Zen Planner
Zen Planner is a cloud-based SaaS fitness business management platform serving 6,000+ gyms, martial arts schools, CrossFit boxes, and boutique studios. It delivers member management, billing, scheduling, AI-powered marketing automation, payments, and a branded mobile app.
- Company typePrivate
- Founded2006
- HeadquartersLittleton, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Zen Planner does
Zen Planner is a cloud-based SaaS platform providing business management software for fitness operators. The company serves more than 6,000 fitness businesses spanning martial arts schools, CrossFit affiliates, boutique fitness studios, personal training studios, gymnastics, and dance programs. Its core offering, Zen Planner Studio, delivers member management, class and appointment scheduling, billing, automated recurring payments, point-of-sale, and reporting in a single integrated system. The product was founded in 2006 by a martial arts school owner, which informs the platform's depth in vertical-specific workflows such as belt-ranking progression, attendance and skill tracking, and family/household account management.
The platform is delivered as a core system augmented by a portfolio of modules that can be adopted à la carte: Engage (an AI-powered CRM and marketing automation suite with a 24/7 AI assistant and generative AI social content), Branded Mobile App (a white-labeled iOS/Android member app), Payments (integrated processing), Retail/POS, Digital Marketing, and Insurance. In the CrossFit sub-vertical, SugarWOD (acquired by parent Daxko in 2019) provides community and workout-of-the-day logging tightly integrated with Studio. The CrossFit Affiliate Partner Network further extends distribution and community engagement. Zen Planner monetizes primarily through tiered subscription pricing starting at $99 per month, supplemented by payment processing economics and add-on module fees. The go-to-market combines product-led free trial, inside sales, an enterprise field sales motion, and community-led channels concentrated in CrossFit and martial arts. Zen Planner operates as a brand within Daxko, LLC, a private fitness and wellness software group.
Zen Planner firmographics
Firmographics- Name
- Zen Planner
- Legal name
- Daxko, LLC
- Website
- https://zenplanner.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zen Planner is a cloud-based SaaS fitness business management platform serving 6,000+ gyms, martial arts schools, CrossFit boxes, and boutique studios. It delivers member management, billing, scheduling, AI-powered marketing automation, payments, and a branded mobile app.
- Ownership category
- akta.pro rank
Where Zen Planner is headquartered
LocationHeadquarters
- HQ city
- Littleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zen Planner business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (Zen Planner Studio): Monthly or annual subscription for core fitness business management software including member management, scheduling, billing, and reporting. Pricing starts at $99/month.
- Zen Planner Engage (Marketing Automation): AI-powered marketing automation and CRM add-on subscription for additional lead generation, automated campaigns, and reputation management capabilities
- Payment Processing: Integrated payment processing with transaction fees through partnered providers (Gains, Paysafe) with competitive processing rates
- Branded Mobile App: Custom-branded mobile application deployment for member engagement
- Digital Marketing Services: Managed digital marketing services including website design, social media management, and AI-powered content creation
- Business Insurance: Partnered insurance product through Authentic Insurance offering fitness-specific business coverage with average 39% savings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Zen Planner Studio starts at $99/month |
| Subscription | Annual | Pricing varies based on business size and feature requirements |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels9 records
Zen Planner product offering
Product offeringCore offering
Zen Planner is an all-in-one cloud-based SaaS platform that helps fitness businesses manage members, schedule classes and staff, automate billing and payment processing, run marketing campaigns, and operate point-of-sale/retail. It is sold as a subscription product with add-on modules (Engage AI marketing, branded mobile app, SugarWOD workout tracking, payment processing) targeting gyms, martial arts schools, CrossFit boxes, boutique fitness studios, and personal training facilities.
Product overview
Zen Planner is an all-in-one fitness business management software platform serving over 6,000 fitness businesses. The core product is Zen Planner Studio, which provides membership management, class scheduling, billing, payment processing, POS, and business reporting. The platform operates as a platform-plus-modules architecture with add-on modules including Zen Planner Engage (AI-powered CRM and marketing automation), the Zen Planner Branded App (white-label mobile app), SugarWOD (acquired workout tracking brand), Elevate Wellness, integrated Payments, Retail/POS, Reporting & Dashboards, and Digital Marketing services. SugarWOD was acquired by parent company Daxko in 2019 and integrates seamlessly with the core platform for community engagement and workout tracking. The ecosystem is designed for various fitness segments including martial arts schools, CrossFit gyms, yoga studios, boutique fitness, and personal training.
Differentiator
Problem solved
Functional benefit
Brands
- Zen Planner Studio: Core fitness business management software platform for membership management, scheduling, billing, and payments.
- Zen Planner Engage
- Branded App
- SugarWOD
Quantifiable outcome
- Customers report saving 10-12 hours per week per location on administrative tasks
- +3 more outcomes
Companies that use Zen Planner
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
Zen Planner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature8 records
Zen Planner partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- SugarWODcoreSugarWOD was acquired by Zen Planner's parent company Daxko in May 2019. SugarWOD provides industry-leading workout tracking software and mobile app for CrossFit and affiliate gyms. The acquisition enables deep integration between Zen Planner and SugarWOD for seamless member experience and community engagement.
- Infusionsoft (by Keap)coreMarketing automation integration partnership allowing customer data synchronization between Zen Planner and Infusionsoft CRM. Features include automatic sync of names, emails, phone numbers, birthdates, addresses, and signup information. Special introductory offer of approximately $1000 off first year for Zen Planner customers.
- Gains (GainsPro)coreUS-based payment processing partner providing integrated payment solutions for fitness businesses using Zen Planner
- PaysafecorePayment processing partner serving US, Canada, and Western Europe regions for integrated payment processing within Zen Planner
- Krav Maga AllianceminorEducation and consulting partner providing resources and training for Krav Maga fitness businesses
- Tom CallosminorEducation and consulting partner offering business resources for fitness school owners
- Jackson Wink MMAminorHigh-profile MMA gym partner providing industry expertise and resources for MMA studio management
- Kovar SystemsminorMartial arts business consulting partner providing resources and mentorship for martial arts school owners
- Two Brain BusinessminorFitness business education and consulting partner offering resources for gym owners
- RevGear UniversityminorEquipment and education partner providing training resources for fitness businesses
- Rig Equipment FinanceminorEquipment financing partner offering financial solutions for fitness business equipment purchases
- Super G FundingminorBusiness funding partner providing growth capital options for fitness businesses
- Authentic InsuranceminorBusiness insurance partner offering fitness-specific insurance products with average 39% savings for Zen Planner customers
- CrossFit Affiliate Partner NetworkcoreExclusive affiliate partner program for CrossFit gym owners offering special Zen Planner pricing and benefits
- Optum Fitness NetworkminorHealth network partnership providing access to new revenue streams for fitness businesses through Optum's fitness network
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Zen Planner competitors and assessment
Company assessmentDirect peers
- Glofox: Boutique fitness studio management platform offering member management, scheduling, billing, and branded apps. Directly comparable to Zen Planner's boutique fitness vertical with similar SaaS-led GTM and pricing model.
- Gymdesk: Martial arts and fitness gym management software with member management, billing, scheduling, and belt progression tracking. Direct competitor in Zen Planner's martial arts core vertical with comparable feature set and pricing.
- PushPress: Gym management software focused on CrossFit, strength, and conditioning facilities, offering member management, billing, and workout tracking. Direct peer in the functional fitness/CrossFit vertical with similar SMB SaaS positioning.
- Mariana Tek: Boutique fitness studio management platform offering branded mobile apps, member management, scheduling, and payments. Direct competitor in the boutique fitness vertical with similar feature emphasis on branded member experience.
- Wodify: CrossFit and functional fitness gym management software offering class scheduling, WOD tracking, member management, and billing. Most direct competitor in the CrossFit/affiliate gym segment where Zen Planner also competes via SugarWOD integration.
- WellnessLiving: All-in-one business management platform for fitness, wellness, and salon businesses with scheduling, billing, and marketing tools. Comparable SMB SaaS positioning and pricing model across overlapping fitness verticals.
- Virtuagym: All-in-one fitness business management platform serving gyms, studios, and personal trainers with member management, payments, and branded apps. Comparable SaaS offering positioned against Zen Planner across multiple fitness verticals, particularly in European markets.
- ClubReady: Fitness club management software focused on multi-location health clubs with member management, billing, scheduling, and reporting. Direct competitor for Zen Planner's enterprise/multi-location fitness customers.
- Trainerize: Personal training and fitness coaching platform enabling client management, workout programming, and habit tracking. Direct competitor in Zen Planner's personal training vertical with comparable SMB SaaS business model.
Broad incumbents
- Mindbody: Largest incumbent in fitness/wellness business management software with broad marketplace and payments infrastructure. Directly competes with Zen Planner across gyms, studios, and martial arts schools, but operates at significantly larger scale with broader product breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Zen Planner social profiles
Digital presenceZen Planner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zen Planner leadership team
Management profileNumber of profiles
Zen Planner subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zen Planner funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zen Planner M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zen Planner
What does Zen Planner do?
Zen Planner is an all-in-one cloud-based SaaS platform that helps fitness businesses manage members, schedule classes and staff, automate billing and payment processing, run marketing campaigns, and operate point-of-sale/retail. It is sold as a subscription product with add-on modules (Engage AI marketing, branded mobile app, SugarWOD workout tracking, payment processing) targeting gyms, martial arts schools, CrossFit boxes, boutique fitness studios, and personal training facilities.
Is Zen Planner a public or private company?
Zen Planner is a private company. It is classified as corporate owned and is currently operating.
When was Zen Planner founded?
Zen Planner was founded in 2006. It employs 51 to 100 people.
Where is Zen Planner based?
Zen Planner is headquartered in Littleton, United States, in the North America region.
How does Zen Planner make money?
Six revenue lines are on record. Software Subscription (Zen Planner Studio) is the primary driver. The others are zen Planner Engage (Marketing Automation), payment Processing, branded Mobile App, digital Marketing Services and business Insurance.
Who are Zen Planner's main competitors?
Direct peers on record are Glofox, Gymdesk, PushPress, Mariana Tek, Wodify, WellnessLiving, Virtuagym, ClubReady and Trainerize. Mindbody is listed as a broad incumbent.
Does Zen Planner have an API?
Yes. Zen Planner offers an Infusionsoft integration that enables bidirectional synchronization of customer data between systems. The integration automatically syncs: Name, Email, Mobile Phone, Birth Date, Address, Zen Planner Sign Up Date, and Zen Planner Prospect Source. This allows fitness businesses to manage customers across both platforms and receive appropriate communications at the right time. The integration comes standard with Zen Planner, with Infusionsoft offered at an additional monthly subscription. Developer documentation is at zenplanner.com/integrations.