House of Agroecology

What House of Agroecology does

The House of Agroecology (HoA) is a Belgian non-profit association (ASBL/VZW) headquartered in Brussels that operates as a neutral "trusted third party" hub for accelerating agroecological transition across Belgium. Founded by three co-founders in 2021 and legally constituted in March 2023, the organization structures its 13-person core team, 12-member board, and Scientific Committee through a four-college governance model representing producers, transformers, distributors and restaurateurs, and technical partners. Its service portfolio is organized into four pillars: Member Services (information centralization, agronomic advice, transition financing facilitation), Training Programs (Boer van de Toekomst 6-day course, 11-month Permaprojects Bio Intensive Market Gardening, Regenacterre Academy, Université d'Automne), Measurement Tools (Indice de Régénération adapted from PADV France, agronomic compasses, phyto indicators, nutritional density tools), and Value Chain & Projects (COVALO territorial coalition, Horizon Europe REWARD, BASTA durum wheat, Beurre à l'herbe, ECOVAELOR). The e-learning platform delivers recorded conferences free of charge, while the Cultiver Demain program — with Good Planet and Colruyt — places agricultural students on partner farms.

Commercially, HoA does not transact through conventional product sales. Revenue mechanics rely on membership dues collected under a tiered charter (Levels 1 and 2 — amounts undisclosed), project-based grants and institutional funding from SFPIM, King Baudouin Foundation, Loterie Nationale, Cera, SPGE and Colruyt Group Foundation, plus research project financing through Belgian and European programs (EIP, Horizon Europe). Crowdfunding on MiiMOSA and Better was used in 2023. The go-to-market is community-led: it relies on annual general assemblies, college meetings, Industry Kick-Offs (e.g., 26 May 2026 with 21 value-chain actors), and the flagship Village de l'Agroécologie at the Foire de Libramont (Europe's largest open-air agricultural fair). Distribution is partnership-mediated; training delivery is resold via certified academies (Permaprojects, Regenacterre, Boer van de Toekomst), and free e-learning is consumed self-serve. Geographic scope is Belgium-only, with deepened focus on Walloon Picardy and Western Flanders through COVALO.

Its underlying technology is organizational rather than software-based: the organization's "platform" is a curated methodology stack anchored by the Indice de Régénération (IR), measurement referentials, and a member network across 10+ validated Belgian farms. No proprietary software products, APIs, SDKs, or AI systems were disclosed. Bilingual (FR/NL) web infrastructure, Brevo for email, Vimeo for video, and Better-App for crowdfunding serve as commodity content layers. Awards, patents, certifications, and regulatory actions were not disclosed.

Name

House of Agroecology

Legal name

The House of Agroecology ASBL

Website

https://houseofagroecology.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

The House of Agroecology (HoA) is a Belgian non-profit hub that convenes farmers, agri-food industries, distributors, researchers, and citizens across four colleges to accelerate agroecological transition in Belgium through shared measurement tools, training programs, value-chain projects, and transition financing.

Ownership category

akta.pro rank

Product category

Agroecology and Agricultural Advisory Services

SIC

Agricultural Services (700)

akta.pro primary industry

Sustainability & ESG / Carbon & Conservation Program Advisory (AFACAJAF)

akta.pro secondary industries

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Soil Health & Regenerative Agronomy Consulting (AFACABAA), Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)

Keywords

• Agroecological transition services
• Agricultural training programs
• Farm measurement tools
• Value chain development
• Membership-based association

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: House of Agroecology operates as an ASBL (non-profit association) sustained by membership fees. Farmers, agri-food industries, experts, and citizens join through a formal charter and pay membership contributions. The organization does not publicly disclose fee amounts.
2. Project Financing & Grants: Funding from Belgian and European research projects (EIP, Horizon Europe REWARD, etc.), institutional partners (SPFIM, King Baudouin Foundation, Walloon public funding), and coalition-based financing mechanisms (impact bonds, sector funds) for structuring agroecological supply chains.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

House of Agroecology operates as a Belgian non-profit ASBL acting as a central hub for accelerating the agroecological transition. It delivers an integrated portfolio of services to members across the agricultural value chain, including agronomic advice, training coordination, shared measurement tools (Indice de Régénération, agronomic compasses, phyto indicators, nutritional density tools), value-chain and project development, free e-learning content, transition financing facilitation, and the Cultiver Demain educational program for agricultural students.

Product overview

The House of Agroecology is a Belgian non-profit organization (ASBL) acting as a central hub for accelerating agroecological transition. Rather than a single software product, it offers an integrated service portfolio organized around four pillars: (1) Training programs (Formations) including the Boer van de Toekomst 6-day course, 11-month market gardening program, and Regenacterre Academy; (2) Measurement Tools (Outils de Mesure) including the Indice de Régénération, agronomic compasses, and phyto indicators; (3) Value Chain and Project Development (Filières et Projets) supporting initiatives like Horizon Europe REWARD and Basta; and (4) Member Services providing farmers, agri-food industry, experts, and citizens with information, coordination, financing, and educational resources. The e-learning platform provides free video content from the Autumn University. Cultiver Demain offers farm internships for agricultural students. These services work together as a cohesive ecosystem enabling collaborative agroecological transition across Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Services aux membres (Member Services)
• Formations en Agroécologie (Agroecology Training Programs)
• Outils de Mesure (Measurement Tools)
• Indice de Régénération (IR) Tool
• Filières et Projets (Value Chains and Projects)
• E-learning Agroécologie
• Cultiver Demain

Quantifiable outcome

• Indice de Régénération (IR) validated in approximately 10 Belgian farms, with expansion ongoing across the network.
• +3 more outcomes

Named customers13 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

27 partnerships are on record, tiered core, minor and major.

• Pour une Agriculture du Vivant (PADV)coreStrategic or Co-development Partner · 1 January 2021PADV is the primary inspiration and key strategic partner for The House of Agroecology. HoA is directly inspired by PADV's model and has adapted PADV's Indice de Régénération (IR) to the Belgian context. PADV's approach to structuring agroecological supply chains serves as the template for HoA's methodology.
• ILVO (Instituut voor Landbouw-, Visserij- en Voedingsonderzoek)coreStrategic or Co-development PartnerILVO is a member of the HoA Scientific Committee. As the Flemish government's independent scientific research institute for agriculture, fisheries, and food, ILVO contributes methodological rigor and validation to HoA's tools and projects.
• Inagro vzwcoreStrategic or Co-development PartnerInagro is a member of the HoA Scientific Committee. As an independent external agency of the Province of West Flanders, it provides independent, farmer-focused advice and conducts practice-oriented research on agricultural innovation in West Flanders.
• QI GreenminorOthersListed as a supporting partner of The House of Agroecology.
• Better-AppminorOthersBetter-App is listed as a supporting partner and hosted the HoA crowdfunding campaign.
• Permaprojects ASBLcoreImplementation/ SI/ Consulting PartnerPermaprojects is a key co-organizer of the Village de l'Agroécologie at Foire de Libramont and a primary partner in HoA's educational programs, including the Permaprojects Academy offering 11-month Bio Intensive Market Gardening training.
• Good Planet BelgiumcoreStrategic or Co-development PartnerGood Planet is a key partner in the Cultiver Demain project, which offers farm immersion stages to students in technical and vocational agricultural education (with HoA and Colruyt Group).
• Fédération Wallonne de l'Agriculture (FWA)majorStrategic or Co-development PartnerFWA supported the production of the Université d'Automne 2024 e-learning content, providing institutional backing for the training program.
• Magasins d'IcimajorChannel Partner/ Reseller/ DistributorMagasins d'Ici (associated with Colruyt Group) is a participating distributor in the Village de l'Agroécologie at Foire de Libramont and engages in HoA's supply chain transformation efforts.
• Bruno Schiffers (Honorary Professor, Gembloux Agro-Bio Tech)coreStrategic or Co-development PartnerMember of HoA's Scientific Committee. Honorary professor specialized in plant protection and agronomy, with nearly 40 years of research experience, contributing scientific validation to HoA's tools.
• Véronique De Herde (UCLouvain)coreStrategic or Co-development PartnerMember of HoA's Scientific Committee. FNRS researcher at HEC Liège exploring cooperative models for organizing agri-food value chains and their contribution to sustainability trajectories.
• Jean-Luc Herman (Farmer-Researcher)coreStrategic or Co-development PartnerMember of HoA's Scientific Committee. A farmer-researcher with experience in national variety catalog development and practical farming, representing the farmer perspective in scientific governance.
• Greenotec ASBLcoreStrategic or Co-development PartnerAgricultural organization active in HoA's ecosystem. Co-presenter at the Village de l'Agroécologie at Foire de Libramont (soil pit demonstrations) and part of the broader member network.
• RegenacterrecoreImplementation/ SI/ Consulting PartnerRegenacterre launched its Academy in February 2026, offering field-based regenerative agriculture training with local and international experts. A partner organization in HoA's training ecosystem.
• Humus BoerderijcoreImplementation/ SI/ Consulting PartnerBio farm offering soil masterclass training and free compost analysis services. Partner in the Village de l'Agroécologie at Foire de Libramont.
• Obs'HerbecoreImplementation/ SI/ Consulting PartnerOrganization specializing in dynamic grazing techniques. Partner in the Village de l'Agroécologie at Foire de Libramont.
• Senseen (Nutriscope)coreTechnology or IntegrationSenseen developed the NutriScope tool for measuring plant nutritional quality. Partner in the Village de l'Agroécologie at Foire de Libramont, demonstrating nutritional measurement tools.
• La BiofabriqueminorImplementation/ SI/ Consulting PartnerOrganization developing natural biostimulants. Partner in the Village de l'Agroécologie at Foire de Libramont.
• PachaLabminorImplementation/ SI/ Consulting PartnerOrganization offering soil life observation through microscopy. Partner in the Village de l'Agroécologie at Foire de Libramont.
• Farming for ClimateminorStrategic or Co-development PartnerInitiative contributing to climate-smart agriculture. Partner in the Village de l'Agroécologie at Foire de Libramont.
• TerraecoreStrategic or Co-development PartnerPlatform for knowledge dissemination in agroecology, initiated in 2022 to support agroecological transition in Wallonia through farmer group formations. HoA references Terrae as a key knowledge partner and directs visitors to Terrae's site.
• Terres Vivantes ASBLminorStrategic or Co-development PartnerWalloon association giving voice to agroecological farmers through testimonials and inspiring stories. Featured in HoA's resource library.
• Pure EssentielminorOthersListed as a supporting partner of The House of Agroecology.
• Miles LegalminorOthersListed as a supporting partner of The House of Agroecology.
• Terre et ConscienceminorOthersListed as a supporting partner of The House of Agroecology.
• The Nest FOminorOthersListed as a supporting partner of The House of Agroecology.
• Ver de Terre ProductionminorImplementation/ SI/ Consulting PartnerFrench training platform covering living soil agroecology, market gardening, agroforestry, dynamic grazing, viticulture, and conservation agriculture. Referenced in HoA's training offerings.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• ILVO (Instituut voor Landbouw-, Visserij- en Voedingsonderzoek): Flemish government's independent scientific research institute for agriculture, fisheries and food. Member of HoA's Scientific Committee, but operates at a much larger scale with broader research, advisory, and policy mandates that overlap with HoA's evidence-based work.
• Boerenbond: Largest Flemish farmers' union with broad representation across agriculture in Flanders. Represents a wider portfolio of farmer services and advocacy than HoA but competes for the same Flemish farmer membership and influence in Belgian agricultural policy.
• Inagro vzw: Independent external agency of the Province of West Flanders conducting practice-oriented agricultural research and farmer advice. Serves on HoA's Scientific Committee while also being a broader Flemish research and advisory institution with overlapping farmer-facing outputs.
• Fédération Wallonne de l'Agriculture (FWA): Main Walloon farmers' union and supporter of HoA's Université d'Automne e-learning content. Represents a much broader farmer membership base in Wallonia, providing both a delivery partner and a potential competitor for agroecological transition advisory.

Direct peers

• Pour une Agriculture du Vivant (PADV): The French origin of House of Agroecology's model. PADV developed the Indice de Régénération framework that HoA adapted for Belgium, and serves as HoA's primary strategic inspiration. Same four-pillar approach (membership, measurement tools, training, value chains) targeting the same agroecological transition problem.
• Terrae: Walloon knowledge-dissemination platform for agroecology, initiated in 2022 to support farmer group formations. Directly referenced as a HoA knowledge partner and addresses the same Walloon farmer audience with overlapping educational and convening services.
• Regenacterre: Belgian regenerative agriculture organization that launched its Academy in February 2026. Operates as a partner organization in HoA's training ecosystem and competes directly for the same regenerative agriculture training audience in Belgium.
• Permaprojects ASBL: Belgian organization offering Bio Intensive Market Gardening training (11-month program) and co-organizer of the Village de l'Agroécologie. Competes for the same agroecological training market in Belgium while also serving as a HoA delivery partner.

Others

• Terre & Conscience: Belgian organization supporting agroecological transition through farmer testimonials and stories. Listed as a HoA supporting partner; complementary ecosystem role in amplifying agroecological voices rather than directly competing for advisory or training mandates.

Emerging players

• Greenotec ASBL: Belgian agricultural organization active in soil conservation and conservation agriculture, co-presenter at HoA's Village de l'Agroécologie at Foire de Libramont. Comparable niche focus on soil health practices with overlapping farmer constituency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/houseofagroecology
• LinkedInlinkedin.com/company/house-of-agroecology

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about House of Agroecology