houska automotive

What houska automotive does

Houska Automotive is a third-generation, family-owned independent auto repair business headquartered in Fort Collins, Colorado, operating continuously since 1952. The company runs a multi-facility campus on Riverside Avenue comprising four operating units: the original Houska Repair (full-service passenger car and light truck repair), Houska Tire & Oil (quick lube and tire services), the Commercial Tire division, and Houska Heavy Duty / Heavy Duty Tread House (Class 3–8 truck, trailer, RV, bus, and box truck repair, plus tire retreading). Service revenue is generated through per-job, quote-based pricing across more than 30 distinct service lines, including diagnostics, alignments, brakes, engine and transmission work, electrical, AC, exhaust, steering and suspension, emissions testing, fleet maintenance programs, and specialized services for EVs, hybrids, and Teslas.

The technology base is hardware-oriented: ASE-certified technicians use factory-level OEM diagnostic scan tools, a dual roller dynamometer for diesel emissions testing, computerized 4-wheel alignment, and road force wheel balancing equipment. The company holds AAA-approved auto repair and BBB-accredited status, a 36-month/36,000-mile warranty on all work, and supports its commercial customers with mobile on-site tire and heavy-duty service, free pickup and delivery, fleet credit accounts, and a fleet card program. Distribution is regional, concentrated in Northern Colorado, with go-to-market built on community trust, local SEO, organic social media, customer referrals, and dedicated account management for fleet clients.

Name

houska automotive

Legal name

Houska Automotive

Website

https://houskaautomotive.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Houska Automotive is a third-generation, family-owned independent auto repair shop in Fort Collins, Colorado, operating since 1952 across a multi-facility campus serving individual consumers and commercial fleet operators with comprehensive repair, tire, oil, and heavy-duty truck services.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Auto Repair Services: One-time and recurring revenue from comprehensive auto repair services including computer diagnostics, brake repairs, tune-ups, engine repairs, transmission service, electrical system repairs, AC service, exhaust/muffler services, steering and suspension, and heavy-duty truck repair. Services are priced per job with quote-based billing.
2. Tire Sales and Service: Revenue from new tire sales (Goodyear, Dunlop, Kelly, Michelin, Bridgestone, BFGoodrich, Uniroyal, Firestone, Continental, General), tire installation, rotation, balancing, alignment, flat repair, nitrogen filling, foam filling, snow tire installation and studding, and commercial fleet tire services.
3. Oil Change and Fluid Services: Revenue from conventional and synthetic oil changes, transmission fluid flush, brake fluid flush, coolant/radiator flush, and fluid top-offs for all vehicle types including diesel.
4. Commercial Tire Services: Dedicated commercial tire division offering flat tire repair, new commercial tire installation, tire alignment, foam filling, calcium filling, and mobile/on-site tire service for commercial fleets and heavy-duty vehicles.
5. Emissions Testing and Repair: Diesel emissions testing using dual roller dynamometer for commercial and passenger vehicles, and emission system repair services to bring vehicles into compliance for Colorado registration.
6. Fleet Management and Credit Services: Fleet credit accounts allowing businesses to manage vehicle maintenance expenses with consolidated billing, fleet cards for fuel and repair tracking, and yearly/mileage warranties on fleet maintenance packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Houska Automotive is a family-owned, independent auto repair business operating a multi-facility campus in Fort Collins, Colorado. The company delivers comprehensive passenger car, light truck, EV/Hybrid/Tesla, and heavy-duty commercial vehicle (Class 3 through Class 8) repair and maintenance services including computer diagnostics, brake repair, engine and transmission service, tire sales and service, oil changes, emissions testing, DOT inspections, and fleet management programs with pickup/delivery and mobile service.

Product overview

Houska Automotive is a family-owned auto repair business serving Fort Collins, Northern Colorado since 1952. The company operates as a unified service offering with multiple specialized divisions on its campus: the flagship Houska Repair (original repair shop providing full line of passenger car and light truck repairs), Tire & Oil center (providing oil changes and tire services), Commercial Tire services (for fleet and commercial vehicles), and Houska Heavy Duty / Heavy Duty Tread House (providing medium and heavy-duty truck and trailer repairs). The company offers a comprehensive suite of automotive repair services including computer diagnostics, alignments, brake repairs, tune-ups, engine repair, transmission services, electrical system repairs, AC repair, emissions testing, and specialized services for heavy-duty trucks, trailers, RVs, buses, EVs, Hybrids, and Teslas. They service all major vehicle brands (Honda, Toyota, Ford, Kia, Subaru, Chevrolet, Hyundai) and commercial vehicle brands (Kenworth, Freightliner, International, Isuzu, UD Trucks, Hino, Peterbilt, Sprinter, Caterpillar). The company provides customer convenience amenities including loaner cars, free shuttle service, and financing options.

Differentiator

Problem solved

Functional benefit

Brands

• Houska Heavy Duty: Heavy-duty truck repair facility for semis, box trucks, trailers, and fleet vehicles in Northern Colorado
• Houska Tire & Oil
• Houska Heavy Duty Tread House

Products and services

• Auto Repair Services Comprehensive auto repair services including computer diagnostics, alignments, brake repairs, tune-ups, and maintenance for all vehicle makes and models including EVs, Teslas, and Hybrids.
• Tire & Oil Services Complete oil change services (conventional and synthetic) and tire services including new tire installation, rotation, balancing, wheel alignment, and flat tire repair for passenger cars and commercial vehicles.
• Commercial Tire Services Flat tire repair, new tire installation, tire alignment, nitrogen filling, foam filling, calcium filling, and commercial alignment services for commercial vehicles and fleets.
• Heavy Duty Truck Repair & Maintenance Northern Colorado's heavy-duty, semi truck, and trailer repair facility providing repair and maintenance services on box trucks, dump trucks, over-the-road semis, buses, motorhomes, and trailers. Services include PM services, DOT inspections, semi-repairs, mobile tire service, tractor/trailer alignment, and pickup & delivery for Class 3 through Class 8 vehicles.
• Fleet Services Professional, comprehensive fleet management services including fleet maintenance, repairs, and management with pickup and delivery options, mobile service for large trucks and trailers, and nationally certified commercial tire technicians.
• Fleet Credit Application Fleet credit application service providing savings opportunities and additional benefits for fleet management services, including fleet card programs for tracking costs related to vehicles.
• Emissions Testing & Repair Diesel emissions testing using dual roller dynamometer and emission repair services to ensure vehicles meet emission-standard compliance and are eligible for annual Colorado registration.

Quantifiable outcome

• 36-month/36,000-mile warranty on all work performed
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Jiffy Lube: National quick-lube and light maintenance franchise focused on oil changes, tire services, and basic maintenance. Comparable to Houska's Tire & Oil division specifically, though without the broader heavy-duty and mechanical repair depth.
• AAMCO Transmissions & Total Car Care: Franchised auto repair network with historical strength in transmission service, now offering broader mechanical repair. Comparable to Houska in the depth of drivetrain and general mechanical capabilities across passenger vehicles.
• Christian Brothers Automotive: Franchised independent-style auto repair chain built on trust, transparency, and full-service mechanical/electrical repair across the U.S. Highly comparable to Houska in service breadth, values-driven positioning, and emphasis on warranty-backed work.
• Sun Auto Tire & Service: Regional multi-shop auto repair and tire service operator in the Southwest with locations serving both consumer and commercial customers. Comparable to Houska in multi-service model (repair + tire + oil) and family/operator-led operating culture.
• Grease Monkey: Franchised quick-lube and light auto service chain offering oil changes, fluid services, and minor repairs. Comparable to Houska's Tire & Oil center in service focus, though operating at significantly greater geographic scale as a franchise model.
• NAPA AutoCare: Network of independent repair shops affiliated with NAPA Auto Parts, providing full-service mechanical and diagnostic repair across the U.S. Comparable to Houska as an independent-format repair network with broad service capabilities and parts-backed warranty.
• Meineke Car Care Centers: Franchised auto repair chain offering exhaust, brakes, oil changes, tires, and general mechanical service. Comparable to Houska in service breadth across light-duty repair categories, though operating via a franchise model rather than independent ownership.

Broad incumbents

• Goodyear Tire & Service: Major tire manufacturer with co-branded service centers offering tires, alignments, brakes, oil changes, and light mechanical repair. Comparable to Houska in the consumer tire + light repair category, with brand and parts-supply advantages Houska cannot match as an independent.
• Firestone Complete Auto Care: National auto service brand operated by Bridgestone, offering tires, alignments, brakes, oil changes, and general repairs. Comparable to Houska in light-duty service breadth and warranty-backed work, but with national scale and OEM tire brand positioning.
• Pep Boys: National broad-line auto service and tire retailer offering repairs, tires, parts, and maintenance. Comparable to Houska in the range of consumer-facing services, but with significantly larger scale, brand marketing budget, and geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/houskaauto
• YouTubeyoutube.com/channel/UCaBNe-z4H0QK1KdprZij_hA
• Facebookfacebook.com/HouskaAutomotive
• Instagraminstagram.com/houskaautomotive
• LinkedInlinkedin.com/company/houska-automotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about houska automotive