Hotel Petaluma
Hotel Petaluma is a historic 1923 boutique hotel in downtown Petaluma, CA, operating as a Tapestry Collection by Hilton franchise with 96 rooms, on-site dining and wine tasting, and event spaces serving leisure, business, wedding, and government travelers.
- Company typePrivate
- Founded1923
- HeadquartersPetaluma, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hotel Petaluma does
Hotel Petaluma is a historic boutique hotel established in 1923 and located at 205 Kentucky Street in downtown Petaluma, California, approximately 35 miles north of San Francisco. The property is a franchisee of Tapestry Collection by Hilton, having joined the brand in 2017 alongside a comprehensive renovation that preserved original 1920s architectural elements (including Petaluma's first passenger elevator) while modernizing guest accommodations. The hotel operates approximately 96 guest rooms across seven room types ranging from Standard Queen to Junior Suite, with multiple ADA-accessible configurations. On-site F&B and event venues — The Shuckery oyster bar (54 seats), Barber Cellars wine tasting room (the first in downtown Petaluma), and the 1,900 sq ft Goldman Ballroom — generate ancillary revenue and differentiate the property from room-only competitors.
Hotel Petaluma firmographics
Firmographics- Name
- Hotel Petaluma
- Legal name
- Hotel Petaluma
- Website
- https://hotelpetaluma.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hotel Petaluma is a historic 1923 boutique hotel in downtown Petaluma, CA, operating as a Tapestry Collection by Hilton franchise with 96 rooms, on-site dining and wine tasting, and event spaces serving leisure, business, wedding, and government travelers.
- Ownership category
- akta.pro rank
Hotel Petaluma industry classification
Industry- Product category
- Boutique Hotel
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Historic/Heritage Conference Hotels (THAGALAL)
- akta.pro secondary industry
- City/Urban Convention Hotels (THAGALAA)
Keywords
Where Hotel Petaluma is headquartered
LocationHeadquarters
- HQ city
- Petaluma
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hotel Petaluma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Guest Room Rentals: Overnight accommodation revenue from various room types including Standard Queen, Standard King, Deluxe King, Junior Suite, and accessible rooms. Check-in 3:00 PM, check-out 11:00 AM.
- Event Space Rental: Goldman Ballroom (1900 sq ft) rented for weddings, receptions, corporate events, and meetings. Includes room setup, tables and chairs. Custom catering through preferred vendor.
- Food and Beverage: On-site dining at The Shuckery oyster bar and restaurant (54 seats, 1500 sq ft) and Barber Cellars wine tasting room. Revenue from food, beverage, and wine sales.
- Pet Fees: Additional fees charged for pet-friendly accommodations: $75 for 1-4 nights, $125 for 5+ nights stays.
- Parking Passes: Keller Street Garage parking passes with $50 refundable deposit for overnight and extended rooftop parking (up to 72 hours).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Stay 2 Nights and Get 15% Off |
| Subscription | Multi-year contract | Stay 3 Nights and Get 20% Off |
| Unit Pricing | Pay-as-you-go | Pet Fee - Short Stay |
| Unit Pricing | Pay-as-you-go | Pet Fee - Extended Stay |
| Unit Pricing | Pay-as-you-go | Keller Street Garage Parking Pass |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Hotel Petaluma product offering
Product offeringCore offering
Hotel Petaluma is a historic 1923 boutique hotel in downtown Petaluma, CA, operating under Hilton's Tapestry Collection brand, offering approximately 96 renovated guest rooms across seven room types, the 1,900 sq ft Goldman Ballroom event space, and on-site dining and tasting venues including The Shuckery oyster bar and Barber Cellars wine tasting room. The hotel generates revenue from overnight room rentals, event space bookings, food and beverage, and ancillary services such as pet fees and parking passes.
Product overview
Hotel Petaluma is a historic boutique hotel established in 1923, offering a portfolio of guest room accommodations and on-site dining/entertainment venues. The hotel operates as part of Tapestry Collection by Hilton. Core offerings include seven distinct room types (Standard Queen, Standard King, Deluxe King, Junior Suite, ADA-accessible Standard King with roll-in shower, 2 Queen Beds, and 2 Queen Beds Accessible) ranging from 200-380 sq ft. The hotel features three primary branded venues: The Shuckery (an on-site 54-seat oyster bar and restaurant), Barber Cellars Tasting Room (the first wine tasting room in downtown Petaluma), and the Goldman Ballroom (a 1900 sq ft historic event space). Additional services include meeting rooms, business traveler amenities, guest parking coordination, and special package deals (15% off 2-night stays, 20% off 3-night stays). The hotel is FAA/FEMA approved for government travelers and offers extensive ADA accessibility features. Reservations are managed through INNsight's online booking platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Queen Room Entry-level guest room with one queen bed, private bathroom with standing shower, complimentary toiletries, flatscreen TV, coffee maker, and free WiFi. Non-smoking and pet-friendly. Targeted at individual leisure and business travelers seeking a historic boutique hotel experience.
- Standard King Room Standard guest room featuring one king bed, private bathroom with either tub-shower or standing shower, steamers, and modern amenities. Non-smoking and pet-friendly. Targeted at individual and couple travelers seeking comfort and historic charm.
- Deluxe King Room Spacious upgraded room with one king bed, private bathroom with tub-shower combination, and wet bar. Offers more square footage than standard rooms. Non-smoking and pet-friendly. Targeted at guests seeking upgraded amenities and additional space.
- Junior Suite Larger executive suite with one king bed and sofabed, private bathroom with standing shower. Suitable for up to four guests. Non-smoking and pet-friendly. Targeted at families or small groups needing additional space.
- Standard King Bed Accessible Room with Roll-In Shower ADA-accessible room with one king bed and roll-in shower, featuring various accessibility features for guests with mobility needs. Non-smoking and pet-friendly. Targeted at travelers with mobility requirements and FEMA-approved government travelers.
- 2 Queen Beds Room Double queen room with two queen beds, private bathroom with accessible tub, accommodating up to four guests. Non-smoking and pet-friendly. Targeted at families and small groups traveling together.
- 2 Queen Beds Accessible Room ADA-accessible double queen room with two queen beds, designed for guests requiring accessibility features. Non-smoking and pet-friendly. Targeted at families or groups with mobility needs.
- Goldman Ballroom Event Space 1,900 square foot event space featuring large windows, historic architecture, and hardwood floors. Suitable for wedding receptions, ceremonies, parties, conferences, and employee trainings. Includes room setup, tables, and chairs. Custom catering available through Out to Lunch Catering. Capacity: Theater 140, Reception 264, Banquet 123 guests. Targeted at wedding planners, corporate event coordinators, and meeting organizers.
- The Shuckery Restaurant On-site 1,500 square foot oyster bar and restaurant with 54 seats, offering oysters and seafood from coast to coast, local produce, wines, and other menu options. Located at 100 Washington St, Petaluma, CA 94952. Provides food and beverage service to hotel guests and walk-in diners.
- Barber Cellars Wine Tasting Room Wine tasting room located on the ground floor of the hotel at 112 Washington St. The first tasting room in downtown Petaluma, offering fine wines, cheese tastings from local producers, and local artwork. Features small production, single vineyard wines from Sonoma Coast and Mountain vineyards. Open to hotel guests and the public.
- Meeting Rooms and Banquet Facilities Conference and meeting facilities available for business events, corporate gatherings, and special occasions. Includes copy machine access and business services. Targeted at corporate meeting planners and business event organizers.
Quantifiable outcome
- Goldman Ballroom capacity: Theater 140, Reception 264, Banquet 123 guests
- +3 more outcomes
Companies that use Hotel Petaluma
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Hotel Petaluma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature3 records
Hotel Petaluma partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- The ShuckerycoreThe Shuckery is an on-site 1500 square foot oyster bar and restaurant with 54 seats located at 100 Washington St, Petaluma, CA 94952. The restaurant offers oysters and seafood from coast to coast, local produce and wines, and various other menu options. It is Hotel Petaluma's own restaurant venue providing food and beverage service to hotel guests.
- Barber Cellars Tasting RoomcoreBarber Cellars is located in the historic Hotel Petaluma at 112 Washington St and was the first tasting room in downtown Petaluma. The tasting room offers fine wine, cheese tastings from local producers, and local artwork. Located on the ground floor of the hotel, it focuses on small production, single vineyard wines from Sonoma Coast and Mountain vineyards.
- Tapestry Collection by HiltoncoreHotel Petaluma is a Tapestry Collection by Hilton property, part of the Hilton Hotels & Resorts brand family. This affiliation provides access to the Hilton Honors loyalty program, hilton.com booking platform, and Hilton's corporate sales and event infrastructure. The hotel operates under Hilton's terms and branding while maintaining its independent historic character.
- Out to Lunch CateringminorOut to Lunch Catering is the preferred caterer for Goldman Ballroom events at Hotel Petaluma. Custom catering packages are available through this vendor for weddings, corporate events, and special occasions held in the event space.
- INNsight.comcoreINNsight.com, Inc. provides the hotel's website design, development, and digital marketing platform. The website operates on INNsight's hospitality booking and management infrastructure. Corporate office: 2445 Ocean Avenue, San Francisco, CA 94127.
- Sonoma County Airport ExpressminorSonoma County Airport Express provides ground transportation service to and from San Francisco and Oakland airports. Hotel Petaluma is located 1 mile from the drop-off point, providing convenient airport access for guests.
- Golden Gate TransitminorGolden Gate Transit bus service provides commuting access to Santa Rosa and San Francisco. Hotel Petaluma is within walking distance to the bus service, offering guests public transit options.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Hotel Petaluma competitors and assessment
Company assessmentDirect peers
- Olea Hotel: Boutique inn in Glen Ellen, Sonoma Valley, with approximately 22 rooms and wellness/event amenities. Comparable: small boutique wine country property, leisure and event hosting, similar guest profile of Bay Area travelers and wine tourists.
- Hotel Les Mars: Boutique luxury hotel on the plaza in Healdsburg, Sonoma County, with 16 rooms in a historic European-inspired setting. Comparable: small boutique heritage property serving wine country leisure and event clientele with on-site wine tasting and curated guest experience.
- MacArthur Place Hotel & Spa: Boutique hotel and spa in Sonoma, CA, set on a historic 19th-century estate with approximately 64 rooms. Comparable: heritage boutique property in Sonoma wine country, strong event/wedding business, on-site F&B, and leisure traveler focus targeting the same Bay Area/wine tourism market.
- Kenwood Inn & Spa: Boutique wine country inn in Kenwood, Sonoma Valley, with approximately 29 rooms in a Mediterranean-style property. Comparable: small heritage/character boutique property in Sonoma wine country, leisure and event guest focus, similar ADR positioning.
- The Madrona: Historic boutique hotel in Healdsburg, Sonoma County, built in 1881 with approximately 22 rooms on a heritage estate. Comparable: small historic boutique property, wine country focus, on-site dining, and event hosting for leisure and weddings.
- Hotel Healdsburg: Luxury boutique hotel in Healdsburg's historic downtown plaza, Sonoma County. Directly comparable: small footprint (96+ rooms), heritage positioning, walkable downtown location, wine country targeting, and strong F&B and event offerings targeting the same leisure and corporate traveler.
- Vintners Inn: Boutique hotel and event property in Santa Rosa, Sonoma County, with approximately 44 rooms and on-site restaurant/John Ash & Co. Comparable: wine country focused boutique hotel with strong F&B and event revenue, heritage character, and corporate/leisure event hosting capabilities.
Broad incumbents
- Fairmont Sonoma Mission Inn & Spa: Established luxury resort in Sonoma with 226 rooms, full-service spa, Michelin-recommended dining, and conference/event facilities. Comparable broader incumbent in the same Sonoma wine country market with overlapping corporate, leisure, and event demand.
Regional players
- The Inn at the Tides: Boutique inn on the Sonoma Coast in Bodega Bay with approximately 86 rooms and on-site restaurant/event space. Comparable wine county boutique property serving Bay Area leisure and event demand with similar size and amenity profile to Hotel Petaluma.
- The Bodega Bay Lodge & Spa: Sonoma Coast lodge with approximately 83 rooms, on-site dining, spa, and meeting facilities. Comparable regional wine county boutique/lodge property serving leisure and corporate guests from the Bay Area, though positioned on the coast rather than downtown.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hotel Petaluma social profiles
Digital presenceHotel Petaluma compliance and trust
Trust signalCompliance3 records
Hotel Petaluma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel Petaluma leadership team
Management profileNumber of profiles
Hotel Petaluma subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hotel Petaluma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel Petaluma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel Petaluma
What does Hotel Petaluma do?
Hotel Petaluma is a historic 1923 boutique hotel in downtown Petaluma, CA, operating under Hilton's Tapestry Collection brand, offering approximately 96 renovated guest rooms across seven room types, the 1,900 sq ft Goldman Ballroom event space, and on-site dining and tasting venues including The Shuckery oyster bar and Barber Cellars wine tasting room. The hotel generates revenue from overnight room rentals, event space bookings, food and beverage, and ancillary services such as pet fees and parking passes.
Is Hotel Petaluma a public or private company?
Hotel Petaluma is a private company. It is classified as unknown and is currently operating.
When was Hotel Petaluma founded?
Hotel Petaluma was founded in 1923. It employs 1 to 10 people.
Where is Hotel Petaluma based?
Hotel Petaluma is headquartered in Petaluma, United States, in the North America region.
How does Hotel Petaluma make money?
Five revenue lines are on record. Guest Room Rentals are the primary driver. The others are event Space Rental, food and Beverage, pet Fees and parking Passes.
Who are Hotel Petaluma's main competitors?
Direct peers on record are Olea Hotel, Hotel Les Mars, MacArthur Place Hotel & Spa, Kenwood Inn & Spa, The Madrona, Hotel Healdsburg and Vintners Inn. Fairmont Sonoma Mission Inn & Spa is listed as a broad incumbent. Regional players are The Inn at the Tides and The Bodega Bay Lodge & Spa.
Does Hotel Petaluma have an API?
No public API is recorded for Hotel Petaluma.
What industry is Hotel Petaluma in?
Hotel Petaluma's product category is Boutique Hotel. Its primary akta.pro industry code is THAGALAL, Historic/Heritage Conference Hotels, with a secondary code of THAGALAA, City/Urban Convention Hotels. Its NAICS code is 72111 and its SIC code is 7011.