上海恒企教育培训有限公司

What 上海恒企教育培训有限公司 does

Shanghai Hengqi Education Training Co., Ltd. (上海恒企教育培训有限公司), operating under the 恒企网校 (Hengqi Online School) brand, is a China-based online education platform focused on accounting and finance professional certification exam preparation. The company is a subsidiary of Kaiyuan Education Technology Co., Ltd. (开元教育, Shenzhen Stock Exchange ticker 300338) and holds a High-tech Enterprise Certification (高新技术企业), signaling a technology-driven operating model. The platform serves individual consumers across China through its website (hqjy.com), a dedicated mobile application (恒企网校App), WeChat-based learning communities, live streaming courses, and a network of offline training centers, combining AI-powered self-paced learning with live instructor-led instruction in a direct-to-consumer go-to-market motion.

The company's product portfolio is organized around the major Chinese accounting credentials — Junior Accounting (初级会计职称), Intermediate Accounting (中级会计职称), CPA (注册会计师), Tax Agent (税务师), and CMA (Certified Management Accountant) — and extends to practical accounting skills training covering cost accounting, tax filing, financial Excel, ERP cost management, and industry-specific accounting. Its technology stack centers on an AI-powered intelligent question bank (智能题库) with weak-point detection and red-green traffic-light analysis, a four-stage course methodology (启航-精讲-冲刺-模考 / Sail-Detailed-Rush-Mock Exam), a proprietary five-step key-point conquest method, and a spaced-repetition anti-forgetting system (防遗忘系统) with nine-stage testing. The company monetizes primarily through annual course subscriptions with tiered pricing — entry-level AI self-paced courses priced as low as ¥19.90 and premium AI + live streaming bundles priced up to ¥4,980 — supplemented by one-time sales of exam preparation materials and professional training services.

Name

上海恒企教育培训有限公司

Legal name

上海恒企教育培训有限公司

Website

https://hqjy.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Shanghai Hengqi Education Training Co., Ltd. (恒企网校) is a China-based online education platform offering AI-powered accounting and finance certification exam preparation across junior, intermediate, CPA, Tax Agent, and CMA credentials, serving individual learners and working professionals.

Ownership category

akta.pro rank

Product category

Professional Accounting Certification Training

NAICS

Exam Preparation and Tutoring (611691), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

akta.pro secondary industries

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Finance, Accounting & Procurement Training (EDAGANAG)

Keywords

• Accounting certification training
• Online exam preparation
• CPA exam courses
• Professional education services
• Finance training programs

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Online Course Sales: Sales of recorded and live streaming courses for accounting certifications (初级会计, 中级会计, CPA, 税务师, CMA) and practical accounting skills. Revenue generated through tiered pricing based on course type (AI vs live vs basic) and package size (single subject vs multi-subject bundles).
2. Exam Preparation Materials: Sale of supplementary study materials including question banks, exam guides, and practice papers for various accounting certifications.
3. Training Services: Offline and online training services including intensive exam preparation camps and specialized skill training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

上海恒企教育培训有限公司 operates the 恒企网校 online education platform, selling AI self-paced courses, live streaming courses, and intensive training programs for Chinese accounting certifications including 初级会计职称, 中级会计职称, CPA, 税务师, and CMA, alongside practical accounting skills training. Course delivery is supported by an AI-powered intelligent question bank, a four-stage learning methodology, and a mobile application, targeting individual learners seeking accounting career credentials.

Product overview

恒企网校 is an online education platform operated by 上海恒企教育培训有限公司 (listed as 开元教育, stock code: 300338), offering a comprehensive portfolio of accounting and finance certification courses alongside practical skills training. The platform架构 consists of multiple course delivery formats — AI-powered self-paced (AI畅学班录播), live streaming (AI直播班), and intensive training (密训提分班) — organized across major credential tracks: 初级会计职称, 中级会计职称, 注册会计师 (CPA), 税务师, and 管理会计师 (CMA). Supporting these credential programs is a suite of practical accounting skills courses covering cost accounting, tax filing, financial Excel, and industry-specific accounting (工业, 商业, 服务业), as well as a 恒企网校App mobile application. The platform also features an AI-powered intelligent question bank (智能题库) with weak-point detection, stage testing, and anti-forgetting systems, alongside a simulated tax filing system (仿真纳税申报系统) for hands-on training. All products are delivered under the unified 恒企网校 brand through a web platform and dedicated mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Accounting Certification Course (初级会计职称课程) Junior Accounting Title (初级会计职称) exam preparation covering 初级会计实务 (Junior Accounting Practice) and 经济法基础 (Economic Law Basics), delivered through AI self-paced, live streaming, and AI-live combined formats. Designed for individuals seeking entry-level accounting qualifications for career entry.
• Intermediate Accounting Certification Course (中级会计职称课程) Intermediate Accounting Title (中级会计职称) exam preparation covering 中级会计实务 (Intermediate Accounting Practice), 财务管理 (Financial Management), and 经济法 (Economic Law), available in AI self-paced, AI live streaming, and intensive score-boosting formats. Targeted at working professionals seeking mid-level accounting credentials for career advancement.
• CPA Exam Preparation Course Series (CPA备考系列课程) Comprehensive CPA (注册会计师) exam preparation covering all six subjects: 会计 (Accounting), 审计 (Auditing), 财管 (Financial Management), 税法 (Tax Law), 经济法 (Economic Law), and 战略 (Strategy). Includes AI畅学班 (single-subject and full-package) and AI直播精讲班 formats with integrated test banks and the 5-step progression method. Aimed at professionals pursuing the CPA qualification.
• Tax Agent Exam Preparation Course Series (税务师备考系列课程) Tax Agent (税务师) exam preparation covering 税法一 (Tax Law I), 税法二 (Tax Law II), 涉税服务实务 (Tax Service Practice), 涉税相关法律 (Tax-Related Law), and 财务与会计 (Finance and Accounting). Offered in AI直播精讲班 configurations from single subject to all five subjects. Targeted at tax and finance professionals seeking the Tax Agent qualification.
• CMA Management Accounting Course (CMA管理会计课程) Certified Management Accountant (CMA) exam preparation covering P1 (Planning, Budgeting and Forecasting) and P2 (Financial Decision Making) stages, with bilingual teaching support. Designed for finance professionals pursuing internationally recognized management accounting credentials.
• Practical Accounting Skills Course (会计实操技能课程) Practical accounting skills training covering cost accounting (成本会计), tax declaration (纳税申报), financial Excel, ERP cost management, individual income tax, enterprise income tax settlement, and industry-specific accounting for 工业 (industrial), 商业 (commercial), and 服务业 (service) sectors. Includes software training components. Designed for working accountants and bookkeepers seeking hands-on operational competencies.
• Intensive Score-Boosting Training Class (密训提分班) Intensive training and score-boosting program covering high-frequency exam topics, specialized question banks, question-type cracking techniques, and exam prediction materials. Offered for 中级会计 and 税务师 certification tracks. Targeted at candidates in the final pre-exam preparation phase.
• Hengqi Online School Mobile App (恒企网校App) Mobile application for iOS and Android providing free courses, exam information, question bank access, learning center with progress tracking, live streaming course access, and a Q&A community. New users receive welcome gifts including trial courses and learning materials.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 东奥会计在线 (Dongao Accounting Online): One of China's largest dedicated accounting certification prep platforms covering 初级, 中级, CPA, and 税务师 with both self-paced and live formats. Direct competitor with overlapping certification portfolio and target audience of exam candidates.
• 斯尔教育 (Sier Education): Specialized Chinese CPA, 中级, and 初级 accounting exam prep provider with strong instructor brand and live-streaming courses. Direct overlap on CPA/中级 exam prep with similar tiered pricing and live + recorded delivery.
• 高顿教育 (Gaodun Education): Major Chinese professional education group covering accounting (CFA, CPA, ACCA, CMA) and broader finance certifications with hybrid online + offline delivery. Comparable in audience, credentials offered, and hybrid delivery model.
• 中华会计网校 (China Accounting Online / Chianet): Long-established Chinese accounting exam prep brand owned by Zhengfang Education, offering 初级/中级/CPA/税务师 courses with AI-enhanced learning and instructor-led classes. Closely comparable in product mix, certification coverage, and target learner profile.
• 233网校 (233 Net School): Multi-vertical Chinese online exam prep platform with a strong accounting certification track alongside construction, finance, and other professional exams. Direct competitor for online accounting exam candidates with similar AI question-bank features.
• Becker (Becker Professional Education): US-based leader in CPA, CMA, and CFA exam prep with AI question bank, adaptive learning, and live class formats. International comparable demonstrating how a professional accounting exam prep platform scales AI-driven personalization across multiple credentials.

Emerging players

• 之了课堂 (Zhiliao Classroom): Growing Chinese online accounting exam prep platform covering 初级/中级/CPA with emphasis on live classes and AI-powered practice. Emerging direct competitor with growing market share in the same candidate pool.
• 帮考网 (Bangkao): Multi-credential Chinese online exam prep platform with accounting certification offerings alongside other professional exams. Comparable AI question-bank and live class features; smaller scale than top players.
• 优路教育 (Youlu Education): Chinese professional education provider with accounting and broader certification offerings including 中级/CPA, using online + offline hybrid delivery. Comparable in scope with growing but smaller footprint vs. top-3 competitors.

Broad incumbents

• 中公教育 (Zhonggong Education): Largest Chinese public professional education company offering accounting certifications (初级/中级/CPA) as part of a broader portfolio covering civil service, teacher, and other professional exams. Overlaps on accounting prep but is a much larger and more diversified player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%B8%8A%E6%B5%B7%E6%81%92%E4%BC%81%E6%95%99%E8%82%B2%E5%9F%B9%E8%AE%AD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 上海恒企教育培训有限公司