Hotel Senator 4*

What Hotel Senator 4* does

Hotel Senator 4* is a 257-room four-star beachfront resort located 100 meters from the Baltic Sea in Dźwirzyno, near Kołobrzeg in northwestern Poland, operated by the Polish private limited company Hotel SENATOR Operator Sp. z o. o. The property is part of the Hotele Nadmorskie (Seaside Hotels) group, which collectively operates 654 rooms across three coastal hotels (Senator in Dźwirzyno, Unitral in Mielno, Lidia in Darłowo) and shares marketing, reservation infrastructure, and conference facilities. The hotel's core products are accommodation (standard rooms, 23 apartments, 14 Executive Rooms, plus a new 5-star section), food and beverage (buffet restaurant, à la carte Restauracja Oranżeria, Lobby Bar with bakery, Beach Bar), and an unusually broad on-site experience stack: a 25-meter Aquacenter with three swim lanes, Bursztynowe (Amber) SPA with sauna world and outdoor jacuzzi, a 6-lane bowling alley, PADI-certified Deep Blue Diving Academy, cinema hall Odeon, Rose Garden with barbecue area, children's playroom (150 m²) and outdoor playground, and a private beach with included loungers.

The business is multi-stream, generating revenue from accommodation (primary), F&B, SPA and wellness treatments, conference and event bookings (seven rooms, over 700 m², capacity up to 650), recreational activities (bowling, bicycle rental, diving), and ancillary fees (100 PLN/day pet fee, 30 PLN/night crib rental). Its go-to-market is direct-to-consumer via the hotelsenator.pl website with an online reservation system and a stated "best rate guarantee," supplemented by phone and email reservations, social media (Facebook, Instagram, YouTube), email newsletters, a content blog, and a group-wide booking platform through Hotele Nadmorskie. Targeted customer segments include families with children (primary), corporate and conference clients, wedding and event guests, pet owners, and wellness seekers; the company explicitly markets in Polish, English, and German, with German-language packages indicating a DACH inbound tourism push. Technology stack is standard hospitality: a reservation system with Google Analytics and Facebook Pixel integrations, and no public API, SDK, or AI-driven features.

Name

Hotel Senator 4*

Legal name

Hotel SENATOR Operator Sp. z o. o.

Website

https://hotelsenator.pl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotel Senator 4* is a 257-room four-star beachfront resort in Dźwirzyno on the Polish Baltic coast, part of the three-hotel Hotele Nadmorskie group, serving families, corporate conference clients, wedding guests, wellness seekers, and pet owners with integrated accommodation, F&B, SPA, bowling, diving, and event facilities.

Ownership category

akta.pro rank

Product category

Beachfront resort hotel and conference hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Beach resort hotel
• Hotel accommodation
• Conference event services
• Spa wellness services
• Family vacation packages

Headquarters

HQ city

Dźwirzyno

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others, Supply Chain

Revenue model

1. Accommodation: Hotel rooms including standard rooms, executive rooms, and apartments. Room revenue constitutes the primary income stream with 257 rooms available.
2. Food & Beverage: Buffet restaurant, a'la carte Oranzeria restaurant, Lobby Bar with hotel bakery, and Beach Bar on the private beach. Breakfast and dinner served buffet style.
3. SPA & Wellness Services: Bursztynowe (Amber) SPA offering various treatments and therapies. 5% discount offered for pre-booking treatments before arrival.
4. Conference & Events: Seven conference rooms and event spaces for corporate events, weddings, and celebrations. Cinema hall Odeon available for private screenings.
5. Recreational Activities: 6-lane bowling alley, bicycle rental, diving academy Deep Blue, and outdoor jacuzzi/sauna facilities available for additional fees.
6. Pet Accommodation: Pet-friendly rooms available with 100 PLN per day fee. Pet amenities including pet food, shampoo, and first aid kits provided.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hotel Senator 4* is a 257-room beachfront resort located 100m from the Baltic Sea in Dźwirzyno (near Kołobrzeg), Poland, offering 4-star accommodation, an Aquacenter with 25m pool, SPA/wellness, dining across multiple restaurants and bars, and on-site recreation (6-lane bowling, PADI diving academy, cinema hall, bicycle rental). The property also operates seven conference rooms (over 700m², capacity up to 650) for corporate meetings, weddings, and events, alongside seasonal vacation packages (summer, off-season, winter, themed weekends, New Year's Eve) and pet-friendly accommodations.

Product overview

Hotel Senator 4* is a seaside family and business resort hotel located in Dźwirzyno near Kołobrzeg, Poland, operated by Hotel SENATOR Operator Sp. z o. o. and part of the Hotele Nadmorskie (Seaside Hotels) group. The hotel operates 257 rooms including 23 apartments and 14 Executive Rooms across standard and new 5* sections. The property offers a portfolio of integrated facilities centered around the Aquacenter (25m swimming pool with 3 lanes, recreational pool, children's splash zone, jacuzzi), Bursztynowe SPA (Amber SPA with saunas, steam rooms, and treatment rooms), 6-track bowling alley, Deep Blue Diving Academy with PADI courses, cinema hall Odeon, and conference spaces (over 700m², 5 meeting rooms, capacity up to 650 guests). Dining options include buffet restaurant, à la carte Oranżeria restaurant, Lobby Bar with hotel bakery, and Beach Bar. The hotel is notably pet-friendly, offering designated pet rooms and amenities. Additional recreational offerings include bicycle rental, Rose Garden with barbecue area, children's playroom (150m²), outdoor playground, and private beach access (100m from hotel). Seasonal packages are offered for holidays (summer, winter), off-season getaways, and special events (New Year's Eve, Christmas, themed weekends). Conference and event services support corporate meetings, training, teambuilding, and weddings. The hotel uses Google Analytics and Facebook Pixel for web analytics and marketing integration.

Differentiator

Problem solved

Functional benefit

Brands

• Aquacenter: Aquacenter with three swim tracks x 25 meters and recreational areas
• Bursztynowe SPA
• Deep Blue Diving Academy
• Restauracja Oranżeria
• Kręgielnia

Products and services

• Wakacje nad morzem 2026 (Holidays by the Sea 2026) Summer vacation package including accommodation, meals, Aquacenter access, children's animations, and beach amenities, targeted at families and leisure travelers for 2026.
• Weekend sierpniowy Fiesta Española Spanish-themed weekend package including themed buffets, flamenco dancing, a Latino night party, and beach entertainment, scheduled for August 13-16, 2026.
• Małe wakacje poza sezonem (Off-Season Small Holidays) Off-season family package available in June and September with reduced crowds, including Aquacenter, playroom, beach access, and a 5% discount on pre-booked SPA treatments.
• Winterpause am Meer (Winter Holidays by the Sea) Winter vacation package with half-board, unlimited Aquacenter and sauna access, eight hours of daily animations, a roller-skating area, and children's workshops, scheduled from January 15 to February 28, 2027.
• Silvester am Meer (New Year's Eve by the Sea) New Year's Eve celebration package including a gala dinner, open bar, DJ entertainment until 3:00 AM, New Year's brunch, and unlimited wellness access.
• Paket mit Frühstück und Halbpension (Breakfast and Half Board Package) Accommodation package including buffet breakfast and dinner, unlimited Aquacenter and gym access, playroom, beach access, one hour of billiards, and a 50% bowling discount.
• Conference and Event Spaces Over 700m² of event space including seven professionally equipped meeting rooms, the cinema hall Odeon, and the hotel beach for integration activities, accommodating up to 650 guests for corporate conferences, training, team-building, and weddings.
• Bursztynowe SPA (Amber SPA) Wellness center offering treatments, sauna rituals led by a sauna master, indoor and outdoor saunas, steam rooms, and an outdoor jacuzzi, with a 5% discount for treatments pre-booked before arrival.
• Kręgielnia (Bowling Alley) Modern 6-track bowling alley offered to hotel guests with lane booking and rental services, available for an additional fee.
• Deep Blue Diving Academy Diving academy offering introductory diving experiences and PADI-certified courses for children and adults.
• Aquacenter Aquatic facility featuring a 25-meter swimming pool with three swim lanes, a recreational pool area, a children's splash zone, and a jacuzzi, with unlimited access included for guests.
• Pet-Friendly Hotel Services Pet-welcoming amenities including designated pet rooms, pet supplies at reception (reserved kibble, shampoo, waste bags, snacks, and a first aid kit), pet-sitting guidelines, and a 100 PLN daily pet fee.
• Sala Kinowa Odeon (Odeon Cinema Hall) Private cinema hall available for hire for private screenings, business presentations, and intimate meetings.
• Rowery (Bicycle Rental) Bicycle rental service enabling guests to explore the surrounding coastal area and pine forest.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Hotele Nadmorskie (Seaside Hotels Group)coreStrategic or Co-development PartnerHotel Senator is part of the Hotele Nadmorskie group consisting of 3 coastal hotels: Senator in Dźwirzyno (257 rooms, 7 conference rooms), Unitral in Mielno (278 rooms, 4 conference rooms), and Lidia in Darłowo (119 rooms, 3 conference rooms). The group collectively markets properties and shares reservation infrastructure, conference facilities, and guest loyalty programs.
• megazoologiczny.plminorGTM or Marketing PartnerPartnership with pet supplies retailer for pet-friendly hotel services. Provides pet food and accessories for hotel guests traveling with pets.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Aquarius Spa Kołobrzeg: Beachfront 5-star hotel in Kołobrzeg with aquapark, SPA and conference facilities. Direct competition for premium family and wellness guests in the immediate Kołobrzeg/Dźwirzyno catchment area.
• Hotel Gołębiewski: Iconic large Polish resort hotel chain with extensive on-site amenities (aquapark, bowling, dining, entertainment). Closest benchmark for Hotel Senator's integrated resort strategy with broad family and event appeal.
• Hotel Arka Medical Spa Kołobrzeg: Large 4-star beachfront spa and conference hotel located in Kołobrzeg (9 km from Senator). Competes head-to-head for family leisure, SPA and corporate conference demand in the same West-Pomeranian beach market.
• Hotel Unitral: Sister property within the Hotele Nadmorskie group located in Mielno with 278 rooms and 4 conference rooms. Directly comparable offering (family beachfront resort on Polish Baltic coast, part of the same operational and reservation platform) and the closest peer by business model, customer mix and scale.
• Hotel Lidia: Third sister hotel in the Hotele Nadmorskie group based in Darłowo with 119 rooms and 3 conference rooms. Same brand and customer base, smaller scale; benchmark for the group's lower-capacity beachfront resort positioning.
• Vienna House Amber Baltic Międzyzdroje: Comparable 4-star full-service beachfront resort on the Polish Baltic coast (Międzyzdroje), part of the Vienna House brand portfolio. Same target segments (family leisure, corporate) and similar conference infrastructure.

Regional players

• Hotel Anders Resort: Polish inland lake-region resort hotel (Augustów area) with similar integrated amenities — aquapark, SPA, bowling, family entertainment. Comparable business model in a different Polish geography targeting family and event demand.

Broad incumbents

• Grupa Hotelowa Orbis (Accor): Largest Polish hotel operator (now part of Accor), running ibis, Mercure, Novotel, etc. across Poland including coastal cities. Overlaps in traveler accommodation, distribution, and corporate accounts but not specialized in beachfront family resort niche.
• Marriott Hotel Kołobrzeg: International full-service hotel brand located in the same Kołobrzeg beach destination. Competes on MICE and upscale leisure segments, but with a brand-portfolio positioning rather than a resort-only focus.
• Hilton Gdańsk / Polish Baltic international-brand hotels: International brand-affiliated 4-star and 5-star hotels operating on the Polish Baltic coast (e.g., Hilton Gdańsk, DoubleTree by Hilton Łódź). Comparable upscale business and leisure guest mix but anchored in urban/coastal cities rather than resort-only operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hotelsenator4964
• Facebookfacebook.com/hotel.senator.dzwirzyno
• Instagraminstagram.com/hotel.senator.dzwirzyno
• LinkedInlinkedin.com/company/hotel-senator-4-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Senator 4*