Hotel Shattuck Plaza

What Hotel Shattuck Plaza does

Hotel Shattuck Plaza is a privately-held historic hotel property operating in downtown Berkeley, California at 2086 Allston Way, directly across from the Downtown Berkeley BART station and two blocks from the UC Berkeley campus. Originally opened as the Shattuck Hotel in 1910 and designed by architect Benjamin McDougall, the Mission-style property is listed on the National Register of Historic Places and is a member of Historic Hotels of America. The hotel underwent an extensive renovation completed in 2023, with earlier expansions including a 1914 annex and a 1926 covered arcade. The property is operated by Radiate Hospitality and serves UC Berkeley families, corporate and business travelers, wedding parties, leisure visitors, and meeting and event groups.

The core product is guest accommodations spanning multiple categories including the Shattuck Suite, Bay Suite, Chancellor Suite, Deluxe King, Deluxe Double Double, Superior King, and Business Class rooms, plus accessible options. Rooms are equipped with flat-screen HDTVs featuring Google Chromecast and streaming apps, media hubs, USB charging stations, ergonomic workstations, Nespresso/Keurig coffee makers, mini fridges, and in-room safes. The property also operates ZINO, a Mediterranean-inspired restaurant with breakfast, brunch, and dinner service, complemented by ZINO Bar & Lounge and daily room service. Over 8,000 square feet of meeting and event space across five venues — Crystal Ballroom (2,788 sq ft), Golden Bear I-II-III (1,525 sq ft), Campanile Room (1,224 sq ft), Courtyard (1,000 sq ft), and Chancellor Boardroom (629 sq ft) — accommodates gatherings of up to 320 guests. 360-degree virtual tours of rooms and event spaces support pre-booking engagement.

Revenue is generated through guest room accommodations, food and beverage (on-site restaurant, bar, room service, and off-site catering via ezCater), meeting and event space rental with in-house catering and AV services, valet parking at $49.50 per night, and pet fees of $75 per stay (with $10 donated to Berkeley Humane Society). Distribution channels include direct booking through the official website and a dedicated reservations line, third-party online travel agencies via TravelClick, the Cal Parents Club loyalty program for UC Berkeley families, a dedicated group sales and event planning team, and OpenTable for restaurant reservations. The Cal Parents Club offers preferred pricing, complimentary upgrades, and a free night after ten stays. Group rates run $189–$199 per night for blocks of 50+ rooms, with 10% off catering. Promotional offers (Summer of Love, Back to School Savings, Stay Longer & Save, Prepay & Save) provide 15–25% discounts for advance or multi-night bookings. The hotel is privately held with no publicly disclosed revenue, no parent company identified, and no funding history.

Name

Hotel Shattuck Plaza

Legal name

Hotel Shattuck Plaza

Website

https://hotelshattuckplaza.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Shattuck Plaza is a historic 1910 Mission-style hotel in downtown Berkeley, CA, offering guest accommodations, Mediterranean dining at ZINO, and 8,000+ sq ft of event space, serving UC Berkeley families, business travelers, wedding parties, and Bay Area leisure visitors.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Historic/Heritage Conference Hotels (THAGALAL), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Historic hotel hospitality
• Hotel accommodations
• Meeting event venues
• Wedding venue services
• Boutique hotel services

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Guest Room Accommodations: Primary revenue stream from overnight hotel stays across various room categories including standard rooms, suites, and accessible rooms. Room rates vary by season, room type, and promotional offers.
2. Food & Beverage: On-site Mediterranean restaurant ZINO serving breakfast, brunch, and dinner. ZINO Bar & Lounge offers cocktails, wines, and craft beers. Room service available daily. Catering services for events and off-site delivery.
3. Meeting & Event Space Rental: Venues include Crystal Ballroom (2,788 sq ft), Golden Bear I-II-III (1,525 sq ft), Campanile Room (1,224 sq ft), Courtyard (1,000 sq ft), and Chancellor Boardroom (629 sq ft). Revenue from space rental, in-house catering, and audiovisual services.
4. Valet Parking: Valet parking service at $49.50 per night inclusive of taxes, providing additional revenue from guests traveling by car.
5. Pet Fees: Pet-friendly accommodations with $75 fee per stay for cats and dogs (60 lb weight limit). $10 of each pet fee donated to Berkeley Humane Society.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Hotel Shattuck Plaza is a historic Mission-style hotel in downtown Berkeley offering overnight guest accommodations across multiple room and suite categories, on-site Mediterranean dining at ZINO Restaurant and Bar/Lounge, room service, and over 8,000 square feet of meeting and event space including the Crystal Ballroom. The hotel operates as the official CAL Hotel Partner for UC Berkeley families and also serves corporate meeting groups, wedding parties, and leisure travelers to the Bay Area.

Product overview

Hotel Shattuck Plaza is a historic Mission-style hotel in Berkeley, California, operating as a single-property hotel with multiple integrated service offerings. The core product is hotel accommodations featuring uniquely designed rooms and suites ranging from standard Deluxe rooms to premium suites like the Shattuck Suite, Bay Suite, and Chancellor Suite. The hotel's dining portfolio includes ZINO Restaurant (Mediterranean-inspired dining with breakfast, brunch, and dinner service), ZINO Bar & Lounge, and Room Service. Meeting & Events constitutes a major product line with over 8,000 sq. ft. of flexible event space across the Crystal Ballroom, Golden Bear rooms, Courtyard, Campanile Room, and Chancellor Boardroom, supporting corporate meetings and weddings with full catering. Additional offerings include the Cal Parents Club loyalty program, valet parking, 24-hour fitness center, and a pet-friendly program. The hotel positions itself as an eco-certified property through its Bay Area Green Business Program membership.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodations

Quantifiable outcome

• 115+ years of continuous hospitality operations since 1910
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Step of LoveminorStrategic or Co-development PartnerPartnership with Step of Love to reduce waste from linen disposal. Discarded linens are transformed into redesigned bed sheets, dog toys, baby blankets, and other products. Other items donated to those in need.
• Historic Hotels of AmericacoreGTM or Marketing PartnerOfficial membership program of the National Trust for Historic Preservation that recognizes, celebrates, and promotes historic hotels. Provides marketing visibility, loyalty program benefits, and brand credibility for Hotel Shattuck Plaza.
• Berkeley Humane SocietyminorStrategic or Co-development Partner$10 of every pet fee ($75 per stay) is donated to the Berkeley Humane Society as part of the pet-friendly program, supporting local animal welfare.
• Visit BerkeleyminorStrategic or Co-development PartnerPartnership with Visit Berkeley for special watch party events, including a July 13 partnership for live soccer matches during June-July event programming.
• UC BerkeleycoreStrategic or Co-development PartnerOfficial CAL Hotel Partner with exclusive Cal Parents Club program. Located just 1-2 blocks from UC Berkeley campus. Part of Cal Parents Club program offering preferred member pricing and exclusive perks.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Graduate Berkeley: Graduate Berkeley is a boutique hotel positioned within walking distance of UC Berkeley, with design-forward accommodations and a strong campus-visit/family-visit orientation. It competes head-to-head with Hotel Shattuck Plaza for the UC Berkeley families segment and represents the most relevant direct peer in the campus-adjacent niche.
• The Claremont Hotel Club & Spa: The Claremont is Berkeley's other iconic historic hotel (opened 1915) offering luxury full-service accommodations, spa, dining, and event space in the Berkeley Hills. It directly competes with Hotel Shattuck Plaza for Berkeley-bound leisure, corporate, and wedding demand, and serves as the closest premium full-service comparable in the same market.
• Bancroft Hotel: Bancroft Hotel is a smaller historic Berkeley hotel located directly on the UC Berkeley campus, offering boutique accommodations and event space. It targets the same UC Berkeley family, alumni, and campus-event demand as Hotel Shattuck Plaza, and serves as a comparable campus-embedded historic boutique property.

Peers

• DoubleTree by Hilton Hotel Berkeley Marina:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HotelShattuckPlaza
• Instagraminstagram.com/hotelshattuckplaza
• LinkedInlinkedin.com/company/hotel-shattuck-plaza

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Shattuck Plaza