Hotel Terra Jackson Hole

What Hotel Terra Jackson Hole does

Hotel Terra Jackson Hole is a luxury boutique hotel operating 132 guest rooms and suites in Teton Village, Wyoming, at the base of Jackson Hole Mountain Resort and approximately one mile from Grand Teton National Park. Founded in 2007 with a second building opened in 2008, the property is operated by Noble House Hotels & Resorts as part of a multi-state luxury portfolio. The hotel offers a room mix spanning approximately 355-square-foot Terra King Guest Rooms to a 1,591-square-foot Three Bedroom Suite, all recently remodeled, plus 18 Urban Studios with full kitchens. On-site amenities include Il Villaggio Osteria (an Italian restaurant with wood-fired pizza), Chill Spa (a rooftop boutique spa featuring the proprietary Ammortal Chamber recovery technology combining photobiomodulation, PEMF, molecular hydrogen, vibroacoustic sound, and guided breathwork), a year-round outdoor infinity pool, a fitness center, and nearly 5,000 square feet of meeting and wedding venues including the 250-capacity Murie Ballroom.

Revenue is generated through a diversified mix: nightly room reservations (with a 9% occupancy fee), F&B across Il Villaggio Osteria and in-room dining, spa services priced at $215-$385 with a 22% service charge, corporate retreat and destination wedding events, valet parking ($55/day winter, $25/day summer), and pet fees ($50/night) under the Noble Paws program. Go-to-market is hybrid: direct-to-consumer via the hotel's SynXis-powered website and phone lines, paired with an enterprise sales motion for groups of 10+ rooms handled by a dedicated sales team ([email protected]), plus co-marketing through Ikon Pass and Mountain Collective ski programs (offering 15% off three-night stays to pass holders) and travel-advisor partnerships through Noble House. The property also leverages cross-property capacity at its sister property, Teton Mountain Lodge & Spa, including Spur Restaurant for larger events.

The customer base spans luxury adventure travelers seeking ski or national-park access (primary), corporate groups booking retreats and incentive trips, and destination wedding couples. The hotel was recognized as a 2024 Conde Nast Traveler Readers' Choice Award winner for top luxury ski resorts. Operational differentiation rests on the slopeside location with direct access to the Jackson Hole Aerial Tram, the proprietary Ammortal Chamber recovery technology, and integration with premier multi-resort ski pass programs — supporting a premium positioning within a physically constrained supply environment.

Name

Hotel Terra Jackson Hole

Legal name

Noble House Hotels & Resorts

Website

https://hotelterrajacksonhole.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Terra Jackson Hole is a 132-key luxury boutique hotel in Teton Village, Wyoming, at the base of Jackson Hole Mountain Resort. It serves affluent leisure, corporate, and wedding guests with slopeside accommodations, Italian dining, Chill Spa, and the proprietary Ammortal Chamber recovery technology.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Safari & Wilderness Luxury Resorts (THAGACAD)

Keywords

• Luxury boutique hotel
• Ski resort lodging
• Adventure travel hospitality
• Spa and wellness retreat
• Destination wedding venue

Headquarters

HQ city

Teton Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Reservations: Primary revenue from overnight accommodations across various room types including standard rooms, suites, and extended-stay studios. Occupancy fee of 9% of nightly room rate applies.
2. Chill Spa Services: Rooftop boutique spa offering treatments including MediSpa facials, massages, and wellness packages. Spa treatments priced from $215 to $385 per session with 22% service charge.
3. Il Villaggio Osteria Restaurant: On-site Italian restaurant serving breakfast, brunch, lunch, dinner, and happy hour. Offers private dining for up to 80 guests and wine cellar for parties up to 40.
4. Events & Weddings: Meeting spaces, ballrooms, and wedding venues with catering services from Spur Catering. Nearly 5,000 square feet of function space accommodating 10 to 250 guests.
5. Parking Services: Valet parking at $55/day in winter and $25/day in summer.
6. Pet Services: Pet-friendly accommodations with $50 per night dog fee including Noble Paws amenities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hotel Terra Jackson Hole is a luxury boutique hotel in Teton Village, Wyoming, selling overnight accommodations in 132 newly remodeled rooms and suites (ranging from approximately 355 sq ft guest rooms to 1,591 sq ft three-bedroom suites). The property complements lodging with on-site amenities including the Il Villaggio Osteria Italian restaurant, Chill Spa with the Ammortal Chamber, rooftop infinity pool, fitness center, ski valet and rental, concierge-planned adventure activities, and nearly 5,000 sq ft of meeting and wedding event space.

Product overview

Hotel Terra Jackson Hole is a luxury boutique hotel offering all-season accommodations and experiences in Teton Village, Wyoming. The property features a portfolio of 132 guest rooms and suites ranging from approximately 355-square-foot Terra King Guest Rooms to 1,591-square-foot Three Bedroom Suites, all with recently remodeled interiors. On-site dining is centered around Il Villaggio Osteria, an Italian restaurant with wood-fired cuisine. Wellness offerings include Chill Spa (a rooftop boutique spa with MediSpa treatments and the Ammortal Chamber recovery pod), a fitness center, infinity pool, and rooftop hot tub. Event capabilities span nearly 5,000 square feet across venues including the Murie Ballroom (2,885 sq ft, 250 capacity), Albright Room (644 sq ft, 50 capacity), Craighead Room (300 sq ft, 12 capacity), and access to Spur Restaurant at the adjacent sister property. Adventure activities include ski valet services, concierge coordination for wildlife safaris, fly fishing, whitewater rafting, national park tours, and seasonal activities like hiking and mountain biking. The hotel is pet-friendly with the Noble Paws program and offers accessible rooms for guests with disabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Il Villaggio Osteria: On-site Italian restaurant at Hotel Terra Jackson Hole featuring house-made pastas, wood-fired pizzas, and rustic Italian dining in an intimate atmosphere.
• Chill Spa
• Ammortal Chamber

Products and services

• Terra King Guest Room An approximately 355-square-foot guest room with a plush king bed, oversized windows with valley or mountain views, spa-inspired bathroom with jetted tub and rain shower, and in-floor radiant heat for couples.
• Terra Double Queen Guest Room An approximately 375-square-foot traditional hotel room with two plush queen beds, oversized windows with stunning views, and a spa-inspired bathroom with jetted tub and rain shower, sleeping up to four guests.
• Urban Studio An approximately 425-square-foot mini-suite with a custom queen Murphy bed, inlaid gas fireplace, fully equipped kitchen, and private furnished terrace with mountain views, designed as an alpine pied-a-terre.
• Terra Junior Suite An approximately 570-square-foot suite with a king bed and queen sleeper sofa, inlaid gas fireplace, fully equipped kitchen, furnished terrace, and spa-style bathroom with jetted tub and rain shower, sleeping up to four guests.
• One Bedroom Suite An approximately 720-790 square foot suite accommodating up to six guests with private bedroom, king bed and queen Murphy bed, inlaid gas fireplace, fully equipped modern kitchen, and spa-style bathroom with jetted tub.
• Two Bedroom Suite An approximately 1,038-1,153 square foot suite sleeping up to eight guests with various bed types, fully equipped kitchen, inlaid gas fireplace, two full bathrooms with spa amenities, and a furnished terrace.
• Three Bedroom Suite The largest suite at approximately 1,591 square feet, sleeping up to ten guests with three full bathrooms, jetted tubs, rain showers, in-floor radiant heat, fully equipped modern kitchen, and furnished terrace.
• Il Villaggio Osteria Restaurant An intimate Italian restaurant at Hotel Terra Jackson Hole serving house-made pastas, wood-fired pizzas, and rustic family-style Italian cuisine for breakfast, brunch, lunch, dinner, happy hour and private dining events of up to 80 guests.
• Chill Spa A rooftop boutique spa offering all-natural, organic MediSpa facials, massage therapies, body treatments, and complimentary access to steam rooms, rooftop hot tub and outdoor infinity pool.
• Ammortal Chamber A 25 or 50-minute next-generation recovery experience combining photobiomodulation (NIR/IR at 660nm and 850nm at 100mW/cm²), PEMF/PEF technology (0.5Hz to 50MHz), molecular hydrogen therapy, vibroacoustic sound therapy and guided breathwork for wellness and recovery guests.
• Murie Ballroom Event Venue A 2,885 square foot event venue with capacity for 250 guests, featuring French doors opening onto a patio overlooking Teton Village Commons and Rendezvous Mountain, suitable for weddings, galas, conferences and large receptions.
• Albright Room Event Venue A 644 square foot intimate event space with capacity for 50 guests, featuring grand picture windows with natural light, adjacent to the Murie Ballroom and suited to receptions and small ceremonies.
• Craighead Room Meeting Venue A 300 square foot naturally lit meeting room with capacity for 12 guests, outfitted with state-of-the-art technology and ideal for breakout sessions and board meetings.
• Adventure Activities Concierge Year-round concierge-arranged outdoor activities including skiing, snowboarding, fly fishing, mountain biking, hiking, horseback riding, wildlife safaris, whitewater rafting and Grand Teton / Yellowstone national park tours.
• Ski Valet and Rental Services On-site ski rental services with equipment retrieval, collection, and storage, plus ski shipping services for guests who prefer to bring their own equipment to Jackson Hole Mountain Resort.
• Infinity Pool and Fitness Center An outdoor saline infinity pool open year-round with lounge seating and Teton mountain views, paired with a third-floor state-of-the-art fitness center featuring modern workout equipment for resort guests.

Quantifiable outcome

• Conde Nast Traveler Readers' Choice Award 2024

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Ikon PasscoreGTM or Marketing PartnerJackson Hole Mountain Resort participates in the Ikon Pass program, offering seven days with Ikon Pass and five days with Ikon Base Plus Pass with no blackout dates. Hotel Terra offers exclusive 15% off three-night stays for Ikon pass holders.
• Mountain CollectivecoreGTM or Marketing PartnerJackson Hole Mountain Resort participates in the Mountain Collective Pass program offering two days at each of 23 destinations with 50% off additional days and no blackout dates. Hotel Terra offers exclusive packages for Mountain Collective pass holders.
• Noble House Hotels & ResortscoreOthersHotel Terra Jackson Hole is part of the Noble House Hotels & Resorts luxury portfolio, which includes over 20 properties across California, Colorado, Florida, Georgia, Massachusetts, Mexico, Montana, Oregon, Texas, Washington, and Wyoming.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• The Wort Hotel: Historic luxury hotel in the Town of Jackson (vs. Hotel Terra's Teton Village location). Competes for the same regional luxury visitor but from a town-center, walkable-retail orientation, making it a partial substitute rather than a head-to-head slopeside competitor.

Direct peers

• Snake River Lodge & Spa: Slopeside Teton Village property with comparable ski-in/ski-out positioning, full-service spa, and group/event facilities. Targets the same luxury ski and adventure customer base with overlapping rate bands and direct distribution competition.
• Teton Mountain Lodge & Spa: Adjacent sister property in Teton Village, also operated by Noble House Hotels & Resorts. Shares the same slopeside positioning at Jackson Hole Mountain Resort and overlapping F&B/event infrastructure (the property even shares the Spur Restaurant venue), making it the closest direct peer for benchmarking occupancy, ADR, and group demand.
• The Little Nell: Five-star slopeside luxury hotel in Aspen, Colorado, with ski-in/ski-out access, an award-winning wine program, and comparable group/event facilities. Sets the rate and service benchmark that Hotel Terra's premium tiers must clear for destination skiers choosing between top US ski resorts.
• Amangani: Ultra-luxury resort perched above the Snake River near Jackson. Targets the same luxury experiential traveler with comparable suites, F&B, and wellness positioning — and is one of the rate-setting benchmarks for the Jackson Hole luxury market that Hotel Terra must measure against.
• Montage Deer Valley: Slopeside luxury resort in Park City, Utah, with ski-in/ski-out access, a flagship spa, and a comparable group/wedding/event business model. Competes for the same destination skier and luxury experiential traveler within the broader Intermountain West ski market.
• Stowe Mountain Lodge: Slopeside luxury resort at Stowe Mountain Resort in Vermont, Ikon Pass partner. Comparable in scale, ski-in/ski-out positioning, full-service spa, and group/event offerings; competes for the same Ikon Pass-driven destination skier segment.
• Four Seasons Resort Jackson Hole: Luxury full-service resort in Teton Village at the base of Jackson Hole Mountain Resort, the flagship competitor in the same micro-market. Competes directly for the same affluent ski and summer adventure traveler with a larger key count, branded spa, and ski concierge services.

Emerging players

• Whiteface Lodge: All-suite luxury resort in Lake Placid, New York with comparable suite-heavy product, full-service spa, and family/group orientation. Operates in a smaller, more niche luxury ski market and is a useful comp for suite-mix-driven revenue economics.

Others

• Noble House Hotels & Resorts: The parent operating company of Hotel Terra, with a portfolio of 20+ luxury resort properties across the US and Mexico. Relevant as a benchmarking and capital allocation peer rather than a direct competitor — illuminates how Hotel Terra's metrics compare within the broader Noble House operating context.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-terra-jackson-hole

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Terra Jackson Hole