Hotel Santa Fe The Hacienda & Spa

What Hotel Santa Fe The Hacienda & Spa does

Hotel Santa Fe The Hacienda & Spa is a four-star dual-property hotel complex in downtown Santa Fe, New Mexico, owned by the Picuris Pueblo tribe and operated as the only Native American owned hotel in the city center. The 3-acre site at 1501 Paseo de Peralta comprises Hotel Santa Fe (offering Traditional Rooms, Picuris Suites, and Santa Fe Suites) and The Hacienda, an exclusive 35-room retreat opened in September 2001 with butler service, complimentary breakfast and evening reception, and a multi-million dollar Native American art collection. The property's positioning is anchored in Picuris Pueblo heritage, including storytelling, ceremonial performances, guided Pueblo tours, and Pueblo-Revival architecture.

The company generates revenue from four streams: guest accommodations, The Spa at Hotel Santa Fe (massage, facials, body treatments, Native American-inspired rituals), the Amaya restaurant (Northern New Mexican and Pueblo cuisine), and meetings and events (six event spaces accommodating up to 275 guests). Distribution is primarily direct-to-consumer via hotelsantafe.com and a dedicated reservations line (855-825-9876), supplemented by third-party online travel agencies through Windsurfer CRS and Yelp for Amaya reservations. Spa pricing is publicly disclosed (e.g., Cielo Massage 55 min $125, 85 min $170; East Indian Massage 55 min $170; spa rituals $135–$245); room rates are quote-based and not publicly listed. The property has no proprietary technology platform; its go-to-market leans on cultural storytelling across its website, Instagram, Facebook, email newsletter, press outreach, and TripAdvisor reputation.

Name

Hotel Santa Fe The Hacienda & Spa

Legal name

Hotel Santa Fe

Website

https://hotelsantafe.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Santa Fe The Hacienda & Spa is a four-star, Native American owned hotel complex in downtown Santa Fe, New Mexico, offering accommodations across two properties, a Native American inspired spa, Amaya restaurant, and meetings and events space. It serves cultural, leisure, wellness, and corporate event travelers.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Boutique hotel rooms
• Full-service spa
• Hotel restaurant dining
• Event meeting venues
• Cultural heritage hospitality

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Rooms and Suites: Revenue from guest room bookings across Hotel Santa Fe and The Hacienda property, including Traditional Rooms, Picuris Suites, Santa Fe Suites, Hacienda Fireplace Rooms, and premium suites like the White Buffalo Suite (800 sq ft).
2. Spa Services: Revenue from therapeutic massage services, body treatments, facials, reflexology, and spa ritual packages at The Spa at Hotel Santa Fe, featuring Native American-inspired treatments.
3. Food and Beverage - Amaya Restaurant: Revenue from Amaya restaurant serving breakfast, all-day menu, dinner, dessert, happy hour, and late-night dining featuring Northern New Mexican and Pueblo culinary traditions.
4. Meetings and Events: Revenue from event space rentals and catering services for corporate meetings, weddings, retreats, and gatherings. Property offers six event spaces accommodating up to 275 guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hotel Santa Fe The Hacienda & Spa operates a Native American owned full-service hotel in downtown Santa Fe, New Mexico, offering overnight accommodations across the main hotel and The Hacienda wing, a full-service spa, three food and beverage outlets (Amaya restaurant, Garden Café, and in-room dining), and meetings/event facilities. The hotel was opened in March 1991, with The Hacienda expansion added in September 2001, and is owned by the Picuris Pueblo tribe.

Product overview

Hotel Santa Fe The Hacienda & Spa is a dual-property Native American-owned hotel complex in downtown Santa Fe, New Mexico. The property consists of Hotel Santa Fe offering Traditional Rooms, Picuris Suites, and Santa Fe Suites, alongside The Hacienda—an exclusive 35-room retreat with enhanced amenities and butler service. On-site amenities include The Spa at Hotel Santa Fe offering Native American-inspired treatments, Amaya restaurant featuring Northern New Mexican cuisine, meeting and event spaces accommodating up to 275 guests, an outdoor pool and hot tub, and a fitness center. The properties share a common cultural identity centered on Picuris Pueblo heritage, featuring extensive Native American art collections throughout.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Santa Fe Rooms & Suites Overnight accommodations in the original Hotel Santa Fe building, including Traditional Rooms (kiva fireplace, viga ceilings, tiled bath, plush robes), the Picuris Suite (large sitting area, fireplace), and the Santa Fe Suite (oversized spa bathroom, fireplace, sitting area, private entrance). Targeted at leisure travelers visiting downtown Santa Fe.
• The Hacienda at Hotel Santa Fe Luxury hacienda-style accommodations in a separate wing at Hotel Santa Fe, offering Hacienda Fireplace King, Hacienda Fireplace Double, Hacienda Suite, Sleeping Deer Suite, and White Buffalo Suite. Includes private outdoor terraces, handcrafted furnishings, custom designed beds, fireplaces, kiva-style entrances, private balconies, and complimentary wine and cheese reception. Targeted at upscale leisure travelers seeking distinctive heritage lodging.
• The Spa at Hotel Santa Fe A full-service spa offering a range of massage, body, and skin care services with a Native American-inspired approach and Southwestern style, available to hotel guests and outside visitors. Targeted at wellness travelers and leisure guests seeking on-site relaxation during a Santa Fe stay.
• Amaya Restaurant Fine dining restaurant at Hotel Santa Fe featuring Tewa-inspired and traditional Southwestern cuisine with a focus on local ingredients. Open for breakfast, lunch, and dinner. Targeted at hotel guests and local Santa Fe diners seeking upscale Southwestern cuisine.
• Garden Café Casual on-site café at Hotel Santa Fe serving lighter fare for hotel guests and visitors in a relaxed setting. Targeted at hotel guests seeking quick, casual meals during their stay.
• In-Room Dining In-room dining service offering meals delivered to guest rooms at Hotel Santa Fe. Targeted at hotel guests preferring to dine privately in their accommodations.
• Meetings & Events Event and meeting facilities and services at Hotel Santa Fe, including dedicated event spaces and a Meetings & Events department, supporting corporate meetings, conferences, weddings, and group events with on-site catering and accommodations. Targeted at corporate meeting planners, association organizers, and wedding clients.

Quantifiable outcome

• 35 luxurious rooms and suites in The Hacienda plus additional rooms in Hotel Santa Fe property
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Picuris PuebloflagshipStrategic or Co-development Partner · 1 January 1988Joint development agreement between local business people and Picuris tribal leaders established Hotel Santa Fe in 1991. The tribe, which settled nearly 800 years ago in a verdant valley northwest of Santa Fe, gained financial independence through this culturally-honorable partnership. The hotel represents the tribe's cultural values and economic development goals.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Hotel Chaco: A boutique luxury hotel in downtown Albuquerque with strong Native American-inspired design, art collection, and cultural programming. Direct competitor in the same New Mexico cultural-luxury niche as Hotel Santa Fe, serving similar cultural travelers with a comparable price point.
• Bishop's Lodge, Auberge Resorts Collection: Historic Santa Fe-area luxury resort with strong cultural heritage positioning, spa, equestrian programming, and event space. Direct competitor in the luxury cultural-resort category with a different (rural) setting but overlapping customer base.
• Ojo Santa Fe Spa Resort: Wellness-focused spa resort near Santa Fe with mineral springs, spa treatments, and lodge accommodations. Comparable wellness/spa traveler segment with a stronger wellness-resort orientation, serving Santa Fe destination visitors.
• Drury Plaza Hotel in Santa Fe: Downtown Santa Fe full-service hotel with event space, pool, and dining serving a slightly lower price point. Competes for the same downtown Santa Fe leisure and small-meeting customer base with broader distribution.
• Rosewood Inn of the Anasazi: Luxury boutique hotel in downtown Santa Fe with Southwestern design, fine dining, and curated art collection. Comparable luxury-tier competitor targeting the same cultural-traveler and premium-event customer base.
• La Fonda on the Plaza: Historic luxury hotel on the Santa Fe Plaza with rooftop bar, spa services, and event space. Most direct location competitor in downtown Santa Fe, serving overlapping cultural and leisure traveler segments with comparable four-star amenities.
• Eldorado Hotel & Spa: Downtown Santa Fe full-service hotel with rooftop spa, multiple dining outlets, and meeting/event space. Closest head-to-head competitor in room count, amenity mix, and downtown Santa Fe cultural traveler segment.
• Four Seasons Resort Rancho Encantado Santa Fe: Luxury resort property in Santa Fe with spa, fine dining, and event facilities at a higher price point. Comparable luxury Santa Fe experience with stronger brand-name distribution, capturing a similar premium cultural-traveler segment.
• Hotel St. Francis: Historic boutique hotel in downtown Santa Fe near the Plaza with event space and dining. Comparable downtown Santa Fe cultural-traveler competitor with similar room count and price positioning.

Broad incumbents

• Hyatt Regency Tamaya Resort & Spa: Larger branded resort property between Albuquerque and Santa Fe with cultural programming, spa, and meeting space. Branded incumbent with broader distribution and loyalty program, competing for the same New Mexico cultural-travel and event market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hotelsantafenm
• Instagraminstagram.com/hotelsantafe.nm
• LinkedInlinkedin.com/company/hotel-santa-fe-the-hacienda-&-spa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Santa Fe The Hacienda & Spa