hotels) and Motels72111
SIC code1 code
  • Hotels & Motels7011
Product category
Mid-Scale Hotel Accommodations
Social media profiles1 record
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Ibis Styles Malecón Guayaquil operates as a mid-scale, design-forward hotel property located on Guayaquil's Malecón waterfront in Ecuador. It sells guestroom accommodations, on-site food and beverage, and ancillary hospitality services under Accor's ibis Styles sub-brand. The property leverages the Sweet Bed by ibis bedding standard, 24-hour service, complimentary Wi-Fi, and themed décor, and is booked through Accor's central reservation platform and the ALL loyalty ecosystem.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The ibis hotel family operates as three distinct sub-brands under the Accor group: ibis (modern, connected, affordable hotels), ibis Styles (design-forward creative havens with themed experiences), and ibis budget (competitively-priced basecamps for adventurous travelers). The portfolio spans more than 2,500 hotels globally across 7 continents. Supporting offerings include the ALL loyalty program with 15% year-round discount, the Sweet Bed by ibis consumer bedding line, the ibis Go Get It marketing campaign, and mobile apps for iOS and Android. The brands share a common booking platform through the Accor website, with flexible rate options including Advance Saver (15 days advance booking) and flexible cancellation policies.

Product and service1 record
1ibis Styles Hotel Accommodation
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Holiday Inn Express
TypeDirect peer
Description

IHG's flagship mid-scale limited-service brand targeting value-conscious business and leisure travelers with consistent standards; directly comparable to Ibis Styles in segment positioning, amenity set, and loyalty integration (IHG One Rewards).

2Sleep Inn (Choice Hotels)
TypeDirect peer
Description

Choice Hotels' economy-to-midscale brand targeting budget-conscious travelers with consistent amenities; closely comparable to Ibis Styles on price point and limited-service positioning in urban markets.

3Comfort Inn (Choice Hotels)
TypeDirect peer
Description

Choice Hotels' mid-scale brand offering reliable, value-oriented accommodations with standardized amenities and a global footprint; directly comparable to Ibis Styles in segment positioning and loyalty program reach.

4Hampton by Hilton
TypeDirect peer
Description

Globally scaled mid-scale brand under Hilton operating in similar urban and roadside locations worldwide; competes head-to-head with Ibis Styles on price point, core amenity offering, and loyalty-driven direct booking mix.

5City Express by Marriott
TypeDirect peer
Description

Limited-service hotel brand with deep penetration across Mexico and Latin America, targeting business travelers in mid-tier cities; competes with Ibis Styles on price point and urban business-traveler segments in the region.

6Wyndham Garden
TypeEmerging player
Description

Wyndham's upper-midscale brand with growing Latin America presence, targeting both business and leisure travelers; overlaps with Ibis Styles on segment, design emphasis, and urban business-traveler use case.

7Hotel Oro Verde (Guayaquil)
TypeRegional player
Description

Iconic Guayaquil hotel chain headquartered in Ecuador with properties across major Ecuadorian cities; competes directly with Ibis Styles Malecón in the Guayaquil market on both leisure and corporate travel segments.

8Novotel (Accor)
TypeBroad incumbent
Description

Accor's upscale midscale brand operating in similar urban Latin American markets; shares parent distribution and loyalty infrastructure with Ibis Styles but competes at a higher ADR tier.

9TRYP by Wyndham
TypeDirect peer
Description

Wyndham's upper-midscale brand with strong Latin America presence, targeting urban travelers seeking design-led, experience-oriented stays — closely aligned with Ibis Styles' design-forward positioning.

10Mercure (Accor)
TypeBroad incumbent
Description

Accor's upper-midscale brand with strong regional presence; benefits from the same ALL loyalty and distribution ecosystem as Ibis Styles, providing a natural upsell/downsell competitor in the same markets.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Ibis Styles Malecón Guayaquil

Mid-Scale Hotel Accommodationsibis.accor.com

Ibis Styles Malecón Guayaquil firmographics

Firmographics
Name
Ibis Styles Malecón Guayaquil
Website
https://ibis.accor.com
Company type
Private
Headcount range
11–50 employees
Ownership category
akta.pro rank

Where Ibis Styles Malecón Guayaquil is headquartered

Location

Headquarters

HQ city
Guayaquil, Guayas
HQ country
Ecuador
HQ region
Latin America

Markets served

Ibis Styles Malecón Guayaquil business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Distribution channels3 records

Marketing channels4 records

Ibis Styles Malecón Guayaquil product offering

Product offering

Core offering

Ibis Styles Malecón Guayaquil operates as a mid-scale, design-forward hotel property located on Guayaquil's Malecón waterfront in Ecuador. It sells guestroom accommodations, on-site food and beverage, and ancillary hospitality services under Accor's ibis Styles sub-brand. The property leverages the Sweet Bed by ibis bedding standard, 24-hour service, complimentary Wi-Fi, and themed décor, and is booked through Accor's central reservation platform and the ALL loyalty ecosystem.

Product overview

The ibis hotel family operates as three distinct sub-brands under the Accor group: ibis (modern, connected, affordable hotels), ibis Styles (design-forward creative havens with themed experiences), and ibis budget (competitively-priced basecamps for adventurous travelers). The portfolio spans more than 2,500 hotels globally across 7 continents. Supporting offerings include the ALL loyalty program with 15% year-round discount, the Sweet Bed by ibis consumer bedding line, the ibis Go Get It marketing campaign, and mobile apps for iOS and Android. The brands share a common booking platform through the Accor website, with flexible rate options including Advance Saver (15 days advance booking) and flexible cancellation policies.

Differentiator

Problem solved

Functional benefit

Products and services

  • ibis Styles Hotel Accommodation

Companies that use Ibis Styles Malecón Guayaquil

Customer profile

Segments1 record

Ideal customer profiles2 records

Ibis Styles Malecón Guayaquil technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Ibis Styles Malecón Guayaquil partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Ibis Styles Malecón Guayaquil competitors and assessment

Company assessment

Direct peers

  • Holiday Inn Express: IHG's flagship mid-scale limited-service brand targeting value-conscious business and leisure travelers with consistent standards; directly comparable to Ibis Styles in segment positioning, amenity set, and loyalty integration (IHG One Rewards).
  • Sleep Inn (Choice Hotels): Choice Hotels' economy-to-midscale brand targeting budget-conscious travelers with consistent amenities; closely comparable to Ibis Styles on price point and limited-service positioning in urban markets.
  • Comfort Inn (Choice Hotels): Choice Hotels' mid-scale brand offering reliable, value-oriented accommodations with standardized amenities and a global footprint; directly comparable to Ibis Styles in segment positioning and loyalty program reach.
  • Hampton by Hilton: Globally scaled mid-scale brand under Hilton operating in similar urban and roadside locations worldwide; competes head-to-head with Ibis Styles on price point, core amenity offering, and loyalty-driven direct booking mix.
  • City Express by Marriott: Limited-service hotel brand with deep penetration across Mexico and Latin America, targeting business travelers in mid-tier cities; competes with Ibis Styles on price point and urban business-traveler segments in the region.
  • TRYP by Wyndham: Wyndham's upper-midscale brand with strong Latin America presence, targeting urban travelers seeking design-led, experience-oriented stays — closely aligned with Ibis Styles' design-forward positioning.

Emerging players

  • Wyndham Garden: Wyndham's upper-midscale brand with growing Latin America presence, targeting both business and leisure travelers; overlaps with Ibis Styles on segment, design emphasis, and urban business-traveler use case.

Regional players

  • Hotel Oro Verde (Guayaquil): Iconic Guayaquil hotel chain headquartered in Ecuador with properties across major Ecuadorian cities; competes directly with Ibis Styles Malecón in the Guayaquil market on both leisure and corporate travel segments.

Broad incumbents

  • Novotel (Accor): Accor's upscale midscale brand operating in similar urban Latin American markets; shares parent distribution and loyalty infrastructure with Ibis Styles but competes at a higher ADR tier.
  • Mercure (Accor): Accor's upper-midscale brand with strong regional presence; benefits from the same ALL loyalty and distribution ecosystem as Ibis Styles, providing a natural upsell/downsell competitor in the same markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Ibis Styles Malecón Guayaquil social profiles

Digital presence

Ibis Styles Malecón Guayaquil financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ibis Styles Malecón Guayaquil leadership team

Management profile

Number of profiles

Ibis Styles Malecón Guayaquil funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ibis Styles Malecón Guayaquil M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ibis Styles Malecón Guayaquil

What does Ibis Styles Malecón Guayaquil do?

Ibis Styles Malecón Guayaquil operates as a mid-scale, design-forward hotel property located on Guayaquil's Malecón waterfront in Ecuador. It sells guestroom accommodations, on-site food and beverage, and ancillary hospitality services under Accor's ibis Styles sub-brand. The property leverages the Sweet Bed by ibis bedding standard, 24-hour service, complimentary Wi-Fi, and themed décor, and is booked through Accor's central reservation platform and the ALL loyalty ecosystem.

When was Ibis Styles Malecón Guayaquil founded?

Ibis Styles Malecón Guayaquil was founded in -1. It employs 11 to 50 people.

Where is Ibis Styles Malecón Guayaquil based?

Ibis Styles Malecón Guayaquil is headquartered in Guayaquil, Guayas, Ecuador, in the Latin America region.

Who are Ibis Styles Malecón Guayaquil's main competitors?

Direct peers on record are Holiday Inn Express, Sleep Inn (Choice Hotels), Comfort Inn (Choice Hotels), Hampton by Hilton, City Express by Marriott and TRYP by Wyndham. Wyndham Garden is listed as an emerging player. Hotel Oro Verde (Guayaquil) is listed as a regional player. Broad incumbents are Novotel (Accor) and Mercure (Accor).

Does Ibis Styles Malecón Guayaquil have an API?

No public API is recorded for Ibis Styles Malecón Guayaquil.

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