What Snake River Lodge & Spa does

Snake River Lodge & Spa, now operating as Faraway Jackson Hole, is a privately held luxury mountain lodge located at 7710 Granite Loop Road in Teton Village, Wyoming, one minute on foot from the Jackson Hole Mountain Resort aerial tram and within driving distance of Grand Teton and Yellowstone National Parks. Founded in 1960 and extensively renovated before reopening in Summer 2026 under the Faraway Hotels brand, the property is owned by Blue Flag Capital, a hospitality-focused private equity firm whose portfolio also includes Faraway properties in Nantucket, Martha's Vineyard, and Sag Harbor. The lodge employs approximately 35 people and operates as a single full-service resort asset rather than a multi-property chain.

The property offers 13 room and suite categories ranging from 280 sq ft Signature Kings to a 3,900 sq ft four-bedroom penthouse sleeping 12, alongside ADA-accessible rooms and multi-bedroom residential suites with kitchens. On-site amenities include the Sure Hand restaurant and bar, a year-round pool, hot tub, sauna, and fitness center (the latter set opening late Summer 2026), plus a curated adventure catalog covering Grand Teton and Yellowstone tours, paddleboarding, fly fishing, whitewater rafting, e-bike tours, hiking, horseback riding, and side-by-side rentals. Group and event programming for weddings, meetings, and celebrations is in buildout, with restaurant buyouts already live and full meeting spaces targeted for 2028.

Revenue is generated through a mix of nightly room rates (quote-based, with a 10% resort fee plus tax), food and beverage spend at Sure Hand, transaction fees on adventure experiences (booked through FareHarbor with Backcountry Safaris as the on-property adventure partner and Mudroom for equipment rentals), and group/private event fees. The go-to-market model is direct-to-consumer with distribution through the property's own booking engine on SynXis, the SynXis travel-agent/OTA channel, and dedicated group inquiry workflows; ancillary revenue is supported by a $100/night pet fee, $18/day valet parking, a $250 smoking fee, a 40% booking deposit, and a $200 incidental hold at check-in. Marketing is digital-first via the Faraway Hotels brand site, email, Instagram, Facebook, travel blog content, and earned media in Condé Nast Traveler and other lifestyle outlets.

Name

Snake River Lodge & Spa

Legal name

Faraway Hotels

Website

https://snakeriverlodge.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Faraway Jackson Hole (formerly Snake River Lodge & Spa) is a luxury 13-category mountain lodge in Teton Village, Wyoming, one minute from the Jackson Hole tram, serving affluent leisure travelers, adventure tourists, and group event clients with on-site dining and curated outdoor experiences.

Ownership category

akta.pro rank

Product category

Luxury Mountain Resort Lodging

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• Luxury mountain lodging
• Boutique resort accommodations
• Adventure experience bookings
• Wedding and event venues
• Alpine hotel hospitality

Headquarters

HQ city

Teton Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel Accommodations: Room reservations including standard rooms, suites, and residences ranging from 280 sq ft to 3,900 sq ft. Revenue generated through nightly room rates with various room categories including accessible rooms, premium fireplace rooms, and multi-bedroom penthouses.
2. Food and Beverage: Sure Hand restaurant and bar offering breakfast/brunch (8am-11am), all-day dining (11am-9pm), and dessert. Restaurant serves three meals daily and operates as both a hotel amenity and public dining destination. Private event buyouts available for groups of 8 or more.
3. Experiences and Adventures: Curated adventure activities including Grand Teton and Yellowstone tours, paddleboarding, horseback riding, fly fishing, hiking tours, whitewater rafting, e-bike tours, and side-by-side rentals. Revenue generated through booking fees and partnerships with local adventure operators.
4. Group Events and Gatherings: Private event hosting for weddings, meetings, and celebrations. Meeting spaces currently under renovation (available 2028), but restaurant buyouts and event inquiries accepted for large parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Faraway Jackson Hole (formerly Snake River Lodge & Spa) is a luxury mountain lodge in Teton Village, Wyoming offering overnight accommodations across 13 room and suite categories, on-site dining at Sure Hand Restaurant & Bar, a pool/hot tub/sauna complex, curated outdoor adventure experiences, and private event hosting for weddings, corporate meetings, and celebrations. The property operates under the Faraway Hotels brand and is owned by Blue Flag Capital.

Product overview

Faraway Jackson Hole is a luxury hotel property in Teton Village, Wyoming, operating as a single unified property with diverse accommodation options and amenities. The property offers 13 distinct room and suite categories ranging from standard Signature King rooms (280 sq ft) to expansive Four Bedroom Penthouse Suites (3,900 sq ft), including ADA-accessible options. On-site dining is provided through Sure Hand Restaurant & Bar serving breakfast, all-day dining, and dessert. Leisure amenities include a year-round pool, hot tub, and sauna (opening late Summer 2026). The property also offers curated outdoor experiences including national park tours, water sports, hiking, and wildlife adventures. Event and meeting spaces are available for private gatherings, with full meeting facilities opening in 2028.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature King Approximately 280 square foot guest room offering a cozy and practical space with a king bed; select rooms feature an obstructed view. Targeted at individual leisure travelers.
• Signature Double Queen Approximately 280 square foot room with two queen beds designed for rest after outdoor activities, with rustic elegance. Targeted at small families or two-person leisure travelers.
• Premium King with Fireplace Approximately 350 square foot room with a plush king bed and fireplace creating a warm western haven. Targeted at couples seeking upscale amenities.
• Signature King with Shared Terrace Approximately 280 square foot room with a king bed and shared terrace offering mountain air. Targeted at individual leisure travelers.
• Summit One Bedroom Suite Suite with soaring views and generous space featuring a private bedroom and living area with sofa sleeper, fireplace, and balcony/lanai/terrace. Targeted at couples or small families.
• Residence Standard King Approximately 280 square foot residence guest room with a king bed; select rooms feature an obstructed view. Targeted at individual leisure travelers.
• Residence Deluxe King Approximately 350 square foot residence guest room with a king bed and sleeper sofa, plus a fireplace for added comfort and flexibility. Targeted at couples or small families.
• Residence Two Bedroom Suite Approximately 1,400 square foot two-bedroom residence suite with a full kitchen, dining area for six, separate living room with fireplace, sleeping six (king + sleeper sofa + 2 twin beds). Targeted at families and small group travelers.
• Three Bedroom Deluxe Residential Suite Approximately 1,950 square feet bright, expansive three-bedroom residence suite with 2 king beds + 2 twin beds + 2 sofa sleepers, full kitchen, fireplace, and washer/dryer; sleeps 8. Targeted at larger families and multi-generational groups.
• Two Bedroom Penthouse with Loft Approximately 2,400 square foot penthouse residence with king + double + 2 twin beds, kitchen area, fireplace, and sitting area; sleeps 8. Targeted at families and groups seeking elevated finishes.
• Residence Four Bedroom Penthouse Suite Approximately 3,900 square feet, the property's most expansive offering with 2 king beds + 6 double beds + sleeper sofa, kitchen area, fireplace, and sitting area; sleeps 12. Targeted at large groups and luxury gatherings.
• ADA Signature King Approximately 280 square foot accessible king retreat with western charm, accessible room amenities, and walk-in shower; sleeps 2. Targeted at travelers requiring ADA accessibility.
• ADA Double Queen Approximately 280 square foot accessible room with two queen beds pairing comfort with Jackson's landscape; sleeps 4. Targeted at travelers requiring ADA accessibility.
• Sure Hand Restaurant & Bar On-site relaxed restaurant and cocktail bar serving breakfast & brunch (8am-11am), all-day dining (11am-9pm), and dessert, open 7am-10pm. Hosts low-key breakfasts, celebratory feasts, and private event buyouts (for groups of 8 or more). Operates as both a hotel amenity and public dining destination.
• Pool, Hot Tub & Sauna Year-round pool with sweeping Teton views, hot tub for post-slope relaxation, and sauna for restorative retreat. Opening late Summer 2026. Targeted at hotel guests seeking on-property wellness amenities.
• Outdoor Experiences Curated outdoor activities including Grand Teton & Yellowstone Tours, paddleboarding (via Mudroom), horseback riding, fly fishing, e-bike tours, hiking tours, whitewater rafting & scenic float trips, side-by-side rentals, and guest transportation services. Bookable through on-site Backcountry Safaris concierge and FareHarbor. Targeted at active leisure travelers and adventure tourists.
• Private Events & Gatherings Event hosting for weddings, corporate meetings, and celebrations with on-site catering. Full meeting spaces currently under renovation (available 2028), but restaurant buyouts and event inquiries accepted for large parties. Targeted at wedding planners, corporate event planners, and celebration hosts.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• MudroomcoreStrategic or Co-development PartnerPartnership with local Jackson Hole outfitter for paddleboard rentals and bike rentals. Mudroom provides equipment and logistics for guests to explore nearby alpine lakes and valley trails.
• Backcountry SafariscoreStrategic or Co-development PartnerDesignated as the hotel's official adventure partner, Backcountry Safaris operates the concierge desk in the lobby for booking guided wildlife safaris, tours, and outdoor experiences. Contact: [email protected] or 307-413-3893.
• Local SpasminorStrategic or Co-development PartnerPartnership with local spas in Jackson Hole town offering rejuvenating treatments. Front desk team provides recommendations and directions for spa services not available on-property.
• Ride-Hailing Services (Lyft, Uber)minorOthersTransportation partners providing airport transfers and local transportation. Available from Jackson Hole Airport (JAC) to hotel property.
• FareHarborcoreTechnology or IntegrationThird-party booking platform integration for adventure experiences including Grand Teton/Yellowstone tours, paddleboarding, e-bike tours, hiking tours, bike rentals, and side-by-side vehicle rentals. Enables seamless online booking for guests.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Resort at Paws Up: Luxury ranch and wilderness resort in Montana offering upscale lodging, ranch activities, and curated outdoor experiences. Comparable as a luxury western wilderness lodge built around curated adventure programming.
• Amangani: Ultra-luxury resort perched above Jackson Hole with panoramic Teton views, full-service spa, and high-end accommodations. Directly comparable luxury positioning and destination, though located a few miles from Teton Village.
• Four Seasons Resort Jackson Hole: Luxury five-star resort in Teton Village, Wyoming, operating ski-in/ski-out rooms, dining, and spa adjacent to Jackson Hole Mountain Resort. Directly comparable as a luxury mountain lodge in the same micro-market with overlapping leisure and group customers.
• Hotel Terra Jackson Hole: Modern boutique hotel in Teton Village, steps from the aerial tram, with rooftop pool and wellness amenities. Directly comparable Teton Village luxury property serving the same ski-season and summer leisure traveler.
• Brush Creek Ranch: Luxury guest ranch in Saratoga, Wyoming with curated outdoor experiences, spa, and event programming. Comparable as a curated luxury adventure lodge targeting affluent travelers seeking all-inclusive western experiences.
• Whiteface Lodge: All-suite luxury mountain lodge in Lake Placid, NY with resort amenities, dining, and outdoor programming. Comparable as an upscale mountain lodge combining residential-style accommodations with curated adventure experiences.
• The Lodge at Jackson Hole: Boutique alpine-style lodge in Teton Village offering rooms, dining, and proximity to the Jackson Hole tram. Directly comparable as a Teton Village lodging property targeting ski and adventure travelers.
• Faraway Nantucket: Sister property under the same Faraway Hotels brand (owned by Blue Flag Capital) operating a boutique luxury hotel on Nantucket. Comparable as a Faraway-branded boutique luxury property sharing the same operating platform and loyalty opportunity.

Regional players

• Wilderness Reserve at Yellowstone Club (Yellowstone Club): Private ultra-luxury mountain and ski club in Big Sky, Montana with resort-style amenities. Comparable ultra-luxury mountain hospitality concept though members-only and regional.
• Montage Big Sky: Luxury mountain resort in Big Sky, Montana with ski-in/ski-out access and full-service spa. Comparable luxury mountain destination resort, though in a different regional market than Jackson Hole.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/farawayhotel
• Instagraminstagram.com/farawayhotels
• LinkedInlinkedin.com/company/snake-river-lodge-&-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snake River Lodge & Spa