The Stella Hotel & Ballroom

What The Stella Hotel & Ballroom does

The Stella Hotel & Ballroom is a privately held, full-service boutique hotel operated by Gorman & Company in downtown Kenosha, Wisconsin, four blocks from Lake Michigan. The property is the renovation of a 100-year-old former Elks Club and Heritage House Inn, listed on the National Register of Historic Places, and operates 80 guest rooms and suites (including retro Heritage Suites with kitchenettes), three on-site F&B outlets (The 1844 Table & Mash supper-club restaurant, Café at The Stella, and seasonal Crow's Nest Rooftop Bar), and over 8,000 square feet of flexible event space across five rooms accommodating groups of 10 to 225. The business serves four customer segments — leisure travelers, wedding couples, corporate meeting planners, and social event hosts — through a hybrid direct/OTA/wedding-platform distribution model using Cloudbeds PMS as the core reservation technology.

Revenue is generated from four primary streams: nightly room rates (with multiple package tiers including bed & breakfast, romance packages, military discounts, and a 15% non-refundable rate), on-site food and beverage across three outlets, all-inclusive wedding packages (Tie The Knot, Worth The Wait, Happily Ever After) bundled with catering, bar service, and coordination, and meeting/event space rental with catering and AV services. The go-to-motion combines direct website booking with "Book Direct/Save" messaging, presence on major OTAs (Expedia, Hotels.com, TripAdvisor), wedding platforms (WeddingWire, The Knot, Zola), a dedicated in-house corporate and wedding sales team handling RFPs, and event-driven local marketing through live music series and rooftop programming. The operation runs on approximately 31 employees and is managed in partnership with Aimbridge Hospitality based on career-page routing.

Name

The Stella Hotel & Ballroom

Legal name

The Stella Hotel and Ballroom

Website

https://stellahotel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Stella Hotel & Ballroom is a privately held, full-service 80-room boutique hotel and event venue in downtown Kenosha, Wisconsin, serving leisure travelers, wedding couples, and corporate meeting planners with historic charm and integrated dining.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industries

Historic/Heritage Conference Hotels (THAGALAL), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Boutique hotel accommodations
• Wedding venue packages
• Corporate meeting spaces
• Historic hospitality services
• On-site dining outlets

Headquarters

HQ city

Kenosha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Guest Room Accommodations: 80 guest rooms and suites including standard guest rooms (king and double queen) and Heritage Suites with kitchenettes. Revenue generated through nightly room rates with various package options including bed & breakfast, romance packages, and discounted non-refundable rates.
2. Onsite Dining: Three dining venues: The 1844 Table & Mash (vintage supper-club inspired restaurant and lounge), Café at The Stella (coffee, pastries, breakfast/lunch), and Crow's Nest Rooftop Bar (seasonal rooftop bar with craft cocktails and light fare). Revenue from food and beverage sales.
3. Wedding Packages and Events: Three wedding packages (Tie The Knot, Worth The Wait, Happily Ever After) including ceremony, reception, catering, bar services, linens, and coordination. Additional revenue from bridal suite, rehearsal dinners, showers, and room blocks for wedding guests.
4. Meeting and Event Space Rental: Over 8,000 square feet of flexible event space including ballroom, meeting rooms, and boardrooms available for corporate meetings, conferences, seminars, training events, and social events. Revenue from room rental, catering, and AV equipment services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Stella Hotel & Ballroom is an 80-room full-service historic boutique hotel in downtown Kenosha, Wisconsin, offering guest accommodations, three on-site dining outlets (The 1844 Table & Mash supper-club restaurant, Café at The Stella, and the seasonal Crow's Nest Rooftop Bar), and over 8,000 square feet of flexible event space for corporate meetings, weddings, and social events. The property is a renovation of a 100-year-old landmark building listed on The National Register of Historic Places, featuring a two-story ballroom accommodating up to 225 guests.

Product overview

The Stella Hotel & Ballroom is a single-property full-service historic boutique hotel offering a portfolio of accommodation and event products centered around its 80-room hotel and 8,000+ square feet of event space in downtown Kenosha, Wisconsin. The core offering spans guest rooms (single king and double queen) and Heritage Suites (retro one-bedroom/studio suites with vintage decor and kitchenettes). On-site dining is delivered through three outlets: The 1844 Table & Mash (a supper-club-inspired restaurant and lounge), Café at The Stella (serving coffee, breakfast, and lunch), and Crow's Nest Rooftop Bar (a seasonal rooftop bar). Event space includes The Stella Ballroom (up to 225 guests, 3,942 sq ft), The Elks Room (up to 70 guests), The Card Room (up to 40 guests), and the Pettit Boardroom (up to 16 guests). Wedding services are offered through three customizable packages (Tie The Knot, Worth The Wait, Happily Ever After). Hotel-wide packages include Bed & Breakfast, Wine & Dine Romance, Honor Our Heroes discount, and a Non-Refundable Rate.

Differentiator

Problem solved

Functional benefit

Brands

• The 1844 Table & Mash: Vintage, supper-club-inspired restaurant and lounge specializing in fresh local dishes, signature cocktails, whiskeys, craft beers, and wine.
• Café at The Stella
• Crow's Nest Rooftop Bar

Products and services

• The Stella Hotel & Ballroom An 80-room full-service historic boutique hotel and ballroom venue in downtown Kenosha, Wisconsin, offering guest accommodations, multiple dining outlets, and over 8,000 square feet of flexible event space for meetings, weddings, and social events.
• Guest Rooms Hotel guest rooms available in single king and double queen configurations, featuring 55-inch HD TVs with HBO and Starz, flexible workspaces, micro fridge/microwave, and complimentary wireless internet.
• Heritage Suites Retro one-bedroom suites and studio suites with rustic furnishings and vintage-style decor, featuring east views of harbor and lakefront and west views of historic downtown, with kitchenettes and 55-inch HD TVs with premium movie channels.
• The Stella Ballroom A 3,942 square-foot two-story ballroom with dramatic 20-foot high ceilings, vintage chandeliers, large picturesque windows, outdoor balcony, and private bar; accommodates up to 225 guests for weddings and events.
• The 1844 Table & Mash A vintage supper-club-inspired on-site restaurant and lounge specializing in fresh local dishes, craft cocktails, whiskeys, craft beers, and wine; hosts The 1844 Unplugged live music series.
• Café at The Stella An on-site café off the hotel lobby serving Seattle's Best Coffee, fresh-baked pastries, breakfast, lunch, and smoothies; open Monday through Saturday 7:00am-2:00pm and Sunday 7:00am-12:00pm.
• Crow's Nest Rooftop Bar A seasonal rooftop bar atop The Stella Hotel with panoramic views of downtown Kenosha and Lake Michigan; serves signature craft cocktails, light fare, and hosts Summer Rooftop Live Music on Friday nights.
• Wedding Packages (Tie The Knot, Worth The Wait, Happily Ever After) Three customizable wedding package tiers (Tie The Knot, Worth The Wait, Happily Ever After) that include linens, centerpieces, meals, beverage packages, and event planning services for weddings at The Stella Hotel.
• Hotel Packages & Offers Seasonal overnight packages including Bed & Breakfast Package, Wine & Dine Romance Package, Honor Our Heroes (20% off for military/service personnel/teachers), and a Non-Refundable Rate (15% off).
• Meeting & Event Services Over 8,000 square feet of flexible event space across five rooms accommodating groups of 10 to 250; services include complimentary internet, complimentary parking, and in-house sales and catering team.

Quantifiable outcome

• Groups from 10 to 250 attendees accommodated across five flexible event spaces
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Pfister Hotel: Historic Victorian-era full-service hotel in downtown Milwaukee, WI, operated by Marcus Hotels & Resorts. Comparable to The Stella as a heritage downtown hotel with significant event/ballroom space, on-site F&B outlets, and a similar blend of leisure, corporate, and group business in the Wisconsin market.
• Hotel Metro: Boutique Art Deco-inspired hotel in downtown Milwaukee with rooftop bar and event space. Comparable to The Stella as a smaller-footprint urban boutique with strong F&B identity (including a rooftop venue) and wedding/event positioning.
• The American Club: Four-destination historic resort hotel in Kohler, WI, operated by Destination Kohler. Comparable to The Stella as a Midwest heritage property combining accommodations with multiple dining outlets, ballroom/event space, and a focus on weddings and group business.
• The Iron Horse Hotel: Boutique hotel in a converted historic warehouse in Milwaukee's Walker's Point. Comparable to The Stella as an adaptive-reuse heritage boutique hotel targeting experiential leisure and corporate travelers, with on-site restaurant/bar and event capability.
• The Edgewater: Historic full-service hotel on Lake Mendota in downtown Madison, WI. Comparable to The Stella as a Wisconsin-based heritage downtown hotel with multiple F&B venues, large ballroom/event space, and a blend of leisure, wedding, and corporate meeting demand.
• The Cincinnatian Hotel: Historic boutique hotel in downtown Cincinnati originally opened in 1882, with on-site dining and event space. Comparable to The Stella as a small-footprint heritage downtown hotel in a secondary Midwest/regional city, combining character-driven accommodations with banquets and meetings.

Regional players

• Hotel Julien Dubuque: Restored historic downtown hotel in Dubuque, IA, listed on the National Register of Historic Places with ballroom and event space. Comparable to The Stella as a secondary-market National Register heritage hotel with a similar weddings/events value proposition in a Midwest riverfront city.
• The Abbey Resort: Lakefront resort hotel in Fontana, WI with multiple dining outlets, banquet space, and wedding/event business. Comparable to The Stella on dimensions of Wisconsin regional hospitality with F&B and event revenue mix, though it is a larger resort versus Stella's urban boutique format.

Broad incumbents

• Marcus Hotels & Resorts: Owner-operator of multiple Wisconsin hotels including The Pfister, Hilton Milwaukee, and Grand Geneva. Comparable to The Stella as a regional incumbent running historic full-service hotels with strong event/F&B components; broader scale and brand affiliations differentiate, but service mix is similar.
• Kohler Waters Spa / Destination Kohler: Destination resort operator encompassing The American Club and Inn on Woodlake. Comparable to The Stella at the parent-operator level as a Wisconsin hospitality operator running multi-venue F&B, lodging, and event businesses; broader portfolio scope but overlapping service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/StellaKenosha
• Facebookfacebook.com/StellaHotelBallroom
• Instagraminstagram.com/StellaKenosha
• LinkedInlinkedin.com/company/the-stella-hotel-ballroom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Stella Hotel & Ballroom