House of Somos

What House of Somos does

House of Somos is a privately held, boutique surf hotel and lifestyle destination located 100 metres from Playa Santa Teresa on the Nicoya Peninsula of Puntarenas, Costa Rica. The operation runs a single integrated property that combines accommodation, food and beverage, surf instruction, surfboard production, retail, and adventure activities. The company offers 15+ room and accommodation configurations across three tiers — private bungalows and king lofts (some with terraces), shared dorms (4- and 6-bed), and the SOMOS Surf Camp consisting of three vintage Airstream trailers configured for glamping. On-site, it operates the SOMOS Restaurant (a converted Airstream bar and kitchen), El Somos Cafe (a third-wave specialty coffee bar supplied by Costa Rican roaster Bocanegra), a retail surf shop stocking brands such as Captain Fin Co, True Ames, Banks Journal, and Deus Ex Machina, and the Surfboard Shaping Studios — glass-walled workshops where world-class shapers hand-build boards as part of a Shaper Residency program.

The core differentiators are the on-site shaping studios, the curated Shaper and Artist Residency programs (featuring names such as Mike Minchinton, Forrest Minchinton, Donald Brink, Kris Hall, Alex Knost, and Robert August), and a bundled experience model that combines lodging, meals, and activities into 1-week packages (Yoga Pack from $885, Surfing Pack from $1,190, Adventure Pack from $1,090). Ancillary revenue streams include surfboard rentals (tiered from $15–$25/day), surf lessons and surf tours to local breaks, DFI Surf Training and the Sweat Den yoga/movement facility, and adventure offerings (boat trips, horseback riding, fishing, waterfall excursions, ATV/motorcycle rentals, skydiving, and the annual Moto Safari multi-day motorcycle trip). The business is distributed entirely through direct-to-consumer channels — the company's WordPress website, email ([email protected]), and WhatsApp (+506 6401-3808) — with no third-party OTAs, and pricing is augmented by tiered promotional structures (Early Bird 10%, Return Guest 15% accommodation discount, Make Yourself at Home extended-stay discounts of 20–25%, and a Locals 4×3 promotion). The technology footprint is intentionally light: a WordPress-based website with an integrated live surf-forecast widget for Playa Santa Teresa, and a Slovakian sales agent (Project 27 s.r.o.) handling European representation.

Name

House of Somos

Legal name

House of Somos

Website

https://houseofsomos.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Somos is a boutique surf hotel and lifestyle destination in Santa Teresa, Costa Rica, offering private rooms, shared dorms, and Airstream glamping alongside surf lessons, shaping studios, a restaurant, and a surf shop, serving surf travelers, digital nomads, and adventure tourists.

Ownership category

akta.pro rank

Product category

Boutique Surf Hotel & Surf Tourism Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Boutique surf hotel
• Surf camp packages
• Adventure tourism activities
• Surfboard shaping retail
• Specialty coffee restaurant

Headquarters

HQ city

Santa Teresa

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Accommodation / Lodging: Revenue from private rooms (bungalows, converted airstreams), shared dorms (4-dorm deluxe, 6-dorm deluxe, 6-dorm regular), and the Somos Camp (3 vintage airstream trailers). Room types range from budget dorms to luxury private bungalows with terraces.
2. Food & Beverage: Revenue from the Somos Restaurant (Airstream-converted bar and kitchen) and El Somos Cafe, serving breakfast, lunch, dinner, cocktails, and specialty coffee. All-day menu 7:30AM–5:30PM, dinner 6PM–Midnight.
3. Surfboard Sales and Rentals: Sale of custom hand-shaped surfboards from resident and visiting world-class shapers, plus surfboard rentals at $25/day, $20/day for 4+ days, $15/day for 8+ days. Demo quiver available for rental before purchase.
4. Activities and Tours: Revenue from organized activities including surf lessons, boat trips, horseback riding, fishing tours, waterfall trips, ATV/motorcycle rentals, skydiving, and the annual Moto Safari multi-day motorcycle adventure.
5. Surf Camp Packages: Bundled week-long packages (Yoga Pack from $885, Surfing Pack from $1,190, Adventure Pack from $1,090) that combine accommodation, breakfast, and selected activities for a fixed per-person price.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

House of Somos runs a boutique surf hotel in Santa Teresa, Costa Rica that combines accommodation (private bungalows, shared dorms, and three vintage Airstream glamping trailers), an on-site surfboard shaping studio with world-class shaper residencies, a retail surf shop, a restaurant and specialty coffee café, and a curated set of surf lessons, surf tours, fitness/yoga classes, and adventure activities (boat trips, horseback riding, fishing, ATV rentals, waterfall trips, skydiving, Moto Safari).

Product overview

House of Somos is a boutique surf hotel and lifestyle destination in Santa Teresa, Costa Rica, operating a single unified property that combines accommodation, food & beverage, surf activities, and adventure experiences. The property features three distinct accommodation tiers: private rooms (Deluxe King Bungalows and King Lofts with terraces), shared dorms (4-6 bed options with en-suite bathrooms), and the SOMOS Surf Camp (three vintage Airstream trailers for glamping). Core offerings include the SOMOS Surf Shop selling handcrafted boards from resident shapers, the Surfboard Shaping Studios where world-class shapers build custom boards on-site, and the SOMOS Restaurant (Airstream-converted bar and kitchen) alongside El Somos Cafe serving specialty coffee. Activity services encompass surf lessons and tours, DFI Surf Training, the Sweat Den (yoga and movement classes), boat trips, horseback riding, fishing tours, waterfall excursions, ATV rentals, and the annual Moto Safari motorcycle adventure. The property also offers bundled Stay Packages combining accommodation with activities and meals.

Differentiator

Problem solved

Functional benefit

Brands

• DFI Surf Training: Fitness system dedicated to enhancing strength, endurance, and flexibility for surfing
• Shaper Residency Program
• Artist Residency Program
• SOMOS Audio Visual Program

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• BocanegracoreStrategic or Co-development PartnerHouse of Somos partnered with Bocanegra, one of Costa Rica's most passionate specialty coffee roasters, to supply specialty coffee for El Somos Cafe. The partnership enables the cafe to offer Costa Rica's finest specialty coffee with the quality and storytelling that aligns with the brand's artisanal positioning.
• DFI Surf TrainingminorStrategic or Co-development PartnerDFI (Design for Impact) Surf Training is a fitness system integrated into the SOMOS SWEAT DEN gym, offering dedicated surf training classes focused on strength, endurance, flexibility, and mobility for surfers.
• Sansa (domestic airline)minorChannel Partner/ Reseller/ DistributorSansa offers 30-minute domestic flights from San Jose to Cobano Airport near Santa Teresa, with House of Somos assisting guests in booking these flights as part of their travel logistics from the international airport.
• Green AirwaysminorChannel Partner/ Reseller/ DistributorGreen Airways provides 30-minute domestic flights from San Jose or Liberia to Cobano Airport, complementing Sansa as a flight option for guests traveling to Santa Teresa. House of Somos recommends both airlines and assists with booking.
• EuropcarminorChannel Partner/ Reseller/ DistributorEuropcar has a Santa Teresa location allowing guests to rent cars for the journey to the hotel and return them locally. House of Somos facilitates bookings and has off-site parking available.
• Moto SafariminorGTM or Marketing PartnerMoto Safari is an annual curated motorcycle adventure trip across Costa Rica (8 days, 1700km) that House of Somos co-promotes and participates in. House of Somos serves as the surf camp destination along the route, and the partnership generates content and referrals for both parties.
• Mike Minchinton (Board Builders Hall of Fame)coreStrategic or Co-development PartnerBoard Builders Hall of Fame inductee Mike Minchinton is a recurring Shaper Resident at House of Somos, building hand-shaped surfboards for the hotel's surf shop inventory. His visits attract customers and elevate the brand's credibility in the surfboard building community.
• Forrest MinchintoncoreStrategic or Co-development PartnerOne of House of Somos's founding members and original resident shaper, Forrest Minchinton designed and built the on-site shaping studios and established the Shaper Residency program. He serves as the primary resident board builder and oversees the program.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Quicksilver: Global surf apparel and equipment brand that licenses the 'House of Quiksilver' / surf-lifestyle hotel concepts and sells hardware through the same retail channels Somos uses. Adjacent ecosystem player whose brand collaborations and surf-shop distribution overlap with Somos's surf shop offering.

Direct peers

• Lapoint Camps: Surf camp operator with locations in Morocco, Portugal, Indonesia, and Costa Rica, running week-long bundled surf packages including lodging, lessons, and board rental. Comparable bundled-pricing model and direct-to-consumer surfer demographic.
• Mojosurf: Long-established surf camp operator (Australia-rooted with global locations) offering multi-day surf packages including accommodation, lessons, and equipment. Comparable product structure and beginner-to-intermediate surf camp focus.
• Banana Beach: Boutique surf hostel/hotel in Santa Teresa, Costa Rica, positioned squarely at the surf traveler with on-site surf school and shared accommodations. Direct local competitor for the same surf camp traveler demographic.
• Surf Maroc: Morocco-based surf camp and boutique hotel operator (Taghazout region) offering bundled surf lessons, board rental, accommodations, and adventure activities. Closest international analog in business model — surf camp + lodging + activities — targeting a similar enthusiast traveler.
• The Perfect Wave: Surf travel operator curating and selling surf trips and camp packages globally, including Costa Rica. Comparable in bundling surf accommodation, lessons, and adventure activities into a single packaged experience.
• Hotel Tropico Latino: Beachfront boutique hotel in Santa Teresa, Costa Rica, offering private bungalows, an on-site restaurant, and surf-adjacent positioning. Direct local competitor for the same premium surf-traveler guest in Playa Santa Teresa.
• Coconut Charlie's: Boutique surf hostel and camp operating in the Santa Teresa / Mal Pais area of Costa Rica, walking distance to the same beach breaks. Direct competitor for surf travelers and digital nomads with similar dorm-to-private accommodation tiers and surf lesson offerings.

Regional players

• Pura Vista Hotel: Eco-lodge and boutique hotel in the Santa Teresa / Mal Pais corridor offering bungalow-style accommodations and adventure activities. Comparable Costa Rican surf-region boutique property but oriented more toward eco-luxury than surf camp.

Broad incumbents

• Selina: Global experiential hostel and hotel chain with a strong surf and digital-nomad positioning across Latin America, including multiple Costa Rica locations. Comparable target customer (surf travelers, remote workers) and bundled surf + community programming, but operates at vastly greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/houseofsomos
• LinkedInlinkedin.com/company/houseofsomos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Somos