Hôtel **** Villa KOEGUI Bayonne

What Hôtel **** Villa KOEGUI Bayonne does

Hôtel Villa KOEGUI Bayonne is a 4-star cultural hotel located at 7 rue Frédéric-Bastiat in Bayonne, in the French Basque Country. Founded in 2018 by Guy Néplaz and opened in 2019, the property operates 43 rooms and suites ranging from 22 to 40 m², an on-site restaurant branded Le Carré, and two seminar facilities (IMIDO, 41 m², and HORDAGO, 60 m²) used for corporate and private events. The interior design was delivered by architect Jean Philippe Nuel, and the hotel is positioned around a "cultural" identity linked to local Basque heritage.

The business model combines accommodation revenue with ancillary income from F&B and MICE (meetings, incentives, conferences, exhibitions). The customer base spans leisure travelers drawn to the cultural positioning and Bayonne–Biarritz proximity, business travelers, and corporate or institutional clients hosting seminars and private events in the IMIDO and HORDAGO rooms. The property is structured as a French SAS (société par actions simplifiée), privately held, with approximately 8 reported employees, indicating a lean or partly outsourced operating model. A recent partnership with Musée Bonnat-Helleu, timed to that museum's reopening in November 2025 after a 14-year renovation, suggests an ecosystem strategy that ties the hotel's commercial offering to the city's cultural calendar.

Strategically, the asset is a single-property boutique operation. Expansion vectors visible from the data are incremental (F&B and seminar upsell, cultural partnerships) rather than portfolio-level, and there is no indication of additional locations, brand licensing, third-party management contracts, or franchising. The full economic model — owner-operator versus leased/revenue-managed, ADR, occupancy, EBITDA — is not disclosed in the source material.

Name

Hôtel **** Villa KOEGUI Bayonne

Legal name

SAS HOTEL VILLA KOEGUI

Website

https://hotel-villakoegui-bayonne.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Hôtel Villa KOEGUI Bayonne is a 4-star cultural hotel in Bayonne, France, operating 43 rooms, an on-site restaurant (Le Carré), and two seminar rooms, serving leisure travelers, business guests, and corporate event clients in the French Basque Country.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Boutique hotel accommodation
• Luxury cultural hospitality
• Basque regional cuisine
• Corporate seminar venues
• Cultural tourism lodging

Headquarters

HQ city

Bayonne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Room Bookings: Core revenue from 43 rooms and suites ranging from 22-40 m², offering overnight stays with check-in from 3 PM and check-out at 12 PM. Offers flexible and non-refundable booking options with various payment methods including credit cards, cash, and ANCV vacation checks.
2. Restaurant Le Carré: On-site restaurant generating revenue from breakfast service (from 6:30 AM), lunch (Monday-Saturday), dinner (Wednesday-Saturday), Sunday brunch, and bar services. Features Basque gastronomy with pintxos, tapas, and seasonal dishes prepared by Chef Charles Cez.
3. Gift Boxes / Coffrets Cadeaux: Gift box sales through secretbox.fr platform offering experiences including hotel stays, romantic packages, brunch, and dining experiences at Le Carré restaurant.
4. Parking Services: Partnership parking at Boufflers public car park offering preferential rate of €25/day for hotel guests, subject to advance booking.
5. Seminar and Event Spaces: Rental of two seminar rooms (IMIDO 41m² and HORDAGO 60m²) for meetings, conferences, corporate events, with catering options including breakfast, snacks, lunches, cocktails, and dinners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hôtel Villa KOEGUI Bayonne operates a 4-star cultural hotel offering 43 rooms and suites (22–40 m²) across five categories, complemented by the on-site Le Carré restaurant serving Basque gastronomy (breakfast, lunch, dinner, Sunday brunch) and two equipped seminar rooms (IMIDO and HORDAGO) for corporate events. The property also sells gift boxes, partner parking, and curated cultural experiences tied to the adjacent Musée Bonnat-Helleu.

Product overview

Hôtel Villa KOEGUI is a 4-star cultural hotel in Bayonne featuring 43 rooms and suites (Comfort, Superior, Junior Suite, Accessible Superior, Family Suite) ranging from 22-40 m² across 5 floors. The hotel integrates on-site dining through Le Carré restaurant, two seminar rooms (IMIDO 41 m² and HORDAGO 60 m²), a digital WebApp for guest services, and offers breakfast, brunch, and gift box packages. Designed by Jean Philippe Nuel, the property emphasizes Basque culture through local artwork, parquet flooring, and Maison Jean Vier textiles.

Differentiator

Problem solved

Functional benefit

Products and services

• Hôtel Villa KOEGUI Bayonne (Room Accommodations) A 4-star cultural hotel offering 43 rooms and suites across five categories (Comfort 22–24 m², Superior 24–28 m², Junior Suite 33–40 m², Accessible Superior 33 m², Family Suite 40 m²) on five floors around a light well, with Basque-inspired décor and artwork from the Musée Bonnat-Helleu. Targets leisure tourists, cultural visitors, families, couples, business travelers, and guests with reduced mobility.
• Le Carré Restaurant and Bar On-site restaurant and cocktail bar serving Basque gastronomy with pintxos, tapas, and seasonal dishes prepared by Chef Charles Cez. Open for breakfast from 6:30 AM, lunch Monday–Saturday, dinner Wednesday–Saturday, Sunday brunch, and bar service. Hosts musical evenings featuring local Basque artists.
• Seminar and Event Spaces (IMIDO and HORDAGO) Rental of two equipped seminar rooms: IMIDO (41 m², up to 50 people) and HORDAGO (60 m², up to 80 people). Both equipped with wired internet, fiber optic WiFi, large connected touch screens, high-end video conference systems, printer, backup computer, and paperboard. Catering options include breakfast, snacks, lunches, cocktails, and dinners.
• Breakfast and Sunday Brunch Service Buffet breakfast served from 6:30–10:00 AM (€19 adults, €9 children aged 3–12, free under 3) and Sunday brunch from 11:30 AM–3:00 PM (€42 adults, €18 children aged 3–12, free under 3) including hot drinks, juices, pastries, pancakes, fresh fruits, cheeses, cold cuts, salads, and daily dishes.
• Gift Boxes (Coffrets Cadeaux) Gift boxes offering hotel stays, romantic packages, brunch experiences, and Le Carré restaurant dining certificates, sold through the Secretbox.fr platform with instant email delivery and flexible date redemption.
• KOEGUI WebApp / RoomDirectory Digital Concierge Digital WebApp accessible via QR code on room TVs providing hotel information, services, and room details, replacing traditional paper media and connected tablets for sustainable guest communications.
• Room Categories (Comfort, Superior, Junior Suite, Accessible Superior, Family Suite) Five bookable room categories: Comfort Room (22–24 m², 2 guests), Superior Room (24–28 m², 2 guests), Junior Suite (33–40 m², 2 adults + 2 children, separate living area), Accessible Superior Room PMR (33 m², adapted bathroom with walk-in shower), and Family Suite (40 m², separate bedroom and living room).

Quantifiable outcome

• 43 rooms and suites across 5 floors
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Boufflers Public Car ParkminorOthersPartnership with the public Boufflers outdoor car park located 100 meters from the hotel entrance. Offers hotel guests a preferential parking rate of €25/day (from 12 PM to 12 PM). The car park has approximately 280 spaces and borders the Adour River. A free electric shuttle serves the city center. Spaces must be booked in advance due to limited availability relative to the hotel's 43 rooms.
• Musée Bonnat-HelleucoreStrategic or Co-development PartnerStrategic cultural partnership with the adjacent Musée Bonnat-Helleu, one of France's most prestigious fine arts museums housing works by Goya, Rubens, Leonardo da Vinci, and Ingres. The hotel offers combined stay packages including museum entry, features artwork reproductions from the museum collection in rooms, and positions itself as a cultural hotel for art enthusiasts. The museum reopened in November 2025 after 14 years of renovation.
• Restaurant Le CarrécoreStrategic or Co-development PartnerLe Carré is the hotel's on-site restaurant located at ground floor level, serving breakfast from 6:30 AM, lunch Monday-Saturday, dinner Wednesday-Saturday, and Sunday brunch from 10:30 AM-3 PM. The restaurant features Basque gastronomy with pintxos, tapas, seasonal dishes, cocktails, and local wines. It operates as a separate entity (lecarre.fr) while being integral to the hotel guest experience.
• Maison Jean VierminorOthersLocal Basque textile house providing decorative textiles for hotel rooms and common areas. Maison Jean Vier's products reflect Basque craftsmanship and elegance, contributing to the hotel's authentic regional identity and cultural positioning.
• Dodo-up Group Booking PlatformminorChannel Partner/ Reseller/ DistributorThird-party online platform for group reservations and seminar quotations, enabling corporate clients and event organizers to book hotel rooms and meeting spaces. Facilitates B2B distribution for business travel and corporate events.
• Secretbox.frminorChannel Partner/ Reseller/ DistributorGift box platform hosting the hotel's virtual storefront for experience packages including hotel stays, romantic getaways, brunch reservations, and restaurant dining certificates. Provides digital gifting infrastructure with instant email delivery and flexible redemption options.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hôtel du Palais Biarritz: Iconic 5-star palace hotel in nearby Biarritz operating in the same Basque Country luxury leisure market. Comparable full-service offering with on-site dining, spa, and event facilities serving similar cultural and leisure tourists to the region.
• Hôtel Régina Biarritz: Boutique luxury hotel in Biarritz within an hour of Bayonne, operated by the Experimental Group. Comparable in scale and cultural positioning, targeting design-conscious leisure travelers in the Basque Country.
• Baya Hotel & Spa Capbreton: 4-star design hotel on the southern Basque Coast near Bayonne, with comparable room count, on-site restaurant, and spa/wellness amenities. Directly comparable mid-scale luxury leisure positioning on the same coast.
• Hôtel Le Café de Paris Biarritz: Boutique 4-star hotel in central Biarritz with on-site restaurant and bar. Comparable in scale, full-service offering, and target market of cultural and leisure travelers visiting the Basque Country.
• Okko Hotels Bayonne Centre: 4-star design hotel chain property located directly in Bayonne, competing for the same leisure and business travelers. Comparable mid-scale full-service offering with on-site restaurant and club lounge.
• Hôtel Villa L'Arche Bidart: Boutique 4-star hotel near Bidart on the Basque Coast, close to Bayonne. Comparable room count, design-driven positioning, and target leisure traveler seeking an authentic regional experience.

Others

• Relais & Châteaux (network of luxury boutique hotels): Network of independently-owned luxury boutique hotels in France and globally with comparable business model: small property, on-site gastronomy, and cultural/regional positioning. Villa KOEGUI shares the same DNA even if not a member of the network.
• Hôtel & Spa Le Kaïla Méribel: Independently-owned luxury boutique hotel and spa in the French Alps. Comparable business model—small luxury property with strong on-site F&B, spa, and event facilities—though operating in a different regional market (mountain vs. coastal).

Regional players

• Hôtel Berria Hasparren: Boutique hotel in Hasparren, in the interior French Basque Country. Comparable boutique full-service offering with regional Basque cultural positioning, though serving a different micro-market inland from Bayonne.

Broad incumbents

• Novotel Bayonne: Mid-scale chain hotel located in the Bayonne area. Overlaps on the same corporate and leisure demand pool but competes on standardized offering rather than Villa KOEGUI's cultural differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-villa-koegui-a-bayonne

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel **** Villa KOEGUI Bayonne