Hotels & Preference Hualing Tbilisi
Hotels & Preference Hualing Tbilisi is a 246-room 5-star luxury hotel on the Tbilisi Sea waterfront in Georgia, operated by BTL Hospitality under the French Hotels & Preference brand. It serves business travelers, leisure tourists, MICE event clients, and VIP guests with multiple dining outlets, a 3,500 m² recreation center, and conference facilities.
- Company typePrivate
- Founded2016
- HeadquartersTbilisi, Georgia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Hotels & Preference Hualing Tbilisi does
Hotels & Preference Hualing Tbilisi is a 246-room, 5-star business-category luxury hotel located on the shoreline of Tbilisi Sea in the Tbilisi Sea New City district of Tbilisi, Georgia. The property operates under the Hotels & Preference international luxury hotel brand (founded in France in 2000, now comprising 150 hotels across 20 destinations) and is owned and operated by BTL Hospitality (BTL Collection), a hospitality management group established in 2012 with offices in Beijing and Shanghai. It serves four core customer segments: business travelers, leisure tourists, MICE event organizers, and VIP/Club members, with a particular emphasis on the corporate and events market enabled by its 800 m² Grand Ballroom and seven additional meeting rooms.
The hotel's product portfolio spans six room categories (Standard Double/Twin, Club Twin, Club Double, Club Deluxe King, Deluxe King Suite, and Premier Suite) priced from $150 to $737 per night, supported by four F&B outlets (Be Chic all-day dining, Be Cosy lobby lounge bar, Ensemble Chinese restaurant, and Legends sports bar), a Club Preference executive lounge on the 9th and 10th floors serving 46 club rooms, and a 3,500 m² Recreation Center featuring a 25-meter indoor pool, Jacuzzi, sauna, steam room, SPA, gym, and summer terrace. Technology is limited to standard hotel room equipment (48-inch LCD TVs, individual climate control, in-room safes, tea/coffee facilities) plus Exely hotel management software for reservations.
The business model is direct-to-consumer luxury hospitality with distribution through the hotel's own website, telephone reservations, four major GDS systems (Amadeus, Apollo/Galileo, Sabre, Worldspan), OTA intermediaries connected to GDS, and the Hotels & Preference international chain's 14 worldwide sales offices. Revenue is generated through per-night room bookings, F&B transactions, recreation/wellness services, MICE event contracts, and recurring Club Preference membership privileges. The property was awarded Luxury City Hotel in Georgia in 2016, and its distinctive competitive positioning comes from the rare combination of waterfront location, large-scale recreation amenities, French-brand service standards, and authentic Chinese dining in one Georgian asset.
Hotels & Preference Hualing Tbilisi firmographics
Firmographics- Name
- Hotels & Preference Hualing Tbilisi
- Legal name
- Hotels & Preference Hualing Tbilisi
- Website
- https://hotelspreference.ge
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hotels & Preference Hualing Tbilisi is a 246-room 5-star luxury hotel on the Tbilisi Sea waterfront in Georgia, operated by BTL Hospitality under the French Hotels & Preference brand. It serves business travelers, leisure tourists, MICE event clients, and VIP guests with multiple dining outlets, a 3,500 m² recreation center, and conference facilities.
- Ownership category
- akta.pro rank
Hotels & Preference Hualing Tbilisi industry classification
Industry- Product category
- Luxury Hotel & Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Urban & Downtown Full-Service Hotels (THAGAAAA)
Keywords
Where Hotels & Preference Hualing Tbilisi is headquartered
LocationHeadquarters
- HQ city
- Tbilisi
- HQ country
- Georgia
- HQ region
- Asia
Offices1 record
Markets served
Hotels & Preference Hualing Tbilisi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Room Bookings: Primary revenue from 246 guestrooms across multiple categories including Standard, Club, and Suite rooms with nightly rates ranging from $150 to $737 per night.
- Food & Beverage Outlets: Revenue from multiple dining venues including Be Chic all-day dining restaurant (07:00-23:00), Be Cosy lobby lounge bar (11:00-19:00), Ensemble authentic Chinese restaurant (12:00-23:00), and Legends sports bar (17:00-02:00).
- Recreation & Wellness Services: Revenue from 3,500 sq.m. recreation center including gym, indoor swimming pool, Jacuzzi, sauna, steam room, SPA center, and summer terrace facilities.
- Meetings, Events & MICE: Revenue from 800 sq.m. Grand Ballroom and seven additional meeting rooms accommodating 10-160 persons for conventions, seminars, workshops, weddings, and corporate events. VIP meeting room available for private meetings up to 12 persons.
- Club Membership Services: Club Preference membership offering complimentary afternoon tea, evening cocktails, snacks, and other exclusive services for club-level guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Double/Twin Room - 39-43 m², accommodates 2 guests, from $150/night |
| Unit Pricing | Pay-as-you-go | Club Twin Room - 38 m², accommodates 2 guests, from $190/night |
| Unit Pricing | Pay-as-you-go | Club Double Room/Twin Room - from $172/night |
| Unit Pricing | Pay-as-you-go | Club Deluxe King Room - 43-46 m², accommodates 4 guests, from $195/night |
| Unit Pricing | Pay-as-you-go | Deluxe King Suite - 53 m², from $285/night |
| Unit Pricing | Pay-as-you-go | Premier Suite - 159 m², accommodates 4 guests, from $737/night |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Hotels & Preference Hualing Tbilisi product offering
Product offeringCore offering
Hotels & Preference Hualing Tbilisi is a 5-star luxury business hotel operating 246 guestrooms across Standard, Club and Suite categories on the Tbilisi Sea waterfront. The property delivers integrated hospitality services including four food and beverage outlets, a 3,500 sq.m. recreation center with pool, spa and gym, and dedicated MICE event facilities comprising an 800 sq.m. Grand Ballroom and seven meeting rooms. It operates as part of the French-founded Hotels & Preference international chain and is managed by BTL Hospitality.
Product overview
Hotels & Preference Hualing Tbilisi is a 5-star luxury hotel with 246 rooms offering a unified portfolio of accommodations (Standard, Club, and Suite categories), diverse dining outlets (Be Chic all-day dining, Be Cosy lobby bar, Ensemble Chinese restaurant, Legends Bar sports lounge), a 3500 m² Recreation Center (gym, pool, sauna, SPA, summer terrace), and extensive meeting/event facilities including an 800 m² Grand Ballroom and multiple conference rooms. The property features Club Preference as an executive lounge and loyalty program. Hotel is positioned for both leisure and business/MICE hospitality.
Differentiator
Problem solved
Functional benefit
Brands
- BTL Collection: Serves Boutique Designer Hotels and Retreats with the opportunity to expand their property performance and workflow without making sacrifices to the uniqueness of the concept, charm and individualism of the product, design and service culture.
- Be Chic
- Be Cosy
- Ensemble
- Legends Bar
- Club Preference
- Be Pure
Products and services
- Standard Double Room / Twin Room
Quantifiable outcome
- Selected as Luxury City Hotel in 2016 in Georgia
Companies that use Hotels & Preference Hualing Tbilisi
Customer profileSegments4 records
Ideal customer profiles4 records
Hotels & Preference Hualing Tbilisi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hotels & Preference Hualing Tbilisi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hotels & Preference (Hâteaux & Préférence)coreInternational luxury hotel chain created in France in 2000, now comprising 150 mainly 4 and 5 star hotels in 20 destinations. Hotels & Preference Hualing Tbilisi operates as a member property of this brand. The chain offers French-inspired luxury hospitality with F.R.A.N.C.E. values (Friendly, Romantic, Attractive, Noble, Comfort, Elegant), and provides 14 sales offices worldwide for member properties.
Scale indicators10 records
Recent moves5 records
Expansion highlights4 records
Hotels & Preference Hualing Tbilisi competitors and assessment
Company assessmentBroad incumbents
- Pullman Tbilisi Axis Towers: International 5-star business hotel in Tbilisi under Accor's premium tier — comparable MICE, F&B, and corporate-traveler positioning.
- Sheraton Grand Tbilisi Melli Hotel: International full-service 5-star hotel in Tbilisi under Marriott Bonvoy, competing for upscale corporate, leisure, and MICE demand with global loyalty reach.
- Wyndham Grand Tbilisi Old Mill酒店: 5-star international brand hotel in Tbilisi operating under Wyndham's upscale segment — comparable full-service offering and MICE capacity.
Direct peers
- Stamba Hotel Tbilisi: 5-star luxury lifestyle hotel in central Tbilisi with multiple F&B outlets and event spaces — overlapping business model, room count tier, and target guests.
- Ambassadori Hotel Tbilisi: Upscale full-service hotel in Tbilisi with casino, multiple restaurants, and event venues — overlapping F&B, events, and luxury leisure positioning.
- Rooms Hotel Tbilisi: Design-led 4-5 star boutique hotel in central Tbilisi, the most direct lifestyle/luxury competitor in the same city and same upscale leisure-and-business segment.
- The Biltmore Hotel Tbilisi: 5-star luxury hotel in central Tbilisi with multiple dining venues and event space — comparable tier, target guest, and city positioning.
- Radisson Blu Iveria Hotel, Tbilisi: International 5-star business hotel in central Tbilisi with extensive MICE facilities and F&B — directly competes for corporate, MICE, and leisure upscale demand.
Others
- BTL Collection (sibling properties, e.g., WEI Retreat, YU Boutique): Sister properties under the same BTL Hospitality operator in China and Japan — relevant for assessing group operating model, expansion track record, and shared parent-company strategy.
- Hôtels & Préférence (parent brand network): French soft-brand network of 150 luxury hotels that the Tbilisi property belongs to — relevant for benchmarking network distribution, brand standards, and cross-property referrals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hotels & Preference Hualing Tbilisi social profiles
Digital presenceHotels & Preference Hualing Tbilisi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotels & Preference Hualing Tbilisi leadership team
Management profileNumber of profiles
Hotels & Preference Hualing Tbilisi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotels & Preference Hualing Tbilisi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotels & Preference Hualing Tbilisi
What does Hotels & Preference Hualing Tbilisi do?
Hotels & Preference Hualing Tbilisi is a 5-star luxury business hotel operating 246 guestrooms across Standard, Club and Suite categories on the Tbilisi Sea waterfront. The property delivers integrated hospitality services including four food and beverage outlets, a 3,500 sq.m. recreation center with pool, spa and gym, and dedicated MICE event facilities comprising an 800 sq.m. Grand Ballroom and seven meeting rooms. It operates as part of the French-founded Hotels & Preference international chain and is managed by BTL Hospitality.
Is Hotels & Preference Hualing Tbilisi a public or private company?
Hotels & Preference Hualing Tbilisi is a private company. It is classified as corporate owned and is currently operating.
When was Hotels & Preference Hualing Tbilisi founded?
Hotels & Preference Hualing Tbilisi was founded in 2016. It employs 51 to 100 people.
Where is Hotels & Preference Hualing Tbilisi based?
Hotels & Preference Hualing Tbilisi is headquartered in Tbilisi, Georgia, in the Asia region.
How does Hotels & Preference Hualing Tbilisi make money?
Five revenue lines are on record. Room Bookings are the primary driver. The others are food & Beverage Outlets, recreation & Wellness Services, meetings, Events & MICE and club Membership Services.
Who are Hotels & Preference Hualing Tbilisi's main competitors?
Broad incumbents on record are Pullman Tbilisi Axis Towers, Sheraton Grand Tbilisi Melli Hotel and Wyndham Grand Tbilisi Old Mill酒店. Direct peers are Stamba Hotel Tbilisi, Ambassadori Hotel Tbilisi, Rooms Hotel Tbilisi, The Biltmore Hotel Tbilisi and Radisson Blu Iveria Hotel, Tbilisi. Others are BTL Collection (sibling properties, e.g., WEI Retreat, YU Boutique) and Hôtels & Préférence (parent brand network).
Does Hotels & Preference Hualing Tbilisi have an API?
No public API is recorded for Hotels & Preference Hualing Tbilisi.
What industry is Hotels & Preference Hualing Tbilisi in?
Hotels & Preference Hualing Tbilisi's product category is Luxury Hotel & Hospitality Services. Its primary akta.pro industry code is THAGAAAL, Integrated Full-Service Hotel Complexes (Mixed-Use), with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7000.