HouwenPlant

What HouwenPlant does

HouwenPlant is a small Netherlands-based business founded in 1974 and headquartered in Hoek van Holland, Zuid-Holland. With a headcount of 16 employees, it operates as a micro-enterprise, and the company name and regional location (within the Westland greenhouse horticulture belt near Rotterdam) suggest it operates in the plant cultivation, nursery, or horticultural trade sector — though the source data does not explicitly confirm the specific business activity, as the website content retrieved consisted solely of a loader/verification page with no substantive corporate information.

No product catalog, service offering, technology stack, pricing model, customer segments, distribution channels, or revenue model is documented in the available source material. The company maintains both a Dutch ccTLD (houwenplant.nl) and an EU ccTLD (houwenplant.eu), which may indicate some cross-border European market orientation, but no active export, partnership, or customer information is available.

Ownership structure, management team, funding history, corporate governance, and competitive positioning are all absent from the source. Data gaps are extensive: corporate type, legal name, subsidiaries, parent company, certifications, awards, intellectual property, regulatory standing, and financial performance are all undocumented. Any investment-grade assessment of HouwenPlant would require primary research beyond the publicly scraped firmographic metadata currently available.

Name

HouwenPlant

Website

https://houwenplant.nl

Company type

Private

Headcount range

11–50 employees

Short description

HouwenPlant is a 16-employee, family-scale enterprise founded in 1974 and based in Hoek van Holland, Zuid-Holland, Netherlands. The name and Westland-region location suggest plant cultivation or horticultural trade, though no product, service, or business model details are documented in the available source data.

Ownership category

akta.pro rank

Product category

Plant Nursery & Horticulture

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

Keywords

• Plant nursery
• Ornamental horticulture
• Garden plants
• Nursery stock
• Flowering shrubs

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations

Core offering

HouwenPlant is a Dutch plant nursery based in Hoek van Holland, Zuid-Holland, Netherlands, founded in 1974. Based on the company name containing "Plant" and its location in a Dutch horticultural region, the company is presumed to grow and sell nursery plants, ornamental shrubs, or garden stock, though the website content available in the source did not load beyond a verification page and no specific product details were provided.

Differentiator

Problem solved

Functional benefit

Products and services

• Nursery plants Nursery-grown plants, presumed to include ornamental shrubs, flowering plants, or garden stock, sold by HouwenPlant from its Hoek van Holland, Zuid-Holland nursery. Specific product lines were not evidenced in the available source content.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Beekenkamp Plants: Dutch family-owned nursery producing ornamental young plants, potted plants, and bedding plants. Directly comparable to HouwenPlant as a Netherlands-based plant producer operating in the same horticultural cluster.
• Florensis: Dutch breeder and producer of ornamental young plants and pot plants for the European market. Closely comparable in terms of Dutch origin, product category, and small/medium-scale grower profile.
• Royal Van Zanten: Dutch breeder and propagator of cut flowers and potted plants. Comparable as a Dutch ornamental plant producer with similar downstream buyers and production cluster.
• Van den Bos Flowerbulbs: Dutch family-run producer and exporter of flower bulbs and ornamental plant material. Comparable as a small/mid-sized Dutch horticultural producer with an export focus.

Regional players

• Hilverda De Boer: Dutch international cut-flower and plant exporter serving European wholesale buyers. Comparable as an export-facing Dutch horticulture intermediary with overlapping producer-supplier relationships.

Others

• Royal FloraHolland: Dutch cooperative flower auction that acts as the dominant marketplace for Dutch ornamental plant producers. A key channel and ecosystem participant for any Dutch nursery of HouwenPlant's profile.

Emerging players

• SB Plant Invitro: Dutch tissue-culture propagation specialist producing pathogen-free young ornamental plants. Comparable niche producer in the same Dutch horticulture ecosystem.
• Koppert Cress: Dutch specialist grower of edible micro-cress and specialty greens under controlled-environment production. Comparable as a small Netherlands-based controlled-environment horticulture producer serving premium B2B channels.

Broad incumbents

• Syngenta Flowers: Global agribusiness division focused on ornamental flower breeding and young plant supply. Operates in the same floriculture category as HouwenPlant but with global breeder-scale infrastructure.
• Dümmen Orange: One of the world's largest ornamental plant breeders, headquartered in the Netherlands. Operates in the same floriculture/nursery space as HouwenPlant but at vastly greater scale and global reach.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/houwenplant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HouwenPlant