Oceana Santa Monica, LXR Hotels & Resorts

What Oceana Santa Monica, LXR Hotels & Resorts does

Oceana Santa Monica is a luxury beachfront boutique hotel located at 849 Ocean Avenue in Santa Monica, California, comprising 70 distinctive all-suite accommodations ranging from 400 to 800+ square feet. The property is operated by JRK Hotel Group, Inc. and operates under the LXR Hotels & Resorts brand, Hilton's collection of independent luxury hotels, which provides access to Hilton's global reservation infrastructure, the Hilton Honors loyalty program, and the Virtuoso luxury travel network. The hotel targets high-net-worth leisure travelers as well as group events and celebrations, and is featured in luxury travel publications including Forbes, Travel + Leisure, Goop, and Modern Luxury.

The property's product surface extends beyond accommodations into multiple on-site food and beverage outlets: La Monique (a modern French brasserie with live jazz on Wednesdays), La Petite Monique (alfresco dining), The Veranda (poolside breakfast, lunch, and dinner), the Sunset Terrace rooftop lounge, and in-room dining. Ancillary amenities include a Bamford-stocked spa, a fitness studio with Peloton and TechnoGym equipment, a heated garden pool, and curated experiences (Beach Butler service via partner Beach Bliss, private yacht charters, surf lessons, Malibu trail rides, and Getty Villa tours). Meeting and event inventory comprises four distinct spaces: a rooftop terrace (up to 40 guests), a boardroom (up to 8), a courtyard (up to 20), and La Monique private dining (up to 20). Suite differentiation is driven by exclusive commissioned artwork from Los Angeles artists, Frette linens, Loro Piana bedding, Bamford bath products, and hand-tufted Nepalese rugs.

The business model is a multi-stream hospitality operation: nightly suite rentals (primary revenue), food and beverage across multiple outlets (transaction-based), spa and wellness services, curated experience upsells, and group/event bookings routed through a dedicated sales team. Distribution runs through Hilton's global platform, the hotel's own website, dedicated phone reservations (800-777-0758), and a sales inbox for group inquiries; marketing relies on Instagram and Facebook organic social, earned media in luxury publications, and Hilton Honors loyalty integration. Pricing is not publicly disclosed for suites; published F&B pricing ranges from approximately $24 (chocolate soufflé) to $130 (lobster) at La Monique, with breakfast items at The Veranda priced from $30 to $48. No revenue, headcount, or financial disclosures are available in the source material.

Name

Oceana Santa Monica, LXR Hotels & Resorts

Legal name

Oceana Santa Monica

Website

https://hoteloceanasantamonica.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Oceana Santa Monica is a 70-suite luxury beachfront boutique hotel in Santa Monica, California, operated by JRK Hotel Group under Hilton's LXR brand. It serves affluent leisure travelers and group events with multiple dining venues, a spa, fitness studio, and curated local experiences.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAGACAA

Beachfront & Island Luxury Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGAAAI

Beachfront & Coastal Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Luxury boutique hotel
• All-suite accommodations
• Fine dining restaurant
• Spa wellness services
• Beachfront hospitality

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Suite Accommodations: Nightly rental of 70 all-suite accommodations ranging from 400-800+ sq ft with ocean, courtyard, or pool views
2. Food and Beverage: La Monique French brasserie (Tue-Sat 5:30pm-10pm), La Petite Monique, The Veranda poolside dining, In-Room Dining (7am-5:30pm), Sunset Terrace rooftop lounge
3. Experiences and Services: Beach Butler Service, Private Yacht Charters, Surf Lessons, Malibu Trail Rides, The Getty Villa tickets, Spa and Wellness services, Personal Training, Valet Parking

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Oceana Santa Monica is a luxury beachfront boutique hotel on Ocean Avenue in Santa Monica, California, offering 70 distinctive all-suite accommodations (400–800+ sq ft) with ocean, courtyard, or pool views. The property operates multiple on-site food and beverage venues, including the La Monique French brasserie, The Veranda poolside dining, La Petite Monique, in-room dining, and the Sunset Terrace rooftop lounge, alongside a California spa, fitness studio, heated garden pool, beach butler service, and curated local experiences.

Product overview

Oceana Santa Monica is a luxury boutique hotel operated by LXR Hotels & Resorts (a Hilton brand) offering 70 distinctive suites and multiple dining venues. The property features La Monique (French brasserie), The Veranda (poolside dining), Sunset Terrace (rooftop lounge), and La Petite Monique. Wellness amenities include a spa, fitness studio with Peloton and TechnoGym equipment, and a heated garden pool. Guests can book curated experiences such as private yacht charters, surf lessons, Malibu trail rides, and Getty Villa tours. The hotel also offers meeting and event spaces including a rooftop terrace, boardroom, courtyard, and private dining at La Monique.

Differentiator

Problem solved

Functional benefit

Brands

• La Monique: French brasserie restaurant at Oceana Santa Monica, featuring seafood, steak, and seasonal produce. Open Tuesday to Saturday, 5:30pm – 10:00pm, with live jazz on Wednesdays.
• La Petite Monique
• The Veranda
• Sunset Terrace

Quantifiable outcome

• 70 unique all-suite accommodations with premium amenities (Frette linens, Loro Piana bedding, Bamford products)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LXR Hotels & Resorts (Hilton)coreStrategic or Co-development PartnerOceana Santa Monica is part of the LXR Hotels & Resorts collection by Hilton, a portfolio of independent luxury hotels. This affiliation provides access to Hilton's global reservation systems, Hilton Honors loyalty program, and Hilton's operational standards and support.
• Hilton HonorscoreStrategic or Co-development PartnerIntegration with Hilton's loyalty program allowing guests to earn and redeem Hilton Honors points for stays, with access to member discounts and benefits.
• Beach BlissminorImplementation/ SI/ Consulting PartnerBeach Bliss provides the Beach Butler service at Oceana, offering private daybeds on the sand, luxe chair and umbrella setup, and personalized seaside service for guests.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Loews Santa Monica Beach Hotel: Beachfront luxury full-service hotel directly across from the Santa Monica Pier. Comparable suite mix, multiple F&B outlets (e.g., Ocean Park, BarBelle), and meeting/event space — competes for the same premium leisure and group demand.
• Casa del Mar: Adjacent luxury beachfront hotel in Santa Monica with similar suite-style accommodations, oceanfront F&B (Terrazza), and event spaces. Targets the same affluent leisure and corporate retreat segments within the same immediate geography.
• Shutters on the Beach: Direct head-to-head competitor located steps away on Santa Monica's Ocean Avenue. Operates as a luxury beachfront full-service hotel with comparable suite inventory, beach butler service, multiple F&B outlets (e.g., Coast, Living Room), and similar HNW leisure and group clientele in the same micro-market.
• Fairmont Miramar Hotel & Bungalows: Luxury Santa Monica beach-area hotel with comparable rate positioning, multiple dining outlets (Fig, Lobby Lounge), pool, spa, and event venues. Competes for the same luxury leisure and group business in the same primary market.
• The Beverly Hilton: Historic Hilton luxury full-service hotel in Beverly Hills with extensive meeting/event infrastructure (Golden Globe venue) and multiple F&B outlets. Competes for luxury group, entertainment-industry, and event business in the same broader Los Angeles luxury market.
• Waldorf Astoria Beverly Hills: Hilton's flagship LA luxury hotel with comparable suite-driven luxury product, multi-outlet F&B (The Rooftop by JG, Jean-Georges Beverly Hills), spa, and event spaces. Competes for the same HNW leisure, group, and luxury-event demand in Los Angeles.
• Hotel Bel-Air (Dorchester Collection): Sister LXR-adjacent luxury property and previously the closest LXR-by-Hilton comparable in Los Angeles before Oceana joined the collection. Trophy luxury hotel with suites, fine dining, spa, and event spaces serving the same HNW Los Angeles clientele.
• Four Seasons Hotel Los Angeles at Beverly Hills: Comparable luxury full-service hotel in Beverly Hills with suites, signature F&B (Culina, Vin Bar), spa, and event spaces. Competes for the same affluent leisure, corporate, and entertainment-driven demand in the West LA luxury market.
• The Ritz-Carlton, Marina del Rey: Luxury waterfront full-service hotel in the greater LA beach corridor with comparable suite-style accommodations, multiple dining venues (Cast & Plow, Poolside Café), spa, and event space. Competes for luxury leisure and corporate group demand across the Westside LA market.
• The Peninsula Beverly Hills: Iconic luxury Beverly Hills hotel with rooftop pool, multiple F&B venues (The Belvedere, The Living Room), spa, and event spaces. Competes for the same top-tier HNW leisure, group, and bespoke-event demand that Oceana targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oceanasantamonica
• Instagraminstagram.com/oceanasantamonica/?hl=en
• LinkedInlinkedin.com/company/oceana-santa-monica-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oceana Santa Monica, LXR Hotels & Resorts