House of Physical Therapy

What House of Physical Therapy does

House of Physical Therapy (HOPT) is a founder-owned, direct-to-consumer physical therapy practice founded in December 2017 by Stephanie Telibasa, PT, DPT, operating two clinic locations in New York City (East Village, Manhattan and Williamsburg, Brooklyn) plus a telehealth service for New York state residents. The practice employs seven licensed Doctors of Physical Therapy (DPTs) plus an administrative assistant and Director of Operations. Its core service is 1:1, 45-minute physical therapy sessions delivered in a deliberately informal setting — providers and patients wear gym clothes, there is no receptionist or front desk, and sessions run on a hard punctuality standard.

The product surface centers on manual therapy, sports rehabilitation, running analysis, bike fitting, and orthopedic care targeted at patients who refuse to stop exercising during injury recovery. Supporting products include a Zoom-based telehealth offering, an 8-week group Wellness Coaching Program ($300/person, capped at 8 participants), a content-rich Exercise Library and blog used for both patient education and SEO, and Amazon/Naboso affiliate product recommendations. Technology is intentionally low — no medical equipment, no in-house software platforms, and no AI capabilities — with delivery relying on hands-on expertise and content marketing.

The business model is fee-for-service with an individual session rate of approximately $165, supplemented by group coaching and affiliate revenue. Go-to-market is community-led and referral-driven via partnerships with roughly eight local fitness studios and running clubs (Brooklyn Running Co, MADabolic, Kove Studio, East River Pilates, Frya Yoga, The Body Sync, Black Lotus Acupuncture, EMpower Pediatric PT), supplemented by Instagram content, a Flodesk newsletter, hosted workshops, and an annual Williamsburg Wellness Fair. The practice also serves Broadway and performing-arts professionals across at least nine productions, hosts DPT clinical rotations from eight university programs, and is recognized on Yelp as a top-rated East Village PT. The founder separately operates The Planning PT (PT business coaching) and co-founded The Billing House (medical billing services), but these are not part of the core House of Physical Therapy offering.

Name

House of Physical Therapy

Legal name

House of Physical Therapy

Website

https://houseofphysicaltherapy.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Physical Therapy is a founder-owned NYC physical therapy practice operating two clinics (East Village and Williamsburg) plus telehealth, delivering 1:1, 45-minute manual-therapy sessions to fitness enthusiasts, athletes, and Broadway performers who want to keep training during rehabilitation.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (6216)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industry

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Physical therapy services
• Orthopedic manual therapy
• Sports rehabilitation
• Telehealth physical therapy
• Wellness coaching

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. In-Person Physical Therapy Sessions: Individualized 45-minute physical therapy sessions at East Village or Williamsburg locations. Fee-for-service model based on appointment duration.
2. Wellness Coaching Program: 8-week group wellness coaching program at $300 per person. Includes 4 workshop sessions (limited to 8 participants) plus bonus 1:1 follow-up call with Dr. Julia.
3. Video/Telehealth PT Sessions: Virtual physical therapy sessions for patients who cannot attend in-person or prefer remote care. Available Tuesday and Thursday 7-5 for telehealth appointments.
4. Product Recommendations (Affiliate): Affiliate links to recommended fitness and ergonomic products (resistance bands, foam rollers, footwear, desk equipment) through Amazon and partner brands. Amazon affiliate partner disclosures noted.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

House of Physical Therapy delivers 1:1 physical therapy sessions in-person at its East Village and Williamsburg clinics, plus telehealth video sessions for New York state residents. Each session is a 45-minute, hands-on appointment with a licensed PT, with no receptionist, no assistant, and no gym equipment, focused on manual therapy, orthopedic sports rehabilitation, running analysis, and exercise prescription for clients who want to keep training while recovering.

Product overview

House of Physical Therapy operates as a dual-location physical therapy clinic offering in-person and telehealth services. The core offering consists of 1:1 Physical Therapy Sessions at East Village and Williamsburg locations, supplemented by Telehealth/Video Sessions for remote patients. An add-on Wellness Coaching Program provides 8-week group workshops on strength training, nutrition, and recovery. The Exercise Library/Blog serves as a free educational resource with exercise demonstrations and product recommendations, which includes affiliate-linked products from Amazon and Naboso.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Patients return to high-level weightlifting (155 lbs thrusters) without pain
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Brooklyn Running CocoreGTM or Marketing Partner · 16 April 2024Co-hosts return-to-run readiness workshops for the running community. Dr. Megan and Dr. Jason lead educational sessions on common training errors, recovery, and assessment testing. Free event exclusive to BRC community members.
• MADabolic BrooklyncoreStrategic or Co-development PartnerDr. Julia co-hosts a weekly Tuesday Morning Run Club with MADabolic Brooklyn. Relationship allows HOPT therapists to understand client activities and make appropriate referrals.
• East River PilatesminorGTM or Marketing PartnerFeatured partner in wellness community. Dr. Shannon highlighted in East River Pilates community highlights. Cross-referral relationship for Pilates and PT services.
• Frya Yoga WilliamsburgminorGTM or Marketing PartnerFeatured partner studio for wellness community referrals. Dr. Shannon highlighted in Frya Yoga community content.
• Kove StudiocoreStrategic or Co-development PartnerCo-hosting 'Next Level Recovery' events combining HOPT PT participation, Black Lotus Acupuncture, and Kove Studio facilities (sauna, cold plunge, compression therapy, red light). Physical therapists participate alongside attendees and answer questions.
• Black Lotus AcupunctureminorGTM or Marketing PartnerPartner for recovery events at Kove Studio. Offers ear seeds or ear acupuncture using NADA protocol for stress reduction and nervous system support.
• The Body SynccoreStrategic or Co-development PartnerCo-hosting Annual Williamsburg Wellness Fair. Chloe Sachs of The Body Sync and Jillian Proniewych of HOPT are event hosts. Event features multiple local wellness businesses.
• EMpower In-Home Pediatric Physical TherapyminorGTM or Marketing PartnerCo-hosting Babywearing & Stroller Ergonomics Workshop with Emily from EMpower PT. Pediatric PT provides live fit checks for carriers and strollers.
• The Rainbow Play Space East VillageminorGTM or Marketing PartnerVenue partner for Babywearing & Stroller Ergonomics Workshop. Located at 343 East 10th Street, New York, NY 10009.
• The Planning PTcoreStrategic or Co-development PartnerFounded by Stephanie Telibasa (owner of HOPT) in January 2020. Business coaching company sharing PT business experience with practice owners. Implements systems and data-driven decisions for PT practice growth.
• The Billing HousecoreStrategic or Co-development PartnerCo-founded by Stephanie Telibasa and her mother in 2020. Medical billing company providing premium billing services to small PT and chiropractic practices.

Scale indicators3 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Therapydia: Direct-to-consumer PT franchise emphasizing 1:1 sessions, transparent cash-pay pricing, and active-lifestyle patient positioning. Operates multi-site NYC locations with similar GTM.
• SPEAR Physical Therapy: NYC-based direct-to-consumer physical therapy practice with multiple Manhattan and Brooklyn locations, similar focus on 1:1 care for active individuals. Closest geographic and service-model competitor to HOPT.
• Premier Physical Therapy & Sports Medicine: NYC outpatient PT practice with sports and orthopedic focus and multiple clinic locations. Comparable outpatient specialty PT model serving active patients.
• Finish Line Physical Therapy: NYC physical therapy practice specializing in runners, triathletes, and endurance athletes. Comparable in targeting active individuals who refuse to stop training during rehab.

Broad incumbents

• Professional Physical Therapy: Northeast US outpatient PT chain with sports and orthopedic specialization. Comparable service mix but broader geographic and operational scale.
• ATI Physical Therapy: National outpatient PT chain with broad insurance-based model. Represents the 'big box PT' archetype HOPT explicitly positions against, but overlaps in service category.
• Ivy Rehab Network: Large multi-site outpatient PT chain with strong Northeast presence. Competes for patients and clinical talent, but operates broader portfolio beyond HOPT's sports-active niche.
• Hospital for Special Surgery (HSS Rehab): NYC-based orthopedic and sports medicine leader with rehabilitation services. Competes for the same athletic and Broadway-performing patient base at higher price points with institutional brand.

Emerging players

• Luna Physical Therapy: In-home and on-demand PT platform with telehealth capabilities. Competes with HOPT's telehealth offering and represents the technology-enabled PT model.
• Origin Physical Therapy: Pelvic-health and women's health focused PT practice, similar D2C cash-pay specialty positioning and clinic-based 1:1 model targeting an underserved niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/theplanningpt
• LinkedInlinkedin.com/company/house-of-physical-therapy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Physical Therapy