House of Science

What House of Science does

House of Science is a privately held specialty e-commerce retailer headquartered in Limassol, Cyprus, founded in 2016. The company operates a WooCommerce-based online store selling optical instruments and science-themed educational products, with a catalog of over 1,600 SKUs spanning 20+ categories. Core product lines include telescopes (reflectors, refractors, Go-To computerized models, mounts, optical tubes), binoculars, microscopes (digital, biological, stereoscopic), and a substantial toys category (831 SKUs) covering space-themed items, science experiments, building sets, puzzles, electronics kits, and brain teasers. Supporting categories include spotting scopes, accessories, drones, weather stations, books, office gifts, observatory domes, and solar observation equipment. Pricing spans from €1 entry-level toys to €11,900 professional-grade optical equipment, addressing hobbyists, amateur astronomers, microscopy enthusiasts, families, and children.

The business operates on two revenue streams: one-time product sales through the direct-to-consumer e-commerce platform (unit pricing, pay-as-you-go, no subscription component) and educational services including astronomy workshops (Level 1 and Level 2), astrophotography workshops, and school stargazing visits. The go-to-market model is primarily self-serve, supported by content marketing (blog, "Sky of the Month"), organic social media presence on Facebook and Instagram, email/newsletter, and educational events. The company serves the Cyprus market primarily, with international accessibility through the bilingual Greek/English online storefront. The operation is run by a 5-person team with no external funding, no disclosed management team, and no third-party retail or distributor partnerships identified.

The technology stack is a standard WooCommerce implementation with bilingual support — no proprietary technology, mobile app, API, AI capabilities, or disclosed integrations are evident. The business model is a long-tail, high-SKU, low-headcount specialty retailer with educational services as a complementary engagement channel. Targeting spans hobbyist beginners to professional-grade equipment buyers, with the toys category serving as a high-volume entry point for families and STEM learning. The company is independently owned with no parent, no subsidiaries, no funding rounds, no M&A activity, and no regulatory actions recorded.

Name

House of Science

Legal name

House of Science

Website

https://houseofscience.com.cy

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Science is a privately held Cyprus-based specialty e-commerce retailer selling optical instruments (telescopes, binoculars, microscopes) and science-themed educational toys, supplemented by astronomy workshops and school visits for hobbyists, families, and educational institutions.

Ownership category

akta.pro rank

Product category

Scientific & Educational Equipment Retail

NAICS

Electronics and Appliance Retailers (44921), Hobby, Toy, and Game Retailers (45912)

SIC

Optical Instruments & Lenses (3827), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Binoculars, Scopes & Sport Optics Retail (CRACAHAI)

akta.pro secondary industries

Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders) (CRAMAKAC), Wildlife Viewing & Optics (Binoculars, Spotting Scopes) Retail (CRAMAAAK), Science & Technology Museums (THAJADAD)

Keywords

• Science equipment retail
• Optical instruments
• Educational toys
• Astronomy products
• Science education

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales: One-time product sales of telescopes, microscopes, binoculars, toys, and accessories through the e-commerce platform. Customers purchase items directly at listed prices with no recurring subscription component.
2. Educational Services: Astronomy workshops (Level 1 and Level 2), astrophotography workshops, and school visits for stargazing observations. These educational programs complement product sales and drive customer engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

House of Science operates a WooCommerce-based e-commerce store selling telescopes, binoculars, microscopes, spotting scopes, drones, weather stations, science-themed toys, books, and related accessories to consumers and hobbyists in Cyprus and online. The company also offers educational services including astronomy workshops (Level 1 and Level 2), astrophotography workshops, and school visits for stargazing. Product range spans entry-level hobbyist items (from €1) to professional-grade optical equipment (up to €11,900).

Product overview

House of Science operates a WooCommerce-based e-commerce platform selling optical instruments and educational products. The core product lines include Telescopes (Reflectors, Refractors, Go-To computerized models, Mounts, and Optical Tubes), Binoculars (Big, Compact, Traditional, Coin formats), Microscopes (Digital, Biological, Stereoscopic), and an extensive Toys category (Space, Science experiments, Building/Models, Puzzles, Electronics, Brain Teasers, Wooden Games, Board/Quiz games, Baby/Toddler). Supporting products include Spotting Scopes, Telescope and Microscope Accessories, Drones, Weather Stations, Books, Office Gifts, Cases, Watches, Domes, Cards, Batteries, Solar Observation equipment, and Magnifying Glasses/Hourglasses. The store is located in Limassol, Cyprus, and also offers educational services including astronomy workshops and school visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Telescopes
• Binoculars

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Celestron: Leading telescope and optical instrument manufacturer/retailer. Comparable because House of Science carries Celestron-adjacent product categories (Go-To telescopes, refractors, accessories) and serves the same astronomy hobbyist customer base, though Celestron is brand-direct rather than multi-brand retail.
• Orion Telescopes & Binoculars: US-based specialty retailer of telescopes, binoculars, and microscopes. Directly comparable as a specialty optics e-commerce retailer targeting astronomy hobbyists and educators with similar SKUs (reflectors, refractors, accessories).
• Astronomics: US-based specialty retailer of telescopes, mounts, and astronomy accessories. Comparable as a dedicated science-optics retailer serving amateur astronomers with deep SKUs across the same telescope categories House of Science carries.
• OpticsPlanet: Online retailer specializing in binoculars, spotting scopes, telescopes, microscopes, and related optics. Direct multi-brand competitor covering the same core optical-instrument categories House of Science retails.

Regional players

• Khan Scope Centre: Canadian specialty retailer of telescopes, binoculars, and microscopes with a long-running reputation in the astronomy community. Comparable as a dedicated optics retailer with similar hobbyist-educator customer focus, but serves North America rather than Cyprus.
• First Light Optics: UK-based specialty telescope and astronomy equipment retailer. Comparable as a dedicated optics retailer with similar product depth, but serves the UK/European market rather than Cyprus.

Broad incumbents

• Amazon: Global e-commerce marketplace that lists all major telescope, binocular, and microscope brands at competitive prices. Comparable as the dominant marketplace against which House of Science competes on price, assortment depth, and fulfillment for essentially every SKU it carries.
• B&H Photo Video: Large US-based electronics and optics retailer carrying telescopes, binoculars, microscopes, and drones. Comparable because of broad optical-instrument category overlap, though B&H is a much larger generalist with photography as its core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/houseofsciencecy
• Instagraminstagram.com/houseofsciencecy
• LinkedInlinkedin.com/company/hoscy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Science