Deep Nature
Deep Nature is a French spa operator and natural cosmetics brand offering mineral-based skincare products via deepnature.fr e-commerce and branded spa services at 20+ locations across France, Europe, and New Caledonia, serving consumers, hospitality partners, and corporate clients under SNOW Group.
- Company typePrivate
- Founded2007
- HeadquartersLes Houches, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Deep Nature does
Deep Nature is a French natural cosmetics and spa operator offering a dual business model that combines branded spa services at more than 20 partner locations — primarily French Alpine resorts, Center Parcs domains in France and Germany, and premium hotel venues (Disneyland Paris, Sofitel Lyon, InterContinental Marseille, Marriott Sheraton/Le Méridien in New Caledonia) — with direct-to-consumer natural skincare products sold through its deepnature.fr e-commerce storefront. The cosmetics line is built on mineral-based formulations featuring glacier water sourced from the Argentière glacier in the Mont Blanc massif, Iceland lichen, encapsulated Vitamin C, and pink clay blends, organized across five sub-brands (Les Essentiels, Mix & Match, Slow-Aging, Immersion, Inspiration) and comprising 23+ face care SKUs plus body care, lifestyle/art de vivre products, and accessories.
The company is operated by Laboratoires Cinq Mondes (SIREN 435 296 470) under the SNOW Group umbrella, with headquarters at 6 square de l'Opéra-Louis Jouvet in Paris and customer service operations in Levallois-Perret. Revenue is generated through three primary streams: (1) direct e-commerce product sales at price points ranging from €12 to €79 across individual SKUs and bundles, with free shipping above €65 in France; (2) spa treatment revenue at partner locations, with services priced by duration (20, 45, 60, or 75 minutes) following a simplified three-treatment menu launched in November 2023; and (3) gift card sales (Bons Cadeaux and Cartes Cadeaux, starting from €1) available as physical or e-gift cards, including a dedicated corporate/comité d'entreprise channel. Products ship across metropolitan France, DROM-COM, and twelve European countries (Germany, Austria, Belgium, Spain, Ireland, Italy, Luxembourg, Malta, Netherlands, Portugal, Slovenia), while spa services extend to New Caledonia and Brussels in addition to the French network.
Customer segments span individual B2C consumers seeking natural skincare and spa experiences, hotel and resort partners hosting branded spa services, corporate/enterprise clients purchasing gift cards for employee wellness, and families using the children's Mon Premier Spa offering. Key sustainability features include refillable Récharges packaging for the Crème Légère and Crème Riche Reminéralisante lines and recyclable packaging across the range. Yuka scores of 86-100/100 on flagship SKUs and self-reported user efficacy metrics in the 80-95% range underpin the brand's clean beauty positioning. The company is privately held, has not raised disclosed venture funding, and operates with a headcount of 101-250 employees.
Deep Nature firmographics
Firmographics- Name
- Deep Nature
- Legal name
- Laboratoires Cinq Mondes
- Website
- https://deepnature.fr
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Deep Nature is a French spa operator and natural cosmetics brand offering mineral-based skincare products via deepnature.fr e-commerce and branded spa services at 20+ locations across France, Europe, and New Caledonia, serving consumers, hospitality partners, and corporate clients under SNOW Group.
- Ownership category
- akta.pro rank
Deep Nature industry classification
Industry- Product category
- Spa and Wellness Services with Natural Skincare Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)
- akta.pro secondary industries
- Destination Spas & Spa Resorts (HSALAFAC), Spa Packages & Ritual Experiences (HSALAFAN), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)
Keywords
Where Deep Nature is headquartered
LocationHeadquarters
- HQ city
- Les Houches
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Deep Nature business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sales of natural skincare cosmetics through e-commerce website. Products include face care, body care, and lifestyle/art de vivre items at various price points from €12 to €64+.
- Spa Treatments: Revenue from spa treatment reservations at partner locations. Treatments priced by duration (20-75 minutes) at spa locations across France and internationally.
- Gift Cards (Bons Cadeaux): Sale of gift cards for spa treatments and products, available as e-gift cards or physical gift cards with optional gift packaging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual cosmetic products ranging from entry to premium price points |
| Unit Pricing | Pay-as-you-go | Bundled product sets |
| Unit Pricing | Pay-as-you-go | Spa treatments priced by duration |
| Unit Pricing | Pay-as-you-go | Gift wrapping option for physical gift cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Deep Nature product offering
Product offeringCore offering
Deep Nature operates branded spas offering customizable facial, body massage, and exfoliation treatments priced by duration (20, 45, 60, 75 minutes), located in prestigious French mountain, forest, and seaside settings as well as partner hotels and resorts (Center Parcs, Disneyland, Sofitel, Marriott). The company also develops and sells its own line of French-manufactured natural mineral-based cosmetics (face care, body care, lifestyle/art de vivre products) directly through its e-commerce site deepnature.fr, formulated with ingredients sourced from pristine environments including glacier water, pink clay, Iceland lichen, and encapsulated vitamin C.
Product overview
Deep Nature is a French spa and natural cosmetics company offering a dual offering of spa/wellness services and natural skincare products. The product portfolio spans three main categories: (1) Natural Facial Care Products (Soins Visage Naturels, 23+ products) including the Slow-Aging, Les Essentiels, Mix & Match, and Inspiration sub-brands; (2) Natural Body Care Products (Soins Corps Naturels) including the Immersion fragrance-based sub-brand and body care essentials; and (3) Spa Services including three signature treatments on the simplified spa menu (Soin Visage L'Idéal, Massage L'Inspiration, Soin Corps L'Exfoliant) plus children's services, spa entries, and packages. The Art de Vivre lifestyle collection extends into home wellness with scented candles and wellness infusions. Gift products (Bons Cadeaux and Cartes Cadeaux) support gifting occasions. Deep Nature also operates a network of branded spas across French mountain resorts and Center Parcs domains. The company is operated by Laboratoires Cinq Mondes (SNOW Group) and draws its mineral active ingredients from Alpine and oceanic environments.
Differentiator
Problem solved
Functional benefit
Brands
- Les Essentiels: A skincare line featuring essential daily products for all skin types.
- Mix & Match
- L'Immersion
- Slow-Aging
- Inspiration
Products and services
- Natural Face Care Products (Soins Visage Naturels)
Quantifiable outcome
- 95% of users report the product has a melting texture
- +9 more outcomes
Companies that use Deep Nature
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Deep Nature technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Deep Nature partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Center ParcscoreDeep Nature operates spa services at multiple Center Parcs resort properties across France and Germany, including Le Bois aux Daims, Le Lac d'Ailette, Les Bois-Francs, Les Hauts de Bruyères, Les Landes de Gascogne, Les Trois Forêts, Park Allgäu, Park Hochsauerland, and Villages Nature Paris. Resorts can be booked with spa access for day visitors not staying on the domain.
- ClarinscoreDeep Nature partners with Clarins for spa operations at Disneyland Hotel Spa and Hôtel Mont-Blanc in Chamonix. Clarins provides skincare expertise and product partnerships for these spa locations.
- Sofitel LyonminorDeep Nature operates the Spa du Sofitel in Lyon, providing spa services to hotel guests and external visitors.
- Marriott (Sheraton, Le Méridien)minorDeep Nature provides spa services at Sheraton Deva and Le Méridien properties in New Caledonia (Nouméa and Ile des Pins), serving international resort guests.
- Disneyland ParisminorDeep Nature operates the spa at Disneyland Hotel, providing wellness services to Disneyland Paris resort guests.
- SNOW Group (Parent Company)coreDeep Nature is operated by Laboratoires Cinq Mondes under the SNOW Group umbrella. Customer service and operations support are handled through SNOW Group offices.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Deep Nature competitors and assessment
Company assessmentDirect peers
- Algotherm: French marine-based spa and skincare brand focused on thalassotherapy treatments and partner-spa distribution; comparable heritage (ocean minerals) and B2B spa partnership model to Deep Nature.
- Phytomer: French marine cosmetics and spa brand headquartered in Brittany; operates both a product line and partner spa locations in premium hotels and resorts, paralleling Deep Nature's model.
- Caudalie: French natural cosmetics brand built on a botanical terroir story (vinotherapy) with a parallel spa/hotel partnership model (Les Sources de Caudalie). Directly comparable DTC, spa service, and clean-beauty positioning.
- Cinq Mondes: Sister brand under Snow Group (same parent as Deep Nature/Laboratoires Cinq Mondes). Operates a parallel network of branded spas and natural cosmetics with overlapping target customers, partner hotels, and product positioning — essentially a direct internal peer.
- Payot (Editions de Parfums Payot): Historic French spa and skincare brand offering treatments and cosmetics with hotel/institutional partnerships. Closely aligned heritage spa operator and product manufacturer peer.
- Thalgo: French thalassotherapy and marine-based spa brand offering both professional spa products and resort/hotel spa operations — closely aligned with Deep Nature's thalasso/spa heritage and mineral-based product positioning.
Broad incumbents
- Nuxe: Established French natural-origin dermo-cosmetics brand with broad DTC and retail presence as well as spa partnerships. Comparable in clean-beauty positioning, product breadth, and French premium positioning.
- Klorane (Pierre Fabre Group): French natural-ingredient cosmetics brand owned by Pierre Fabre, with broad retail and DTC distribution plus selective spa partnerships. Operates at greater scale than Deep Nature but in the same natural/plant-based beauty category.
- L'Occitane en Provence: Global French natural beauty brand with extensive spa partnerships, broad SKU portfolio, and international DTC footprint. A scale leader in the same clean-beauty / natural-origin category as Deep Nature.
- Clarins: Major French prestige skincare and spa brand that co-brands with Deep Nature at flagship locations (Disneyland Hotel, Chamonix). Operates its own global spa network and competes head-to-head in both product and service categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Deep Nature social profiles
Digital presenceDeep Nature financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deep Nature leadership team
Management profileNumber of profiles
Profiles2 records
Deep Nature funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deep Nature M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deep Nature
What does Deep Nature do?
Deep Nature operates branded spas offering customizable facial, body massage, and exfoliation treatments priced by duration (20, 45, 60, 75 minutes), located in prestigious French mountain, forest, and seaside settings as well as partner hotels and resorts (Center Parcs, Disneyland, Sofitel, Marriott). The company also develops and sells its own line of French-manufactured natural mineral-based cosmetics (face care, body care, lifestyle/art de vivre products) directly through its e-commerce site deepnature.fr, formulated with ingredients sourced from pristine environments including glacier water, pink clay, Iceland lichen, and encapsulated vitamin C.
Is Deep Nature a public or private company?
Deep Nature is a private company. It is classified as corporate owned and is currently operating.
When was Deep Nature founded?
Deep Nature was founded in 2007. It employs 101 to 250 people.
Where is Deep Nature based?
Deep Nature is headquartered in Les Houches, France, in the Europe region.
How does Deep Nature make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are spa Treatments and gift Cards (Bons Cadeaux).
Who are Deep Nature's main competitors?
Direct peers on record are Algotherm, Phytomer, Caudalie, Cinq Mondes, Payot (Editions de Parfums Payot) and Thalgo. Broad incumbents are Nuxe, Klorane (Pierre Fabre Group), L'Occitane en Provence and Clarins.
Does Deep Nature have an API?
No public API is recorded for Deep Nature.
What industry is Deep Nature in?
Deep Nature's product category is Spa and Wellness Services with Natural Skincare Products. Its primary akta.pro industry code is THAJAHAC, Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages), with a secondary code of HSALAFAC, Destination Spas & Spa Resorts. Its NAICS code is 456120 and its SIC code is 2844.