HOTEL LE PIC BLANC

What HOTEL LE PIC BLANC does

Hotel Le Pic Blanc is a privately held 4-star mountain hotel operated by OpCo PIC BLANC (SIREN 844797316) under the apparent corporate oversight of CAT INVEST and Atalante Hotels. Located at 90 rue du Rif Briant, 38750 L'Alpe d'Huez, France, the property sits at 1800 m altitude, 50 meters from the slopes of the Alpe d'Huez Grand Domaine ski resort. The hotel offers 92 rooms and suites across seven categories — ranging from 21 m² Superior rooms to a 48 m² two-bedroom Family Suite — with adapted rooms for guests with reduced mobility and family configurations.

The business generates revenue through four streams: (1) overnight accommodations, with rooms starting at €114 per night and direct-booking preferential rates; (2) food and beverage, including the Les Terrasses du Rif Briant restaurant (breakfast 7h-10h, dinner 19h-21h30), the Chartreuse bar (12h-23h), and half-board packages at €45-€50 per adult per night; (3) the Spa by Deep Nature, offering sauna/hammam/jacuzzi access (€20 hotel guests / €30 external), private jacuzzi (€150 for two), massages, and Nougatine children's treatments from age 3; and (4) MICE/events for up to 400 persons through 4 meeting rooms (up to 180), restaurant banqueting (130 persons), and a partnership with the Palais des Congrès for larger events. The hotel operates seasonally, with summer from June 1 to August 30 and winter from December 4 to April 18.

Go-to-market is predominantly direct-to-consumer via the multilingual (French/English) official website and phone reservations, supported by Google AdWords remarketing, Instagram (two accounts), Facebook, and an email newsletter. Distribution bypasses OTAs where possible through a best-rate guarantee. The company is privately held with no disclosed funding, M&A activity, or executive leadership team in the source data, and serves a fragmented mix of individual leisure travelers, families, and corporate/event groups drawn primarily from the European market, with France as the primary geography.

Name

HOTEL LE PIC BLANC

Legal name

OpCo PIC BLANC

Website

https://hotel-picblanc-alpes.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Le Pic Blanc is a privately operated 4-star, 92-room mountain hotel in Alpe d'Huez, France, serving leisure travelers, families, and corporate/event groups with accommodation, restaurant, spa, and MICE facilities on a seasonal basis.

Ownership category

akta.pro rank

Product category

Mountain Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Mountain & Ski Luxury Resorts (THAGACAB), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Conference Retreat Hotels (THAGALAG)

Keywords

• Mountain hotel accommodation
• Alpine ski resort
• Spa wellness services
• Corporate event venues
• Half-board dining

Headquarters

HQ city

L'Alpe d'Huez

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Bookings: Core revenue from overnight accommodations across 92 rooms and suites, with various room categories from Superior (21m²) to Family Suite (48m²).
2. Food & Beverage: Restaurant and bar services including breakfast (7h-10h), dinner (19h-21h30), and Chartreuse bar (12h-23h). Half-board packages available at €50/adult winter and €45/adult summer.
3. Spa & Wellness: Spa services by Deep Nature including treatments, massages, sauna/hammam/jacuzzi access (€20/person for hotel guests, €30/person external), and privatization options.
4. Seminars & Events: Meeting and event facilities accommodating up to 400 people, with 4 meeting rooms (up to 180 persons), restaurant for banquets (up to 130 persons), and turnkey event packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hotel Le Pic Blanc is a 4-star mountain hotel in Alpe d'Huez, France, providing 92 rooms and suites across seven categories, a regional restaurant and bar, a Spa by Deep Nature, and seminar/event facilities for up to 400 guests. The hotel operates year-round with seasonal offerings (winter ski season from December to April, summer season from June to August) and sells rooms, dining, wellness, and event services directly through its website and phone.

Product overview

Hotel Le Pic Blanc is a 4-star hotel in Alpe d'Huez operating as a single unified hospitality property offering accommodation across 7 room categories (92 rooms and suites ranging from 21m² Superior rooms to 48m² Family Suites), dining services (restaurant and bar), spa and wellness facilities managed by Deep Nature, and seminar/event venues for up to 400 guests. The hotel provides various package offerings including half-board options and seasonal promotions like the Summer 15% discount offer.

Differentiator

Problem solved

Functional benefit

Products and services

• Hôtel Le Pic Blanc Accommodation 4-star mountain hotel in Alpe d'Huez offering 92 rooms and suites across 7 categories, located 50m from ski slopes at 1800m altitude. Suitable for individual leisure travelers, families, and groups seeking premium Alpine accommodation.
• Restaurant Les Terrasses du Rif Briant & Bar Chartreuse On-site restaurant serving traditional and regional cuisine with breakfast (7h-10h) and dinner (19h-21h30), plus Bar Chartreuse (12h-23h) with cocktail selection. Half-board packages available. open to hotel guests and external visitors.
• Spa by Deep Nature Wellness facility featuring sauna, hammam, jacuzzi (with private jacuzzi option for booking), indoor pool (10h-20h), and various massage treatments. Nougatine treatments available for children from age 3. Access priced at €20/person for hotel guests and €30/person for external visitors.
• Seminar & Event Facilities Meeting and event spaces with 4 meeting rooms accommodating up to 180 persons, plus restaurant (130 persons) and dance area for private events. Can host events up to 400 persons in collaboration with Palais des Congrès. Turnkey packaging available for corporate meetings, team building, conferences, product launches, and banquets.
• Half-Board Package Half-board package including buffet breakfast and dinner (starter, main course, dessert, drinks excluded). Winter supplement: €50/adult and €25/child per night. Summer supplement: €45/adult and €22.50/child per night. Designed for guests seeking all-inclusive convenience.
• Summer Offer 15% Discount Promotional package offering 15% discount on room rates with breakfast included for stays from June 5 to August 30. Non-refundable rate. Available to drive summer season occupancy.

Quantifiable outcome

• 15% discount available on direct bookings through official website
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Deep NaturecoreStrategic or Co-development PartnerDeep Nature operates the hotel's spa and wellness facilities, providing professional spa treatments, massages, and wellness services. The partnership enables the hotel to offer premium spa services under the Deep Nature brand, including treatment rooms, sauna, hammam, and jacuzzi access.
• TransaltitudeminorOthersBus transportation service providing direct routes between Grenoble and Alpe d'Huez ski resort, complementing guest transportation needs.
• TransisèreminorOthersRegional bus service (lines 3000 and 3020) connecting Alpe d'Huez with surrounding areas, stopping at Parking les Bergers.
• Google AdWordsminorGTM or Marketing PartnerOnline advertising platform used for remarketing campaigns to reach potential guests who previously visited the website.
• FacebookminorGTM or Marketing PartnerSocial media platform used for customer engagement, brand promotion, and custom audience targeting through Facebook pixel.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Others

• Hôtel Le Pic Blanc — Huez Group Affiliates (CAT INVEST / Atalante Hotels portfolio): Other hotels operated by the same corporate owners (CAT INVEST, Atalante Hotels) — sister properties would represent the closest portfolio comps for benchmarking operational and financial performance.

Direct peers

• Hôtel Le Cristal de l'Alpe: 4-star hotel located directly in L'Alpe d'Huez resort, offering comparable ski-in/ski-out positioning, similar room counts, restaurant, and wellness amenities for the same leisure and family ski segments as Le Pic Blanc.
• Le K2 Altitude: Luxury 5-star hotel in Courchevel with spa, restaurant, and ski-in access in a major French ski resort — directly comparable for premium ski leisure demand.
• Hôtel Le Blizzard: 5-star hotel in Les 2 Alpes, a competing large French Alpine ski resort, offering comparable upscale lodging, dining, spa, and ski-in access for the same clientele.
• Hôtel Les Grandes Rousses: Upscale hotel in L'Alpe d'Huez with spa, restaurant, and ski-in access; competes head-to-head for the same premium leisure and seminar clients in the same resort catchment.
• Hôtel L'Hermitage: Mountain hotel in L'Alpe d'Huez providing similar 4-star accommodation, dining, and slope-proximity positioning targeting the same family and couple ski segments.
• Hôtel Le Fitz Roy: 5-star hotel in Val Thorens with comparable upscale mountain positioning, spa, restaurant, and ski-in access — competes for premium Alpine leisure travelers that may otherwise book Le Pic Blanc.
• Hôtel Le Montana: Upscale ski-in/ski-out hotel in Tignes with comparable rooms, spa, dining, and event offerings for premium leisure and family ski segments.

Broad incumbents

• Pierre & Vacances Résidence Les Bergers: Large vacation rental operator with properties in L'Alpe d'Huez and other French ski resorts — competes in the same destination and season, but with self-catered apartments rather than full hotel service.

Emerging players

• Club Med Alpe d'Huez: All-inclusive mountain resort operating in L'Alpe d'Huez with ski-in access, dining, spa, and family programming — competes for some of the same leisure and family ski demand with a different (all-inclusive) pricing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lepicblanc
• Instagraminstagram.com/hotellepicblanc
• LinkedInlinkedin.com/company/hotel-le-pic-blanc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOTEL LE PIC BLANC