Hotel Verdant

What Hotel Verdant does

Hotel Verdant is a privately held boutique hotel that opened in 2023 at 500 Main Street in downtown Racine, Wisconsin, occupying the restored historic Zahn's Department Store building on Monument Square. The property is the newest hotel to open in downtown Racine in decades and operates as an Official Gold LEED Certified building, with sustainable construction, EV charging, ethically sourced linens, and a $7 green initiative fee per reservation. It is managed by Charlestowne Hotels.

The hotel offers eight room categories ranging from a 315 sq. ft. Standard King to an 854 sq. ft. Presidential Suite, including Lakeview and Patio variants, accessible rooms, and pet-friendly options. Ancillary revenue is generated through three on-site food and beverage outlets — Marguerite (an Italian hearth-fired restaurant open for breakfast, lunch, afternoon pizza, dinner, and weekend brunch), Eave (a rooftop botanical cocktail lounge), and Cafe Verdant (grab-and-go) — plus a 3,500 sq. ft. Belle Ballroom and 235 sq. ft. Zahn's Boardroom for weddings, corporate meetings, and private events, and paid self-parking with EV charging. Marguerite and Eave are open to the general public, providing non-room demand from local Racine residents and day-trippers.

Distribution is primarily direct via the Synxis booking engine on hotelverdant.com, supplemented by OTA listings (Kayak, with a Travel Awards badge) and a dedicated events sales team using Tripleseat for group and wedding inquiries. Marketing relies on organic social (Facebook, Instagram), email promotions, earned media (Condé Nast Traveler, USA Today, Food Network, regional outlets), and community partnerships with the Racine Art Museum, ArtRoot, and the Downtown Farmers Market. The company employs 8 people in its firmographic count, though operations are delivered through Charlestowne Hotels' management platform. No revenue, funding, or ownership details are publicly disclosed.

Name

Hotel Verdant

Legal name

Hotel Verdant

Website

https://hotelverdant.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Verdant is a LEED Gold Certified boutique hotel in downtown Racine, Wisconsin, offering 8 room categories, two public F&B outlets (Marguerite restaurant and Eave rooftop bar), and 3,500 sq. ft. of event space, serving leisure travelers, wedding and corporate groups, and local Racine residents through Charlestowne Hotels management.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE)

akta.pro secondary industries

Heritage & Historic Boutique Hotels (THAGADAD), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Boutique hotel lodging
• Sustainable hospitality services
• Wedding event venues
• Hotel food beverage
• Eco-friendly accommodations

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Guest Room Accommodations: Hotel Verdant generates primary revenue from overnight guest room rentals across room types including Standard King, Double Queen, Patio King, Patio Double Queen, Lakeview King, Junior Suite, Lakeview Junior Suite, and Presidential Suite. Rooms are booked directly via the hotel's website (SynXis booking engine) or through OTAs. The hotel charges a $7 LEED-certified green initiative fee per reservation. Pet-friendly dog accommodations are available for an additional $100 per dog (non-refundable).
2. Food & Beverage (Marguerite & Eave): The hotel operates two on-site F&B concepts. Marguerite is an Italian-inspired restaurant open daily for breakfast, lunch, afternoon pizza, dinner, and weekend brunch. Eave is a rooftop botanical cocktail lounge open Monday through Saturday evenings. Both venues are open to the general public and hotel guests, generating revenue from food and beverage sales. Marguerite also offers takeout for pickup. The hotel does not offer 24-hour room service.
3. Events & Weddings: Hotel Verdant rents out its event spaces — Belle Ballroom (3,500 sq. ft.), Zahn's Boardroom (235 sq. ft.), and Eave rooftop bar — for weddings, corporate conferences, seminars, celebrations, and private events. All catering and bar packages must be selected from the hotel's in-house offerings. The event payment structure includes a 25% deposit at contract signing, 50% at 30 days prior, and final 25% balance at 14 days prior.
4. Parking: Self-parking is available in an adjacent lot for $5 per night plus tax. EV charging stations are available within the paid parking lots at no additional cost beyond parking fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hotel Verdant is a LEED Gold Certified boutique hotel in downtown Racine, Wisconsin operating from the restored historic Zahn's Department Store building. The property offers overnight accommodations across eight room categories, three on-site food and beverage outlets (Marguerite Italian restaurant, Eave rooftop garden bar, and Cafe Verdant grab-and-go), and event venues including the 3,500 sq. ft. Belle Ballroom and Zahn's Boardroom. The hotel is managed by Charlestowne Hotels and emphasizes sustainable, nature-infused design throughout the guest experience.

Product overview

Hotel Verdant is a LEED Gold Certified boutique hotel offering a unified hospitality experience centered on sustainable design and nature-inspired aesthetics. The property features multiple distinct offerings: accommodations across 8 room types ranging from Standard King to Presidential Suite; three food and beverage outlets (Marguerite Italian restaurant, Eave rooftop bar, and Cafe Verdant grab-and-go breakfast); and event spaces including the 3,500 sq ft Belle Ballroom and 235 sq ft Zahn's Boardroom. Additional amenities include a 24-hour fitness center with sauna, EV charging stations, and bicycle borrowing. The hotel's architecture integrates LEED-certified sustainability practices throughout, with art from the Racine Art Museum, and is managed by Charlestowne Hotels.

Differentiator

Problem solved

Functional benefit

Brands

• Marguerite: Italian-inspired restaurant serving hearth-fired elevated home-cooked Italian dishes, open daily for breakfast, lunch, afternoon pizza & drinks, dinner, and weekend brunch.
• Eave
• Belle Ballroom
• Zahn's Boardroom
• Cafe Verdant

Products and services

• Hotel Verdant (Boutique Hotel Property) LEED Gold Certified boutique hotel in downtown Racine, Wisconsin, featuring nature-infused accommodations, sustainable design, and multiple dining options, targeting leisure and business travelers.
• Guest Rooms and Suites Nature-infused guest rooms and suites including Standard King (315 sq ft), Double Queen (400 sq ft), Patio King, Lakeview King, Junior Suite (465 sq ft), Lakeview Junior Suite, Presidential Suite (854 sq ft), and accessible rooms, featuring sustainable materials and Lake Michigan views.
• Marguerite (Italian Restaurant) Italian-inspired restaurant serving hearth-fired elevated home-cooked Italian dishes, open daily for breakfast (6:30-9:30 AM), lunch (11 AM-2 PM), afternoon pizza and drinks (2-4 PM), dinner (4-9 PM), and weekend brunch (Sat & Sun 8 AM-2 PM). Open to the general public.
• Eave (Rooftop Garden Bar) Indoor/outdoor rooftop cocktail lounge featuring botanical hand-crafted cocktails, light bites, and panoramic views of downtown Racine and Lake Michigan, with a lush rooftop garden supplying fresh herbs. Open Monday-Thursday 3-10 PM, Friday & Saturday 3-11 PM.
• Cafe Verdant (Grab-and-Go Breakfast) Grab-and-go breakfast café offering coffee and light fare for hotel guests.
• Belle Ballroom (Event Venue) 3,500-square-foot ballroom suitable for weddings, conferences, corporate events, and celebrations, featuring breakout dividers (Belle A and Belle B) and full in-house catering capability.
• Zahn's Boardroom (Meeting Space)

Quantifiable outcome

• Condé Nast Traveler ranked Hotel Verdant #12 Hotel in the Midwest (2024)
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Charlestowne HotelscoreImplementation/ SI/ Consulting PartnerHotel Verdant is proudly managed by Charlestowne Hotels, a boutique hotel management company. Charlestowne Hotels handles all aspects of property management, distribution, revenue management, and operational oversight for the hotel. The company's logo appears on the hotel's website footer, and Charlestowne manages hiring (evidenced by the 'Join Our Team' link redirecting to Charlestowne's applicant tracking system).
• Racine Art Museum & ArtRootcoreStrategic or Co-development PartnerHotel Verdant's art program is curated in partnership with the Racine Art Museum and ArtRoot, featuring original works throughout the hotel's public spaces and guest rooms. This partnership connects the hotel to the local cultural community and aligns with its mission to celebrate Racine's culture and natural landscapes. The Racine Art Museum houses the country's largest contemporary craft collection.
• KayakminorChannel Partner/ Reseller/ DistributorHotel Verdant is officially listed on Kayak with a Travel Awards badge, providing visibility to Kayak's millions of users searching for Racine-area accommodations. The Kayak listing reinforces the hotel's award status (USA Today #4 Best New Hotel, Condé Nast Traveler recognition).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Marcus Hotels & Resorts: A Milwaukee-based hotel management and ownership company operating branded and independent hotels across the Midwest. Comparable as the broader regional hospitality competitor sharing Milwaukee/Racine feeder markets and corporate accounts.
• Charlestowne Hotels (portfolio peers): Charlestowne Hotels manages a portfolio of independent boutique and lifestyle hotels across the U.S. Other Charlestowne-managed properties (e.g., The Dewberry Charleston, Hotel Emma San Antonio) provide direct comparables for distribution, revenue management, and operational benchmarking relevant to Hotel Verdant's performance.

Direct peers

• Hotel & Event Operations at The American Club (Kohler): A historic Forbes Five-Star hotel in Kohler, WI (~80 min from Racine) with destination dining, spa, and event facilities. Comparable as a Wisconsin heritage destination property capturing regional weddings, corporate retreats, and leisure travel from the same feeder markets.
• The Iron Horse Hotel: A boutique hotel in Milwaukee, WI (~40 min from Hotel Verdant) targeting leisure and corporate travelers with distinctive design and an on-site bar/restaurant. Highly comparable as a Midwest boutique competitor sharing the same regional feeder markets (Milwaukee/Chicago) and corporate event clientele.
• The Stella Hotel & Ballroom: A boutique hotel and event venue in Kenosha, WI (a similar small Wisconsin lakefront city), featuring a historic ballroom, restaurant, and bar. Directly comparable in scale, secondary-market positioning, event-driven GTM, and historic-building adaptive reuse.

Regional players

• The Delafield Hotel: An independent boutique hotel in Delafield, WI (suburban Milwaukee) offering event space and dining. Comparable as a Wisconsin independent boutique operator targeting weddings, corporate retreats, and regional leisure guests.

Broad incumbents

• 1 Hotels: A sustainable luxury hotel brand emphasizing biophilic design, eco-friendly operations, and LEED-aligned building practices. Comparable as a sustainability-anchored boutique/luxury hotel concept, though at a higher price point and in larger urban markets.
• Graduate Hotels: A collection of boutique hotels in college and university towns across the U.S., with strong local storytelling and design. Comparable for its independent-feeling boutique positioning, regional marketing approach, and storytelling-driven brand strategy.
• 21c Museum Hotels: A multi-property boutique hotel brand combining contemporary art museum programming with accommodations and F&B. Comparable for its art partnership model (Racine Art Museum), boutique positioning, and distinctive cultural storytelling.
• The Pfister Hotel: A historic, full-service luxury hotel in downtown Milwaukee with extensive event space, F&B outlets, and a Victorian art collection. Comparable as a heritage Milwaukee property competing for regional leisure, corporate, and wedding demand with rich storytelling and a downtown revitalization narrative.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hotelverdantracine
• Instagraminstagram.com/hotelverdantracine
• LinkedInlinkedin.com/company/hotel-verdant

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Verdant