Hotel Renar Ltda

What Hotel Renar Ltda does

Hotel Renar Ltda is a privately held, family-owned hotel founded in July 1981 by René Frey, located in Fraiburgo, Santa Catarina, Brazil — a region marketed as the "Terra da Maçã" (Land of Apples). The property occupies a hilltop site overlooking Lago das Araucárias and spans more than 150,000 m², comprising 119 guest rooms built in an Alpine-Germanic architectural style, with a European heating system supporting year-round operation. The hotel serves leisure travelers visiting the apple-producing highlands, business travelers, and regional event demand (weddings, corporate gatherings), positioning itself as the visual and experiential "postcard" of Fraiburgo.

The business model is a diversified on-site hospitality operation. Core revenue comes from accommodation (published rates spanning roughly R$194 to R$1,118 per night depending on category and season), augmented by a restaurant and bar, a 300-guest event venue, a partnered spa (Spa Vitallis), day-use access, photography and film services, and curated tourism packages. Distribution occurs through direct bookings and the Desbravador online platform, with regional demand bundled via a partnership with Maçã Tur. A 2024 rebrand (deer logo) and a new 600m² pool area opened in November 2024 reflect ongoing reinvestment into the physical product and brand.

Operationally the company is structured as a single-property regional resort with a relatively lean stated headcount (20 employees referenced, likely administrative/management rather than total operating staff) and 43+ years of continuous operation under founding-family ownership. The competitive position rests on land scale, distinctive architecture, an integrated amenities stack, and brand legacy in a niche regional tourism market rather than on technology differentiation.

Name

Hotel Renar Ltda

Legal name

Hotel Renar Ltda

Website

https://hotelrenar.com.br

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Renar Ltda is a family-owned Brazilian resort hotel in Fraiburgo, Santa Catarina, operating 119 Alpine-style rooms across 150,000+ m² of grounds, serving leisure, business, and event guests with integrated accommodations, dining, and event facilities.

Ownership category

akta.pro rank

Product category

Resort Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Destination Spa Resorts (THAGAMAA), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Resort hotel accommodation
• Hospitality services
• Event venues
• Spa and wellness
• Regional tourism

Headquarters

HQ city

Fraiburgo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation: The hotel generates primary revenue through room rentals across 8 room categories (Standard/Melrose, Executivo, Luxo, Super Luxo, Suíte Especial, Suíte Luxo, Suíte Personalité), with both individual and double/couple pricing. Room rates range from R$194 (Standard, individual) to R$1,118 (Suíte Personalité, double/couple).
2. Restaurant (Restaurante das Estações): The on-site restaurant is open daily to the public for breakfast, lunch, and dinner, offering both buffet and à la carte options. Revenue is generated per-meal from hotel guests and external visitors.
3. Events and Conferences: The hotel rents out event spaces (Sala Alemã, Sala Francesa, Salão Polonês, Salão Outono, Salão Primavera, Sala de Cartas, Jardim, Recanto, Apfel Bar) for weddings, corporate events, reunions, and celebrations. Spaces accommodate groups from 4 to 300 people.
4. Apfel Bar: On-site bar offering drinks, cocktails, apple tea, snacks, and light fare. Open to hotel guests and external visitors, generating revenue through food and beverage sales.
5. Day Use Packages: Non-staying visitors can purchase Day Use packages to access hotel amenities including heated pools, saunas, playgrounds, and recreation areas. Pricing: R$104/adult weekday, R$148/adult weekend; R$52/child 7-10 weekday, R$74 weekend.
6. Experiences and Packages: Revenue from themed packages including Romantic Package (dinner + decoration + sparkling wine), Apple Harvest experience, Romantic Dinner, and Photo/Film sessions (from R$150 for external photos, R$400 for external + room photos).
7. Spa Services (Spa Vitallis): Spa and wellness services including apple-based therapies, massages, facials, and beauty treatments provided through the Spa Vitallis partnership, operating as an annex to the hotel.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Hotel Renar is a full-service resort hotel in Fraiburgo, Santa Catarina, offering 119 accommodation units across 7 tiers (Melrose/Standard to Su\u00edte Personalit\u00e9), on-site dining (Restaurante das Esta\u00e7\u00f5es), bar service (Apfel Bar), nine event spaces, heated pools, spa, and regional tourism experiences including apple harvest tours. The hotel combines leisure, business, and event hosting under a single Alpine-German styled property spanning 150,000 m\u00b2.

Product overview

Hotel Renar is a traditional hotel property offering a unified hospitality experience centered on accommodation, gastronomy, and leisure. Its core product portfolio comprises room accommodations in 7 distinct tiers (from Standard/Melrose to Suíte Personalité), the Restaurante das Estações restaurant, the Apfel Bar, and multiple event spaces for corporate and social occasions. Additional add-on experiences include themed packages (Romantic Package, Apple Harvest), Day Use access, professional photography services, romantic dinners, Spa Vitallis (apple-based therapies via annexed clinic), Maçã Tur adventure tours, and downloadable eBook travel planning content. The hotel has recently expanded its leisure infrastructure with a new ~600m² pool area inaugurated in late 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodations (Acomoda\u00e7\u00f5es) Hotel rooms and suites available in 7 tiers ranging from Melrose/Standard (24m\u00b2, up to 3 guests) to Su\u00edte Personalit\u00e9 (~100m\u00b2, up to 4 guests with private bathtub and optional balcony). All rooms include climate control, heating, Wi-Fi, TV, and minibar. Rates range from R$194 to R$1,118 depending on tier and occupancy.
• Restaurante das Esta\u00e7\u00f5es

Quantifiable outcome

• 43+ years of continuous operation as a regional hospitality landmark
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Maçã TurcoreGTM or Marketing PartnerMaçã Tur is a regional tourism operator offering apple harvesting tours, adventure experiences (Kaigang excursions), visits to Parque René Frey, exotic animal encounters, and stops at Cervejaria Fraiburguense Holzbier. Maçã Tur acts as a key referral partner generating bookings and experiences for Hotel Renar guests, especially those seeking apple picking (January–March) and regional cultural tours.
• Clínica Vitallis (Spa Vitallis)coreGTM or Marketing PartnerSpa Vitallis operates as an annex to Hotel Renar, offering wellness services including apple-based therapies (apple bath, apple facial masks, apple gel pedicure), massages with hot stones, bamboo therapy, facials, and beauty treatments. The spa extends the hotel's service offering without requiring hotel guests. Managed by Dr. Cecília Brandt (dermatologist, cosmetologist, micropigmentation specialist).
• GrinminorOthersGrin provides electric vehicle charging stations on hotel premises, offering an amenity for guests arriving with electric vehicles. This is a technology/facility partnership that enhances the guest experience.
• Rota da AmizademinorStrategic or Co-development PartnerRota da Amizade is a regional tourist route connecting historical and cultural attractions across the Vale do Rio do Peixe region, including sites related to the Contestado War. The hotel is featured as a destination on this tourism route, enhancing its visibility to regional travelers.
• Desbravador (Online Booking Platform)coreTechnology or IntegrationDesbravador provides the online reservation infrastructure used by Hotel Renar for room bookings, event reservations, and package purchases. The platform integrates with the hotel's website at reservas.desbravador.com.br/2400.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bourbon Hotéis & Resorts: Brazilian hotel and resort chain operating full-service properties with convention centers, spas, and multiple F&B outlets; comparable in business mix (rooms + events + leisure amenities) and domestic Brazilian traveler base.
• Costão do Santinho Resort: Large full-service beach/golf/spa resort in Santa Catarina also operating multi-category rooms, multiple restaurants, event venues for hundreds of guests, and leisure pools — the closest scale-comparable regional resort benchmark for Hotel Renar's full-service hospitality model.
• Plaza Itapema Resort & Spa: Full-service resort in Santa Catarina offering multiple room categories, restaurants, event spaces, pools, and spa amenities targeting leisure families and corporate groups — directly comparable scale and product mix.
• Hotel & Spa Casa São José: Mid-sized Brazilian countryside hotel offering accommodations, restaurant, events, and wellness/spa services in a heritage setting — closely mirrors Hotel Renar's full-service countryside resort positioning with spa and apple/regional identity.
• Fazenda Boa Vista (Tosetto): Brazilian luxury countryside resort combining accommodation, gastronomy, spa/wellness, and curated regional experiences for high-end leisure travelers; comparable in bundling nature, F&B, spa, and experiences into a single destination.
• Hotel Alpestre (Gramado): Alpine-themed family resort in Gramado (RS) with European architecture, heated pools, restaurant, and event spaces targeting the same Brazilian mountain-leisure and family traveler segment Hotel Renar serves in Santa Catarina.

Others

• Desbravador Software: Online reservation platform provider integrated with Hotel Renar's booking engine (reservas.desbravador.com.br/2400); an enabling technology partner serving many Brazilian hotels, useful as ecosystem comparator for distribution strategy.
• Cervejaria Fraiburguense Holzbier: Local Fraiburgo craft brewery featured in Hotel Renar's curated regional tourism circuit; not a competitor but a complementary destination partner that strengthens the Terra da Maçã tourism cluster.

Emerging players

• Recanto das Águas Thermas Resort: Brazilian full-service resort emphasizing wellness/thermal pools and family leisure packages — overlaps with Hotel Renar's spa/pool/wellness positioning but differentiates through thermas theme rather than regional apple identity.

Broad incumbents

• Tulip Inn Hotels (Brazil): Brazilian-affiliated hotel brand operating multiple mid-scale full-service properties across Brazilian cities with rooms, F&B, and event facilities — broader competitor set rather than a single direct match, but competes for the same corporate/leisure Brazilian traveler pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEI8cPjfC-0k61et5EX7TJw
• Facebookfacebook.com/hotelrenaroficial
• Instagraminstagram.com/hotelrenar
• LinkedInlinkedin.com/company/hotel-renar-ltda

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Renar Ltda