What Hotel MOTTO does

Hotel MOTTO is a privately-owned boutique hotel operating from a single property on Mariahilfer Straße, Vienna's main shopping thoroughfare. The 91-key asset spans five room categories — PETIT (14–19 m²), CHIC (19–24 m²), DELUXE (24–33 m²), ART DELUXE (24–35 m², featuring exclusive graffiti art by Sasha Knezevic alongside rotating works from PARALLEL Vienna artists), and Junior Suite (35–42 m² with kitchenette and freestanding bathtub) — with disclosed room rates ranging from approximately €97.30 to €202.30 per night.

The hotel's differentiated proposition rests on an art-forward design concept (notably the ART DELUXE rooms with mirrored graffiti walls), a vertically integrated F&B operation comprising the Chez Bernard restaurant and bar on the 7th floor with rooftop terrace on the 8th floor (panoramic vineyard views, open grill, curated DJ programming from Paris, Berlin, and Vienna), and the in-house organic bakery MOTTO Brot. Curated cultural packages, including the 'LOVE IS ART x LEOPOLD' collaboration with the Leopold Museum and bundled amenity partnerships with BELVEDERE 21, Foto-Museum WestLicht, and Schönbrunn Bad via the MOTTO PRIVATE OFFERS loyalty program, extend the value proposition beyond accommodation.

The business operates primarily direct-to-consumer through the hotel's own website with a best-price guarantee, complemented by TravelClick as the third-party booking engine and listings on the Michelin Guide, Lifestyle Hotels, and boutique aggregators (84rooms, ccircle, goleonessa). Target segments include leisure couples, art and culture enthusiasts, families (with connecting rooms and under-12 child policies), and LGBTQ+ travelers, with explicit gay-friendly positioning on Mariahilfer Straße. Room bookings, F&B operations, and curated packages form the three core revenue streams. The hotel has no disclosed parent company, no funding rounds, and operates as an independent single-asset hospitality business.

Name

Hotel MOTTO

Legal name

Hotel MOTTO

Website

https://hotelmotto.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel MOTTO is a privately-owned 91-room boutique hotel on Mariahilfer Straße in Vienna, Austria, offering art-themed accommodations, the Chez Bernard rooftop restaurant, and an in-house bakery, targeting leisure travelers, art enthusiasts, and LGBTQ+ guests.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Design-Led Boutique Hotels (THAGADAA)

akta.pro secondary industry

Lifestyle & Social Hotels (THAGADAB)

Keywords

• Boutique hotel rooms
• Hotel accommodation
• Rooftop restaurant dining
• Art hotel concept
• Curated cultural stays

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Room Bookings: Room bookings across five categories: PETIT (14-19 m², Queensize bed), CHIC (19-24 m², Kingsize bed), DELUXE (24-33 m²), ART DELUXE (24-35 m², 6th floor with graffiti art), and Junior Suite (35-42 m², with kitchenette and freestanding bathtub). Prices range from approximately €97.30 to €202.30 per night depending on room type and dates.
2. Restaurant & Bar Dining: Restaurant and bar operations at Chez Bernard on the 7th floor with à la carte dining, cocktail bar, and rooftop terrace on the 8th floor. Opening hours vary by day: breakfast (07:00-11:30 weekdays, 08:00-12:00 weekends), lunch (12:00-15:00), and dinner (17:30-24:00 Sun-Thu, until 01:00 Fri-Sat). Room service available for wine and champagne to-go at 20% discount.
3. Curated Experience Packages: Special packages including 'LOVE IS ART x LEOPOLD' combining 2 nights accommodation with exclusive early-morning Leopold Museum tour, bottle of Crémant, and Viennoiseries from MOTTO Brot, priced from €770. Late Night Rate offers 50% off same-day bookings made after 8 PM from €99.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hotel MOTTO operates a 91-room boutique hotel on Vienna's Mariahilfer Straße with five distinct room categories (PETIT, CHIC, DELUXE, ART DELUXE, Junior Suite). On-site amenities include the rooftop Chez Bernard restaurant and bar on the 7th floor with rooftop terrace on the 8th floor, and the in-house organic bakery MOTTO Brot. The hotel pairs accommodation with curated cultural packages such as the 'LOVE IS ART x LEOPOLD' package combining stays with private Leopold Museum tours.

Product overview

Hotel MOTTO is a boutique hotel in Vienna's city center on Mariahilfer Straße with 91 rooms and suites across five categories. The accommodation portfolio spans PETIT (compact standard rooms, 14–19 m²), CHIC (superior rooms, 19–24 m²), DELUXE (deluxe rooms, 24–33 m²), ART DELUXE (art-themed rooms on the 6th floor with graffiti art, 24–35 m²), and Junior Suite (top-tier with kitchenette and freestanding bathtub, 35–42 m²). On-site amenities include the Chez Bernard Restaurant & Bar on the 7th floor with a rooftop terrace on the 8th floor, and the in-house organic bakery MOTTO Brot. All rooms feature high-speed WiFi, smart TVs, individually controlled air conditioning, cocktail minibars, safe, and Saint Charles Apothecary toiletries.

Differentiator

Problem solved

Functional benefit

Brands

• Chez Bernard: Restaurant and bar located on the 7th floor of Hotel MOTTO, featuring feelgood cuisine, cocktails, and rooftop terrace dining.
• MOTTO Brot

Products and services

• PETIT Room Compact standard rooms (14-19 m²) featuring a queensize bed, rainfall shower, and views of the green courtyard or Schadekgasse. Includes cocktail minibar, coffee/tea set, and Saint Charles Apothecary amenities. Designed for short stays with high-impact comfort.
• CHIC Room Superior rooms (19-24 m²) blending Parisian chic and Scandinavian coziness, with kingsize bed, parquet flooring, walk-in rainfall shower, cocktail minibar, and Saint Charles Apothecary products.
• DELUXE Room Deluxe rooms (24-33 m²) with kingsize or twin beds, sofa, walk-in rainfall shower, large French windows overlooking Mariahilfer Straße or the courtyard, cocktail minibar, ironing board, and slippers. Available with connecting-door configuration for families.
• ART DELUXE Room Art-themed rooms (24-35 m²) on the 6th floor featuring exclusive graffiti art by Sasha Knezevic on mirrored walls, plus contemporary artworks by PARALLEL Vienna artists Georg Dinstl, Daniel Sommergruber, and Verena Andrea Prenner. Includes kingsize or twin beds, cocktail minibar, Roberts Revival iStream radio, and a small green outdoor standing area. Priced from €97.30 to €202.30 per night.
• Junior Suite The hotel's top-tier suite (35-42 m²) with kitchenette, round dining table, freestanding bathtub and walk-in rainfall shower, mostly overlooking Mariahilfer Straße. Marketed for couples, honeymooners, and special gifts.
• Chez Bernard Restaurant & Bar Restaurant and bar on the 7th floor with feelgood cuisine, rainbow-colored menus, curated DJ sounds from Paris, Berlin, and Vienna, plus a rooftop terrace on the 8th floor with panoramic views of Vienna's vineyards and an open grill. Open Monday-Friday for breakfast, lunch, and dinner; Saturday-Sunday with limited menus. Room service for wine and champagne to-go at 20% discount.
• MOTTO Brot Bakery In-house organic bakery producing breakfast creations (brioche, Kipferl, Viennoiseries) served in the Schanigarten on Mariahilfer Straße in summer or as take-away breakfast for hotel guests. Operated as a wholly owned subsidiary of Hotel MOTTO.
• LOVE IS ART x LEOPOLD Cultural Package Curated two-night package combining accommodation with a 30-minute exclusive private tour of the Leopold Museum (Egon Schiele and Gustav Klimt collections) for two persons in English or German, plus a bottle of Crémant and Viennoiseries from MOTTO Brot. Priced from €770, request-only booking via [email protected].
• Late Night Rate Same-day room rate offering 50% off the daily rate for spontaneous bookings made after 8 PM, starting from €99 (subject to availability). Designed to drive occupancy from spontaneous travelers.

Quantifiable outcome

• Direct booking benefits including up to 22% discount on daily rates through MOTTO PRIVATE OFFERS membership program
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Leopold MuseumcoreStrategic or Co-development PartnerExclusive 'LOVE IS ART x LEOPOLD' package combining 2-night accommodation with private early-morning tour of the Leopold Museum featuring Egon Schiele and Gustav Klimt collections. Package includes bottle of Crémant and Viennoiseries from MOTTO Brot, priced from €770.
• PARALLEL ViennacoreStrategic or Co-development PartnerArt collaboration partnership where selected ART DELUXE rooms were artistically designed by PARALLEL Vienna artists Georg Dinstl, Daniel Sommergruber, and Verena Andrea Prenner. Artworks include abstract painting, spatial image systems, and staged photography addressing social structures and power relations.
• Museum BELVEDERE 21minorGTM or Marketing PartnerComplimentary entry to Museum BELVEDERE 21 for direct bookers through MOTTO PRIVATE OFFERS program, adding cultural value to hotel stays.
• Foto-Museum WestLichtminorGTM or Marketing PartnerComplimentary entry to Foto-Museum WestLicht in Vienna's 7th district for direct bookers through MOTTO PRIVATE OFFERS program.
• Schönbrunner Bad (Freibad)minorGTM or Marketing PartnerDiscounted entry during summer season to Schönbrunn outdoor pool for direct bookers through MOTTO PRIVATE OFFERS program.
• Fitness, SPA, and Pilates PartnersminorGTM or Marketing PartnerLimited discounts for well-being services at selected fitness, SPA, and Pilates partners offered to direct bookers through MOTTO PRIVATE OFFERS program.
• Lifestyle HotelsminorChannel Partner/ Reseller/ DistributorListed on Lifestyle Hotels network, a collection of lifestyle-focused boutique hotels, driving visibility and bookings from their customer base.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Motel One: Large European design-budget hotel chain with a strong Vienna presence. Comparable design sensibility and Vienna city-center footprint, but operating at lower price points and broader scale than Hotel MOTTO.
• Vienna House: Austrian-headquartered hotel group with multiple city and resort properties across Europe. Overlapping Vienna market presence and lifestyle-oriented properties make it a relevant broader peer.
• citizenM: Design-driven tech-enabled hotel brand operating in major European cities. Comparable modern design ethos and urban lifestyle positioning, though with a more standardized, larger-scale operating model.

Direct peers

• Hotel Daniel Vienna: Design-focused boutique hotel in Vienna with an on-site bakery and restaurant. Directly comparable city, segment (design boutique), and F&B-plus-bakery operating model.
• The Hoxton: Design-led boutique hotel brand with European city properties featuring restaurant, bar, and locally rooted cultural programming. Comparable lifestyle positioning, room category tiers, and F&B integration.
• 25hours Hotels: Design-led boutique hotel group with multiple European city properties featuring themed rooms and lifestyle F&B. Directly comparable to Hotel MOTTO's design-led concept, multi-category rooms, and curated cultural positioning, though at larger scale.
• Hotel Topazz: Boutique hotel on Vienna's Mariahilfer Straße, in immediate proximity to Hotel MOTTO. Same street, similar size class, and overlapping leisure/culture guest segments make it the closest direct competitor.
• Sans Souci Vienna: Lifestyle boutique hotel in central Vienna with art-driven interiors and curated guest experiences. Closely comparable market, segment, and emphasis on design differentiation.
• Hotel Altstadt Vienna: Independent boutique hotel in Vienna known for art collection and design-forward rooms. Comparable city, scale, art-themed differentiator, and culture-traveler target segment.

Others

• Lifestyle Hotels: Marketing and distribution collective of independently owned design-led boutique hotels across Europe. Hotel MOTTO is listed on this network, making it a channel partner and a useful comparability anchor for peer positioning rather than a direct operating competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hotelmottovienna
• LinkedInlinkedin.com/company/hotelmottovienna

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel MOTTO