What Hotel Ullensvang does

Hotel Ullensvang is a heritage full-service resort hotel operating continuously since 1846 in Lofthus, Hardanger, Norway, on the Hardangerfjord between the Hardangervidda plateau and the Folgefonna glacier. The property offers accommodation across eight room categories (Standard through Master Suite), the signature Ullensvang Fjordbad spa featuring an 88-meter swimming channel among the longest in Northern Europe, multiple dining venues (Restaurant Ullensvang and Eplehagen Bar & Restaurant), and recreational facilities including tennis, squash, bowling, kayaks, and electric bikes. Supporting infrastructure includes Hardangerhallen (1,150 m²), Ullensvangsalen (320 m² / 300 seats), and additional meeting rooms totaling more than 1,800 m² of event space.

The underlying operating stack combines a Sabre/Synxis property management and booking system, Sabre/GDS distribution for travel agents, and a direct website channel offering up to 25% discounts for stays of four or more nights booked directly. Differentiated technical assets include one of Norway's first fancoil climate systems using natural fjord temperature, and Miljøfyrtårn (Eco-Lighthouse) certification held continuously since 2012. The hotel is a 33-employee operation run by a workforce of 18+ nationalities.

The business model is diversified across six revenue streams: accommodation (nightly rates with seasonal pricing), food and beverage (breakfast included with stay; à la carte lunch and dinner buffet), Fjordbad day passes and spa services, activities and equipment rentals, corporate agreements offering 10% on rooms and 5% on meeting packages across the HEIMR Collection, and weddings/events in venues ranging from a 16-seat wine cellar to 100-guest garden ceremonies. Distribution is primarily direct-to-consumer via the hotel website and HEIMR Collection network, complemented by a dedicated enterprise sales motion for conferences of more than five rooms. Ownership rests with H.I.G Capital (acquired March 2021) with day-to-day operations managed by HEIMR Collection since January 2024, following 175 years of Utne family ownership.

Name

Hotel Ullensvang

Legal name

Hotel Ullensvang AS

Website

https://hotelullensvang.no

Company type

Private

Founded year

1846

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Ullensvang is a 178-year-old heritage resort hotel in Lofthus, Norway, offering accommodation, an 88-meter Fjordbad spa, conference facilities, dining, and curated nature experiences to leisure travelers, corporate groups, and event clients, currently operated by HEIMR Collection under H.I.G Capital ownership.

Ownership category

akta.pro rank

Product category

Hotel & Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Ski & Mountain Full-Service Hotels (THAGAAAJ), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation services
• Conference and meeting venues
• Spa and wellness facilities
• Wedding and event hosting
• Leisure and recreational activities

Headquarters

HQ city

Lofthus

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Hotel rooms and suites ranging from standard rooms to master suites, with various categories including Superior Fjord View, Superior Mountain View, Deluxe, Junior Suite, Suite, and Master Suite. Revenue generated from nightly room rates with seasonal pricing variations.
2. Food & Beverage: Restaurant services including breakfast buffet (included with room, 315 NOK for non-residents), dinner buffet (745 NOK adults, 325 NOK children), and à la carte lunch. Eplehagen Bar & Restaurant serves food and drinks in garden settings. Additional revenue from banquet and wedding services.
3. Fjordbad (Spa & Pool) Access: Indoor and outdoor pool complex with family and adult sections, wellness area, sauna, and spa services. Day passes sold to non-residents (315 NOK adults, 125 NOK children) during off-season. Family packages available.
4. Activities & Experiences: Additional revenue streams from Sider Safari tours (495 NOK per person), tennis/squash rentals (250 NOK/hour), bowling (550 NOK/lane/hour), boat rentals, kayak rentals, electric bike rentals, and conference services.
5. Corporate Agreements: Corporate partnership program offering 10% discount on rooms and 5% on meeting packages across HEIMR Collection hotels, with dedicated booking codes for business clients.
6. Events & Weddings: Wedding packages and event hosting including ceremonies at the stone church, garden, small fjord islands, or hotel tower. Venue rentals include Komponisten (60 capacity), Gildestova (40 capacity), and Munkens Trøyst wine cellar (16 capacity).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hotel Ullensvang operates as a full-service hotel and resort offering accommodation in eight room categories, two dining venues, the Ullensvang Fjordbad spa complex with an 88-meter swimming channel, conference and event facilities for up to 500+ attendees, wedding hosting, and curated nature and recreational activities. The hotel is located in Lofthus, Hardanger, and operates under the HEIMR Collection brand since January 2024.

Product overview

Hotel Ullensvang is a historic hotel resort in Hardanger, Norway (operating since 1846) offering a unified hospitality service portfolio. The core offerings include accommodation across 8 room categories (from Standard to Master Suite), multiple dining venues (Restaurant Ullensvang, Eplehagen Bar & Restaurant), and the signature Ullensvang Fjordbad spa facility with pools and wellness areas. Supporting services include conference/meeting facilities (5 venue types from 55-1150 m²), recreational activities (tennis, squash, bowling, fitness), nature experiences (Dronningstien, Trolltunga), and event services (weddings, corporate events). The hotel operates under HEIMR Collection since January 2024, with all offerings integrated through the hotel's booking systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Rom & Suiter (Rooms & Suites) Hotel accommodation across eight room categories ranging from Standard Rooms to Master Suites, with options for fjord view, mountain view, family configurations, balconies, minibars, and safes. Targeted at leisure travelers and families as well as corporate guests.
• Ullensvang Fjordbad (Spa & Wellness) Spa and wellness facility with indoor and outdoor pools divided into six zones, separate family and adult sections, an 88-meter swimming channel, panoramic sauna, jacuzzi, and heated lounge chairs. Day passes available for non-residents. Targeted at hotel guests and external day visitors.
• Restaurant Ullensvang Main hotel restaurant serving breakfast buffet (07:00-10:00 weekdays, until 10:30 Sundays), à la carte lunch, and dinner buffet (18:00-21:30). Breakfast is included with stays; external guests can purchase breakfast for 315 NOK and dinner for 745 NOK (adults)/325 NOK (children).
• Eplehagen Bar & Restaurant Bar and restaurant serving food and drinks in garden settings (weather permitting) and near the hotel lobby. Open daily for lunch (12:00-17:00), dinner (18:00-21:00 last seating), and drinks (12:00-late).
• Møter og Konferanse (Meetings & Conferences) Conference and meeting facilities across multiple venues: Ullensvangsalen (320 m², up to 300 guests), Opedal & Lofthus halls (160 m² each), Frøynes & Sekse halls (100 m² each), Mezzaninen boardroom (55 m²), and Hardangerhallen (1,150 m²) for concerts and large events. Includes full-service event planning from transport to activities.
• Bryllup & Events (Weddings & Celebrations) Wedding and celebration services including ceremony at the historic local stone church (depicted in Tidemand and Gude's 'Brudeferd i Hardanger'), garden celebrations, and private event spaces: Gildestova (viking-inspired, 40 guests), Munkens Trøyst wine cellar (16 guests), Komponisten (60 guests), and Chambre Séparée.
• Sider Safari (Cider Tour) Guided tour through fruit orchards to a local cider farm with tasting of four Hardanger cider and fruit products. Available March to December with varying schedules. Tickets at 495 NOK per person.
• Aktiviteter (Sports & Recreation) On-site recreational activities including tennis court (250 NOK/hour), squash (250 NOK/hour), bowling (550 NOK/lane/hour), billiards, table tennis, climbing wall, fitness studio (06:00-21:00), row boats, kayaks (via Trolltunga Active), and electric bikes. Equipment available to borrow.
• Bedriftsavtale (Corporate Agreement Program) Corporate agreement program offering 10% discount on room rates and 5% discount on meeting packages across all HEIMR Collection hotels, with unique booking codes for business clients. Agreement terms typically 1-2 years and require credit check.
• Pakker & Tilbud (Packages & Offers) Special packages including Enjoy More Save More (15-25% discounts for 2+ nights), Dine & Shine (accommodation with breakfast and dinner), Dronningstien hiking package, and Check-in with Dog package (350 NOK/night). Packages are available for direct booking on the hotel website.
• Bedriftsopplevelse (Corporate Experience Packages) End-to-end corporate experience packages including transport (bus, boat, train, helicopter), team-building activities with Vossamorro, guided tours with Trolltunga Active, and dining experiences including cider tastings for groups.
• Naturopplevelser (Nature Experiences) Curated nature experiences including Dronningstien hiking trail, Trolltunga, Vøringsfossen, Folgefonna glacier, Fruktstien trail, and Husedalen valleys. Tours operated through partnership with Trolltunga Active for guided excursions.

Quantifiable outcome

• Ullensvang Fjordbad features one of Northern Europe's longest swimming channels at 88 meters
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• HEIMR CollectionflagshipStrategic or Co-development Partner · 1 January 2024HEIMR Collection is the parent company operating Hotel Ullensvang since January 2024. This Norwegian hotel group drives the property to enhance guest experience while preserving heritage traditions. HEIMR introduces new services and experiences while maintaining high standards. The partnership provides access to corporate agreement programs across 10+ hotels in Norway.
• Trolltunga ActivecoreStrategic or Co-development PartnerAdventure tourism partner providing guided tours to Trolltunga, Dronningstien hikes, orchard walks, via ferrata, electric bike tours, and kayaking experiences. They also handle kayak rentals referred from the hotel. Located approximately 1 hour 15 minutes drive from the hotel.
• VossamorrocoreStrategic or Co-development PartnerTeambuilding activities partner offering bubble football, master meeting, and team building activities for corporate groups. Engages and unites groups of all sizes for company events and team development.
• Lofthus Ekspedisjon (Mikrobryggeri)minorStrategic or Co-development PartnerLocal microbrewery and cultural venue on Lofthus fjord front, producing beer, apple cider, and apple juice since 2005. Offers tasting experiences and cultural events. Open Friday-Saturday 17:00-00:00.
• Lofthus SideriminorStrategic or Co-development PartnerLocal cider producer founded in 2008 by four childhood friends. Offers authentic Hardanger cider and fruit products. Located 5 minutes by car or 15 minutes walk from hotel. Features kiosk with 24/7 refrigerator access.
• OpedalstunetminorStrategic or Co-development PartnerFruit farm on Lofthus producing apples, plums, and pears. Features farm shop, cider production facility, party rooms, and farm kitchen offering cider tastings and simple meals. Open Monday-Friday 10:00-20:00, Saturday 10:00-18:00.
• Fløy BakeriminorOthersLocal bakery 10-minute walk from hotel, known for fresh pastries, cakes, bread, and focaccia. Offers allergy-friendly options. Open during summer season only.
• Buer Restaurant (Odda)minorOthersRestaurant partner for group dining experiences, located in Odda. The hotel can arrange group bookings and transportation for corporate groups seeking unique local dining.
• Restaurant Iris (Rosendal)minorOthersRestaurant partner for group dining experiences, located in Rosendal. Included in corporate group booking and transportation arrangements.
• Siderhuset Ola K (Nå)minorOthersRestaurant partner known for cider experiences, located in Nå. Included in corporate group dining arrangements.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hotel Union Øye: A historic Norwegian heritage hotel in Nordfjord operating since 1891, similarly positioned as a high-end fjordside resort with strong heritage branding, individual character rooms, and outdoor activities — directly comparable to Hotel Ullensvang's positioning in Hardanger.
• Juvet Landscape Hotel: Award-winning Norwegian landscape hotel in Valldal with detached architecture rooms, nature-immersion design, and adventure tourism focus — comparable niche heritage-positioned hotel leveraging Norwegian natural assets.
• Dalen Hotel: Historic 1894 dragon-style hotel in Telemark with fjord/mountain views, full-service F&B, and event facilities — a directly comparable Norwegian heritage full-service resort with cultural cachet.
• Stalheim Hotel: Historic Norwegian mountain hotel in Nærøydalen with heritage positioning, traditional architecture, and panoramic natural setting — comparable heritage hotel concept targeting leisure tourism in scenic Norwegian landscapes.
• Walaker Hotel: Norway's oldest family-run hotel (1640) in Solvorn with deep heritage, intimate scale, and lake/fjord positioning — comparable historic Norwegian full-service heritage hotel in a rural scenic setting.
• Solstrand Hotel & Bad: Family-owned Norwegian fjord hotel near Bergen with spa, conference facilities and extensive grounds — comparable full-service fjord resort experience targeting leisure, corporate, and event segments similar to Hotel Ullensvang.
• Kviknes Hotel: Long-established (1752) heritage hotel in Balestrand on Sognefjorden, offering full-service accommodations, dining, and fjord-view experiences — a closely comparable historic Norwegian fjord resort with similar conference and leisure offerings.

Broad incumbents

• Thon Hotels: Major Norwegian hotel chain with extensive full-service and conference properties across the country — a broad incumbent that competes with Hotel Ullensvang for corporate agreements and Norwegian leisure travelers.
• Scandic Hotels: Largest Nordic hotel chain operating full-service properties across Norway with broad corporate, leisure, and conference coverage — relevant as a broader incumbent competing for the same corporate and leisure traveler wallet share.

Regional players

• Brakanes Hotel: Hotel in Ulvik in the Hardanger region, offering fjord views and a comparable Hardanger-based leisure tourism product — a regional competitor operating in the same fjord destination as Hotel Ullensvang.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotelullensvang

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Ullensvang