Best Western Hotel Universo

What Best Western Hotel Universo does

Best Western Plus Hotel Universo is a 4-star, 197-room hotel located in central Rome at Via Principe Amedeo 5/B, 250 meters from Roma Termini Station and within walking distance of the Opera House and Basilica di Santa Maria Maggiore. Founded in 1933 and one of the earliest hotels in Rome, the property is owned by Roscioli & Pallavicini S.r.l. — an Italian limited liability company with €500,000 fully paid-in share capital — and operates under a Best Western franchise license via BWH Hotels, which provides access to the Best Western Rewards loyalty program and global reservation network. The asset supports a multi-vertical operating model comprising accommodation (Standard, Comfort, Deluxe, Superior, Small, Family, and Junior Suite rooms), F&B (Four Seasons Restaurant, Bar & Lounge, and the 8th-floor VE.RO Rooftop), conference and meetings (10 meeting rooms marketed as one of the largest conference centers in central Rome), a complimentary spa and wellness center with sauna and Turkish bath, and a coworking space (myWO) launched for external users at €15 per day.

The business generates revenue across five streams — accommodation (primary), food and beverage, conference and meeting hire, day-use rooms, and coworking — priced predominantly on a per-night, per-package, or per-unit basis in euros. Distribution combines direct online booking via the official hotel website (hoteluniverso.com), the Best Western global distribution system, third-party OTAs, telephone and walk-in reservations, and dedicated Groups and Meeting Offices handling corporate, MICE, and group accounts. Marketing channels include multilingual SEO, email campaigns, sustainability and cultural programs (Green Key certification, Arte Fuori dal Museo project) for earned media, and Best Western Rewards integration for member bookings.

The technology stack is described as standard hotel PMS with online booking infrastructure and multilingual website integration into the Best Western network; no proprietary platforms, AI/ML capabilities, APIs, or SDKs are disclosed. The customer base spans business and corporate travelers, leisure tourists, families with children, day-use guests, and MICE groups, with no named enterprise accounts and a transactional, long-tail pricing model. In 2025 the hotel formalized its sustainability positioning through Green Key certification and participation in the BWH Stay for the Planet data hub initiative, and expanded its packaged offerings and venue-style amenities (rooftop, coworking) to broaden non-room revenue capture.

Name

Best Western Hotel Universo

Legal name

Roscioli & Pallavicini S.r.l.

Website

https://hoteluniverso.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Western Plus Hotel Universo is a 197-room 4-star hotel in central Rome near Termini Station, owned by Roscioli & Pallavicini S.r.l. and operated under a Best Western franchise. It serves business, leisure, family, MICE, and day-use guests with accommodation, F&B, conference, and coworking facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Accommodation (Room Revenue): Primary revenue stream from 197 hotel rooms across various room categories (Standard, Comfort, Deluxe, Superior, Small, Family, Junior Suite). Revenue is generated through nightly rates with various packages (flexible rate, breakfast included, weekend packages).
2. Food & Beverage: On-site dining revenue from Four Seasons Restaurant (breakfast, lunch, dinner), Bar & Lounge, and VE.RO Rooftop restaurant and bar. Includes catering services for meetings and events.
3. Conference & Meeting Services: Revenue from hiring out 10 meeting rooms for corporate events, conferences, and meetings. Includes catering packages, coffee breaks, and event planning services.
4. Day Use Rooms: Daytime room usage packages at hourly rates (3 hours or 6 hours) for business needs or relaxation breaks.
5. Coworking (myWO): Day-use coworking space package at €15 for non-hotel guests, including workstation access for up to 4 hours plus refreshments. Hotel guests receive free access.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Best Western Plus Hotel Universo is a 4-star hotel in central Rome offering 197 rooms across multiple categories, on-site dining (Four Seasons Restaurant, Bar & Lounge, VE.RO Rooftop), a conference center with 10 meeting rooms, complimentary spa and wellness facilities, and coworking space. The hotel operates under the Best Western franchise license and is located five minutes' walk from Roma Termini Station.

Product overview

Best Western Plus Hotel Universo is a 4-star hotel in central Rome operating as part of the Best Western international chain. The property offers 197 rooms across multiple categories (Standard, Comfort, Deluxe, Superior, Small, Family, Junior Suite) as its core accommodation product. Supporting amenities include VE.RO Rooftop (panoramic bar/restaurant on the 8th floor), Four Seasons Restaurant, Bar & Lounge, and a complimentary Spa & Wellness Centre with sauna and Turkish bath. Business facilities include a Conference Centre with 10 meeting rooms and the myWO coworking space. The hotel also offers specialized packages for families, business travelers, and pets, along with various promotional offers including half-board and Rome & Taste dining packages.

Differentiator

Problem solved

Functional benefit

Brands

• VE.RO Rooftop: Rooftop bar and restaurant located on the 8th floor with panoramic views of the Basilica of Santa Maria Maggiore. Serves aperitifs, dinners, and signature cocktails. Open daily, year-round.
• Four Seasons Restaurant
• myWO Coworking
• Business Package
• Family Package

Products and services

• Hotel Rooms & Suites

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• BWH Hotels (Best Western)coreChannel Partner/ Reseller/ DistributorThe hotel operates as a Best Western Plus branded property under the BWH Hotels Group (formerly Best Western Hotels Italia S.c.p.a. – Società Benefit). This partnership provides global brand recognition, access to the Best Western Rewards loyalty program, and integration with the Best Western global reservation and distribution system. The hotel is independently owned and operated but licensed to use the Best Western brand and marketing infrastructure.
• Stay for the PlanetminorStrategic or Co-development PartnerThe hotel participates in the Stay for the Planet sustainability initiative, a data hub that helps hotels track and manage their environmental performance across energy, water, waste, and behavioral metrics.
• Arte Fuori dal Museo (LoveItaly)minorStrategic or Co-development PartnerThe hotel participates in the Arte Fuori dal Museo project promoted by the Directorate-General of Museums of the Ministry of Culture together with the non-profit organisation LoveItaly and Federalberghi Lazio. The hotel displays the restored Portrait of Domitia Lucilla (2nd century AD artwork) for guests and citizens, demonstrating cultural responsibility and community engagement.
• Roscioli & Pallavicini S.r.l.coreOthersThe hotel is owned and operated by Roscioli & Pallavicini S.r.l. – Socio unico, a company based at Via M. D'azeglio 21 – 00184 – Rome (RM), with VAT number 00882831001 and share capital of €500,000.00 fully paid-in.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Starhotels Metropole Rome: 4-star full-service hotel in central Rome near Termini with rooftop restaurant and meeting space. Comparable business/leisure mix and conference positioning.
• Best Western Hotel President Rome: Sister Best Western-branded 4-star property in Rome. Comparable in tier, loyalty program integration, and target mix of business and leisure travelers in central Rome.
• The Independent Hotel Rome: 4-star hotel near Termini with rooftop bar and meeting/event spaces. Closely comparable in size tier, ancillary F&B strategy, and central Rome positioning.
• Hotel Artemide Rome: 4-star independent hotel in central Rome with rooftop terrace and wellness facilities. Comparable target customer (international leisure/business) and ancillary amenity mix.
• Hotel Quirinale Rome: 4-star full-service hotel near Termini Station with comparable room count, F&B outlets, and meeting facilities — the most direct independent competitor in the same micro-market.
• H10 Roma Città: 4-star design-led hotel in Rome (Trastevere area) with rooftop pool, restaurant, and meeting rooms. Comparable 4-star full-service offering targeting international leisure and small MICE.
• NH Collection Roma Palazzo Cinquecento: Upper-upscale 4-star hotel directly facing Termini Station with meeting rooms and rooftop dining. Directly comparable premium positioning and conference facilities in the same neighborhood.
• Best Western Plus Hotel Spring House: Same Best Western Plus brand, 4-star classification, and central Rome positioning. Most directly comparable in tier, distribution, and target customer (international leisure + business travelers near Vatican/center).

Broad incumbents

• Boscolo Exedra Roma Autograph Collection: Upscale 5-star heritage hotel in central Rome within Marriott Bonvoy. Broader incumbent with overlapping meeting/event capabilities and a more premium tier; useful for benchmarking upper-tier RevPAR.
• Radisson Blu es. Hotel, Rome: Upscale branded hotel near Termini with large rooftop terrace and extensive meeting facilities. Broad incumbent benchmarking MICE scale and premium ancillary operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-hotel-universo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Hotel Universo