Hotel Las Islas

What Hotel Las Islas does

Hotel Las Islas is a luxury eco-hotel located on Barú Island within the Parque Nacional Islas del Rosario, approximately 45 minutes from Cartagena, Colombia. Operated by Unión Temporal Hotel Las Islas — a joint venture between Agencia de Viajes y Turismo Aviatur S.A.S. and Grupo Aviatur S.A.S. — the property offers seven distinct bungalow categories ranging from treetop bungalows to grand family bungalows with private pools and jacuzzis, complemented by multiple F&B venues (Restaurante Tía Coco, Restaurante Las Guacas, Restaurante Sabai Sabai), the seafront Spa Niña Daniela, the private island Isleta, the Casa Navegante sailing house, and paid recreational activities including helicopter tours, mangrove tours, and water sports. The physical infrastructure is conventional, with no proprietary technology platform; reservations are processed via the Synxis third-party booking engine and the website supports online booking in English and Spanish.

The hotel's revenue model is built on per-bungalow-per-night pricing with two rate tiers (Flexible Rate and Non-Refundable Rate), strict high-season windows (Feb 1-28, Easter, Aug 1-31, Dec 19-31), and bundled inclusions such as buffet breakfast, Wi-Fi, and select activities. Ancillary revenue is generated through F&B, spa, excursions, events at the Barú Meeting Room and Isleta, pet accommodation fees, and transportation services. Distribution is direct-to-consumer via website and reservation centers in Bogotá and Cartagena, complemented by memberships in Preferred Hotels & Resorts L.V.X. Collection, Beyond Green, and Traveller Made, which provide access to international luxury travelers and travel advisors. The customer base targets affluent luxury travelers, families, groups and corporate events, and pet-owning travelers, with no publicly disclosed enterprise or named accounts. The property has accumulated 15+ international awards from 2017 through 2023, including Condé Nast, World Travel Awards, Travel + Leisure, and TripAdvisor Best of the Best.

Name

Hotel Las Islas

Legal name

Unión Temporal Hotel Las Islas (UT Hotel Las Islas)

Website

https://lasislas.com.co

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotel Las Islas is a luxury eco-hotel on Barú Island near Cartagena, Colombia, offering treetop and sea-level bungalows, multiple restaurants, a seafront spa, and a private island. It serves affluent international and domestic travelers through direct bookings and luxury travel network partnerships under parent Grupo Aviatur.

Ownership category

akta.pro rank

Product category

Luxury Eco-Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGACAA

Beachfront & Island Luxury Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAAAHAG

Coastal & Island Eco-Resorts

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Nature Lodges & Eco-Resorts

Keywords

• Luxury eco-resort
• Sustainable hospitality
• Boutique bungalow accommodations
• Caribbean beach resort
• Nature immersion tourism

Headquarters

HQ city

Cartagena

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Nightly rental of various bungalow categories including tree-top bungalows, sea-level bungalows, and grand family bungalows with private pools and jacuzzis. Revenue generated per bungalow per night with seasonal rate variations.
2. Food and Beverage: On-site dining through multiple restaurants including Restaurante Tía Coco (buffet breakfast), Restaurante Las Guacas (fine dining), Sabai Sabai (Thai-Caribbean fusion at Isleta), and bar services. Room service available until 11:00 PM.
3. Spa and Wellness: Niña Daniela Spa offers thalassotherapy-focused treatments, Turkish bath, sauna, and various massage and wellness services at the seafront spa facility.
4. Activities and Excursions: Paid activities including helicopter tours, mangrove tours, bioluminescent plankton night tours, snorkeling, kayaking, paddleboarding, E-Foil electric surfboard, mini diving courses, Rosario Islands tours, Cartagena tours, cooking classes, and astronomical tours.
5. Events and Meetings: Meeting and event spaces including the Barú Meeting Room with African decor, and the private island Isleta for exclusive events up to 100 people. Casa Navegante offers private day-use for up to 20 guests.
6. Pet Accommodation: Pet-friendly services charging administrative fees based on pet size and weight for dogs and cats staying in designated pet-friendly rooms.
7. Transportation Services: Boat, car, and helicopter transfers to the hotel property, offered as add-on services with prior reservation.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Hotel Las Islas is a luxury eco-resort on Barú Island near Cartagena, Colombia, offering private bungalow lodging, on-site restaurants and bars, a full-service spa, and curated nature and water-based activities including diving, snorkeling, kayaking, paddleboarding, and boat excursions. The property is operated by Unión Temporal Hotel Las Islas, a joint venture involving Grupo Aviatur S.A.S. and Aviatur travel agency.

Product overview

Hotel Las Islas is an eco-luxury resort on Barú Island, Cartagena, Colombia, offering an integrated portfolio of accommodations and experiences centered on sustainable nature-based hospitality. The core offering consists of seven distinct bungalow categories: Treetop Bungalows (tree-level accommodations), Sea Level Bungalows (with private pool or sea access), and Grand-level bungalows (with jacuzzi, private pool, or family configurations). Accommodations are bundled with dining at multiple venues (Tía Coco for breakfast, Las Guacas as the main restaurant, Sabai Sabai Thai-Caribbean fusion at Isleta) and wellness at Spa Niña Daniela. Add-on experiences include Casa Navegante (sailing house), the private island Isleta, the Barú Meeting Room for events, and a range of recreational activities (helicopter tours, water sports, bioluminescent tours, stargazing). Transportation services (boat, car, helicopter) are offered as supplementary add-ons. The resort positions itself as a Beyond Green member committed to sustainability and nature immersion.

Differentiator

Problem solved

Functional benefit

Brands

• Isleta: Private island of the property designed for exclusive events with 10 sea level bungalows with private pools and more than 300 meters of beach
• Casa Navegante
• Spa Niña Daniela
• Restaurante Las Guacas
• Sabai Sabai
• Restaurante Tía Coco

Products and services

• Luxury bungalow lodging Private bungalow accommodations on Barú Island offered to individual leisure travelers and small groups seeking luxury eco-conscious stays near Cartagena, Colombia.
• On-site restaurants and bars Multiple food and beverage outlets serving resort guests and walk-in visitors, forming part of the all-inclusive and dine-in experience.
• Spa services Full-service spa offering treatments to resort guests as part of the wellness component of the stay.
• Nature and water-based activities Curated excursions including diving, snorkeling, kayaking, paddleboarding, and boat trips sold to resort guests as part of the nature-immersive experience.

Quantifiable outcome

• Sustainability leadership as South America's Leading Green Hotel 2019 (World Travel Awards)
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Beyond GreencoreStrategic or Co-development PartnerBeyond Green is a global portfolio of the world's most sustainable hotels committed to nature, culture, and community. Hotel Las Islas is a member, representing a collection of hotels committed to sustainability and environmental preservation. This membership positions the hotel as a leader in sustainable luxury tourism in South America.
• Preferred Hotels & ResortscoreChannel Partner/ Reseller/ DistributorHotel Las Islas is a member of Preferred Hotels & Resorts Legendary L.V.X. Collection, a global portfolio of independent luxury hotels. This membership provides global distribution, marketing support, and access to the Preferred Hotels loyalty program and network of luxury travel advisors.
• Traveller MadecoreChannel Partner/ Reseller/ DistributorTraveller Made is a global network of luxury travel advisors. Hotel Las Islas has been recognized multiple times as a Grand Hotel Champion and Grand Serendipian Hotel Champion by Traveller Made, indicating strong endorsement from the luxury travel advisor community. This partnership provides access to high-net-worth travelers through curated luxury travel professionals.
• Secretos de ColombiaminorGTM or Marketing PartnerMarketing partnership with Secretos de Colombia, a platform promoting Colombian tourism destinations. Collaboration on social media content featuring Colombian Caribbean experiences and cultural heritage.
• Grupo Aviatur S.A.S.coreOthersHotel Las Islas is operated by Unión Temporal Hotel Las Islas, a joint venture between Agencia de Viajes y Turismo Aviatur S.A.S. and Grupo Aviatur S.A.S. (NIT 901.115.948-1). Grupo Aviatur is a major Colombian travel and tourism company, providing operational expertise, distribution channels, and corporate infrastructure.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Belmond: Luxury hospitality portfolio (now part of LVMH) including iconic properties in Latin America such as Copacabana Palace and Hotel das Cataratas. Comparable in luxury positioning, group/event capabilities, and curated experience design for HNW travelers.
• Aman Resorts: Ultra-luxury resort brand with properties in remote natural settings emphasizing serenity, design, and exclusivity. Comparable in nature-immersive luxury positioning, premium ADR strategy, and emphasis on architectural integration with landscape.
• Six Senses: Global luxury eco-resort brand recognized for sustainability, wellness, and immersive nature experiences. Comparable in eco-luxury positioning, spa-led wellness offering (thalassotherapy), and design-forward architecture in remote natural settings.
• Rosewood Hotels & Resorts: Global luxury hotel group known for design-intensive properties and curated local experiences. Comparable in design-forward architecture, multi-revenue-stream model (accommodation, F&B, spa), and HNW traveler focus.

Direct peers

• Mashpi Lodge: Eco-luxury lodge in Ecuador's cloud forest offering nature-immersive luxury accommodations in a protected ecosystem with sustainability credentials. Closely comparable eco-luxury positioning, single-property model, and Beyond Green-adjacent sustainability positioning in Latin America.
• Sofitel Legend Santa Clara Cartagena: Luxury full-service hotel located in Cartagena's historic walled city, targeting the same affluent international traveler segment with comparable room rates, F&B offerings, and group/event capabilities. Directly competes for the same luxury Caribbean Colombia demand pool.
• Casa San Agustín: Boutique luxury hotel in Cartagena's old town with a heritage-driven design aesthetic and curated experiences. Highly comparable as a small, design-forward luxury property serving HNW travelers seeking authentic Colombian Caribbean experiences.
• Tcherassi Hotel + Spa: Design-led boutique luxury hotel in Cartagena created by Colombian designer Silvia Tcherassi. Comparable in scale, design-forward positioning, Caribbean Colombia location, and target affluent traveler segment.

Regional players

• Hotel & Lodge Cacao: Boutique luxury properties in the Colombian Caribbean/Cartagena region offering nature-immersive experiences. Comparable in Caribbean Colombia positioning and boutique luxury scale, though typically located outside the immediate Barú micro-market.

Emerging players

• Bocas Bali: Eco-luxury overwater bungalow resort in Panama's Bocas del Toro archipelago featuring nature-immersive accommodations and sustainability practices. Comparable in tropical island eco-luxury positioning, boutique bungalow model, and adventure-activity revenue streams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lasislasbaru
• LinkedInlinkedin.com/company/hotel-las-islas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Las Islas