INNsight.com
INNsight.com, Inc. is a San Francisco-headquartered hospitality technology company offering an all-in-one cloud-based operating system — property management, direct booking engine, channel management, AI reputation management, payments, and digital marketing — to independent hotels, motels, B&Bs, and vacation rentals via flat-rate monthly subscriptions.
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What INNsight.com does
INNsight.com, Inc. is a San Francisco-headquartered (with delivery offices in Mumbai and Ahmedabad, India) hospitality technology company that operates an all-in-one cloud-based operating system targeting independent hotels, motels, B&Bs, vacation rentals, and adjacent hospitality verticals such as restaurants. Its platform is built around property management workflows (INNsight PMS at $99/month flat-rate) and bundles a broad module set including an Internet Booking Engine, Radius CRS™ channel manager syncing rates and inventory to Booking.com, Expedia, Agoda, Airbnb, TripAdvisor, and Google Hotel Search, a commission-free direct booking capability, payment processing (INNsight Pay, PCI DSS-compliant), AuthorizeOnline® guest authorization with chargeback defense, and AI-driven guest messaging (INNbox®) and reputation management (Keen®). Adjacent offerings include the patent-pending ADA Tray® accessibility widget (WCAG 2.1 AA / ADA Title III), RateCatalyst® AI pricing optimizer, OGD™ digital guest directory, GuestTip™ digital tipping, MenuHero® digital menus, and a suite of digital marketing services (website design, SEO, PPC, social media, web/email hosting, blog management) starting at $199/month.
The company monetizes predominantly through recurring monthly subscriptions with flat-rate pricing decoupled from room count — a deliberate departure from traditional per-room hospitality software pricing — augmented by transaction fees on payments and optional add-on modules. Its go-to-market is a product-led growth motion with self-serve online signup plus a sales-assisted demo overlay for mid-market accounts. Customer evidence is concentrated in small independent properties (e.g., Stage Coach Lodge, Mission Inn & Suites, Redwood Creek Inn, Hotel Petaluma, Yosemite Southgate Lodge), and INNsight reports 1,000+ hotel customers and $500M+ in client reservation revenue facilitated, alongside $250M+ in boosted direct booking revenue from features including the patent-pending ADA Tray®. The firm is privately held with no disclosed institutional funding and is founder/management-owned.
INNsight.com firmographics
Firmographics- Name
- INNsight.com
- Legal name
- INNsight.com, Inc.
- Website
- https://innsight.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- INNsight.com, Inc. is a San Francisco-headquartered hospitality technology company offering an all-in-one cloud-based operating system — property management, direct booking engine, channel management, AI reputation management, payments, and digital marketing — to independent hotels, motels, B&Bs, and vacation rentals via flat-rate monthly subscriptions.
- Ownership category
- akta.pro rank
INNsight.com industry classification
Industry- Product category
- Hospitality Cloud Software / Hotel Property Management
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Lodging Booking & Accommodation Management (HSACAKAC)
- akta.pro secondary industry
- Hotel Content Aggregators & Connectivity APIs (THALAJAD)
Keywords
Where INNsight.com is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
INNsight.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Property Management System Subscription: Monthly subscription for INNsight PMS with flat-rate pricing at $99/month. Combines reservations, guest management, housekeeping, and payment processing.
- Digital Marketing Services Subscription: Monthly subscription for digital marketing system including website design, SEO, social media, PPC, and hosting starting at $199/month.
- Reputation Management Services: Monthly subscription at $159/month for reputation management system with AI-powered review monitoring and response capabilities.
- Payment Processing: Integrated payment gateway (INNsight Pay) with PCI DSS compliance for processing guest transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | INNsight PMS - All-in-One Property Management System |
| Subscription | Monthly | Digital Marketing System |
| Subscription | Monthly | Keen® Reputation Management |
| Subscription | Monthly | Website Hosting Subscription Tiers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
INNsight.com product offering
Product offeringCore offering
INNsight.com provides an all-in-one cloud-based hotel operating system for independent and boutique lodging operators. Its product suite bundles a property management system (INNsight PMS), an online booking engine (INNbox), a central reservation and distribution system (Radius CRS), reputation management (Keen), automated rate/revenue management (RateCatalyst), payment authorization tools (AuthorizeOnline, OGD), a guest engagement tool (GuestTip), and ADA/compliance utilities (ADA Tray) with digital marketing services.
Product overview
INNsight offers an all-in-one cloud-based hospitality operating system combining a Property Management System (INNsight PMS) with integrated modules across guest experience (INNbox AI messaging, Keen Reputation Management, Online Guest Directory, GuestTip digital tipping), payments & authentication (INNsight Payments, AuthorizeOnline, ADA Tray accessibility), and revenue management (Rate Catalyst, Radius CRS, Revenue Analytics, INNsight Analytics). The platform is bundled with digital marketing services including website design, SEO, PPC, social media management, web/email hosting, and blog management. Pricing starts at $99/month for PMS with digital marketing packages from $199/month. The system integrates with major OTAs (Booking.com, Expedia, Agoda, Airbnb), GDS (Synix/TravelClick), and meta search platforms (Google Hotel Search, TripAdvisor). INNsight targets independent hotels, motels, B&Bs, vacation rentals, and restaurants.
Differentiator
Problem solved
Functional benefit
Brands
- Keen® Reputation Management: AI-powered hotel reputation management software for monitoring and responding to online reviews across platforms.
- INNbox™
- GuestTip™
- OGD™ (Online Guest Directory)
- ADA Tray®
- RateCatalyst®
- Radius CRS™
- INNsight Pay
- AuthorizeOnline®
- MenuHero®
Products and services
- INNsight PMS (Property Management System) Cloud-based property management system for hotel front-office operations including reservations, check-in/out, and room management, targeted at independent and boutique lodging operators.
- Keen Reputation Management Online reputation management tool for hotels to monitor, respond to, and manage guest reviews across review sites.
- INNbox Online booking engine that enables hotels to accept direct reservations through their own website.
- Radius CRS Central Reservation System for hotel inventory and distribution management across channels.
- RateCatalyst Automated hotel rate/revenue management tool for dynamic pricing and rate optimization.
- AuthorizeOnline Online credit-card authorization and payment processing tool for hotel bookings.
- OGD Payment/operations utility within the INNsight hotel platform, supporting online transactions and booking-related workflows.
- GuestTip Guest engagement and tipping tool designed for hotel staff and guest services.
- ADA Tray Compliance/utility tool related to ADA (accessibility) obligations for hotels, packaged within the INNsight suite.
- Digital Marketing Services Hotel-focused digital marketing services sold alongside the software suite to drive direct bookings and online visibility for lodging operators.
Quantifiable outcome
- 500,000+ direct bookings facilitated through the platform
- +4 more outcomes
Companies that use INNsight.com
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
INNsight.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability7 records
Feature11 records
INNsight.com partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Booking.comcoreMajor OTA integration through Radius CRS channel manager for real-time rate and inventory synchronization. Enables properties to distribute rooms across Booking.com's global platform.
- ExpediacoreOTA channel integration via Radius CRS for automated availability updates and rate parity across Expedia's travel booking network.
- AgodacoreIntegration with Agoda's booking platform through Radius CRS channel manager for seamless inventory distribution.
- AirbnbcoreChannel integration with Airbnb for short-term rental and hotel inventory distribution through centralized channel management.
- TripAdvisorcoreMeta search and review platform integration for visibility and direct booking attribution through Google Hotel Search connection.
- Google Hotel SearchcoreGoogle Hotel and TripAdvisor meta search connections for increased visibility, rate transparency, and direct booking attribution.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
INNsight.com competitors and assessment
Company assessmentDirect peers
- ThinkReservations: ThinkReservations provides reservation and property management software for small inns, B&Bs, and boutique hotels. It targets the same independent property segment as INNsight with overlapping booking engine, channel manager, and guest management features.
- SiteMinder: SiteMinder provides a hotel channel manager, booking engine, and PMS focused on independent properties and small chains. Its Radius CRS channel manager functionality and OTA connectivity capabilities directly overlap with INNsight's core distribution offering.
- Little Hotelier: Little Hotelier targets small hotels, B&Bs, and guesthouses with an all-in-one PMS, channel manager, and booking engine. It is highly comparable to INNsight's SMB-focused flat-rate positioning and serves the same property size segment.
- Mews: Mews offers a cloud-based PMS and hospitality operations platform for hotels, hostels, and serviced apartments. It directly competes with INNsight in the cloud-native PMS space, with particular overlap in automated workflows, channel management, and integrated guest experience features.
- Cloudbeds: Cloudbeds provides a hospitality management suite (PMS, booking engine, channel manager) for hotels, hostels, and B&Bs. It is the most direct competitor to INNsight in the independent and small-to-mid-sized property segment, offering overlapping functionality including channel management, reputation management, and integrated payments.
- Hotelogix: Hotelogix offers a cloud-based PMS, channel manager, and booking engine for small and mid-sized hotels. It directly competes with INNsight across the same property types with overlapping flat-rate pricing models and OTA connectivity features.
- eZee Absolute: eZee Absolute offers a cloud-based hotel PMS with channel manager, booking engine, and restaurant POS modules. It directly competes with INNsight across the SMB hospitality segment with comparable subscription pricing and feature breadth.
Emerging players
- Stayntouch: Stayntouch provides a cloud PMS with mobile check-in/out, kiosk integration, and revenue management. It overlaps with INNsight on PMS and guest experience tools but skews toward mid-market and select-service properties rather than independent SMBs.
Broad incumbents
- Booking.com: Booking.com is the largest OTA globally and a Core integration partner for INNsight's Radius CRS. As a broad incumbent, it represents both a critical distribution channel for INNsight's customers and a potential competitive threat if it expands direct property tools.
- Expedia Group: Expedia Group operates multiple OTA brands (Expedia, Hotels.com, Vrbo) and is a Core channel partner for INNsight. As a broad incumbent, it influences the commission economics that INNsight's platform is designed to help customers reduce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
INNsight.com social profiles
Digital presenceINNsight.com compliance and trust
Trust signalCompliance3 records
INNsight.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
INNsight.com leadership team
Management profileNumber of profiles
Profiles1 record
INNsight.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INNsight.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INNsight.com
What does INNsight.com do?
INNsight.com provides an all-in-one cloud-based hotel operating system for independent and boutique lodging operators. Its product suite bundles a property management system (INNsight PMS), an online booking engine (INNbox), a central reservation and distribution system (Radius CRS), reputation management (Keen), automated rate/revenue management (RateCatalyst), payment authorization tools (AuthorizeOnline, OGD), a guest engagement tool (GuestTip), and ADA/compliance utilities (ADA Tray) with digital marketing services.
Is INNsight.com a public or private company?
INNsight.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INNsight.com founded?
INNsight.com was founded in 2008. It employs 11 to 50 people.
Where is INNsight.com based?
INNsight.com is headquartered in San Francisco, United States, in the North America region.
How does INNsight.com make money?
Four revenue lines are on record. Property Management System Subscription is the primary driver. The others are digital Marketing Services Subscription, reputation Management Services and payment Processing.
Who are INNsight.com's main competitors?
Direct peers on record are ThinkReservations, SiteMinder, Little Hotelier, Mews, Cloudbeds, Hotelogix and eZee Absolute. Stayntouch is listed as an emerging player. Broad incumbents are Booking.com and Expedia Group.
Does INNsight.com have an API?
No public API is recorded for INNsight.com.
What industry is INNsight.com in?
INNsight.com's product category is Hospitality Cloud Software / Hotel Property Management. Its primary akta.pro industry code is HSACAKAC, Lodging Booking & Accommodation Management, with a secondary code of THALAJAD, Hotel Content Aggregators & Connectivity APIs. Its NAICS code is 541512 and its SIC code is 7373.