East River Pilates

What East River Pilates does

East River Pilates is a privately held fitness company founded in 2014 that serves consumer customers through five Brooklyn studios in Williamsburg and Greenpoint. It offers Reformer and Mat Pilates classes, Private, Duet and Trio sessions, prenatal and postnatal programming, Community Classes, teacher training through SPRING Movement, retreats, workshops and branded merchandise. Its principal customer groups are general consumers and prenatal or postnatal participants, with beginners, athletes and remote users as additional segments.

ERP Online is the company's principal technology layer, providing more than 400 on-demand workouts, weekly live virtual classes, progress tracking and access through web and iOS or Android applications. The five studios provide the in-person delivery network, while Momence supports reservations, membership management and package purchases; the supplied information does not describe proprietary artificial intelligence or a custom software architecture.

Revenue comes from auto-renewing studio memberships, non-expiring Reformer and Mat class packs, private sessions, ERP Online subscriptions, merchandise and Pilates teacher training. Its go-to-market model is direct-to-consumer and community-led, using referrals, testimonials, organic social, earned media, a blog, mobile booking and a global self-serve digital channel in addition to the Brooklyn studios. The principal source for this description is.

Name

East River Pilates

Legal name

East River Pilates Studio, LLC

Website

https://eastriverpilates.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

East River Pilates is a private Brooklyn fitness company serving consumers with five Reformer and Mat Pilates studios, private sessions, specialized prenatal/postnatal classes, and ERP Online’s 400-plus-workout digital platform plus global online access.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Prenatal & Postnatal Yoga/Pilates (HSADACAD), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps) (THAJAHAG)

Keywords

• Reformer pilates classes
• Mat pilates instruction
• Private pilates sessions
• Prenatal pilates classes
• Online pilates platform

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Studio Memberships: All Access Memberships including Reformer, Mat, and Virtual Classes with auto-renewal. Tiers from 4 classes/month ($130) to 24 classes/month ($390). Mat-only memberships available.
2. Class Packs: Non-expiring class packs for Reformer ($34-$40 per class) and Mat ($23-$28 per class) with volume discounts
3. Private Sessions: Private, Duet, and Trio sessions with Certified Teachers ($120-$210/session) and Senior Teachers ($140-$210/session). Discounts for multi-session packs.
4. ERP Online Subscriptions: Online platform with Weekly ($12/week), Monthly ($40/month), and Yearly ($395/year) subscription options including 7-day free trial
5. Merchandise Sales: Branded merchandise including apparel, accessories sold through e-commerce store. Products include hoodies, t-shirts, tote bags, water bottles, and headwear.
6. Teacher Training: Partnership with SPRING Movement for Pilates teacher training certifications and continuing education

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

East River Pilates operates five Brooklyn studios offering Reformer and Mat Pilates group classes, private/duet/trio sessions, specialized prenatal and postnatal classes, and sliding-scale community classes. The company also runs ERP Online, a digital platform with over 400 on-demand workouts and weekly live virtual classes, and partners with SPRING Movement to host Pilates teacher training certification.

Product overview

East River Pilates operates as a multi-studio fitness platform offering Reformer and Mat Pilates classes across five Brooklyn locations, complemented by a digital platform (ERP Online) with 400+ on-demand workouts. The core offerings include group Reformer and Mat classes, private sessions (Duet and Trio formats), specialized Prenatal & Postnatal classes, and Community Classes at accessible pricing. The platform also extends to digital content (ERP Online with free and subscription tiers), teacher training partnerships, retreats, and workshops. A merchandise line featuring apparel and accessories is sold through their online store.

Differentiator

Problem solved

Functional benefit

Brands

• ERP Online: The company's online platform offering on-demand and live virtual Pilates classes
• SPRING Movement

Products and services

• Reformer Pilates Classes Dynamic Pilates sessions using reformer equipment that blend contemporary technique with smooth, dynamic movement to build core stability, improve posture, support joint health, and strengthen full-body awareness. Offerings include All Levels, All Levels (Pre & Postnatal Friendly), Core/Glutes & Arms, Advanced, Cardio, Mobility & Release, and Pre & Postnatal formats for adult consumers.
• Mat Pilates Classes Low-impact, full-body strength classes grounded in anatomy and intentional movement, offering options from sweaty flows to restorative release. Includes All Levels, All Levels (Pre & Postnatal Friendly), Core/Glutes & Arms, Advanced, Cardio & Condition, Mobility & Release, and Pre & Postnatal formats.
• Private, Duet & Trio Sessions Tailored one-on-one or small-group Pilates sessions designed to meet individual goals, support injury recovery, or train for peak performance. Offered with Certified and Senior Teachers across all five Brooklyn studios.
• ERP Online Digital platform offering over 400 on-demand workouts and weekly live virtual classes, enabling members to practice Pilates from home with tiered weekly, monthly, and annual subscriptions plus a 7-day free trial.
• Free Pilates Complimentary online workouts designed to help users reconnect with their bodies, build strength, and find calm through free movement sessions available via ERP Online.
• Community Classes Daily feel-good Pilates classes offered at sliding scale pricing from $20, open to non-members and pay-per-class movers for accessibility across all five Brooklyn studios.
• Prenatal & Postnatal Classes Specialized Pilates classes designed to support expecting and new parents through pregnancy and postpartum recovery, focusing on pelvic floor connection, posture, hip stability, and safe strength-building, with more than 20 specialized classes weekly across five studios.
• Pilates Teacher Training by SPRING Movement Comprehensive teacher training program hosted by East River Pilates in partnership with SPRING Movement, certifying new Pilates instructors in Mat, Reformer, and prenatal/postnatal disciplines.
• Retreats ERP retreats offering a balance of energizing Pilates sessions and gentle restorative flows, with space for reflection and community connection for members seeking immersive experiences.
• Workshops & Events Deep-dive sessions designed to build awareness, strength, and intention beyond regular classes, exploring specific aspects of Pilates practice for members.
• Branded Merchandise Branded merchandise including apparel (hoodies, t-shirts), tote bags, water bottles, and headwear sold through the company's e-commerce store.

Quantifiable outcome

• Over 20 prenatal/postnatal-friendly classes offered weekly across five studios
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SPRING MovementcoreStrategic or Co-development PartnerSPRING Movement is the teacher training program hosted by East River Pilates, providing comprehensive Pilates instructor certification including Mat, Reformer, and prenatal/postnatal training. ERP teachers receive discounts on SPRING Movement courses and certifications.
• Dr. B (HSA/FSA Partner)minorOthersDr. B is a partner enabling HSA/FSA reimbursement for Pilates services with a Letter of Medical Necessity, expanding accessibility for customers with health savings accounts.
• MomencecoreTechnology or IntegrationMomence is the booking and membership management platform used by East River Pilates for class reservations, membership purchases, and package sales.
• Well+GoodminorGTM or Marketing PartnerPartnership providing access to ERP workouts through Well+Good platform, expanding reach to Well+Good's wellness-focused audience.
• Bernadette Marie StudiominorOthersArt direction, website design and illustrations for East River Pilates. Credited in copyright notice.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Club Pilates: The largest franchised Reformer Pilates chain in the U.S., offering group Reformer classes at scale across hundreds of locations. Directly comparable on core offering (Reformer Pilates instruction) though operating via a franchise model rather than a single-owner boutique studio.
• Solidcore: Boutique fitness chain offering 50-minute classes on a proprietary reformer-style machine (formerly 'Solid45'). Competes with ERP for the same NYC premium-boutique Pilates customer with a multi-location, venture-backed footprint.
• SLT (Strength Lengthen Tone): Boutique Pilates and strength-training studio with multiple NYC and national locations. Comparable pricing, premium positioning, and small-group Pilates/lagree format overlap with ERP's Reformer and private session offerings.
• Bodyrok: Reformer-based boutique fitness studio with a strong NYC presence, offering 40-minute high-intensity Reformer classes. Directly competes with ERP for urban professionals seeking premium Reformer Pilates.
• Pilates ProWorks: Multi-location reformer Pilates studio with group classes and proprietary equipment. Comparable on Reformer group instruction and multi-studio operating model.

Regional players

• Sky Ting Yoga: NYC-based boutique yoga and movement studio with multiple locations and a digital offering. Comparable as a fellow Brooklyn/NYC boutique movement brand with community-led positioning, though focused on yoga rather than Reformer Pilates.
• Physique 57: NYC-founded barre and Pilates-inspired studio with multiple locations. Comparable on small-group strength/movement classes, premium positioning, and NYC customer base.

Broad incumbents

• Peloton: At-home connected fitness platform with a large Pilates content library on its app. Comparable as the most direct competitor to ERP Online's on-demand Pilates subscription offering, though at vastly greater scale.
• Equinox Pilates: Premium NYC fitness brand offering Pilates (including Reformer) inside its clubs. Competes for the same high-end NYC Pilates customer, though as part of a broader fitness membership rather than a dedicated studio.
• Sweat (by Kayla Itsines) / Digital Fitness Platforms: Established digital fitness subscription platform with on-demand workout libraries. Comparable as a competing destination for the at-home Pilates consumer segment ERP Online targets, at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eastriverpilates
• YouTubeyoutube.com/channel/UCwKJd8jN9ZzjAs1t-zQ7C0A
• Facebookfacebook.com/eastriverpilates
• LinkedInlinkedin.com/company/east-river-pilates

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East River Pilates