CHO'S TAE KWON DO CENTER, LLC

What CHO'S TAE KWON DO CENTER, LLC does

Cho's Tae Kwon Do Center, LLC is a privately-held Houston, Texas martial arts school operating two physical academies — the original Westheimer Academy (opened 1978) and the Copperfield Academy (opened 2004, ~3,000 sq ft at 7510 Cherry Park Dr). The company delivers traditional Tae Kwon Do instruction augmented with elements of Hapkido, Wrestling, Western Boxing, and other combat disciplines, structured into three age-segmented programs: Tots (ages 3-6), Kids & Juniors (ages 6-12), and Teens & Adults (ages 13+). The school is led by Master Jason Cho, a fourth-generation martial artist trained under Grandmaster Kya Ha Cho and Grandmaster Hee Il Cho, alongside Master Kevin Blackbourn and a bench of Dan-ranked black belt coaches.

The business model is a hybrid of recurring monthly class tuition and transactional belt-testing fees, with a free introductory lesson serving as the primary acquisition funnel. Go-to-market is overwhelmingly community-led: word-of-mouth referrals, local reputation, a brand emphasizing 40+ years of family-friendly character development, and direct phone/email/website contact. Distribution is exclusively in-person at the two Houston locations, with no online or remote instruction. The customer base consists of individual Houston-area families segmented by age of the student; there are no enterprise customers, B2B contracts, or franchise operations.

The company is a small LLC with approximately 5 employees, no disclosed funding, no app, no public-facing digital products beyond an informational website, and no disclosed revenue. It is actively operating with scheduled classes, dual locations, and ongoing enrollment, but shows no recent evidence of geographic expansion, new product lines, M&A, or capital raises.

Name

CHO'S TAE KWON DO CENTER, LLC

Legal name

Cho's Tae Kwon Do Center, LLC

Website

https://houston-taekwondo.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Cho's Tae Kwon Do Center, LLC is a privately-held Houston, Texas martial arts school operating two physical academies, offering age-segmented traditional Tae Kwon Do programs (Tots, Kids & Juniors, Teens & Adults) to local families on a recurring class-fee and belt-testing model.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADADAA

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.)

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

SECONDARYHSADADAG

Kids & Youth Martial Arts Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

Keywords

• Martial arts instruction
• Taekwondo training
• Kids self defense
• Character development programs
• Martial arts academy

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Martial Arts Classes: Recurring class fees for students attending regular training sessions across multiple age-based programs (Tots, Kids, Teens & Adults). Students attend multiple classes per week at their designated level.
2. Belt Testing/Rank Advancement: Students pay testing fees when advancing to the next belt rank. Testing is conducted when instructors determine a student is ready.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cho's Tae Kwon Do Center delivers in-person Tae Kwon Do instruction across three age-segmented programs—Tots TKD (ages 3-6), Kids & Jr. TKD (ages 6-12), and Teens & Adults TKD (ages 13+)—at two physical academy locations in Houston. The curriculum extends beyond traditional Tae Kwon Do to incorporate elements from Hapkido, Submission Wrestling, Kali, Western Boxing, and other combat disciplines. Revenue is generated primarily through recurring class tuition, supplemented by belt testing/rank advancement fees, with new student acquisition driven by free introductory lessons and community word-of-mouth referrals.

Product overview

Cho's Tae Kwon Do Center is a martial arts training organization offering a unified curriculum of age-differentiated programs. The core product portfolio consists of three main training programs segmented by age: Tots TKD (ages 3-6), Kids & Jr. TKD (ages 6-12), and Teens & Adults TKD (ages 13+). These programs are delivered at two physical academy locations (Copperfield Academy and Westheimer Academy) and are supported by supplemental offerings including Student Resources (password-protected PDF materials) and Free Introduction Lessons for prospective enrollments. The curriculum is based on traditional Tae Kwon Do with additional elements from Hapkido, Wrestling, Western Boxing, and other combat disciplines as students progress. Over 40 years of operational history serving Houston area families.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Students develop improved listening skills, concentration, attention span, and academic confidence
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights1 record

Direct peers

• Premier Martial Arts: Fast-growing martial arts franchise offering multi-discipline programs (karate, kickboxing, jiu-jitsu) for kids and adults. Similar subscription + testing revenue model and emphasis on character development, with a strong franchise/expansion footprint.
• Amerikick: National martial arts franchise offering karate, kickboxing, and cardio kickboxing programs for children and adults. Similar subscription-based pricing, age-segmented classes, and trial lesson conversion mechanics.
• ATA (American Taekwondo Association): National taekwondo organization licensing hundreds of affiliated schools across the US. Direct counterpart to Cho's TKD in curriculum (TKD-focused), age-tiered programs, and belt testing economics, though ATA operates at franchise scale.
• Karate-dojo chains (e.g., Karate for Kids / Champion Karate): Local and regional karate schools targeting the same kids and family demographic with structured belt-ranking programs. Compete directly for after-school martial arts enrollment in Texas and similar suburban markets.
• United Studios of Self Defense: Established martial arts chain offering karate and self-defense instruction for kids and adults with belt progression. Comparable business model: in-person classes, recurring tuition, and belt testing fees, competing for the same parent/child demographic.
• Tiger Schulmann's Martial Arts: Large multi-state martial arts franchise offering karate, kickboxing, and self-defense for kids and adults. Operates a similar subscription-based, in-person class model with belt progressions and is a primary scaled competitor in the traditional martial arts school category.

Others

• Zen Planner: Software provider for martial arts and fitness studios, including scheduling, billing, and belt tracking. Adjacent enabling vendor that serves the same operational back-office needs as Cho's TKD.
• Black Belt Magazine: Industry media and content platform covering martial arts schools, instructors, and curriculum. Adjacent ecosystem player that shapes parent perceptions and indirectly influences enrollment at schools like Cho's.

Emerging players

• Gracie Barra: World's largest Brazilian Jiu-Jitsu organization with hundreds of schools globally. Competes for the same Houston-area families and adult self-defense interest, though focused on BJJ rather than TKD.

Regional players

• U.S. Taekwondo Center: Regional Korean Taekwondo school chain offering traditional TKD instruction with belt testing. Directly comparable to Cho's TKD in curriculum, age programs, and family-friendly positioning in their respective markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cho's-tae-kwon-do-center-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHO'S TAE KWON DO CENTER, LLC