Hotel Vildbjerg

What Hotel Vildbjerg does

Hotel Vildbjerg is a privately-held, 140-year-old Danish regional hotel founded in 1886 and located at Bredgade 1, 7480 Vildbjerg, in western Central Jutland between Holstebro and Herning. The property operates 33 guest rooms (all with private bathroom/toilet and TV), an on-site restaurant serving traditional Danish à la carte and daily menus, and four plenary meeting rooms with standard AV equipment accommodating up to 200 persons. The hotel is an integral member of Danske Hoteller A/S, a chain of 27 hotels and inns distributed across Denmark that provides a centralized booking platform, loyalty programme (Fordelsgæst), corporate sales infrastructure, gift card programme, and shared marketing.

The hotel generates revenue from six distinct streams: per-night accommodation (individual leisure, corporate and group stays), restaurant and event catering, meeting and conference packages (priced from DKK 315 per person for short meetings to DKK 1,415 per person for an overnight course), bundled leisure packages such as the Lyse Nætter summer offer (from DKK 1,245 per person in double occupancy for two-night stays May-September 2026), corporate volume firm agreements negotiated at the Danske Hoteller level, gift cards redeemable across the 27-hotel chain, and greenfee golf packages leveraging 55+ partner golf clubs. Distribution is multi-channel: direct online booking through the hotel's own website, the Danske Hoteller centralized platform, the Danske Hoteller corporate sales team (contact: Annette Vestergaard), meeting inquiry forms, and the Statens Indkøbsaftale (SKI) public procurement framework for government clients. Seasonal themed dining events (Stegt Flæsk roast-pork evenings, Gårdhavefest garden party) are scheduled for summer/autumn 2026 to drive incremental F&B revenue.

The customer base spans individual leisure travellers, Danish businesses with recurring overnight and meeting needs, conference and training organisers, organised groups of 15 or more persons, Danish public sector entities procuring via SKI, and golf enthusiasts. Technology is non-proprietary: the hotel relies on Danske Hoteller's group-wide booking and loyalty infrastructure and Netaxept (Nets) for payment processing. Marketing is conducted through the hotel's own website, Facebook, Instagram, YouTube, LinkedIn, and the Danske Hoteller newsletter. The hotel is GDPR-compliant under the Danske Hoteller privacy framework, with Julie Larsen named as data controller contact. Annual revenue, financials, and headcount are not publicly disclosed; physical scale implies a small regional business operating within a stable but competitive Danish provincial-hotel market.

Name

Hotel Vildbjerg

Legal name

Hotel Vildbjerg

Website

https://hotel-vildbjerg.dk

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Vildbjerg is a privately-held, 140-year-old Danish regional hotel in Vildbjerg, Central Jutland, operating 33 rooms, a Danish restaurant, and conference facilities for up to 200 persons, serving leisure, corporate, public-sector, and group guests as a member of the 27-hotel Danske Hoteller A/S chain.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel accommodation services
• Conference meeting facilities
• Corporate lodging agreements
• Danish hospitality industry
• Restaurant and event venues

Headquarters

HQ city

Vildbjerg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Overnight accommodation: Hotel rooms and suites rented on a per-night basis. The hotel has 33 rooms, all with private bathroom/toilet and TV. Revenue is generated from individual leisure bookings, corporate stays, and package deals.
2. Restaurant and dining: On-site restaurant serving Danish cuisine à la carte and daily menu. Revenue from restaurant covers, event dining, and package inclusions.
3. Meetings and conferences: Conference and meeting facilities with AV equipment, seating up to 200 persons. Revenue from room rental and catering packages (short meeting, day meeting, overnight course packages).
4. Corporate / firm agreements: Volume-based corporate lodging agreements negotiated at the Danske Hoteller A/S level, offering discounts to businesses with frequent overnight stays across the chain of 27 hotels.
5. Holiday packages: Bundled vacation packages such as the 'Lyse Nætter' (Summer Nights) offer including 2 nights accommodation, breakfast, and dinner at fixed per-person rates.
6. Events and celebrations: Private events, parties, and gatherings hosted in the hotel's function rooms. Revenue from venue hire, catering, and associated services.
7. Gift cards: Gift vouchers sold through Danske Hoteller's platform, redeemable across all 27 hotels and inns in the chain.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Hotel Vildbjerg operates a 33-room traditional Danish hotel in Vildbjerg, Midtjylland, providing overnight accommodation, an on-site restaurant serving Danish cuisine, and conference and meeting facilities for up to 200 persons. The hotel is part of the Danske Hoteller A/S chain of 27 hotels and inns across Denmark, which gives guests access to a nationwide booking platform, corporate lodging agreements, and a shared loyalty programme. Supplementary revenue comes from holiday packages (e.g., Lyse Nætter summer package), private events and celebrations, gift cards, and greenfee golf packages with 55+ partner clubs.

Product overview

Hotel Vildbjerg is a traditional Danish hotel offering a unified hospitality experience centered on accommodation, dining, and meeting facilities. The hotel comprises 33 guest rooms and operates as part of Danske Hoteller A/S, a network of 27 hotels and inns across Denmark. The core offerings include overnight stays, restaurant services, and conference facilities (accommodating up to 200 persons), supplemented by package products such as the Lyse Nætter summer package, corporate agreements, gift cards, and greenfee golf packages. Additional services include event hosting, special dining experiences, and a loyalty program. The hotel also leverages Netaxept (Nets) for payment processing integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation

Quantifiable outcome

• Meeting packages from DKK 315 per person for short meetings to DKK 1,415 per person for full overnight course packages.
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Danske Hoteller A/ScoreStrategic or Co-development PartnerHotel Vildbjerg is an integral member of Danske Hoteller A/S, a Danish hotel chain comprising 27 hotels and inns distributed across Denmark. The partnership provides a centralised booking platform, loyalty programme (Fordelsgæst), corporate sales infrastructure, marketing support, and group purchasing power. All member hotels are independently operated but share brand standards, the rewards programme, and the Danske Hoteller corporate sales team.
• Statens Indkøbsaftale (SKI)coreStrategic or Co-development PartnerHotel Vildbjerg participates in Statens Indkøbsaftale (SKI), the Danish public procurement framework for accommodation services. This enables government agencies and public institutions to procure overnight stays and meeting facilities at pre-negotiated rates, providing the hotel with access to the public sector market.
• Danish businesses with volume travel needscoreChannel Partner/ Reseller/ DistributorDanske Hoteller A/S enters into corporate firm agreements with businesses that have frequent overnight travel needs. These agreements offer volume discounts and simplified booking across the chain's 27 hotels. Contact: Annette Vestergaard, tel. +45 8188 1456 or [email protected].
• Golf clubs (55+ partner clubs across Denmark)minorGTM or Marketing PartnerDanske Hoteller A/S maintains greenfee partnership agreements with over 55 golf clubs across Denmark, including Trehøje Golfklub (nearest to Vildbjerg), Herning Golf Klub, Holstebro Golfklub, and many others. Golf packages combine hotel stays with preferential greenfee rates, allowing guests to play at partner clubs as part of their stay.
• Vildbjerg Sports- og KulturcenterminorStrategic or Co-development PartnerLocated 4 minutes' walk from the hotel, Vildbjerg Sports- and Kulturcenter offers additional facilities including swimming hall, meeting rooms, and 120 beds. The hotel recommends it to guests seeking extended activities and amenities.
• VisitHerning, VisitNordvestkysten, VisitVesterhavetminorGTM or Marketing PartnerRegional tourism organisations provide marketing content and visitor information for local attractions featured on the hotel's website. These partnerships support the hotel's local experience marketing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Comwell Hotels: Larger Danish hotel group focused on conference and meeting hotels across the country. Competes with Hotel Vildbjerg for the same corporate and MICE customers but operates at significantly greater scale with a national footprint and standardized conference brand.
• Scandic Hotels: Major Nordic full-service hotel chain with broad business and leisure coverage in Denmark. Overlaps with Hotel Vildbjerg on corporate travelers, SKI-equivalent public procurement, and meeting business, but at much larger scale and brand reach.
• Best Western Hotels & Resorts (Denmark): International hotel franchise with multiple Danish properties including smaller full-service and conference hotels. Comparable to Hotel Vildbjerg as a full-service accommodation provider targeting leisure and corporate travelers, though broader in scale and brand positioning.

Direct peers

• Hotel Pejsegaarden: Danske Hoteller chain member in Brædstrup. Comparable full-service hotel with MICE and dining offerings in a provincial Danish location, overlapping with Hotel Vildbjerg's corporate and leisure segments.
• Hotel Phønix: Danske Hoteller chain member (Garni Hotel) in Brønderslev. Directly comparable as a small Danish provincial hotel offering accommodation and meeting facilities within the same chain infrastructure as Hotel Vildbjerg.
• Hotel Medi: Danske Hoteller chain member in Ikast, central Jutland. Operates as a full-service hotel with conference and dining, providing a directly comparable business and leisure mix in a similar provincial Danish setting.
• Hotel Årslev Kro: Danske Hoteller chain member in Brabrand. Functions as a traditional Danish inn/hotel with conference and restaurant services, comparable to Hotel Vildbjerg in heritage, scale, and target segments within the same chain.
• Hotel Falken: Sister property in the Danske Hoteller A/S chain located in Videbæk, central Jutland. Operates the same full-service hotel model with conference facilities, restaurant, and package offerings, and shares the chain's booking and loyalty infrastructure, making it the closest direct comparable for Hotel Vildbjerg.
• Sinatur Hotel & Konference: Danish chain of conference-focused hotels combining accommodation, meeting facilities, and dining. Comparable to Hotel Vildbjerg in its emphasis on MICE business in non-urban locations, competing directly for Danish corporate course and away-day bookings.
• Hotel Søparken: Another Danske Hoteller property in Aabybro. Same chain positioning, full-service hotel with conference and dining, sharing loyalty and corporate agreement infrastructure; comparable in scale and operating model to Hotel Vildbjerg.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMYfnmyY13BN6xn1O5t7D2A
• Facebookfacebook.com/hotelvildbjerg
• LinkedInlinkedin.com/company/hotel-vildbjerg
• Instagraminstagram.com/hotel_vildbjerg/?hl=da

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Vildbjerg