Hotel Waya Guajira

What Hotel Waya Guajira does

Hotel Waya Guajira is a single-property all-inclusive sustainable hotel located in Albania, La Guajira, Colombia, operating under the OxoHotel parent brand via the legal entity OXOHOTEL WAYA WUAJIRA S.A.S. The property holds LEED certification and integrates solar energy and eco-efficient water and energy systems, supporting a documented 24% reduction in carbon footprint. Its core product is accommodation across three room categories (Standard Queen, Twin Standard, Junior Suite) bundled with an All Inclusive Plan that covers meals and beverages across four themed dining outlets — KAI (international), YOTOO (Caribbean buffet breakfast), ISASHII (Italian/Guajira fusion), and SAKAMERU (cocktail bar) — plus spa and wellness facilities and a Wayúu handicrafts store sourced from 16 women-led enterprises. The hotel also generates revenue through five branded multi-day experience plans (Akua, Paraíso Escondido, Ruta de las Almas, Montes de Oca, and Ruta Rosada) and an MICE/events vertical with six function spaces including the 180-person Gran Siruma auditorium. Pricing is quoted in Colombian Pesos, ranging from approximately COP 401,256 per night for all-inclusive stays to COP 1.07M-2.03M per person for 3-4 day experience plans.

The business model is direct-to-consumer with supporting B2B channels: a bilingual (English/Spanish) website with the Roiback booking engine handles consumer reservations, a dedicated agency portal serves travel resellers globally, and a corporate/company portal handles domestic corporate accounts and events. Customer segments span leisure couples and families seeking cultural and wellness immersion, corporate/MICE groups, and secondary ecotourists prioritizing verified sustainability. The hotel embeds itself in the local Wayúu economy through 320+ local suppliers, 90% Guajiro workforce composition (over 50% women), and structured partnerships with Wayúu community hosts under the proprietary Waya Seal certification program — a brand asset that formalizes authenticity standards for co-created cultural experiences. Distribution is multi-channel but geography-anchored to La Guajira, with no disclosed OTA presence and revenue not publicly reported. The organization has 26 employees, was founded in 2013, and holds Colombian National Tourism Registry (RNT No 27724).

Name

Hotel Waya Guajira

Legal name

OXOHOTEL WAYA WUAJIRA S.A.S.

Website

https://hotelwayaguajira.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Waya Guajira is a single-property LEED-certified all-inclusive sustainable hotel in Albania, La Guajira, Colombia, serving leisure couples, families, and corporate/MICE groups with accommodation, themed dining, cultural experience plans, and event hosting under the OxoHotel brand.

Ownership category

akta.pro rank

Product category

Hospitality and Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGADAE

Eco-Boutique & Sustainable Lifestyle Hotels

Travel & Hospitality/Lodging & Accommodation/Boutique & Lifestyle Hotels

SECONDARYTHAGADAJ

Boutique Resorts (Small-Scale Resorts)

Travel & Hospitality/Lodging & Accommodation/Boutique & Lifestyle Hotels

Keywords

• Sustainable hotel accommodation
• All-inclusive resort services
• Ecotourism experiences
• Cultural tourism packages
• Corporate event venues

Headquarters

HQ city

Albania

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. All-Inclusive Accommodation Packages: The hotel generates primary revenue through all-inclusive lodging packages that include accommodation, meals (breakfast, lunch, dinner), beverages, and curated cultural experiences such as Wayúu craft workshops and welcome ceremonies. Packages are priced per person and vary by duration (3 nights/4 days standard) and included activities.
2. Nightly Room Rates: Revenue from direct nightly room bookings for Standard Queen, Twin Standard, and Junior Suite room categories. Rates start from COP 401,256 per night (taxes not included) for the More Nights Better Experience All Inclusive package.
3. Additional Services and Experiences: Upsell opportunities including airport transfer services (private vehicle transport), pet accommodations (pets under 10kg), and optional tours to destinations like Cabo de la Vela, Punta Gallinas, and Montes de Oca sanctuary.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hotel Waya Guajira is an all-inclusive sustainable hotel located in Albania, La Guajira, Colombia, offering accommodation, meals, beverages, and curated cultural experiences inspired by Wayúu indigenous traditions. The hotel operates as a base for exploring regional destinations such as Cabo de la Vela, Punta Gallinas, Macuira, and the Flamingo Sanctuary, while integrating LEED-certified environmental practices and community-embedded tourism programs.

Product overview

Hotel Waya Guajira is a single-property, all-inclusive sustainable hotel in Albania, La Guajira, Colombia operated under the OxoHotel brand. Its product portfolio is organized around core accommodation (Standard Queen Room, Twin Standard Room, and Junior Suite), an All Inclusive Plan encompassing dining across four outlets (KAI international restaurant, YOTOO buffet breakfast restaurant, ISASHII Italian/Guajira restaurant, and SAKAMERU bar), and a range of experience packages branded under the Waya Seal (Akua, Paraíso Escondido, Ruta de las Almas, Montes de Oca, and Ruta Rosada plans). Supporting services include event/conference hosting across six named rooms, spa and wellness facilities, Wayúu handicrafts retail, and sustainable tourism programs. The hotel is positioned at the intersection of ecotourism, business travel, and cultural immersion, with experiences co-created with Wayúu communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Waya Guajira Hotel By OxoHotel An all-inclusive, sustainable hotel located in Albania, La Guajira, Colombia, serving as a base for exploring regional destinations such as Cabo de la Vela, Punta Gallinas, Macuira, and the Flamingo Sanctuary. The hotel integrates Wayúu cultural experiences, gastronomy, wellness, and ecotourism under a regenerative tourism model.
• All Inclusive Plan A comprehensive all-inclusive package covering integrated menus for breakfast, lunch, and dinner with fresh local ingredients, snacks inspired by traditional Guajiro recipes, and an open bar featuring local juices, handcrafted cocktails, and Caribbean drinks. Includes Waya Signature Experiences such as Wayúu weaving workshops, fire ceremonies, eco walks, and hammock lounge access.
• Standard Queen Room A standard room featuring a queen-sized bed, large windows with natural daylight and views of the surrounding nature, a breakfast bar, simple elegant decor blending with Guajira indigenous creations, air conditioning, television, WiFi, bathroom amenities, desk with lamp, fridge, and hair dryer.
• Twin Standard Room A room with two large comfortable beds designed for families or friends, featuring a breakfast bar, contemporary design with Wayúu traditional details, air conditioning, television, WiFi, bathroom amenities, desk with lamp, fridge, and hair dryer.
• Junior Suite The largest room in the hotel, featuring multiple areas for entertainment and relaxation including a rest area with WiFi, a terrace with panoramic views of the natural surroundings, bathroom amenities, desk with lamp, fridge, hair dryer, telephone, and television.
• Akua Plan A 3-night/4-day nature and wellbeing experience including Wayúu welcome ceremony, guided ecological trail (50 minutes), wet areas and pool access, Wayúu bracelet workshop, local gastronomy, and relaxation. Guided by Wayúu hosts with the Waya Seal. Price from COP 1,066,050 per person.
• Paraíso Escondido Plan A 3-night/4-day living culture and turquoise sea experience including Wayúu ceremony, eco-trail walk, tour to Mayapo Beach, visit to Wayúu ethnotourism ranchería, and local gastronomy. Guided by Wayúu hosts with the Waya Seal. Price from COP 1,730,750 per person.
• Ruta de las Almas Plan A 3-night/4-day spiritual and territorial journey to Cabo de la Vela and Wayúu ranchería, including Wayúu ceremony, eco-trail walk, excursion to Cabo de la Vela, visit to Utta ranchería with traditional Wayúu cosmovision and crafts, and community-prepared traditional meal. Price from COP 2,032,625 per person.
• Montes de Oca Plan A 3-night/4-day adventure and biodiversity experience exploring the Montes de Oca Wildlife and Flora Sanctuary, including Wayúu welcome ceremony, eco-trail walk, guided excursion with birdwatching and endemic flora, visit to Wayúu ranchería, handicraft workshop, and all-inclusive dining. Price from COP 2,022,000 per person.
• Ruta Rosada – Nature in Camarones A 3-night/4-day experience combining Wayúu culture, natural landscapes of Camarones, flamingo watching, ethnotourism ranchería visit, guided ecological trail, and Wayúu bracelet workshop. Includes all-inclusive dining and wellness areas. Available as a booking package.
• Events & Conferences Corporate and social event hosting across multiple versatile spaces including the Gran Siruma auditorium (up to 180 people theatre), Uraka room (up to 45), Dzhira room, Aluna room, Jutkataa boardroom (12 people), and Solarium (up to 100 banquet). Equipped with modern technology and surrounded by nature.
• Spa and Wellness Services Spa service, swimming pool (open 10 am to 10 pm), jacuzzi (open 4 pm to 9 pm), gym, leisure and wellness area, and zone of entertainment and wellbeing.
• Wayúu Handicrafts Store Wayúu handicrafts store partnering with 16 women-led Wayúu enterprises, offering ceramics and natural fibers, Wayúu backpacks (mochilas) woven with ancestral techniques, and signed artisan pieces, supporting fair cultural trade.

Quantifiable outcome

• 24% reduction in carbon footprint
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 320+ Local SupplierscoreStrategic or Co-development PartnerHotel Waya works with over 320 local suppliers in La Guajira, supporting a fair and resilient local economy. These suppliers provide goods and services for hotel operations, tourism experiences, and gastronomy, creating significant economic impact in the region.
• 16 Women-Led Wayúu EnterprisescoreStrategic or Co-development PartnerPartnership with 16 women-led Wayúu enterprises for handicraft production and fair cultural trade. These enterprises produce Wayúu mochilas (bags), ceramics, and natural fiber products sold in the hotel's artisan store, supporting indigenous women's economic empowerment.
• Los Remedios CommunitycoreStrategic or Co-development PartnerPartnership with the Los Remedios Wayúu community for cultural experiences including traditional ceremonies led by local hosts. The community provides authentic cultural immersion experiences for hotel guests.
• Local Wayúu Hosts and Tour GuidescoreStrategic or Co-development PartnerHotel partners with Wayúu hosts and local tour agencies for guided experiences including ethnotourism ranchería visits, ecological trails, and excursions to destinations like Cabo de la Vela, Punta Gallinas, and Montes de Oca sanctuary.
• OxoHotelcoreTechnology or IntegrationOxoHotel is the parent hotel brand and management company for Hotel Waya Guajira. The brand provides booking technology, marketing support, and hotel management systems. The property operates under the brand Waya Guajira Hotel By OxoHotel.
• Montes de Oca Wildlife and Flora SanctuaryminorStrategic or Co-development PartnerPartnership with the Montes de Oca Wildlife and Flora Sanctuary for nature-based tourism experiences including birdwatching, endemic flora observation, and ecological trails guided by local experts.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Belmond: Global collection of luxury hotels, lodges, and cruises with strong LATAM presence (including Copacabana Palace, Hotel das Cataratas). Comparable as a wider luxury boutique operator with destination-led cultural positioning, though at much larger scale.
• 1 Hotels: US-based sustainable luxury hotel brand with LEED-aligned properties. Comparable as a sustainability-positioned hotel operator in the broader luxury market, though operating multi-urban, multi-segment portfolios versus a single nature-immersed property.
• Rosewood Hotels & Resorts: Global luxury hotel group with properties including Rosewood Mayakoba in Mexico's Riviera Maya. Comparable as a broader luxury boutique operator with culturally immersive, nature-anchored resort properties in destination markets.
• Six Senses Hotels Resorts Spas: Global luxury hotel brand built around sustainability, wellness, and immersive experiences. Comparable as a broader luxury hospitality platform emphasizing sustainability and experiential stays rather than competing directly in the same regional niche.

Direct peers

• Hotel Las Islas: Boutique eco-luxury hotel on Isla de Barú, Cartagena, Colombia, focused on nature, gastronomy, and slow-travel experiences. Comparable Colombian coastal boutique property operating all-inclusive packages with sustainability and destination-led positioning.
• Nayara Resorts: Costa Rica-based collection of boutique properties near Arenal Volcano focused on nature immersion, sustainability, and wellness. Comparable LATAM boutique eco-resort operator combining nature-based guest programming with premium positioning.
• Hotel Casa San Agustín: Boutique luxury hotel housed in restored colonial buildings in Cartagena, Colombia. Comparable Colombian small-scale boutique property marketing curated, culturally immersive experiences to high-end leisure and corporate guests.
• Inkaterra: Peru-based operator of eco-lodges integrating biodiversity conservation with cultural tourism. Comparable as a LATAM boutique eco-lodge operator combining sustainability credentials with curated, locally embedded guest experiences.
• Sazagua Hotel: Boutique hotel in Popayán, Colombia, blending regional culture, gastronomy, and contemporary hospitality. Comparable Colombian small-scale boutique operator positioning curated cultural immersion for leisure and corporate guests.
• Lapa Rios Lodge: Family-owned eco-lodge in the Osa Peninsula, Costa Rica, integrating rainforest conservation with indigenous and community tourism. Comparable as a small-scale LATAM eco-lodge combining sustainability certification, biodiversity, and community partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-waya-guajira

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Waya Guajira