Houe Film

Name

Houe Film

Legal name

Houe Film

Website

https://houefilm.dk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bjergby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video and Film Production Services: Core service providing video and film production for marketing purposes, covering the entire process from concept development through production and editing to final distribution
2. Digital Advertising Management: Managing and optimizing advertising campaigns on TV2 PLAY, Meta, and Google Ads platforms with real-time reporting and budget optimization
3. Social Media Management (SoMe): Continuous social media content production and distribution on a fixed arrangement without binding commitment, based on client alignment and preferences
4. Strategic Marketing Consulting: Strategic mapping and planning of marketing efforts, analyzing digital presence across platforms and developing comprehensive marketing strategies
5. Website and SEO Services: Website modernization with visual storytelling, combined with SEO optimization through specialized partners

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Houe Film is a local marketing services company that produces film and video content for businesses from concept development through shooting, editing, and distribution, and bundles this with digital advertising management on TV2 PLAY, Meta, and Google Ads, ongoing social media content production, strategic marketing planning, and website/SEO services for clients in Northwest Jutland, Denmark.

Product overview

Houe Film is a local marketing services company founded in 2017 that offers a portfolio of interconnected marketing services centered around film and video production. The core offering is film- og videoproduktion (film and video production), which encompasses the entire content lifecycle from development and production to editing and distribution. This core service is complemented by five specialized service modules: Annoncering (advertising on TV2 PLAY, Meta, and Google Ads with real-time optimization), SoMe optimering (ongoing social media content production and distribution), Strategisk kortlægning (strategic marketing planning and analysis), Hjemmeside og SEO (website development and search optimization), and Book Malte Houe (speaking and thought leadership engagements). The company positions itself as a full-service marketing solution provider, working with trusted local partners to deliver complete marketing support without 'stopwatch billing' practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Film- og videoproduktion (Film and Video Production)

Named customers8 records

Segments3 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dorte Toft & Louise HovecoreStrategic or Co-development PartnerFixed collaboration partners in multiple projects. Experts in modern communication who help sharpen and clearly deliver messages to target audiences.
• Simon Bent RasmussencoreTechnology or IntegrationGo-to specialist for SEO and Google. Helps customers become visible and found online through search engine optimization.
• Jacob BuchhavecoreTechnology or IntegrationWebsite designer with sharp eye for design, functionality, and good user experience.
• Ludvig NybrominorStrategic or Co-development PartnerWorks with video and content, important part of film productions with passion for storytelling working closely with idea, production, and editing.
• Happy & Co.coreStrategic or Co-development PartnerDeveloped new identity and strategy for Sparekassen Thy. Houe Film collaborated with Happy & Co. to create the brand campaign 'Thy betyder...'
• Mors HandelminorStrategic or Co-development PartnerLocal commerce association collaborating on the 'Mors på det digitale landkort' (Mors on the digital map) digitization project to support local businesses in going digital.
• Morsø Erhvervsråd (Morsø Business Council)coreStrategic or Co-development PartnerCollaborated on the 'Made In Produktionsdanmark' project - an economic development initiative combining courses, 1:1 sparring, video production, and networking to help production companies improve their marketing and storytelling.
• TV2 Regionerne (TV2 Regions)coreChannel Partner/ Reseller/ DistributorRegional TV partner for geosegmented advertising campaigns, enabling local businesses to advertise on TV2 PLAY with targeted geographic reach.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Klippie: Danish video content production studio focused on social media and short-form brand content. Closely comparable to Houe Film's social-first video production and SoMe optimering module, targeting similar SMB and mid-market clients.
• Toolbox Film: Danish video production company serving brands with corporate films, commercials, and social content. Directly comparable to Houe Film's core film-og-videoproduktion offering for SMB clients, though typically operating at a larger scale and broader geography.
• &Co. Danish creative agency offering integrated brand, content, and digital marketing services. Comparable to Houe Film's full-service bundling model (strategy + content + ads), serving Danish regional and SMB customers.
• Restart Digital: Danish digital agency providing creative production, performance marketing, and social media services. Overlaps with Houe Film's combined advertising (Meta/Google) and content offering for SMBs.
• IIH Nordic: Scandinavian digital agency with video, content, and marketing services. Comparable service portfolio and similar SMB-to-mid-market positioning as Houe Film, though operating across the Nordics.

Broad incumbents

• Dentsu Denmark: Global advertising network's Danish operations offering full-service creative, media, and digital marketing. Operates as a much larger incumbent competing for the same regional and SMB marketing budgets that Houe Film targets.
• MediaMonks: Global creative and production powerhouse (S4 Capital) offering video production, content, and digital advertising at scale. Represents the upper-bound incumbent competing for the same video-plus-media-buying work that Houe Film performs locally.
• Valtech Denmark: Larger Danish digital transformation and marketing agency offering strategy, content production, and media services at enterprise scale. Represents a broader incumbent that competes for the same Danish brand-storytelling budgets.

Emerging players

• Hootsuite: Social media management platform used by SMBs to schedule and analyze content in-house. An adjacent enabling tool that competes with Houe Film's SoMe optimering recurring service for cost-conscious regional clients.
• HubSpot: Marketing automation and CRM platform increasingly bundling content, social media, and SEO tools used by SMBs. An enabling competitor and partial substitute that could compress demand for Houe Film's strategy/SEO modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/watch?v=ccYnyaTF9OE
• LinkedInlinkedin.com/company/houe-film

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houe Film