Hotel Swiss Star | Seminar- & Eventlocation

What Hotel Swiss Star | Seminar- & Eventlocation does

Hotel Swiss Star is a 4-star hotel and seminar/event venue located in Wetzikon in the Zürcher Oberland region of Switzerland, operated by the family-owned Swiss Star Familia GmbH. The property offers 110 accommodation units across Superior Double Rooms (24 m²), five Dream Suites (35 m²), studios, apartments, and an attic penthouse apartment, with both short-stay and long-term rental options. On-site amenities include the Panorama Restaurant on the upper floors (capacity up to 120 persons), a bar and lounge with panoramic views, and dedicated seminar infrastructure comprising six named rooms plus the Oberland Halle and a partnership with Event Loft Wetzikon, collectively supporting events for up to 500 persons.

The company operates a standard hospitality technology stack consisting of the SIHOT property management system, SimpleBooking online reservation engine, and the e-guma voucher sales platform, with Google Analytics and AdWords deployed for digital marketing. No proprietary technology or AI/ML capabilities are evident. The business model combines three revenue streams: room accommodation (transaction-based with recurring long-term rental option), food and beverage (transactional restaurant operations), and seminar/event venue rental (project-based with published all-inclusive seminar packages at CHF 99 per person, minimum 5 persons).

Hotel Swiss Star serves a hybrid customer mix spanning corporate event planners and business travelers (primary segments), leisure travelers seeking regional Alpine scenery, and extended-stay corporate guests requiring apartment-style accommodation. Go-to-market is sales-led and event-driven, relying on direct website booking, phone reservations, inquiry-based event bookings, regional partnerships (Natürli, Jucker Farm, Event Loft Wetzikon, Street Racket, WfW), and third-party booking platforms. Pricing for accommodation is quote-based and not publicly disclosed, while seminar packages are transparently priced, indicating a dual-channel commercial posture.

Name

Hotel Swiss Star | Seminar- & Eventlocation

Legal name

Swiss Star Familia GmbH

Website

https://hotel-swiss-star.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Swiss Star is a family-operated 4-star hotel and seminar/event venue in Wetzikon, Switzerland, offering 110 rooms, a panorama restaurant, and event facilities for up to 500 persons. It primarily serves corporate event planners, business travelers, leisure guests, and long-term stay clients in the Zürcher Oberland region.

Ownership category

akta.pro rank

Product category

Hospitality and Event Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Seminar and event venue
• Corporate event hosting
• Long-term apartment rentals
• Panorama restaurant dining

Headquarters

HQ city

Wetzikon

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodation: Room rentals including double rooms (24m2), suites (35m2), studios, and apartments. Offers both short-term overnight stays and long-term rental options with weekly linen changes and room cleaning service. Includes barrier-free accessible rooms.
2. Food & Beverage: Panorama Restaurant serving daily changing seasonal cuisine with regional ingredients, up to 120 persons capacity. Includes a la carte dining, panorama room for 75 persons, outdoor terrace, smokers lounge, and extensive wine selection.
3. Seminar & Event Venues: Rental of seminar rooms and event halls for corporate events, seminars, and workshops. All-inclusive seminar packages available. Seminar rooms named after local areas (Wetzikon, Hinwil, Bachtel, Oberland Halle) plus Event Loft Wetzikon as separate venue.
4. Voucher Sales: Gift voucher sales through e-guma platform for hotel stays, dining, and spa experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Swiss Star is a 4-star hotel in Wetzikon, Switzerland, providing 110 guest rooms and suites (plus studios, apartments, and a penthouse for long-term stays), the Panorama Restaurant serving regional seasonal cuisine, and dedicated seminar and event venues accommodating up to 500 persons. The property combines accommodation, food and beverage, and professional meeting infrastructure under one roof to serve business travelers, corporate event planners, leisure tourists, and long-term stay guests.

Product overview

Hotel Swiss Star is a 4-star full-service hotel and event venue in Wetzikon, operating as Swiss Star Familia GmbH. The property offers a comprehensive portfolio of accommodation products including Superior Double Rooms (24 m²), five Dream Suites (35 m²), Studios, Apartments, and Attika Apartments—all featuring amenities such as digital TV, high-speed WLAN, and minibar. The hotel's event division provides extensive meeting and seminar facilities: five named seminar rooms (Wetzikon, Hinwil, Bachtel, Aathal, Grüt), the Oberland Halle event space, and the Event Loft Wetzikon partnership, collectively accommodating up to 500 persons with state-of-the-art technical infrastructure and natural daylight. On-site dining is centered at the Panorama Restaurant (5th/6th floor, capacity 120 persons) serving seasonal regional cuisine with an extensive wine selection, complemented by a bar and lounge with panoramic views. The accommodation and venue products are designed to serve both leisure travelers and corporate clients, with long-term rental packages available for extended stays.

Differentiator

Problem solved

Functional benefit

Brands

• Panorama Restaurant: On-site restaurant on the 5th/6th floor offering panoramic views, seasonal cuisine with regional ingredients, and an extensive wine selection.
• Event Loft Wetzikon
• Oberland Halle

Products and services

• Superior Double Room Non-smoking 24 m² double rooms equipped with high-quality beds, digital TV, IP telephone, minibar, and free high-speed WLAN, marketed to both vacationers and business travelers.
• Swiss Star Suite Premium 35 m² suites with high-quality beds, digital TV, high-speed WLAN, and minibar, offered both for overnight stays and long-term rental.
• Swiss Star Studio Individually furnished studio apartment with digital TV, free WLAN, minibar, air conditioning, and a standard kitchen with dishwasher, available for long-term rental.
• Swiss Star Apartment Spacious apartment with digital TV, room service, and a standard kitchen with dishwasher, available for long-term rental.
• Swiss Star Attika Apartment Penthouse apartment featuring a washing machine, tumble dryer, and a terrace with panoramic views over Wetzikon and the surrounding mountains, offered exclusively for long-term rental.
• Panorama Restaurant On-site restaurant on the 5th/6th floor of the hotel with capacity for 120 persons, serving seasonal cuisine based on regional ingredients with an extensive wine selection and panoramic views.
• Seminar & Event Rooms On-site seminar rooms and event halls with various sizes up to a total capacity of 500 persons, featuring Full HD AV infrastructure, natural daylight illumination, and all-inclusive seminar packages for corporate seminars, workshops, and events.
• Event Loft Wetzikon Partner-operated dedicated event and seminar location in the Zürich Oberland, cross-promoted by Hotel Swiss Star for larger corporate occasions and events exceeding the on-site hotel capacity.
• Bar & Lounge Hotel bar and adjacent Smokers Lounge offering cocktails and beverages with panoramic views over Wetzikon and the Alps.
• Room Service In-room dining service available for hotel guests, delivering meals and beverages directly to rooms and suites.

Quantifiable outcome

• Seminar package pricing: CHF 99.00 per person (minimum 5 persons)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Bachtel-KulmminorStrategic or Co-development PartnerRegional partner company. Bachtel-Kulm is referenced as one of the hotel's partner establishments, likely providing additional venue or recreational options for guests.
• HasenstrickminorStrategic or Co-development PartnerRegional partner establishment. Landgasthof Hasenstrick operates as a partner for guest services or event collaboration.
• Natürli (Züri Oberland)coreGTM or Marketing PartnerRegional food producer and marketing partner for the Zurich Oberland region. Natürli represents regional producers and local products, aligning with the hotel's focus on regional cuisine and sustainability.
• Event Loft WetzikoncoreStrategic or Co-development PartnerThe Event Loft Wetzikon is a dedicated event and seminar location in the Zurich Highlands, operated separately but promoted in partnership with Hotel Swiss Star for larger events exceeding hotel capacity.
• 457 KomplexminorStrategic or Co-development PartnerRegional partner venue or establishment. Referenced as part of the hotel's partner network for guest services.
• Hotel LOrrenminorStrategic or Co-development PartnerRegional hotel/residence partner. Hotel-Residence LOrren operates as a partner establishment in the area.
• Schifffahrts Genossenschaft GreifenseeminorStrategic or Co-development PartnerBoat/ferry cooperative on Greifensee lake. Partner for recreational activities and guest experiences in the Greifensee area.
• Rock The RingminorGTM or Marketing PartnerRegional entertainment/event partner. Rock The Ring is referenced as a partner, likely providing event or entertainment connections.
• Steiner BeckminorStrategic or Co-development PartnerRegional partner company (bakery or similar establishment). Referenced as part of the partner network.
• WfW (Workplace Health Promotion)minorStrategic or Co-development PartnerWorkplace health promotion partner. WfW provides workplace health and safety services that may complement the hotel's seminar and corporate offerings.
• Jucker FarmminorStrategic or Co-development PartnerRegional agricultural/tourism partner. Jucker Farm provides farm experiences and local products that may support the hotel's regional culinary offerings.
• Taxi MartyminorStrategic or Co-development PartnerLocal transportation partner in Wetzikon. Taxi Marty provides taxi services for hotel guests requiring transportation.
• WeRecycleminorStrategic or Co-development PartnerSustainability partner. WeRecycle supports the hotel's sustainability and environmental initiatives.
• Street RacketminorStrategic or Co-development PartnerTeam-building and workplace health promotion partner. Street Racket provides innovative physical activity programs for corporate workshops and team-building events at the hotel. Promoted as part of the hotel's Power Workshop offerings.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sorell Hotels (Swiss hotel group): Swiss mid-market hotel group operating multiple 4-star properties across Switzerland with seminar facilities. Comparable mid-market positioning and event-driven demand, but as a multi-property portfolio rather than a single asset.
• Mövenpick Hotel Zürich Regensdorf: International 4-star brand hotel in the Zurich periphery with large conference center and event capacity. Comparable event-driven demand capture in the broader Zurich region, but operates under a global brand with broader portfolio.
• Radisson Blu Hotel Zurich Airport: Large international-brand 4-star hotel near Zurich Airport with extensive meeting and event facilities. Comparable event-driven mid-market corporate demand capture but operates at significantly larger scale under a global brand.
• Hotel St. Gotthard Zurich: Historic 4-star hotel in central Zurich serving corporate and leisure demand with meeting facilities. Comparable 4-star positioning and event capabilities, but with central urban location rather than suburban Zurich Oberland.

Direct peers

• Hotel Sedartis: 4-star design hotel in Thalwil on Lake Zurich with dedicated meeting and event infrastructure. Comparable mid-market full-service positioning and event-driven corporate demand in the greater Zurich region.
• Hotel Banana City Winterthur: 4-star business hotel in Winterthur with seminar rooms and event facilities serving corporate clients. Comparable in scale, regional mid-market positioning, and corporate event GTM.
• Seminarhotel Lihn: Dedicated seminar and event hotel in Glarus with all-inclusive packages and panoramic views. Highly comparable event-led business model and Swiss mid-market positioning.
• Sorell Hotel Sonnental: 4-star full-service hotel in Dübendorf, also in the Zurich Oberland catchment, with seminar and event facilities. Closely comparable in scale, mid-market positioning, and event-driven GTM to Hotel Swiss Star.
• Park Hotel Winterthur: 4-star full-service hotel in the Winterthur region with conference and banquet infrastructure. Comparable mid-market regional Swiss positioning with strong seminar/event focus.
• Hotel Uto Kulm: Iconic Swiss hotel on Uetliberg with panoramic views, multiple F&B outlets, and seminar/event facilities. Comparable in scenic location advantage, full-service offering, and event revenue mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/307087559388221
• Instagraminstagram.com/hotel_swiss_star_wetzikon/?hl=de
• LinkedInlinkedin.com/company/swiss-star

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Swiss Star | Seminar- & Eventlocation