Ver de Terre Production

What Ver de Terre Production does

Ver de Terre Production is a French SAS founded in 2017 and headquartered in Mesnils-sur-Iton, Normandy, operating as a training, content, and advisory organization focused on agroecology and living-soil agronomy. Its core proposition is built around maximizing photosynthesis, respecting soil biology, and improving farmer remuneration, drawing on scientific research from Marcel Bouché, the Séguy team, and Jean-Michel Gobat as well as field experience from pioneer farmers. The company monetizes through four primary streams: professional training (in-person, virtual classroom, and e-learning on La Galerie du Ver de Terre / 360 Learning, financed via VIVEA, OCAPIAT, CPF, and Pôle Emploi), consulting and advisory services (farm creation, urban agriculture and PATs, innovation/transition support, and agricultural education), video and event production services for agricultural organizations, and participation in regional, national, and international R&D projects (Sus-Soil Living Lab, APRN, CoAgroEco). Its owned-and-operated YouTube channel (50,000+ subscribers, 850,000+ hours viewed annually) functions as the primary community-led top-of-funnel acquisition channel, feeding a downstream funnel of trainees, consulting clients, and R&D collaborators across French agriculture (market gardening, viticulture, arable crops, livestock, arboriculture). Key named partners include Pour une Agriculture du Vivant, CIRAD, Neayi (Triple Performance), the Maraichage Sol Vivant network, Vignerons Indépendants, and AFAF, alongside enterprise clients such as Serres de Goulaine, Amarenco, and the Communauté de communes du Fium'Orbu-Castellu in Corsica. Leadership is founder-driven under François Mulet (Direction de publication) and Luis Barraud, with a small team of 11–50 employees and no disclosed external equity funding.

Name

Ver de Terre Production

Legal name

Ver de Terre production

Website

https://verdeterreprod.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ver de Terre Production is a French agroecology training, advisory, and content company founded in 2017 that teaches living-soil practices to farmers, agricultural organizations, local authorities, and hospitality clients across France, monetizing primarily through publicly funded professional training, consulting, and R&D participation.

Ownership category

akta.pro rank

Product category

Agricultural Education and Consulting

NAICS

Vegetable and Melon Farming (11121)

SIC

Agricultural Services (700), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)

akta.pro secondary industries

Soil Health & Regenerative Agronomy Consulting (AFACABAA), Soil Testing, pH Adjustment & Soil Amendments (Lime/Gypsum/Organic Matter) (HSAIAGAC), Agroforestry & Perennial Cropping Systems (EUABABAD)

Keywords

• Agroecology training
• Living soil consulting
• Agricultural e-learning
• Soil health advisory
• Agroecological R&D

Headquarters

HQ city

Damville

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Professional Training Services: Classroom, virtual classroom, and online training courses on agroecology and living soil practices. Training is funded through VIVEA (agricultural workers), OCAPIAT (agricultural employees), CPF (personal training account), and Pole Emploi. The company has a Datadock certification and offers both individual courses and long certification programs.
2. Consulting and Advisory Services: Advisory services for agricultural transition including farm creation, urban farms and PAT (Territorial Food Projects), innovation and transition, agricultural education, and technical support. Services target farmers, local authorities, hotels/restaurants, and collective citizen projects.
3. Video Content and Media Services: Video production and live streaming services for agricultural events, interviews, and social media content. Valoration and prolongation of events by capturing them integrally for broadcast on website and social networks.
4. Research and Development Projects: Participation in regional, national, and international research projects to massify the diffusion of agroecological practices. Projects include Sus-Soil (Living Lab), APRN (Agroécologie Paysagère pour Régénérer et Nourrir), and CoAgroEco.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Ver de Terre Production is an organism of formation and diffusion of agroecology and living soil practices, founded in 2017 and operating across France. The company delivers professional training (in-person, virtual classroom, and e-learning) on agroecological practices funded through VIVEA, OCAPIAT, and CPF; provides consulting and advisory services for farm creation, urban agriculture, and territorial food projects; produces and broadcasts free educational video content via its YouTube channel (50,000+ subscribers); and participates in regional, national, and international R&D projects (Sus-Soil Living Lab, APRN, CoAgroEco) to massify the diffusion of agroecological practices.

Product overview

Ver de Terre Production is an organism of formation and diffusion focused on agroecology and living soil practices, operating since 2017. Its portfolio centers on professional training (both in-person and e-learning via La Galerie du Ver de Terre on 360 Learning), free video diffusion through its YouTube channel (50k+ subscribers), and consulting services for farm creation and urban agriculture. The company organizes thematic working groups and technical days, provides video production services, and offers digital solutions through its digital pole. Key tools include the ACACIA cover crop selection tool (v4). Services span farm creation advisory, Redox/pH/conductivity measurements, and agricultural R&D project participation. The company is headquartered in Mesnils-sur-Iton, Normandy.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycle de formations à l'agroécologie Thematic training cycles offered year-round for farmers, para-agricultural professionals, and curious individuals. Available in-person, virtual classroom, or mixed digital formats (FMD). All trainings are VIVEA and CPF fundable; company holds Datadock certification.
• Formation e-learning sur l'agroécologie Custom agroecology e-learning programs delivered on the 360 Learning platform for businesses and farmer groups. Covers soil history, soil life and fertility, earthworm roles, and humus balance methodology.
• Prestations vidéos et social media Video and social media production services to capture, broadcast live or delayed, and extend events. Includes event coverage, interviewee contextualization for social networks, and amplification during events.
• Mesures Redox-pH-Conductivité électrique On-site measurement services for Redox, pH, and electrical conductivity indicators on soil and plants. Includes training on equipment use to make clients autonomous in measurements.
• Pôle Digital Digital solutions including IT data management systems, smartphone application development, and agricultural business management software for crop planning and supply management.
• Accompagnement création de jardins maraîchers End-to-end consulting for creating market gardening and fruit tree parcels for hotels, restaurants, local authorities, and citizen groups. Includes soil diagnosis, project costing, parcel design, soil reconstruction strategy, and 2-year agronomic training and technical follow-up.
• Organisation de groupes de travail thématiques et journées techniques Organization of thematic working groups and technical days for farmer groups, associations, or agri-food actors. Includes content preparation, speaker selection, and animation of technical conferences.
• Conseil en agroécologie Advisory services covering farm creation, urban farms and PAT (Projet Alimentaire Territorial), innovation and transition, agricultural teaching, and project development.
• Recherche et Développement Participation in research projects at regional, national, and international scales to massify the diffusion of agroecological practices. Includes Living Lab initiatives and collaborative R&D projects such as Sus-Soil, APRN (Agroécologie Paysagère pour Régénérer et Nourrir), and CoAgroEco.
• La Galerie du Ver de Terre An online e-learning platform for agroecology training, accessible at formation.verdeterreprod.fr. Hosts courses on living soil, earthworm roles, and humus balance methodology, with users managing their personal data directly on the platform.
• ACACIA v4 (Aide au Choix des Cultures Intermédiaires) A cover crop selection tool that provides technical fact sheets for cover crops based on expected services and following crops, and assists with composing seed mixtures. Version 4 released by GIEE Magellan.
• Formation certifiante Maraîchage Sol Vivant Certifying long training program in Living Soil Market Gardening (Réussir son installation en MSV) designed for those launching a market garden farm, integrating agroecological soil management practices.

Quantifiable outcome

• 85%+ satisfaction rate on training courses
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Vignerons Indépendants (Les Vignerons Indépendants)coreChannel Partner/ Reseller/ Distributor · 1 January 2018Tour de France des pratiques agroécologiques en viticulture (October 2018 to May 2019) with approximately 120 winemakers trained on living soils and agroforestry. Extension of HVE (High Environmental Value) certifications.
• Pour une Agriculture du VivantcoreStrategic or Co-development PartnerCo-organizer of the Rencontres Internationales de l'Agriculture du Vivant (RIAV) 2021. Collaboration on agricultural events, technical days, and movement development for living agriculture. RIAV 2021 held in Montpellier with 400 expected attendees per day.
• Arbre & Paysage 32coreStrategic or Co-development PartnerRegular collaboration on agroforestry projects, events including the Rencontres de l'Agroécologie en Méditerranée (2021), and joint webinars during the COVID-19 lockdown period.
• Neayi (Triple Performance)coreStrategic or Co-development PartnerPartnership to develop Triple Performance, the first collaborative knowledge platform on agroecology. Combines VDT's content expertise with Neayi's platform capabilities to advance agricultural transition in France.
• Centre National d'AgroécologiemajorStrategic or Co-development PartnerListed as a key partner organization working on agroecological research and dissemination.
• Maraichage Sol Vivant (MSV Network)coreStrategic or Co-development PartnerNetwork of market gardeners practicing conservation agriculture. VDT draws on the MSV network's expertise for consulting and training services. Regional groups include MSV Normandie-IdF.
• CIRADmajorStrategic or Co-development PartnerCo-organizer of RIAV 2021 with close collaboration from CIRAD colleagues who worked with Lucien Séguy. CIRAD researchers including Serge Bouzinac, Stéphane Boulakia, Florent Thivet involved in events.
• Chambre d'Agriculture de CorseminorImplementation/ SI/ Consulting PartnerOrganization of technical day on livestock and agroecology (June 2021) in Pietralba. VDT provided expertise for the event promoting agroecological practices in Corsican livestock farming.
• AmarencominorStrategic or Co-development PartnerAgriphotovoltaic project collaboration. Amarenco requested VDT to reinstall sustainable agricultural projects on 37 hectares at Béziers with 8 hectares of shelter for innovative agricultural production.
• GIEE MagellanminorStrategic or Co-development PartnerDeveloped ACACIA tool (cover crop selection) and share expertise on direct seeding under permanent vegetation cover. Located in Nièvre department.
• Association Française d'Agroforesterie (AFAF)minorStrategic or Co-development PartnerCollaboration on agroforestry knowledge sharing and the Agr'EAU program for soil vegetation cover development in the Adour-Garonne basin.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maraîchage Sol Vivant (MSV): French network of market gardeners practicing conservation agriculture on living soils; VDT draws on MSV expertise for consulting and training and operates overlapping regional chapters (e.g., MSV Normandie-IdF).
• Neayi (Triple Performance): Operator of Triple Performance, the first collaborative knowledge platform on agroecology in France, developed in partnership with Ver de Terre Production; comparable as a French-language agroecology knowledge/training platform.
• Centre National d'Agroécologie: French hub for agroecological research and dissemination listed as a key VDT partner; operates in the same agroecology training and R&D space with overlapping institutional relationships.
• Association Française d'Agroforesterie (AFAF): National French agroforestry association partnering with VDT on knowledge dissemination and programs such as Agr'EAU; comparable as a French advocacy/training body in regenerative and agroecological practices.
• Pour une Agriculture du Vivant: Movement and co-organizer of flagship events (RIAV) with Ver de Terre Production; promotes living agriculture practices across France and operates in the same agroecology training and dissemination space.
• Arbre & Paysage 32: French association focused on agroforestry, hedgerows, and landscape-level soil restoration; collaborates with VDT on agroforestry projects, joint webinars, and events such as the Rencontres de l'Agroécologie en Méditerranée.

Broad incumbents

• Soil Health Institute: US-based non-profit focused on soil health research, education, and adoption; comparable as a soil-health-focused training/research entity but with a different geographic footprint and broader scientific remit.
• Kiss the Ground: US-based nonprofit media and advocacy organization focused on regenerative agriculture and soil health; comparable as a content-and-training-led regenerative-agriculture brand, though operating at much larger scale and in English.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@VerdeTerreProduction
• Facebookfacebook.com/VDTProd
• LinkedInlinkedin.com/company/ver-de-terre-production
• Instagraminstagram.com/verdeterreprod

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ver de Terre Production