Hotel Sardinero Madrid

What Hotel Sardinero Madrid does

Hotel Sardinero Madrid is a 4-star boutique hotel located in a rehabilitated historic landmark building on Plaza Alonso Martínez in Madrid's Chamberí district, operated by El Sardinero, S.A. as part of the Sardinero Hoteles group (which also operates Gran Hotel Sardinero, Hotel Hoyuela, and Hotel Bahía in Santander, Cantabria). The property offers five room categories (Standard, Deluxe, Premium, Premium Terrace, and Tower Suite) priced from €97 to €158 per night, all designed with Kenzo furniture by Celia Gómez Decoraci0n, and equipped with soundproofing, rainfall showers, and complimentary amenities.

The hotel monetizes through four primary revenue streams: room accommodations (transient and direct bookings), food and beverage (Piquío bar-restaurant serving Cantabrian-inspired cuisine from 8am to 11pm, plus the El Puntal breakfast buffet), meetings and events across five indoor/outdoor venues totaling 295m² with capacity for approximately 185 guests, and ancillary services. Distribution is anchored on a direct-to-consumer model via the bilingual hotelsardineromadrid.com website (built on the Mirai platform), which features an immersive 3D virtual tour and a best-price guarantee, supplemented by phone reservations, walk-ins, and online travel agencies. The Club Sardinero three-tier loyalty program (Bronze/Silver/Gold, 5–15% discounts) supports direct repeat business. Primary customer segments are leisure travelers (international and domestic tourists) and corporate meetings/events clients; no enterprise anchor customers or large B2B contracts are disclosed. The headcount figure of 6 reflects listed personnel rather than total operations staff.

Name

Hotel Sardinero Madrid

Legal name

El Sardinero, S.A.

Website

https://hotelsardineromadrid.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Sardinero Madrid is a 4-star boutique hotel in a historic building on Plaza Alonso Martínez, Madrid's Chamberí district, offering five room categories, an on-site restaurant, event spaces, and an immersive virtual-tour booking experience under the Sardinero Hoteles group.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating Places (5812)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industries

Heritage & Palace Luxury Hotels (THAGACAF), Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Boutique hotel accommodation
• Hotel rooms lodging
• Meeting event venues
• Restaurant bar services
• Hospitality guest services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Accommodations: Primary revenue stream from hotel room bookings across five room categories (Standard, Deluxe, Premium, Premium Terrace, Tower Suite). Prices range from €97 to €158 per night.
2. Food and Beverage: Breakfast buffet service at El Puntal courtyard and bar Piquío serving Cantabrian-inspired cuisine from 8:00 AM to 11:00 PM. Includes premium brand drinks.
3. Meeting and Events: Rental of meeting rooms (Magdalena, Somo, El Puntal) and terraces (East Terrace, Tower Terrace) for corporate events, weddings, and private gatherings. Offers full-day and half-day packages.
4. Loyalty Program (Club Sardinero): Three-tier loyalty program (Bronze, Silver, Gold) offering discounts (5-15%), priority room assignment, late check-out, welcome gifts, and room upgrades to drive repeat bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hotel Sardinero Madrid is a 4-star historic boutique hotel in Madrid's Chamberí district that sells overnight accommodation across five room categories (Standard, Deluxe, Premium, Premium Terrace, and Tower Suite), on-site food and beverage through the Piquío bar-restaurant and El Puntal breakfast buffet, and meeting and event spaces, supported by the Club Sardinero guest loyalty program.

Product overview

Hotel Sardinero Madrid is a 4-star historic hotel offering a unified accommodation and hospitality experience. The property features five distinct room categories (Standard, Deluxe, Premium, Premium Terrace, and Tower Suite), all designed by Celia Gómez with Kenzo furniture. On-site amenities include Piquío bar-restaurant serving Cantabrian cuisine, breakfast buffet at El Puntal courtyard, meeting and events spaces across five venues, and a loyalty program (Sardinero Club). The hotel also provides an immersive virtual booking experience. The portfolio ranges from functional 19m² Standard rooms to 40m² bi-level Tower Suites, with price points from €97 to €158 per night.

Differentiator

Problem solved

Functional benefit

Brands

• Club Sardinero Hoteles: Loyalty club program with Bronze, Silver, and Gold tiers offering discounts, priority room allocation, and exclusive benefits.
• Piquío
• El Puntal

Products and services

• Standard Room Entry-tier guest room in the 4-star hotel for individual travelers and short-stay guests.
• Deluxe Room Mid-tier guest room in the 4-star hotel offering enhanced comfort for leisure and business travelers.
• Premium Room Upper-tier guest room in the 4-star hotel targeting guests seeking upgraded amenities and space.
• Premium Terrace Room Premium category room with a private terrace for guests prioritizing outdoor space in central Madrid.
• Tower Suite Top-tier suite category in the hotel's tower, targeting high-spend leisure and business guests seeking the highest room level.
• Piquío Bar-Restaurant On-site bar-restaurant providing food and beverage service to hotel guests and walk-in visitors in central Madrid.
• El Puntal Breakfast Buffet Daily breakfast buffet service offered to hotel guests as part of the on-site food and beverage operation.
• Meeting and Event Spaces Hotel-hosted meeting and event venues for corporate meetings, private celebrations, and small conferences.
• Club Sardinero Loyalty Program Guest loyalty program offered by Sardinero Hoteles to incentivize repeat stays and direct bookings across the group's properties.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• KenzocoreStrategic or Co-development PartnerFurniture and design partnership with Kenzo for exclusive furnishings throughout the hotel. Kenzo furniture featured in all room categories (Standard, Deluxe, Premium, Premium Terrace, Tower Suite) and Piquío bar-restaurant. Design collaboration provides distinctive contemporary aesthetic while maintaining palatial charm.
• Celia Gómez DecoracióncoreStrategic or Co-development PartnerInterior design partnership with Celia Gómez Decoración for all hotel rooms and public spaces. Each room designed to respect the palatial charm of the historic building while creating welcoming and unique spaces.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hotel Hoyuela: Another wholly-owned Sardinero Hoteles property in Cantabria. Comparable in target market (Spanish leisure/business travelers), F&B offering, and group-level quality standards.
• Room Mate Hotels: Spanish boutique/lifestyle hotel chain with several Madrid properties in central locations. Comparable in design-led positioning, urban boutique focus, and target leisure/business traveler segments.
• Hotel Único Madrid: Boutique hotel in the Salamanca district of Madrid, positioned at the upper end of 4-star/5-star with strong F&B and event capabilities. Comparable in heritage-building setting and high-end urban positioning.
• Gran Hotel Sardinero: Sibling property under the same Sardinero Hoteles group, a 4-star hotel in Santander. Directly comparable in operating model, branding, and loyalty program integration with Hotel Sardinero Madrid.
• The Principal Madrid Hotel: Boutique luxury hotel on Madrid's Gran Vía, close to the Chamberí corridor. Comparable in central Madrid location, design-led positioning, premium leisure/business mix, and F&B-driven ancillary revenue.
• Petit Palace Hotels: Spanish boutique hotel chain with multiple central Madrid properties, combining historic buildings with technology-forward bookings. Comparable in historic-building conversion and digital booking experience.
• Only YOU Hotel Atocha: Madrid lifestyle/boutique 4-star hotel targeting design-conscious leisure and business travelers in central Madrid. Closest independent comparable for positioning, room product, and immersive brand experience.
• Hotel Bahía (Santander): Group sibling property in Santander, sharing Club Sardinero loyalty and group-level distribution. Most directly comparable in group-level positioning and customer experience.
• Hospes Madrid: Spanish boutique hotel brand with a flagship Madrid property combining heritage architecture with contemporary design and F&B. Comparable in heritage-building positioning and premium 4-star pricing.

Broad incumbents

• NH Collection Madrid: Upscale international chain operating multiple central Madrid properties. Comparable in 4-star pricing tier and central Madrid leisure/business demand, though at significantly larger scale and with broader corporate distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-sardinero-madrid

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Sardinero Madrid