Hôtel Particulier Le 28

What Hôtel Particulier Le 28 does

Hôtel Particulier Le 28 is a privately held luxury boutique hotel operating four keys within a 17th-century aristocratic mansion at 28 Rue du 4 Septembre in the historic center of Aix-en-Provence, France. The property is owned and operated by founders Anthony and Margherita Faget and is positioned as a Small Luxury Hotel targeting affluent leisure travelers and romantic-getaway couples. Its core product consists of four distinct accommodations — La Capricciosa (30 m²), Junior Suite Stravaganza and Junior Suite Passione (each 50 m²), and Suite Sensazione (80+ m², accommodating up to four guests) — differentiated by a curated art collection featuring works by Jeff Koons, Yayoi Kusama, Banksy, Giacometti, and Philippe Huart, alongside museum-quality designer furniture from Florence Knoll, Charles Eames, Isamu Noguchi, and Eileen Gray.

The business model is direct-to-consumer luxury accommodation priced seasonally between €220 and €600 per night, supplemented by ancillary revenue streams including continental and American breakfast (from €25–€30 per person), in-room massages (from €90), Champagne and caviar experiences (from €180, with Louis Roederer Cristal 2015 at €550 per bottle), private transfers (from €100), secure valet parking, electric scooter and bike rentals, and room service. Distribution is handled via a six-language website (French, English, Spanish, Portuguese, Italian, Russian) integrated with the Elloha booking platform and Stripe payment processing, with no apparent third-party OTA intermediation. The hotel holds a 5 clefs rating in the Teritoria by Alain Ducasse guide and maintains a privileged partnership with the SR Mazarine Spa (600+ m²) to deliver wellness services to guests, extending the experiential offering without on-site spa capex.

Name

Hôtel Particulier Le 28

Legal name

HOTEL PARTICULIER LE 28

Website

https://hotelparticulier-le28.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hôtel Particulier Le 28 is a privately held, four-room luxury boutique hotel in a 17th-century mansion in central Aix-en-Provence, serving affluent leisure travelers and couples with curated art-and-design accommodations, ancillary spa and dining experiences, and direct online booking.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

akta.pro secondary industries

Heritage & Palace Luxury Hotels (THAGACAF), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Luxury boutique hotel
• Boutique accommodation
• Small luxury hotels
• Hotel hospitality services
• Premium guest rooms

Headquarters

HQ city

Aix-en-Provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Room Night Bookings: Primary revenue stream from nightly room rates across four room categories (La Capricciosa, Junior Suite Stravaganza, Junior Suite Passione, Suite Sensazione). Pricing varies by season: winter (€220–€350/night) and high season (€350–€600/night).
2. Ancillary Services and Experiences: Additional revenue from spa access (via SR Mazarine partnership), massage services (from €90), champagne and caviar experiences (from €180), room service (from €50), private transfers (from €100), and secure parking.
3. Breakfast and Dining Upsells: Continental breakfast (from €25/person) and American breakfast (from €30/person) offered as add-ons. Breakfast features artisan providers including Maison Plaisirs des Thés, Maison Campanella, Maison Béchard, La Maison Lemarié, La Chambre Aux Confitures, and La Maison du Torréfacteur d'Aix en Provence.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hôtel Particulier Le 28 operates an intimate 4-room luxury boutique hotel housed in a 17th-century aristocratic mansion in the historic center of Aix-en-Provence. The hotel offers four distinct accommodation categories (La Capricciosa, Junior Suite Stravaganza, Junior Suite Passione, and Suite Sensazione) with curated art and designer furniture, complemented by ancillary services including spa access (via SR Mazarine partnership), breakfast, champagne and caviar experiences, private transfers, and in-room massages.

Product overview

Hôtel Particulier Le 28 is a Small Luxury Hotel offering four distinct accommodation products: La Capricciosa (30 m² deluxe room for up to 2 guests), Junior Suite Stravaganza (50 m² suite with views over Place des Quatre Dauphins), Junior Suite Passione (50 m² elegant suite), and Suite Sensazione (80+ m² suite with private terrace for up to 4 guests). The hotel provides add-on services including privileged access to Spa SR Mazarine (600+ m² wellness facility), dining options (continental and American breakfast from €25-30), Champagne & Caviar experiences from €180, private transfers from €100, secure parking, in-room massage from €90, room service from €50, and electric scooter/bike rentals. The property features design furniture from Florence Knoll, Charles Eames, Gae Aulenti, Isamu Noguchi, Eileen Gray, and Ludwig Mies Van Der Rohe, along with art from Philippe Huart, Giacometti, Jeff Koons, and Banksy.

Differentiator

Problem solved

Functional benefit

Products and services

• La Capricciosa A 30 m² deluxe room on the first floor featuring 17th-century Aixois elegance, thick carpet, satin damask curtains, pastel tones, and modern resin bathroom with Italian shower and Acqua di Parma amenities. Views over the hotel garden and terrace. Designed for couples or individual luxury travelers.
• Junior Suite Stravaganza A 50 m² junior suite on the first floor with impressive ceiling heights, velvet sofas, satin damask draperies, canopy bed, private bar with French vineyard selections, and modern resin bathroom with bathtub, Italian shower, and double vanity. Views over Place des Quatre Dauphins.
• Junior Suite Passione A 50 m² junior suite offering an elegant and serene ambiance with spacious bedroom, living area, and modern resin bathroom featuring bathtub and Italian shower. Designed for couples seeking refined luxury.
• Suite Sensazione An 80+ m² suite with Carrara marble bathroom, bathtub, Italian shower, private terrace overlooking Aix rooftops, additional bedroom with boudoir, and spacious dressing room. Accommodates up to 4 guests, suited for families or guests seeking the highest tier.
• Spa SR Mazarine Access Exclusive partnership providing hotel guests privileged access to a 600+ m² spa sanctuary featuring luxury massages, holistic treatments, beauty rituals, Byredo fragrances, pool, sauna, and hammam facilities at SR Mazarine Spa, 27 rue Mazarine, Aix-en-Provence.
• Continental Breakfast Continental breakfast from €25/person featuring Maison Plaisirs des Thés teas, Maison Campanella and Maison Béchard breads and pastries, La Maison Lemarié dairy products, La Chambre Aux Confitures jams, and La Maison du Torréfacteur d'Aix en Provence coffee.
• American Breakfast American breakfast from €30/person including teas, pastries, dairy products, jams, coffee, and hot items such as ham, cheese, eggs, and avocado toast with optional salmon and Champagne upgrade.
• Champagne and Caviar Experience Premium tasting experience from €180 featuring Champagne and caviar with mother-of-pearl spoons, guided by Vincent Sabéau's recommendations. Louis Roederer Cristal 2015 available at €550 per bottle. Designed for romantic celebrations and luxury connoisseurs.
• Private Transfer Service Private vehicle transfers from €100 per shuttle to Marseille Marignane Airport and TGV train station via the hotel's private vehicle or partner taxi service (Didier).
• In-Room Massage Private massage service available in guest rooms from €90 per session for guests seeking in-suite wellness and relaxation.
• Room Service In-room dining from €50 featuring French cheese and charcuterie boards for guests preferring private dining in their suites.
• Secure Private Parking Private enclosed parking with 24/7 video surveillance, modern lighting, and valet service for vehicles of all sizes, available by reservation.
• Private Hairdresser Service Private hairstyling services available in suites or at the Spa SR Mazarine for guests requiring grooming services during their stay.
• Electric Scooter and Bike Rental Electric scooter and electric bike rental service for guests, with safety equipment and helmet provision available for exploring Aix-en-Provence.

Quantifiable outcome

• Featured in Teritoria by Alain Ducasse guide with 5 clefs rating
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• SPA SR MazarinecoreStrategic or Co-development PartnerExclusive partnership providing hotel guests privileged access to the SR Mazarine Spa, a sanctuary of over 600 m² where luxury meets serenity. The spa offers high-quality massages, holistic treatments, beauty rituals, and wellness services performed by experts. The hotel's spa facilities (pool, sauna, hammam) are located at SR Mazarine, 27 rue Mazarine, 13100 Aix-en-Provence, not within the hotel itself.
• Teritoria by Alain DucassecoreStrategic or Co-development PartnerThe hotel is honored to be listed among members of the Teritoria by Alain Ducasse guide with 5 cleufs (5 keys), testifying to its excellence. This recognition positions the hotel within an exclusive network of outstanding culinary and hospitality establishments.
• EllohacoreChannel Partner/ Reseller/ DistributorElloha provides the hotel's online booking engine platform, enabling secure online reservations, real-time availability, multi-currency support, and Stripe payment processing. Elloha also hosts the hotel's website.
• StripecoreTechnology or IntegrationStripe provides secure payment processing for all online bookings, ensuring PCI-compliant transactions with support for Strong Customer Authentication (SCA/DSP2) for all e-commerce payments.
• Germar BretonminorOthersChampagne house featured in the hotel's in-room champagne selection. Germar Breton Blanc de Blancs 2015 is offered at €90 per bottle, exclusively elaborating from Chardonnay with moderate dosage (8g/L).
• Louis RoedererminorOthersPrestigious Champagne house whose Cristal 2015 (€550 per bottle) is featured in the hotel's luxury champagne selection. Founded in 1776 in Reims, the house remains family-owned and is known for its exceptional vintage cuvées.
• Artisan Breakfast and Dining PartnersminorOthersThe hotel sources breakfast products from premium artisan suppliers: Maison Plaisirs des Thés (teas), Maison Campanella and Maison Béchard (breads and pastries), La Maison Lemarié (dairy), La Chambre Aux Confitures (jams), La Maison du Torréfacteur d'Aix en Provence (coffee), and Hat's/Campanella (bread).

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Relais & Châteaux: A global association of luxury boutique hotels and gourmet restaurants, of which Hôtel Particulier Le 28 is a peer participant. Comparable as the brand ecosystem and competitive set for luxury boutique hotels with heritage positioning.
• Airelles Collection: A collection of ultra-luxury heritage hotels across France (Cheval Blanc, Courchevel, Saint-Tropez) targeting the same affluent guest. Comparable as a luxury heritage hotel brand operating in the same customer segment with similar design and service standards.

Direct peers

• Baumanière Les Baux: A 5-star Palace hotel in Les Baux-de-Provence, also a heritage property in Provence with comparable luxury positioning, dining, and curated hospitality. Comparable as a luxury heritage destination property in Provence.
• Villa La Coste: A luxury boutique hotel, art gallery, and vineyard estate near Aix-en-Provence, combining heritage architecture with contemporary art and design. Directly comparable for art-and-design-driven luxury hospitality in Provence.
• La Villa Gallici: A luxury boutique hotel in Aix-en-Provence itself, housed in a Provençal mansion with a similar intimate scale and high-end positioning. Directly comparable as the closest local competitor in the same geography and category.
• Le Couvent des Minimes Hôtel & Spa: A luxury Relais & Châteaux hotel in Mane, near Aix-en-Provence, housed in a converted heritage convent with spa and Michelin-starred dining. Comparable as a heritage luxury boutique property in Provence with curated service.
• Hôtel Le Mas de Pierre: A Relais & Châteaux luxury boutique hotel in Saint-Paul-de-Vence, Provence, of comparable intimate scale and luxury positioning. Comparable as a luxury boutique property in the broader Provence region targeting affluent leisure travelers.

Emerging players

• Maisons Pariente: A small collection of family-owned luxury boutique hotels in Provence and the French Riviera (Crillon le Brave, Lou Pinet, Le Coucou) with similar intimate scale, family ownership, and high-end positioning. Comparable as a growing luxury boutique hotel collection in Provence.

Regional players

• Hôtel Le Yaca: A historic luxury boutique hotel in Saint-Tropez with heritage architecture and intimate boutique scale. Comparable as a heritage intimate luxury hotel in the South of France targeting affluent leisure travelers.
• Hôtel & Spa des Bartavelles: A luxury boutique hotel and spa in Manosque, Provence, offering a comparable intimate Provençal luxury experience. Comparable as a small luxury property with spa services in the broader Provence region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-particulier-le-28

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel Particulier Le 28