Howdy Partner LLC

What Howdy Partner LLC does

Howdy Partner LLC (doing business as Howdy Partner Studio) is a New York-based creative production studio offering storyboard art, animatics, and motion content services to advertising agencies and major consumer brands. The studio is led by founding partners Paul Johnson and Matt Gendron and operates with a small internal team of 5 employees, sourcing production capacity through a curated global network of 14+ named illustrators and motion artists (Terry, Andries, Glenn, Kai, Shelley, Liza, Greg, Stephanie, Clark, Tim, Emma, Greg B, Trevor, Speedboards, Vahe, Ryan) with distinct style specializations including comic, cartoon, stylized, DC/Marvel emulation, look-a-like, and AI-assisted techniques.

The studio's product suite covers the full pre-production and motion spectrum: Art (storyboards and illustration), four tiers of Animatics (2D Cinematic, Animatic, Board-o-matic, Narr-a-matic) distinguished by animation complexity, Animatic Audio (soundtrack and non-union voice over production), and Motion/Animation services. Production workflows combine traditional craft with optional AI-assisted tools, and the studio explicitly accommodates both strict 'NO AI' mandates and AI-forward productions. Pricing is quote-based and project-driven; clients submit requests for reels and quotes specifying services, artist preferences, and timelines, with no publicly disclosed price list.

The business model is project-based creative services sold directly to enterprise clients through portfolio-driven marketing. Go-to-market is direct enterprise field sales via a website, contact form, and client-logo-driven credibility (Disney, McDonald's, Kellogg's, Walmart, Lionsgate, Merck, Allstate, GM, and others). Revenue is generated as one-time project engagements with no disclosed recurring retainer or licensing structure. The company is privately held, founder-managed, and shows no evidence of external institutional investment, parent company affiliation, or public capital markets activity.

Name

Howdy Partner LLC

Legal name

Howdy Partner LLC

Website

https://howdy-partner.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Howdy Partner Studio is a New York-based creative production studio offering storyboard art, multi-tier animatics, and motion content services through a global network of 14+ illustrators and motion artists, serving advertising agencies and major consumer brands on a project basis.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (51211), Independent Artists, Writers, and Performers (7115)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Creative production services
• Storyboard art services
• Animatic production
• Motion animation studio
• Illustrator network

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Production Services: Project-based creative services including storyboard art, animatics production (2D Cinematic, Animatic, Board-o-matic, Narr-a-matic), motion content creation, animation, editing, and audio production. Revenue is generated through individual project engagements with agencies and brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Howdy Partner Studio provides creative production services encompassing storyboard art, multiple tiers of animatics (2D Cinematic, Animatic, Board-o-matic, Narr-a-matic), animatic audio production, and full motion/animation work. The studio operates a curated global network of illustrators and motion artists and delivers project-based creative content for advertising agencies and major consumer brands, with the flexibility to accommodate either strict 'NO AI' mandates or AI-enhanced production approaches.

Product overview

Howdy Partner Studio is a creative production studio offering a unified suite of art, animatics, and motion content services. The portfolio includes storyboard art from a global network of illustrators, multiple animatic tiers (2D Cinematic, Animatic, Board-o-matic, Narr-a-matic) distinguished by animation complexity, Animatic Audio for soundtrack production, and full Motion/Animation services. Clients range from major brands (Kellogg's, McDonald's, Disney, Walmart) to agencies, with production solutions that can accommodate strict 'NO AI' mandates or incorporate AI-enhanced intelligent content creation.

Differentiator

Problem solved

Functional benefit

Products and services

• ART Services Storyboard art services provided by a global network of illustrators skilled in conventional and modern techniques. Artists work in styles including comic, cartoon, stylized, DC, Marvel, and look-a-like.
• 2D Cinematic
• Animatic
• Board-o-matic
• Narr-a-matic
• Animatic Audio
• Motion/Animation

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• U.S. Small Business Chamber of CommerceminorOthersHowdy Partner LLC is a member of the U.S. Small Business Chamber of Commerce, displaying the Chamber Approved member badge on their website. This membership provides business credibility and networking opportunities within the small business community.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Buck Design: Buck Design is a creative production and animation studio emerging in the brand content space with emphasis on short-form video and social content. Comparable to Howdy Partner in offering animatic and motion services but focusing on digitally native brand clients.

Direct peers

• BUCK: BUCK is a design-driven creative production studio delivering illustration, motion design, animation, and brand content for agencies and major brands including Nike, Google, and Apple. Directly comparable to Howdy Partner as a boutique studio offering art and motion production at the same tier of clients.
• Tool of North America: Tool of North America is a commercial production company and creative studio producing film, animation, and branded content for agencies and major brands. Comparable to Howdy Partner as a similar boutique creative production operation serving enterprise brands.
• Gretel: Gretel is a brand and motion design studio creating visual identity, animation, and content for agencies and brand clients. Comparable to Howdy Partner in size, creative focus, and client base across advertising and entertainment.
• Moth Collective: Moth Collective is a London-based animation and illustration studio producing commercials, short films, and branded content. Comparable to Howdy Partner as a boutique animation studio with a global illustrator network serving ad agency clients.
• Gentleman Scholar: Gentleman Scholar is a creative studio combining live action, animation, illustration, and design for commercial advertising clients. Comparable to Howdy Partner as a similar-sized boutique studio delivering motion and art content to agency and brand clients.
• Sarofsky: Sarofsky is a Chicago-based design and motion graphics studio producing main title design, animation, and visual content for advertising, broadcast, and film clients. Comparable to Howdy Partner in the boutique creative-production category with similar style-flexibility offering.
• Psyop: Psyop is a creative production studio specializing in animation, visual effects, and design for advertising, film, and interactive media. Comparable to Howdy Partner as a motion and animation studio serving major brand and entertainment clients, though larger in scale.

Broad incumbents

• Framestore: Framestore is a global visual effects and creative studio producing feature film VFX, advertising content, and immersive experiences. Comparable to Howdy Partner as an incumbent offering motion and animation services to enterprise brands and entertainment, but at significantly larger scale and broader portfolio.

Regional players

• Not To Scale: Not To Scale is a London-based animation and motion production studio with offices serving European ad markets. Comparable to Howdy Partner as a boutique animation studio serving major brands, though operating primarily in European geography rather than North America.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat2 records

Key risks3 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/howdypartnerllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howdy Partner LLC